--- name: geo-proposal description: > Auto-generate a professional, client-ready GEO service proposal from audit data. Creates a full proposal in markdown and PDF including executive summary, findings, recommended service packages (Basic/Standard/Premium), pricing, timeline, and terms. Use when user says "proposal", "proposta", "offerta", "preventivo", "generate proposal", or after completing a GEO audit for a prospect. version: 1.0.0 tags: [geo, business, proposal, sales, pricing, client] allowed-tools: Read, Write, Bash, Glob, WebFetch ---

# GEO Proposal Generator

## Purpose

Generate a fully customized, client-ready GEO service proposal that: 1. Pulls findings directly from the prospect's GEO audit 2. Translates technical gaps into business pain points 3. Presents 3 service tiers with clear pricing 4. Includes a realistic ROI projection 5. Outputs a professional markdown document ready to send

---

## Command

``` /geo proposal <domain-or-audit-file> [--tier basic|standard|premium] [--client-name "Name"] [--monthly EUR] ```

**Examples:** ``` /geo proposal electron-srl.com /geo proposal electron-srl.com --tier standard --client-name "Electron Srl" /geo proposal ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md ```

---

## Workflow

### Step 1: Load Audit Data

1. Check if `~/.geo-prospects/audits/<domain>*.md` exists 2. If not, suggest running `/geo quick <domain>` first 3. Extract from audit: - GEO Score (overall and per-category) - Top 3 critical findings - Quick wins list - Business type - Estimated organic traffic impact

### Step 2: Customize the Proposal

Auto-fill proposal template with: - Company name (from domain or prospect record) - GEO score and tier label - 3 most critical pain points (translated to business language) - Estimated revenue at risk from AI search shift - Recommended service tier based on score: - Score 0-40 → Recommend Premium (critical issues need full attention) - Score 41-60 → Recommend Standard (significant gaps, needs monthly work) - Score 61-75 → Recommend Basic (solid base, needs monitoring)

### Step 3: Generate Proposal File

Output to `~/.geo-prospects/proposals/<domain>-proposal-<date>.md` Also update prospect record if it exists in `~/.geo-prospects/prospects.json`

---

## Proposal Template

Generate the following document, filling all `[PLACEHOLDERS]` with real audit data:

---

```markdown # GEO Optimization Proposal ## [COMPANY NAME] — AI Search Visibility

**Prepared by:** [YOUR AGENCY NAME] **Prepared for:** [CONTACT NAME], [COMPANY NAME] **Date:** [DATE] **Valid until:** [DATE + 30 DAYS] **Reference:** GEO-PROP-[YYMMDD]-[DOMAIN]

---

## Executive Summary

[COMPANY NAME] operates in [INDUSTRY] and serves customers across [GEOGRAPHY]. Our GEO audit of [DOMAIN], conducted on [DATE], reveals a GEO Readiness Score of **[SCORE]/100 ([TIER LABEL])**.

This means your website currently has [TIER DESCRIPTION — use score interpretation table]. As AI-powered search (ChatGPT, Google AI Overviews, Perplexity) now influences **[X]% of online discovery** and is growing at 527% year-over-year, this gap represents a measurable risk to your pipeline.

The three most urgent issues are: 1. **[CRITICAL FINDING 1]** — [Business impact in one sentence] 2. **[CRITICAL FINDING 2]** — [Business impact in one sentence] 3. **[CRITICAL FINDING 3]** — [Business impact in one sentence]

We recommend the **[TIER NAME] package** at **€[PRICE]/month**, which addresses all critical issues within 90 days and positions [COMPANY] as an AI-visible authority in [INDUSTRY].

---

## The Opportunity: Why GEO Matters for [COMPANY NAME]

### The AI Search Shift Is Already Happening

| Metric | Value | |--------|-------| | AI-referred traffic growth (2025) | +527% YoY | | AI traffic conversion vs. organic | 4.4x higher | | ChatGPT weekly active users | 900M+ | | Google AI Overviews monthly reach | 1.5B users, 200+ countries | | Gartner: traditional search traffic drop by 2028 | -50% | | Marketers investing in GEO today | Only 23% |

**First-mover advantage is real.** Companies that invest in GEO now will capture the AI search channel before competitors do.

### Your Current Position

| Metric | [COMPANY] | Industry Average | Top Performers | |--------|-----------|------------------|----------------| | GEO Score | [SCORE]/100 | 45/100 | 75+/100 | | AI Crawlers Allowed | [X]/14 | 8/14 | 14/14 | | Brand Mentions (AI platforms) | [STATUS] | Moderate | High | | Schema Coverage | [STATUS] | Partial | Complete | | llms.txt | [Yes/No] | 12% have it | 78% have it |

---

## Audit Findings Summary

### GEO Score Breakdown

| Category | Your Score | Weight | Weighted | Priority | |----------|-----------|--------|---------|----------| | AI Citability & Visibility | [SCORE]/100 | 25% | [WEIGHTED] | [HIGH/MED/LOW] | | Brand Authority Signals | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] | | Content Quality & E-E-A-T | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] | | Technical Foundations | [SCORE]/100 | 15% | [WEIGHTED] | [HIGH/MED/LOW] | | Structured Data | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] | | Platform Optimization | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] | | **TOTAL GEO SCORE** | | | **[SCORE]/100** | **[TIER]** |

### Critical Issues Found

[For each critical issue from audit:]

#### 🔴 [ISSUE TITLE] **What we found:** [Technical finding in plain language] **Business impact:** [What this means for their revenue/visibility] **Our fix:** [What we will do to resolve it] **Timeline:** [When they will see improvement]

---

## Our Solution: Service Packages

We offer three engagement models based on the scope of optimization needed.

