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paw-cra-content-research
On-demand research bundle for the Aria Creative Suite. Use when any agent needs competitor analysis, trend research, or content opportunity scanning to inform visual/video production.
Resumen
On-demand research bundle for the Aria Creative Suite. Use when any agent needs competitor analysis, trend research, or content opportunity scanning to inform visual/video production.
Leer documentación completa
Documentación de origen, no instrucciones para este sitio. Revisa los permisos antes de ejecutar comandos.
Content Research Workflow
Overview
This workflow produces an actionable research bundle — competitor analysis, trend spotting, and content opportunity identification — that feeds directly into visual and video production. It is a service workflow invoked on-demand by any Aria Creative Suite agent (Strategist, Designer, Video Producer, or Aria herself) when research context is needed to inform creative decisions.
The output is not academic research. Every finding translates into a specific production recommendation: a design brief the Designer can act on, a video format the Video Producer can storyboard, a content angle with hook and platform guidance. If a finding does not lead to a "make this" recommendation, it is context, not output.
Args: Accepts --headless or -H for autonomous execution. Supports scoped research via --scope competitor, --scope trend, --scope content, or --scope all (default).
On Activation
Load available config from {project-root}/.pawbytes/config/config.yaml and {project-root}/.pawbytes/config/config.user.yaml (root level and cra section). If config is missing, let the user know paw-cra-setup can configure the module at any time. Resolve:
{user_name}(null) — address the user by name{communication_language}(system) — use for all communications{document_output_language}(system) — use for generated document content{default_brand}(null) — default brand to research if none specified
Load shared agency memory from {project-root}/.pawbytes/creative-suites/index.md. If a brand context is active or specified, load {project-root}/.pawbytes/creative-suites/brands/{brand-name}/guidelines.md and any existing research in {project-root}/.pawbytes/creative-suites/brands/{brand-name}/research/.
If --headless, complete the full pipeline without interaction using the active brand and scope from args. If interactive, greet and confirm research parameters before proceeding.
Pipeline
1. Research Brief Intake
Parse the research request:
| Parameter | Source | Fallback |
|---|---|---|
| Brand | Explicit request or --brand arg | {default_brand} or active brand from index.md |
| Scope | --scope arg or explicit request | all (competitor + trend + content) |
| Focus areas | Explicit questions or topics | Derive from brand guidelines (industry, audience, competitors) |
| Target platforms | Explicit or from brand guidelines | Instagram, TikTok, YouTube, LinkedIn |
If interactive: confirm parameters and ask if there are specific questions or competitors to prioritize. If headless: proceed with available context.
2. Brand Context Load
Load from {project-root}/.pawbytes/creative-suites/brands/{brand-name}/:
guidelines.md— brand identity, voice, visual style, industry, audienceresearch/— any prior research reports (avoid redundant work, build on existing findings)
If no brand exists at the expected path, abort with a clear message suggesting brand onboarding through Aria.
3. Competitor Scan (scope: competitor or all)
Load ./references/competitor-scan.md for detailed research guidance.
Use Exa MCP tools to analyze 3-5 competitors across:
- Content strategy and posting patterns
- Visual style and design language
- Video formats and production quality
- Platform presence and engagement signals
- Messaging and positioning
Production lens: For every competitor insight, note what it means for Designer and Video Producer. "Competitor X uses bold typography overlays on Reels" is more useful than "Competitor X has strong video presence."
4. Trend Analysis (scope: trend or all)
Load ./references/trend-analysis.md for detailed research guidance.
Search for trends relevant to the brand's industry and audience:
- Trending content formats (carousel styles, video templates, interactive formats)
- Visual and aesthetic trends (color palettes, typography, layout patterns)
- Platform-specific trends (TikTok sounds, Instagram features, YouTube formats)
- Topical trends and hashtag movements
Classify each trend: Fad (<3 months), Trend (6-18 months), Movement (2+ years), Declining (avoid).
5. Content Opportunity Identification (scope: content or all)
Cross-reference competitor gaps with trending topics to find exploitable angles:
- What are competitors NOT doing that audiences want?
- Which trends align with the brand's strengths but competitors have not adopted?
- What content formats are under-served in this niche?
- Where is engagement high but content quality low (opportunity to dominate)?
