AI Agent Skills

Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a…

Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets,…

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review,…

Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Us…

Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and p…

Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and po…

Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified…

Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Me…

Marketing measurement module — builds KPI trees per business model, reporting templates (weekly, monthly, QBR, campaign), anomaly root-cause diagnosis, MMM and increment…

Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or…