---

### BASIC — €2,500/month *Best for: Sites with score 61-75 needing targeted improvements*

**What's included:** - Quarterly full GEO audit (4x/year) - Quarterly client report with score tracking - Schema.org implementation (Organization + key page schemas) - AI crawler access optimization (robots.txt) - llms.txt creation and maintenance - Email support (48-hour response)

**Estimated GEO score improvement:** +10-20 points in 6 months **Contract:** Minimum 6 months

---

### STANDARD — €5,000/month ⭐ Recommended for [COMPANY] *Best for: Sites with score 40-60 needing structured monthly work*

**Everything in Basic, plus:** - Monthly full GEO audit + delta report - Monthly strategy call (60 minutes) - Content citability optimization (up to 10 pages/month) - Brand authority building (Wikipedia, Wikidata, LinkedIn optimization) - Platform-specific optimization (Google AIO, ChatGPT, Perplexity) - E-E-A-T improvements (author pages, credentials, freshness signals) - Slack channel for fast communication (24-hour response)

**Estimated GEO score improvement:** +25-40 points in 6 months **Contract:** Minimum 6 months

---

### PREMIUM — €9,500/month *Best for: Sites with score 0-40 with critical issues, or competitive industries*

**Everything in Standard, plus:** - Bi-weekly strategy calls - Technical SEO implementation support (Core Web Vitals, SSR, speed) - Full content strategy + production (4 optimized articles/month) - Active brand building (Reddit, YouTube, industry citations) - Competitor monitoring and response - Dedicated account manager - Priority support (4-hour response)

**Estimated GEO score improvement:** +40-60 points in 6 months **Contract:** Minimum 12 months

---

## ROI Projection for [COMPANY NAME]

Based on your current GEO score of [SCORE]/100 and industry benchmarks:

| Scenario | 6-Month Score | AI Traffic Increase | Est. Additional Value/Month | |----------|--------------|--------------------|-----------------------------| | No action | [SCORE + 2]/100 | +5% (organic growth) | €[LOW] | | Basic package | [SCORE + 15]/100 | +30-40% | €[MED] | | Standard package | [SCORE + 32]/100 | +60-90% | €[HIGH] | | Premium package | [SCORE + 50]/100 | +100-150% | €[VERY HIGH] |

**Assumptions:** - Based on estimated [X] monthly organic visitors to [DOMAIN] - AI search is projected to drive 25-40% of organic discovery by end of 2026 - AI-referred traffic converts at 4.4x the rate of regular organic traffic - Calculations use conservative estimates — actual results may vary

**Payback period (Standard package):** [X] months based on current traffic

---

## Engagement Timeline

### Month 1 — Foundation - Kick-off call and onboarding (Week 1) - Full technical audit + baseline metrics capture - Quick wins implementation: robots.txt, schema, llms.txt, meta descriptions - Expected score improvement: +5-10 points

### Month 2-3 — Optimization - Content citability rewrites (top 10 pages) - E-E-A-T improvements: author pages, credentials, dates - Platform-specific optimization (Google AIO, ChatGPT, Perplexity) - Brand presence: LinkedIn, Wikipedia/Wikidata groundwork - Expected score improvement: +15-25 points cumulative

### Month 4-6 — Authority Building - Brand mention campaigns (Reddit, industry sites, YouTube) - Topical authority content strategy - Monthly reports showing score improvements - Expected score improvement: +30-45 points cumulative

### Month 6 — Review - Full re-audit with before/after comparison - ROI report - Renewal discussion

---

## Why Us

- **GEO specialists**: We focus exclusively on AI search optimization, not traditional SEO agencies adapting to GEO - **Transparent reporting**: Monthly reports show exactly what changed and why - **No lock-in beyond minimum**: Month-to-month after initial commitment - **Proven methodology**: 11-dimension GEO audit covering all major AI platforms - **Fast results**: Quick wins visible within 30 days

---

## Investment Summary

| Package | Monthly | 6-Month | 12-Month | |---------|---------|---------|----------| | Basic | €2,500 | €15,000 | €30,000 | | Standard | €5,000 | €30,000 | €60,000 | | Premium | €9,500 | €57,000 | €114,000 |

*All prices exclude VAT. Payment terms: monthly, due within 15 days of invoice.*

---

## Next Steps

To move forward:

1. **Review this proposal** and share any questions 2. **Schedule a 30-minute call** to walk through findings together: [CALENDAR LINK] 3. **Sign the service agreement** (sent separately upon acceptance) 4. **Kick-off call** scheduled for your chosen start date

This proposal is valid for **30 days** from the date above.

---

## Terms & Conditions

- **Minimum commitment:** As stated per package above - **Cancellation:** 30-day written notice after minimum term - **Confidentiality:** All audit findings and client data are strictly confidential - **Results:** We guarantee effort and methodology, not specific ranking outcomes - **Reporting:** Monthly reports delivered by the 5th of each month - **Access needed:** Read access to Google Analytics / Search Console (if available)

---

*This proposal was prepared using GEO-SEO analysis tools and reflects findings from the audit of [DOMAIN] conducted on [DATE]. All scores and recommendations are based on current industry best practices for Generative Engine Optimization.* ```

---

## Output

1. Save proposal to `~/.geo-prospects/proposals/<domain>-proposal-<date>.md` 2. Update prospect record: set `status` to `proposal`, save `proposal_file` path 3. Print confirmation: ``` ✓ Proposal generated: ~/.geo-prospects/proposals/electron-srl.com-proposal-2026-03-12.md ✓ Prospect status updated: Qualified → Proposal ✓ Recommended package: STANDARD (€5,000/month) — Score 32/100

Next: Share the proposal file or run `/geo report-pdf` for a visual version. ```

## Pricing Recommendation Logic

Base recommendation on GEO score: - Score 0-40 → Recommend **Premium** (critical issues require intensive work) - Score 41-60 → Recommend **Standard** (structured monthly optimization) - Score 61-75 → Recommend **Basic** (maintenance + targeted improvements) - Score 76+ → Offer **Basic** or quarterly retainer check-in