Produce an angle shortlist — 5-10 specific content angles, each with:
- The angle (one sentence)
- Why it works (gap + trend alignment)
- Suggested format (carousel, reel, long-form video, etc.)
- Target platform
6. Production Recommendations
This is the most critical output section. Translate every research finding into briefs that Designer and Video Producer can act on directly.
Load ./references/production-recommendations.md for recommendation templates.
For each recommended angle, produce:
Design briefs (for Designer):
- Visual concept description
- Reference style (e.g., "minimalist with bold type overlay," "before/after split")
- Platform and dimensions
- Suggested copy direction
Video briefs (for Video Producer):
- Format and duration
- Hook concept (first 3 seconds)
- Scene structure outline
- Audio/music direction
- Subtitle style
Platform-specific notes:
- Optimal posting context (time, hashtags, caption strategy)
- Platform feature usage (Instagram collab, TikTok stitch, YouTube Shorts)
7. Report Generation
Produce research-report.md following the structure in ./references/report-template.md.
The report consolidates all findings into a scannable document with:
- Executive summary (key findings in 3-5 bullets)
- Competitor landscape
- Trend landscape
- Angle shortlist (the actionable core)
- Production recommendations (the handoff to Designer/Video Producer)
- Platform-specific playbooks
- Sources with URLs
8. Save to Memory
Write the report to {project-root}/.pawbytes/creative-suites/brands/{brand-name}/research/research-report.md with frontmatter:
---
created: YYYY-MM-DDTHH:MM:SSZ
brand: {brand-name}
scope: {scope}
type: research
---
If scope-specific reports were generated, also save:
competitor-analysis.md(scope: competitor or all)trend-analysis.md(scope: trend or all)content-opportunities.md(scope: content or all)
Append to {project-root}/.pawbytes/creative-suites/daily/YYYY-MM-DD.md:
## [Strategist] HH:MM - Content Research Complete
- Brand: {brand-name}
- Scope: {scope}
- Key findings: {2-3 bullet summary}
- Angles identified: {count}
- Report: .pawbytes/creative-suites/brands/{brand-name}/research/research-report.md
9. Handoff
If interactive: present the angle shortlist and ask which angles to prioritize for production. Suggest routing to Designer or Video Producer with the relevant briefs.
If headless: report completion and file locations. The calling agent reads the report from memory.
Research Tools
Primary: Exa MCP
| Tool | Use |
|---|---|
web_search_exa | Competitor discovery, trend scanning, industry analysis |
crawling_exa | Deep page content extraction from competitor sites |
get_code_context_exa | Technical/platform documentation lookup |
Fallback: Web Search
If Exa MCP is unavailable, use the Web Search tool for the same research queries.
Optional: Agent-Browser CLI
For social media content behind login gates (Instagram feeds, TikTok For You, LinkedIn). Only use if agent-browser is available and auth sessions exist at {project-root}/.pawbytes/creative-suites/.auth/.
Quality Standards
- Every finding must cite a source URL
- Every insight must connect to a production recommendation
- Competitor analysis focuses on content strategy, not corporate profiles
- Trend classification distinguishes fads from movements
- The angle shortlist is the most important output — it must be specific and actionable
- Production recommendations must be detailed enough for Designer/Video Producer to start work without further research
Metadatos del archivo
name: paw-cra-content-research description: On-demand research bundle for the Aria Creative Suite. Use when any agent needs competitor analysis, trend research, or content opportunity scanning to inform visual/video production.
Ver texto original
---
name: paw-cra-content-research
description: On-demand research bundle for the Aria Creative Suite. Use when any agent needs competitor analysis, trend research, or content opportunity scanning to inform visual/video production.
---
# Content Research Workflow
## Overview
This workflow produces an actionable research bundle — competitor analysis, trend spotting, and content opportunity identification — that feeds directly into visual and video production. It is a **service workflow** invoked on-demand by any Aria Creative Suite agent (Strategist, Designer, Video Producer, or Aria herself) when research context is needed to inform creative decisions.
The output is not academic research. Every finding translates into a specific production recommendation: a design brief the Designer can act on, a video format the Video Producer can storyboard, a content angle with hook and platform guidance. If a finding does not lead to a "make this" recommendation, it is context, not output.
**Args:** Accepts `--headless` or `-H` for autonomous execution. Supports scoped research via `--scope competitor`, `--scope trend`, `--scope content`, or `--scope all` (default).
