geo-compare

--- name: geo-compare description: > Monthly delta tracking and progress reporting for GEO clients. Compares two GEO audits (baseline vs. current), calculates score improvements across all categories, tracks action item completion, and generates a "here's your progress" client report. Use when user says "compare", "delta", "monthly report", "progress", "confronta", "progressi", "report mensile", or when running a monthly client check-in. version: 1.0.0 tags: [geo, business, delta, monthly, reporting, client, progress] allowed-tools: Read, Write, Bash, Glob ---

# GEO Monthly Delta Report Generator

## Purpose

The single most powerful retention tool for a GEO agency: show clients **exactly** what improved since they started working with you. Every point gained on the GEO score is proof of value. This skill generates the "here's your progress" report.

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## Commands

``` /geo compare <domain> /geo compare <baseline-file> <current-file> /geo compare electron-srl.com --month march-2026 ```

**Examples:** ``` /geo compare electron-srl.com /geo compare ~/.geo-prospects/audits/electron-srl.com-2026-01-15.md ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md ```

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## Workflow

### Step 1: Find Audit Files

If only domain is provided: 1. Look in `~/.geo-prospects/audits/` for files matching `<domain>-*.md` 2. Sort by date 3. Use oldest as baseline, newest as current 4. If only one file exists: use it as baseline, run a fresh quick audit as current 5. If no files exist: suggest running `/geo prospect audit <domain>` first

### Step 2: Parse Both Audits

Extract from each audit file: - Overall GEO Score - Per-category scores (6 categories) - Per-platform scores (5 platforms) - AI crawler status (14 crawlers) - Critical issues list - Action items list with status

### Step 3: Calculate Deltas

For each metric: - Delta = Current - Baseline - Trend = ▲ (improved), ▼ (declined), ── (unchanged) - Color coding in report: green (+), red (-), gray (=)

### Step 4: Generate Monthly Report

Output to `~/.geo-prospects/reports/<domain>-monthly-<date>.md`

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## Report Template

Generate the following document:

```markdown # GEO Monthly Progress Report ## [COMPANY NAME] — [MONTH YEAR]

**Reporting period:** [BASELINE DATE] → [CURRENT DATE] **Prepared by:** [AGENCY NAME] **Report reference:** GEO-MONTHLY-[DOMAIN]-[YYMMDD]

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## Executive Summary

[2-3 sentences: What improved, what's the trend, what to focus on next month.]

Example: "Electron Srl's GEO Score improved from 32 to 44 this month (+12 points), placing the site firmly in the 'Below Average' tier and on track to reach 'Moderate' by May. The biggest wins were AI crawler access (+3 crawlers now allowed) and schema implementation (+Organization and LocalBusiness schemas live). Next month's focus is content citability — the highest-weighted remaining gap."