--- name: geo-proposal description: > Auto-generate a professional, client-ready GEO service proposal from audit data. Creates a full proposal in markdown and PDF including executive summary, findings, recommended service packages (Basic/Standard/Premium), pricing, timeline, and terms. Use when user says "proposal", "proposta", "offerta", "preventivo", "generate proposal", or after completing a GEO audit for a prospect. version: 1.0.0 tags: [geo, business, proposal, sales, pricing, client] allowed-tools: Read, Write, Bash, Glob, WebFetch ---

# GEO Proposal Generator

## Purpose

Generate a fully customized, client-ready GEO service proposal that: 1. Pulls findings directly from the prospect's GEO audit 2. Translates technical gaps into business pain points 3. Presents 3 service tiers with clear pricing 4. Includes a realistic ROI projection 5. Outputs a professional markdown document ready to send

---

## Command

``` /geo proposal <domain-or-audit-file> [--tier basic|standard|premium] [--client-name "Name"] [--monthly EUR] ```

**Examples:** ``` /geo proposal electron-srl.com /geo proposal electron-srl.com --tier standard --client-name "Electron Srl" /geo proposal ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md ```

---

## Workflow

### Step 1: Load Audit Data

1. Check if `~/.geo-prospects/audits/<domain>*.md` exists 2. If not, suggest running `/geo quick <domain>` first 3. Extract from audit: - GEO Score (overall and per-category) - Top 3 critical findings - Quick wins list - Business type - Estimated organic traffic impact

### Step 2: Customize the Proposal

Auto-fill proposal template with: - Company name (from domain or prospect record) - GEO score and tier label - 3 most critical pain points (translated to business language) - Estimated revenue at risk from AI search shift - Recommended service tier based on score: - Score 0-40 → Recommend Premium (critical issues need full attention) - Score 41-60 → Recommend Standard (significant gaps, needs monthly work) - Score 61-75 → Recommend Basic (solid base, needs monitoring)

### Step 3: Generate Proposal File

Output to `~/.geo-prospects/proposals/<domain>-proposal-<date>.md` Also update prospect record if it exists in `~/.geo-prospects/prospects.json`

---

## Proposal Template

Generate the following document, filling all `[PLACEHOLDERS]` with real audit data:

---

```markdown # GEO Optimization Proposal ## [COMPANY NAME] — AI Search Visibility

**Prepared by:** [YOUR AGENCY NAME] **Prepared for:** [CONTACT NAME], [COMPANY NAME] **Date:** [DATE] **Valid until:** [DATE + 30 DAYS] **Reference:** GEO-PROP-[YYMMDD]-[DOMAIN]

---

## Executive Summary

[COMPANY NAME] operates in [INDUSTRY] and serves customers across [GEOGRAPHY]. Our GEO audit of [DOMAIN], conducted on [DATE], reveals a GEO Readiness Score of **[SCORE]/100 ([TIER LABEL])**.

This means your website currently has [TIER DESCRIPTION — use score interpretation table]. As AI-powered search (ChatGPT, Google AI Overviews, Perplexity) now influences **[X]% of online discovery** and is growing at 527% year-over-year, this gap represents a measurable risk to your pipeline.

The three most urgent issues are: 1. **[CRITICAL FINDING 1]** — [Business impact in one sentence] 2. **[CRITICAL FINDING 2]** — [Business impact in one sentence] 3. **[CRITICAL FINDING 3]** — [Business impact in one sentence]

We recommend the **[TIER NAME] package** at **€[PRICE]/month**, which addresses all critical issues within 90 days and positions [COMPANY] as an AI-visible authority in [INDUSTRY].

---

## The Opportunity: Why GEO Matters for [COMPANY NAME]

### The AI Search Shift Is Already Happening

| Metric | Value | |--------|-------| | AI-referred traffic growth (2025) | +527% YoY | | AI traffic conversion vs. organic | 4.4x higher | | ChatGPT weekly active users | 900M+ | | Google AI Overviews monthly reach | 1.5B users, 200+ countries | | Gartner: traditional search traffic drop by 2028 | -50% | | Marketers investing in GEO today | Only 23% |

**First-mover advantage is real.** Companies that invest in GEO now will capture the AI search channel before competitors do.

### Your Current Position

| Metric | [COMPANY] | Industry Average | Top Performers | |--------|-----------|------------------|----------------| | GEO Score | [SCORE]/100 | 45/100 | 75+/100 | | AI Crawlers Allowed | [X]/14 | 8/14 | 14/14 | | Brand Mentions (AI platforms) | [STATUS] | Moderate | High | | Schema Coverage | [STATUS] | Partial | Complete | | llms.txt | [Yes/No] | 12% have it | 78% have it |

---

## Audit Findings Summary

### GEO Score Breakdown

| Category | Your Score | Weight | Weighted | Priority | |----------|-----------|--------|---------|----------| | AI Citability & Visibility | [SCORE]/100 | 25% | [WEIGHTED] | [HIGH/MED/LOW] | | Brand Authority Signals | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] | | Content Quality & E-E-A-T | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] | | Technical Foundations | [SCORE]/100 | 15% | [WEIGHTED] | [HIGH/MED/LOW] | | Structured Data | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] | | Platform Optimization | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] | | **TOTAL GEO SCORE** | | | **[SCORE]/100** | **[TIER]** |

### Critical Issues Found

[For each critical issue from audit:]

#### 🔴 [ISSUE TITLE] **What we found:** [Technical finding in plain language] **Business impact:** [What this means for their revenue/visibility] **Our fix:** [What we will do to resolve it] **Timeline:** [When they will see improvement]

---

## Our Solution: Service Packages

We offer three engagement models based on the scope of optimization needed.

