Skill-Audit-Bericht
ad-agency-performance-master Audit-Bericht.
广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e
OpenAgentSkill Trust Score
OpenAgentSkill Trust Score
The Trust Score helps an agent decide whether a skill is safe enough to shortlist before installation.
GitHub-Akzeptanz
Info62
128 GitHub-Stars
Star-/Fork-Aktivität
Warnung57
128 Stars und 11 Forks; Issue-Aktivität ist in den aktuellen Metadaten nicht verfügbar
Aktuelle Wartung
Bestanden88
1 Monate seit dem letzten Push
Lizenzklarheit
Bestanden86
MIT
README/SKILL.md-Vollständigkeit
Info76
Öffentliche Metadaten benötigen mehr README/SKILL.md-Kontext
Abhängigkeits-/Laufzeitrisiko
Bestanden90
Keine wesentlichen Abhängigkeitsrisikohinweise in öffentlichen Metadaten
Installationsverfügbarkeit
Bestanden92
npx skills add swaylq/master-skill --skill ad-agency-performance-master
Sicherheit des Installationsbefehls
Bestanden92
Standard-Paket- oder Laufzeit-Installationspfad
Berechtigungsumfang
Bestanden100
Keine Hochrisiko-Berechtigungsfläche in öffentlichen Metadaten
Repository-Nachweis
Bestanden86
https://github.com/swaylq/master-skill/tree/main/prototypes/ai-short-drama-master/output
Prüfstatus
Info66
KI-Prüfdaten verfügbar
Agent-validierte Ergebnisse
Info54
Noch keine Agent-Ergebnisdaten
Prüfungen
Installations- und Adoptionsprüfung
Installationspfad
92
npx skills add swaylq/master-skill --skill ad-agency-performance-master
Repository
88
https://github.com/swaylq/master-skill/tree/main/prototypes/ai-short-drama-master/output
Lizenz
86
MIT
Wartung
88
1 Monate seit dem letzten Push
KI-Prüfung
55
SKILL.md description is extremely long and contains duplicated text, which may reduce clarity and maintainability.
README/SKILL.md-Vollständigkeit
84
Usable description available
Abhängigkeitsrisiko
90
Keine wesentlichen Abhängigkeitsrisikohinweise in öffentlichen Metadaten
Sicherheit des Installationsbefehls
92
Standard-Paket- oder Laufzeit-Installationspfad
Berechtigungsumfang
100
Keine Hochrisiko-Berechtigungsfläche in öffentlichen Metadaten
Star-/Fork-Aktivität
57
128 Stars und 11 Forks; Issue-Aktivität ist in den aktuellen Metadaten nicht verfügbar
Akzeptanz
68
128 GitHub-Stars
Warnungen
- SKILL.md description is extremely long and contains duplicated text, which may reduce clarity and maintainability.
- The included scripts are bash-only and may not be portable to all environments without bash installed.
- Quality score needs review
- Stars/forks activity: 128 stars, 11 forks; issue activity unavailable in current metadata
Methode
This report combines public metadata, AI review output, repository freshness, install readiness, OpenAgentSkill events, quality scoring, trust checks, and the agent safety gate. It is not a full source-code security review.
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