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## GEO Score Progress

``` OVERALL GEO SCORE

Baseline [▓▓▓▓░░░░░░░░░░░░░░░░] 32/100 (Critical) Current [▓▓▓▓▓▓▓▓░░░░░░░░░░░░] 44/100 (Below Average) Change ▲ +12 points (+37.5%)

Target: 65/100 by Month 6 (on track ✓) ```

---

## Score Breakdown: Before vs. After

| Category | Baseline | Current | Change | Trend | |----------|---------|---------|--------|-------| | AI Citability & Visibility | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] | | Brand Authority Signals | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] | | Content Quality & E-E-A-T | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] | | Technical Foundations | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] | | Structured Data | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] | | Platform Optimization | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] | | **TOTAL** | **[X]/100** | **[X]/100** | **[+/-X]** | **[▲/▼]** |

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## Platform Readiness: Before vs. After

| AI Platform | Baseline | Current | Change | |-------------|---------|---------|--------| | Google AI Overviews | [X]/100 | [X]/100 | [+/-X] | | ChatGPT Web Search | [X]/100 | [X]/100 | [+/-X] | | Perplexity AI | [X]/100 | [X]/100 | [+/-X] | | Google Gemini | [X]/100 | [X]/100 | [+/-X] | | Bing Copilot | [X]/100 | [X]/100 | [+/-X] |

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## AI Crawler Access Changes

| Crawler | Baseline | Current | Change | |---------|---------|---------|--------| | GPTBot (ChatGPT) | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change | | ClaudeBot (Anthropic) | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change | | PerplexityBot | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change | | Google-Extended (Gemini) | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change | | Bingbot | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |

[Show only crawlers that changed, or all if few crawlers.]

---

## Action Plan Progress

### Quick Wins — Status Update

| # | Action | Assigned | Status | Impact | |---|--------|---------|--------|--------| | 1 | Allow all AI crawlers in robots.txt | Client dev | ✅ Done | +3 crawlers | | 2 | Add Organization schema to homepage | Client dev | ✅ Done | Schema score +15 | | 3 | Create llms.txt | Agency | ✅ Done | AI visibility +8 | | 4 | Add author bylines to all articles | Client content | 🔄 In Progress | — | | 5 | Fix meta descriptions (47 pages missing) | Client dev | ❌ Not started | — |

**Quick wins completed: [X]/[Y] ([%])**

### Medium-Term — Status Update

| # | Action | Target Month | Status | |---|--------|-------------|--------| | 1 | Rewrite top 10 pages with Q&A structure | Month 2 | 🔄 3/10 done | | 2 | E-E-A-T: Create author pages | Month 2 | ❌ Not started | | 3 | Register Bing Webmaster Tools | Month 1 | ✅ Done | | 4 | Implement IndexNow | Month 2 | 🔄 In Progress |

### Strategic — Status Update

| # | Action | Target | Status | |---|--------|--------|--------| | 1 | Wikipedia entity creation | Month 4 | 📋 Planned | | 2 | YouTube channel launch | Month 3 | 📋 Planned | | 3 | Reddit presence (industry subs) | Month 3 | 📋 Planned |

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## This Month's Wins

> Use this section to celebrate — clients need to see the value clearly.

✅ **[WIN 1]:** [Specific, tangible result — e.g., "GPTBot and ClaudeBot are now allowed. ChatGPT can now crawl and cite your content."] ✅ **[WIN 2]:** [e.g., "Organization schema implemented on homepage. Your brand entity is now machine-readable."] ✅ **[WIN 3]:** [e.g., "llms.txt created and deployed at electron-srl.com/llms.txt — one of only ~12% of sites in your industry to have this."]

---

## New Issues Discovered

> Issues found in current audit that weren't in baseline.

⚠️ **[ISSUE 1]:** [What it is, what it means, how we'll fix it] ⚠️ **[ISSUE 2]:** [What it is, what it means, how we'll fix it]

---

## Next Month Focus

### Priority Actions for [NEXT MONTH]:

| Priority | Action | Owner | Expected Impact | |----------|--------|-------|----------------| | 1 | [Highest ROI action] | [Agency/Client] | +[X] GEO points | | 2 | [Second priority] | [Agency/Client] | +[X] GEO points | | 3 | [Third priority] | [Agency/Client] | +[X] GEO points |

**Target GEO Score next month:** [CURRENT + estimated gain]/100

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## 6-Month Trajectory

| Month | Date | Score | Delta | Key Achievement | |-------|------|-------|-------|----------------| | Baseline | [Date] | [Score] | — | Initial audit | | Month 1 | [Date] | [Score] | [+X] | Quick wins implemented | | Month 2 | [Date] | [Score] | [+X] | *Current month* | | Month 3 | [Date] | — | — | Content citability | | Month 4 | — | — | — | Brand authority | | Month 5 | — | — | — | Strategic initiatives | | Month 6 | — | **Target: [X]** | — | Full review |

[Only fill rows that have happened. Show projected rows as "—"]

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## Estimated Business Impact

Based on the [X]-point improvement this month:

- **AI citation likelihood:** Increased by approximately [X]% - **Crawlers with access:** [X]/14 → [Y]/14 (better coverage on [platforms]) - **Estimated monthly AI-referred traffic improvement:** +[X]% (conservative) - **Traffic value at current conversion rates:** +€[X]/month in organic value

*Note: Full traffic impact from GEO changes typically takes 4-8 weeks to materialize as AI platforms re-index and update their knowledge bases.*

---

*GEO Monthly Report — [COMPANY NAME] — [DATE]* *Questions or comments? [CONTACT EMAIL]* ```

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## Delta Calculation Logic

When parsing two audit files, look for these patterns:

``` Score markers to extract: - "GEO Score: XX/100" - "Overall Score: XX" - "AI Citability: XX/100" - "Brand Authority: XX/100" - "Technical: XX/100" - "Schema: XX/100" - "Platform: XX/100" - "Content: XX/100" - "GPTBot: Allowed/Blocked" - "ClaudeBot: Allowed/Blocked" ```

If exact scores are not found in audit files, use contextual analysis of the written findings to estimate approximate scores based on issues described.

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## Trend Interpretation

| Delta | Trend Symbol | Meaning | |-------|-------------|---------| | +5 or more | ▲▲ | Strong improvement | | +1 to +4 | ▲ | Improvement | | 0 | ── | No change | | -1 to -4 | ▼ | Slight decline | | -5 or more | ▼▼ | Significant decline — needs discussion |

A decline is not necessarily bad — it can mean new issues were discovered in the fresh audit that weren't visible before. Frame declines as "newly discovered opportunities."

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## Output

1. Save report to `~/.geo-prospects/reports/<domain>-monthly-<YYYY-MM>.md` 2. Print confirmation with key stats: ``` ✓ Monthly report generated: ~/.geo-prospects/reports/electron-srl.com-monthly-2026-03.md

SUMMARY: GEO Score: 32 → 44 (+12 points) ▲ Quick wins completed: 3/5 (60%) New issues found: 2 (minor) On track for Month 6 target: YES (65/100) ``` 3. Suggest next action: "Share with client or run `/geo report-pdf` for a visual version"