---

### BASIC — €2,500/month *Best for: Sites with score 61-75 needing targeted improvements*

**What's included:** - Quarterly full GEO audit (4x/year) - Quarterly client report with score tracking - Schema.org implementation (Organization + key page schemas) - AI crawler access optimization (robots.txt) - llms.txt creation and maintenance - Email support (48-hour response)

**Estimated GEO score improvement:** +10-20 points in 6 months **Contract:** Minimum 6 months

---

### STANDARD — €5,000/month ⭐ Recommended for [COMPANY] *Best for: Sites with score 40-60 needing structured monthly work*

**Everything in Basic, plus:** - Monthly full GEO audit + delta report - Monthly strategy call (60 minutes) - Content citability optimization (up to 10 pages/month) - Brand authority building (Wikipedia, Wikidata, LinkedIn optimization) - Platform-specific optimization (Google AIO, ChatGPT, Perplexity) - E-E-A-T improvements (author pages, credentials, freshness signals) - Slack channel for fast communication (24-hour response)

**Estimated GEO score improvement:** +25-40 points in 6 months **Contract:** Minimum 6 months

---

### PREMIUM — €9,500/month *Best for: Sites with score 0-40 with critical issues, or competitive industries*

**Everything in Standard, plus:** - Bi-weekly strategy calls - Technical SEO implementation support (Core Web Vitals, SSR, speed) - Full content strategy + production (4 optimized articles/month) - Active brand building (Reddit, YouTube, industry citations) - Competitor monitoring and response - Dedicated account manager - Priority support (4-hour response)

**Estimated GEO score improvement:** +40-60 points in 6 months **Contract:** Minimum 12 months

---

## ROI Projection for [COMPANY NAME]

Based on your current GEO score of [SCORE]/100 and industry benchmarks:

| Scenario | 6-Month Score | AI Traffic Increase | Est. Additional Value/Month | |----------|--------------|--------------------|-----------------------------| | No action | [SCORE + 2]/100 | +5% (organic growth) | €[LOW] | | Basic package | [SCORE + 15]/100 | +30-40% | €[MED] | | Standard package | [SCORE + 32]/100 | +60-90% | €[HIGH] | | Premium package | [SCORE + 50]/100 | +100-150% | €[VERY HIGH] |

**Assumptions:** - Based on estimated [X] monthly organic visitors to [DOMAIN] - AI search is projected to drive 25-40% of organic discovery by end of 2026 - AI-referred traffic converts at 4.4x the rate of regular organic traffic - Calculations use conservative estimates — actual results may vary

**Payback period (Standard package):** [X] months based on current traffic

---

## Engagement Timeline

### Month 1 — Foundation - Kick-off call and onboarding (Week 1) - Full technical audit + baseline metrics capture - Quick wins implementation: robots.txt, schema, llms.txt, meta descriptions - Expected score improvement: +5-10 points

### Month 2-3 — Optimization - Content citability rewrites (top 10 pages) - E-E-A-T improvements: author pages, credentials, dates - Platform-specific optimization (Google AIO, ChatGPT, Perplexity) - Brand presence: LinkedIn, Wikipedia/Wikidata groundwork - Expected score improvement: +15-25 points cumulative

### Month 4-6 — Authority Building - Brand mention campaigns (Reddit, industry sites, YouTube) - Topical authority content strategy - Monthly reports showing score improvements - Expected score improvement: +30-45 points cumulative

### Month 6 — Review - Full re-audit with before/after comparison - ROI report - Renewal discussion

---

## Why Us

- **GEO specialists**: We focus exclusively on AI search optimization, not traditional SEO agencies adapting to GEO - **Transparent reporting**: Monthly reports show exactly what changed and why - **No lock-in beyond minimum**: Month-to-month after initial commitment - **Proven methodology**: 11-dimension GEO audit covering all major AI platforms - **Fast results**: Quick wins visible within 30 days

---

## Investment Summary

| Package | Monthly | 6-Month | 12-Month | |---------|---------|---------|----------| | Basic | €2,500 | €15,000 | €30,000 | | Standard | €5,000 | €30,000 | €60,000 | | Premium | €9,500 | €57,000 | €114,000 |

*All prices exclude VAT. Payment terms: monthly, due within 15 days of invoice.*

---

## Next Steps

To move forward:

1. **Review this proposal** and share any questions 2. **Schedule a 30-minute call** to walk through findings together: [CALENDAR LINK] 3. **Sign the service agreement** (sent separately upon acceptance) 4. **Kick-off call** scheduled for your chosen start date

This proposal is valid for **30 days** from the date above.

---

## Terms & Conditions

- **Minimum commitment:** As stated per package above - **Cancellation:** 30-day written notice after minimum term - **Confidentiality:** All audit findings and client data are strictly confidential - **Results:** We guarantee effort and methodology, not specific ranking outcomes - **Reporting:** Monthly reports delivered by the 5th of each month - **Access needed:** Read access to Google Analytics / Search Console (if available)

---

*This proposal was prepared using GEO-SEO analysis tools and reflects findings from the audit of [DOMAIN] conducted on [DATE]. All scores and recommendations are based on current industry best practices for Generative Engine Optimization.* ```

---

## Output

1. Save proposal to `~/.geo-prospects/proposals/<domain>-proposal-<date>.md` 2. Update prospect record: set `status` to `proposal`, save `proposal_file` path 3. Print confirmation: ``` ✓ Proposal generated: ~/.geo-prospects/proposals/electron-srl.com-proposal-2026-03-12.md ✓ Prospect status updated: Qualified → Proposal ✓ Recommended package: STANDARD (€5,000/month) — Score 32/100

Next: Share the proposal file or run `/geo report-pdf` for a visual version. ```

## Pricing Recommendation Logic

Base recommendation on GEO score: - Score 0-40 → Recommend **Premium** (critical issues require intensive work) - Score 41-60 → Recommend **Standard** (structured monthly optimization) - Score 61-75 → Recommend **Basic** (maintenance + targeted improvements) - Score 76+ → Offer **Basic** or quarterly retainer check-in

--- name: geo-proposal description: > Auto-generate a professional, client-ready GEO service proposal from audit data. Creates a full proposal in markdown and PDF including executive summary, findings, recommended service packages (Basic/Standard/Premium), pricing, timeline, and terms. Use when user says "proposal", "proposta", "offerta", "preventivo", "generate proposal", or after completing a GEO audit for a prospect. version: 1.0.0 tags: [geo, business, proposal, sales, pricing, client] allowed-tools: Read, Write, Bash, Glob, WebFetch ---

# GEO Proposal Generator

## Purpose

Generate a fully customized, client-ready GEO service proposal that: 1. Pulls findings directly from the prospect's GEO audit 2. Translates technical gaps into business pain points 3. Presents 3 service tiers with clear pricing 4. Includes a realistic ROI projection 5. Outputs a professional markdown document ready to send

---

## Command

``` /geo proposal <domain-or-audit-file> [--tier basic|standard|premium] [--client-name "Name"] [--monthly EUR] ```

**Examples:** ``` /geo proposal electron-srl.com /geo proposal electron-srl.com --tier standard --client-name "Electron Srl" /geo proposal ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md ```

---

## Workflow

### Step 1: Load Audit Data

1. Check if `~/.geo-prospects/audits/<domain>*.md` exists 2. If not, suggest running `/geo quick <domain>` first 3. Extract from audit: - GEO Score (overall and per-category) - Top 3 critical findings - Quick wins list - Business type - Estimated organic traffic impact

### Step 2: Customize the Proposal

Auto-fill proposal template with: - Company name (from domain or prospect record) - GEO score and tier label - 3 most critical pain points (translated to business language) - Estimated revenue at risk from AI search shift - Recommended service tier based on score: - Score 0-40 → Recommend Premium (critical issues need full attention) - Score 41-60 → Recommend Standard (significant gaps, needs monthly work) - Score 61-75 → Recommend Basic (solid base, needs monitoring)

### Step 3: Generate Proposal File

Output to `~/.geo-prospects/proposals/<domain>-proposal-<date>.md` Also update prospect record if it exists in `~/.geo-prospects/prospects.json`

---

## Proposal Template

Generate the following document, filling all `[PLACEHOLDERS]` with real audit data:

---

```markdown # GEO Optimization Proposal ## [COMPANY NAME] — AI Search Visibility

**Prepared by:** [YOUR AGENCY NAME] **Prepared for:** [CONTACT NAME], [COMPANY NAME] **Date:** [DATE] **Valid until:** [DATE + 30 DAYS] **Reference:** GEO-PROP-[YYMMDD]-[DOMAIN]

---

## Executive Summary

[COMPANY NAME] operates in [INDUSTRY] and serves customers across [GEOGRAPHY]. Our GEO audit of [DOMAIN], conducted on [DATE], reveals a GEO Readiness Score of **[SCORE]/100 ([TIER LABEL])**.

This means your website currently has [TIER DESCRIPTION — use score interpretation table]. As AI-powered search (ChatGPT, Google AI Overviews, Perplexity) now influences **[X]% of online discovery** and is growing at 527% year-over-year, this gap represents a measurable risk to your pipeline.

The three most urgent issues are: 1. **[CRITICAL FINDING 1]** — [Business impact in one sentence] 2. **[CRITICAL FINDING 2]** — [Business impact in one sentence] 3. **[CRITICAL FINDING 3]** — [Business impact in one sentence]

We recommend the **[TIER NAME] package** at **€[PRICE]/month**, which addresses all critical issues within 90 days and positions [COMPANY] as an AI-visible authority in [INDUSTRY].

---

## The Opportunity: Why GEO Matters for [COMPANY NAME]

### The AI Search Shift Is Already Happening

| Metric | Value | |--------|-------| | AI-referred traffic growth (2025) | +527% YoY | | AI traffic conversion vs. organic | 4.4x higher | | ChatGPT weekly active users | 900M+ | | Google AI Overviews monthly reach | 1.5B users, 200+ countries | | Gartner: traditional search traffic drop by 2028 | -50% | | Marketers investing in GEO today | Only 23% |

**First-mover advantage is real.** Companies that invest in GEO now will capture the AI search channel before competitors do.

### Your Current Position

| Metric | [COMPANY] | Industry Average | Top Performers | |--------|-----------|------------------|----------------| | GEO Score | [SCORE]/100 | 45/100 | 75+/100 | | AI Crawlers Allowed | [X]/14 | 8/14 | 14/14 | | Brand Mentions (AI platforms) | [STATUS] | Moderate | High | | Schema Coverage | [STATUS] | Partial | Complete | | llms.txt | [Yes/No] | 12% have it | 78% have it |

---

## Audit Findings Summary

### GEO Score Breakdown

| Category | Your Score | Weight | Weighted | Priority | |----------|-----------|--------|---------|----------| | AI Citability & Visibility | [SCORE]/100 | 25% | [WEIGHTED] | [HIGH/MED/LOW] | | Brand Authority Signals | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] | | Content Quality & E-E-A-T | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] | | Technical Foundations | [SCORE]/100 | 15% | [WEIGHTED] | [HIGH/MED/LOW] | | Structured Data | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] | | Platform Optimization | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] | | **TOTAL GEO SCORE** | | | **[SCORE]/100** | **[TIER]** |

### Critical Issues Found

[For each critical issue from audit:]

#### 🔴 [ISSUE TITLE] **What we found:** [Technical finding in plain language] **Business impact:** [What this means for their revenue/visibility] **Our fix:** [What we will do to resolve it] **Timeline:** [When they will see improvement]

---

## Our Solution: Service Packages

We offer three engagement models based on the scope of optimization needed.

---

### BASIC — €2,500/month *Best for: Sites with score 61-75 needing targeted improvements*

**What's included:** - Quarterly full GEO audit (4x/year) - Quarterly client report with score tracking - Schema.org implementation (Organization + key page schemas) - AI crawler access optimization (robots.txt) - llms.txt creation and maintenance - Email support (48-hour response)

**Estimated GEO score improvement:** +10-20 points in 6 months **Contract:** Minimum 6 months

---

### STANDARD — €5,000/month ⭐ Recommended for [COMPANY] *Best for: Sites with score 40-60 needing structured monthly work*

**Everything in Basic, plus:** - Monthly full GEO audit + delta report - Monthly strategy call (60 minutes) - Content citability optimization (up to 10 pages/month) - Brand authority building (Wikipedia, Wikidata, LinkedIn optimization) - Platform-specific optimization (Google AIO, ChatGPT, Perplexity) - E-E-A-T improvements (author pages, credentials, freshness signals) - Slack channel for fast communication (24-hour response)

**Estimated GEO score improvement:** +25-40 points in 6 months **Contract:** Minimum 6 months

---

### PREMIUM — €9,500/month *Best for: Sites with score 0-40 with critical issues, or competitive industries*

**Everything in Standard, plus:** - Bi-weekly strategy calls - Technical SEO implementation support (Core Web Vitals, SSR, speed) - Full content strategy + production (4 optimized articles/month) - Active brand building (Reddit, YouTube, industry citations) - Competitor monitoring and response - Dedicated account manager - Priority support (4-hour response)

**Estimated GEO score improvement:** +40-60 points in 6 months **Contract:** Minimum 12 months

---

## ROI Projection for [COMPANY NAME]

Based on your current GEO score of [SCORE]/100 and industry benchmarks:

| Scenario | 6-Month Score | AI Traffic Increase | Est. Additional Value/Month | |----------|--------------|--------------------|-----------------------------| | No action | [SCORE + 2]/100 | +5% (organic growth) | €[LOW] | | Basic package | [SCORE + 15]/100 | +30-40% | €[MED] | | Standard package | [SCORE + 32]/100 | +60-90% | €[HIGH] | | Premium package | [SCORE + 50]/100 | +100-150% | €[VERY HIGH] |

**Assumptions:** - Based on estimated [X] monthly organic visitors to [DOMAIN] - AI search is projected to drive 25-40% of organic discovery by end of 2026 - AI-referred traffic converts at 4.4x the rate of regular organic traffic - Calculations use conservative estimates — actual results may vary

**Payback period (Standard package):** [X] months based on current traffic

---

## Engagement Timeline

### Month 1 — Foundation - Kick-off call and onboarding (Week 1) - Full technical audit + baseline metrics capture - Quick wins implementation: robots.txt, schema, llms.txt, meta descriptions - Expected score improvement: +5-10 points

### Month 2-3 — Optimization - Content citability rewrites (top 10 pages) - E-E-A-T improvements: author pages, credentials, dates - Platform-specific optimization (Google AIO, ChatGPT, Perplexity) - Brand presence: LinkedIn, Wikipedia/Wikidata groundwork - Expected score improvement: +15-25 points cumulative

### Month 4-6 — Authority Building - Brand mention campaigns (Reddit, industry sites, YouTube) - Topical authority content strategy - Monthly reports showing score improvements - Expected score improvement: +30-45 points cumulative

### Month 6 — Review - Full re-audit with before/after comparison - ROI report - Renewal discussion

---

## Why Us

- **GEO specialists**: We focus exclusively on AI search optimization, not traditional SEO agencies adapting to GEO - **Transparent reporting**: Monthly reports show exactly what changed and why - **No lock-in beyond minimum**: Month-to-month after initial commitment - **Proven methodology**: 11-dimension GEO audit covering all major AI platforms - **Fast results**: Quick wins visible within 30 days

---

## Investment Summary

| Package | Monthly | 6-Month | 12-Month | |---------|---------|---------|----------| | Basic | €2,500 | €15,000 | €30,000 | | Standard | €5,000 | €30,000 | €60,000 | | Premium | €9,500 | €57,000 | €114,000 |

*All prices exclude VAT. Payment terms: monthly, due within 15 days of invoice.*

---

## Next Steps

To move forward:

1. **Review this proposal** and share any questions 2. **Schedule a 30-minute call** to walk through findings together: [CALENDAR LINK] 3. **Sign the service agreement** (sent separately upon acceptance) 4. **Kick-off call** scheduled for your chosen start date

This proposal is valid for **30 days** from the date above.

---

## Terms & Conditions

- **Minimum commitment:** As stated per package above - **Cancellation:** 30-day written notice after minimum term - **Confidentiality:** All audit findings and client data are strictly confidential - **Results:** We guarantee effort and methodology, not specific ranking outcomes - **Reporting:** Monthly reports delivered by the 5th of each month - **Access needed:** Read access to Google Analytics / Search Console (if available)

---

*This proposal was prepared using GEO-SEO analysis tools and reflects findings from the audit of [DOMAIN] conducted on [DATE]. All scores and recommendations are based on current industry best practices for Generative Engine Optimization.* ```

---

## Output

1. Save proposal to `~/.geo-prospects/proposals/<domain>-proposal-<date>.md` 2. Update prospect record: set `status` to `proposal`, save `proposal_file` path 3. Print confirmation: ``` ✓ Proposal generated: ~/.geo-prospects/proposals/electron-srl.com-proposal-2026-03-12.md ✓ Prospect status updated: Qualified → Proposal ✓ Recommended package: STANDARD (€5,000/month) — Score 32/100

Next: Share the proposal file or run `/geo report-pdf` for a visual version. ```

## Pricing Recommendation Logic

Base recommendation on GEO score: - Score 0-40 → Recommend **Premium** (critical issues require intensive work) - Score 41-60 → Recommend **Standard** (structured monthly optimization) - Score 61-75 → Recommend **Basic** (maintenance + targeted improvements) - Score 76+ → Offer **Basic** or quarterly retainer check-in

--- name: geo-proposal description: > Auto-generate a professional, client-ready GEO service proposal from audit data. Creates a full proposal in markdown and PDF including executive summary, findings, recommended service packages (Basic/Standard/Premium), pricing, timeline, and terms. Use when user says "proposal", "proposta", "offerta", "preventivo", "generate proposal", or after completing a GEO audit for a prospect. version: 1.0.0 tags: [geo, business, proposal, sales, pricing, client] allowed-tools: Read, Write, Bash, Glob, WebFetch ---

# GEO Proposal Generator

## Purpose

Generate a fully customized, client-ready GEO service proposal that: 1. Pulls findings directly from the prospect's GEO audit 2. Translates technical gaps into business pain points 3. Presents 3 service tiers with clear pricing 4. Includes a realistic ROI projection 5. Outputs a professional markdown document ready to send

---

## Command

``` /geo proposal <domain-or-audit-file> [--tier basic|standard|premium] [--client-name "Name"] [--monthly EUR] ```

**Examples:** ``` /geo proposal electron-srl.com /geo proposal electron-srl.com --tier standard --client-name "Electron Srl" /geo proposal ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md ```

---

## Workflow

### Step 1: Load Audit Data

1. Check if `~/.geo-prospects/audits/<domain>*.md` exists 2. If not, suggest running `/geo quick <domain>` first 3. Extract from audit: - GEO Score (overall and per-category) - Top 3 critical findings - Quick wins list - Business type - Estimated organic traffic impact

### Step 2: Customize the Proposal

Auto-fill proposal template with: - Company name (from domain or prospect record) - GEO score and tier label - 3 most critical pain points (translated to business language) - Estimated revenue at risk from AI search shift - Recommended service tier based on score: - Score 0-40 → Recommend Premium (critical issues need full attention) - Score 41-60 → Recommend Standard (significant gaps, needs monthly work) - Score 61-75 → Recommend Basic (solid base, needs monitoring)

### Step 3: Generate Proposal File

Output to `~/.geo-prospects/proposals/<domain>-proposal-<date>.md` Also update prospect record if it exists in `~/.geo-prospects/prospects.json`

---

## Proposal Template

Generate the following document, filling all `[PLACEHOLDERS]` with real audit data:

---

```markdown # GEO Optimization Proposal ## [COMPANY NAME] — AI Search Visibility

**Prepared by:** [YOUR AGENCY NAME] **Prepared for:** [CONTACT NAME], [COMPANY NAME] **Date:** [DATE] **Valid until:** [DATE + 30 DAYS] **Reference:** GEO-PROP-[YYMMDD]-[DOMAIN]

---

## Executive Summary

[COMPANY NAME] operates in [INDUSTRY] and serves customers across [GEOGRAPHY]. Our GEO audit of [DOMAIN], conducted on [DATE], reveals a GEO Readiness Score of **[SCORE]/100 ([TIER LABEL])**.

This means your website currently has [TIER DESCRIPTION — use score interpretation table]. As AI-powered search (ChatGPT, Google AI Overviews, Perplexity) now influences **[X]% of online discovery** and is growing at 527% year-over-year, this gap represents a measurable risk to your pipeline.

The three most urgent issues are: 1. **[CRITICAL FINDING 1]** — [Business impact in one sentence] 2. **[CRITICAL FINDING 2]** — [Business impact in one sentence] 3. **[CRITICAL FINDING 3]** — [Business impact in one sentence]

We recommend the **[TIER NAME] package** at **€[PRICE]/month**, which addresses all critical issues within 90 days and positions [COMPANY] as an AI-visible authority in [INDUSTRY].

---

## The Opportunity: Why GEO Matters for [COMPANY NAME]

### The AI Search Shift Is Already Happening

| Metric | Value | |--------|-------| | AI-referred traffic growth (2025) | +527% YoY | | AI traffic conversion vs. organic | 4.4x higher | | ChatGPT weekly active users | 900M+ | | Google AI Overviews monthly reach | 1.5B users, 200+ countries | | Gartner: traditional search traffic drop by 2028 | -50% | | Marketers investing in GEO today | Only 23% |

**First-mover advantage is real.** Companies that invest in GEO now will capture the AI search channel before competitors do.

### Your Current Position

| Metric | [COMPANY] | Industry Average | Top Performers | |--------|-----------|------------------|----------------| | GEO Score | [SCORE]/100 | 45/100 | 75+/100 | | AI Crawlers Allowed | [X]/14 | 8/14 | 14/14 | | Brand Mentions (AI platforms) | [STATUS] | Moderate | High | | Schema Coverage | [STATUS] | Partial | Complete | | llms.txt | [Yes/No] | 12% have it | 78% have it |

---

## Audit Findings Summary

### GEO Score Breakdown

| Category | Your Score | Weight | Weighted | Priority | |----------|-----------|--------|---------|----------| | AI Citability & Visibility | [SCORE]/100 | 25% | [WEIGHTED] | [HIGH/MED/LOW] | | Brand Authority Signals | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] | | Content Quality & E-E-A-T | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] | | Technical Foundations | [SCORE]/100 | 15% | [WEIGHTED] | [HIGH/MED/LOW] | | Structured Data | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] | | Platform Optimization | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] | | **TOTAL GEO SCORE** | | | **[SCORE]/100** | **[TIER]** |

### Critical Issues Found

[For each critical issue from audit:]

#### 🔴 [ISSUE TITLE] **What we found:** [Technical finding in plain language] **Business impact:** [What this means for their revenue/visibility] **Our fix:** [What we will do to resolve it] **Timeline:** [When they will see improvement]

---

## Our Solution: Service Packages

We offer three engagement models based on the scope of optimization needed.

---

### BASIC — €2,500/month *Best for: Sites with score 61-75 needing targeted improvements*

**What's included:** - Quarterly full GEO audit (4x/year) - Quarterly client report with score tracking - Schema.org implementation (Organization + key page schemas) - AI crawler access optimization (robots.txt) - llms.txt creation and maintenance - Email support (48-hour response)

**Estimated GEO score improvement:** +10-20 points in 6 months **Contract:** Minimum 6 months

---

### STANDARD — €5,000/month ⭐ Recommended for [COMPANY] *Best for: Sites with score 40-60 needing structured monthly work*

**Everything in Basic, plus:** - Monthly full GEO audit + delta report - Monthly strategy call (60 minutes) - Content citability optimization (up to 10 pages/month) - Brand authority building (Wikipedia, Wikidata, LinkedIn optimization) - Platform-specific optimization (Google AIO, ChatGPT, Perplexity) - E-E-A-T improvements (author pages, credentials, freshness signals) - Slack channel for fast communication (24-hour response)

**Estimated GEO score improvement:** +25-40 points in 6 months **Contract:** Minimum 6 months

---

### PREMIUM — €9,500/month *Best for: Sites with score 0-40 with critical issues, or competitive industries*

**Everything in Standard, plus:** - Bi-weekly strategy calls - Technical SEO implementation support (Core Web Vitals, SSR, speed) - Full content strategy + production (4 optimized articles/month) - Active brand building (Reddit, YouTube, industry citations) - Competitor monitoring and response - Dedicated account manager - Priority support (4-hour response)

**Estimated GEO score improvement:** +40-60 points in 6 months **Contract:** Minimum 12 months

---

## ROI Projection for [COMPANY NAME]

Based on your current GEO score of [SCORE]/100 and industry benchmarks:

| Scenario | 6-Month Score | AI Traffic Increase | Est. Additional Value/Month | |----------|--------------|--------------------|-----------------------------| | No action | [SCORE + 2]/100 | +5% (organic growth) | €[LOW] | | Basic package | [SCORE + 15]/100 | +30-40% | €[MED] | | Standard package | [SCORE + 32]/100 | +60-90% | €[HIGH] | | Premium package | [SCORE + 50]/100 | +100-150% | €[VERY HIGH] |

**Assumptions:** - Based on estimated [X] monthly organic visitors to [DOMAIN] - AI search is projected to drive 25-40% of organic discovery by end of 2026 - AI-referred traffic converts at 4.4x the rate of regular organic traffic - Calculations use conservative estimates — actual results may vary

**Payback period (Standard package):** [X] months based on current traffic

---

## Engagement Timeline

### Month 1 — Foundation - Kick-off call and onboarding (Week 1) - Full technical audit + baseline metrics capture - Quick wins implementation: robots.txt, schema, llms.txt, meta descriptions - Expected score improvement: +5-10 points

### Month 2-3 — Optimization - Content citability rewrites (top 10 pages) - E-E-A-T improvements: author pages, credentials, dates - Platform-specific optimization (Google AIO, ChatGPT, Perplexity) - Brand presence: LinkedIn, Wikipedia/Wikidata groundwork - Expected score improvement: +15-25 points cumulative

### Month 4-6 — Authority Building - Brand mention campaigns (Reddit, industry sites, YouTube) - Topical authority content strategy - Monthly reports showing score improvements - Expected score improvement: +30-45 points cumulative

### Month 6 — Review - Full re-audit with before/after comparison - ROI report - Renewal discussion

---

## Why Us

- **GEO specialists**: We focus exclusively on AI search optimization, not traditional SEO agencies adapting to GEO - **Transparent reporting**: Monthly reports show exactly what changed and why - **No lock-in beyond minimum**: Month-to-month after initial commitment - **Proven methodology**: 11-dimension GEO audit covering all major AI platforms - **Fast results**: Quick wins visible within 30 days

---

## Investment Summary

| Package | Monthly | 6-Month | 12-Month | |---------|---------|---------|----------| | Basic | €2,500 | €15,000 | €30,000 | | Standard | €5,000 | €30,000 | €60,000 | | Premium | €9,500 | €57,000 | €114,000 |

*All prices exclude VAT. Payment terms: monthly, due within 15 days of invoice.*

---

## Next Steps

To move forward:

1. **Review this proposal** and share any questions 2. **Schedule a 30-minute call** to walk through findings together: [CALENDAR LINK] 3. **Sign the service agreement** (sent separately upon acceptance) 4. **Kick-off call** scheduled for your chosen start date

This proposal is valid for **30 days** from the date above.

---

## Terms & Conditions

- **Minimum commitment:** As stated per package above - **Cancellation:** 30-day written notice after minimum term - **Confidentiality:** All audit findings and client data are strictly confidential - **Results:** We guarantee effort and methodology, not specific ranking outcomes - **Reporting:** Monthly reports delivered by the 5th of each month - **Access needed:** Read access to Google Analytics / Search Console (if available)

---

*This proposal was prepared using GEO-SEO analysis tools and reflects findings from the audit of [DOMAIN] conducted on [DATE]. All scores and recommendations are based on current industry best practices for Generative Engine Optimization.* ```

---

## Output

1. Save proposal to `~/.geo-prospects/proposals/<domain>-proposal-<date>.md` 2. Update prospect record: set `status` to `proposal`, save `proposal_file` path 3. Print confirmation: ``` ✓ Proposal generated: ~/.geo-prospects/proposals/electron-srl.com-proposal-2026-03-12.md ✓ Prospect status updated: Qualified → Proposal ✓ Recommended package: STANDARD (€5,000/month) — Score 32/100

Next: Share the proposal file or run `/geo report-pdf` for a visual version. ```

## Pricing Recommendation Logic

Base recommendation on GEO score: - Score 0-40 → Recommend **Premium** (critical issues require intensive work) - Score 41-60 → Recommend **Standard** (structured monthly optimization) - Score 61-75 → Recommend **Basic** (maintenance + targeted improvements) - Score 76+ → Offer **Basic** or quarterly retainer check-in