## On Activation
Load available config from `{project-root}/.pawbytes/config/config.yaml` and `{project-root}/.pawbytes/config/config.user.yaml` (root level and `cra` section). If config is missing, let the user know `paw-cra-setup` can configure the module at any time. Resolve:
- `{user_name}` (null) — address the user by name
- `{communication_language}` (system) — use for all communications
- `{document_output_language}` (system) — use for generated document content
- `{default_brand}` (null) — default brand to research if none specified
Load shared agency memory from `{project-root}/.pawbytes/creative-suites/index.md`. If a brand context is active or specified, load `{project-root}/.pawbytes/creative-suites/brands/{brand-name}/guidelines.md` and any existing research in `{project-root}/.pawbytes/creative-suites/brands/{brand-name}/research/`.
If `--headless`, complete the full pipeline without interaction using the active brand and scope from args. If interactive, greet and confirm research parameters before proceeding.
## Pipeline
### 1. Research Brief Intake
Parse the research request:
| Parameter | Source | Fallback |
|-----------|--------|----------|
| **Brand** | Explicit request or `--brand` arg | `{default_brand}` or active brand from index.md |
| **Scope** | `--scope` arg or explicit request | `all` (competitor + trend + content) |
| **Focus areas** | Explicit questions or topics | Derive from brand guidelines (industry, audience, competitors) |
| **Target platforms** | Explicit or from brand guidelines | Instagram, TikTok, YouTube, LinkedIn |
If interactive: confirm parameters and ask if there are specific questions or competitors to prioritize. If headless: proceed with available context.
### 2. Brand Context Load
Load from `{project-root}/.pawbytes/creative-suites/brands/{brand-name}/`:
- `guidelines.md` — brand identity, voice, visual style, industry, audience
- `research/` — any prior research reports (avoid redundant work, build on existing findings)
If no brand exists at the expected path, abort with a clear message suggesting brand onboarding through Aria.
### 3. Competitor Scan (scope: competitor or all)
Load `./references/competitor-scan.md` for detailed research guidance.
Use Exa MCP tools to analyze 3-5 competitors across:
- Content strategy and posting patterns
- Visual style and design language
- Video formats and production quality
- Platform presence and engagement signals
- Messaging and positioning
**Production lens:** For every competitor insight, note what it means for Designer and Video Producer. "Competitor X uses bold typography overlays on Reels" is more useful than "Competitor X has strong video presence."
### 4. Trend Analysis (scope: trend or all)
Load `./references/trend-analysis.md` for detailed research guidance.
Search for trends relevant to the brand's industry and audience:
- Trending content formats (carousel styles, video templates, interactive formats)
- Visual and aesthetic trends (color palettes, typography, layout patterns)
- Platform-specific trends (TikTok sounds, Instagram features, YouTube formats)
- Topical trends and hashtag movements
Classify each trend: **Fad** (<3 months), **Trend** (6-18 months), **Movement** (2+ years), **Declining** (avoid).
### 5. Content Opportunity Identification (scope: content or all)
Cross-reference competitor gaps with trending topics to find exploitable angles:
- What are competitors NOT doing that audiences want?
- Which trends align with the brand's strengths but competitors have not adopted?
- What content formats are under-served in this niche?
- Where is engagement high but content quality low (opportunity to dominate)?
Produce an **angle shortlist** — 5-10 specific content angles, each with:
- The angle (one sentence)
- Why it works (gap + trend alignment)
- Suggested format (carousel, reel, long-form video, etc.)
- Target platform
### 6. Production Recommendations
This is the most critical output section. Translate every research finding into briefs that Designer and Video Producer can act on directly.
Load `./references/production-recommendations.md` for recommendation templates.
For each recommended angle, produce:
**Design briefs** (for Designer):
- Visual concept description
- Reference style (e.g., "minimalist with bold type overlay," "before/after split")
- Platform and dimensions
- Suggested copy direction
**Video briefs** (for Video Producer):
- Format and duration
- Hook concept (first 3 seconds)
- Scene structure outline
- Audio/music direction
- Subtitle style
**Platform-specific notes:**
- Optimal posting context (time, hashtags, caption strategy)
- Platform feature usage (Instagram collab, TikTok stitch, YouTube Shorts)
### 7. Report Generation
Produce `research-report.md` following the structure in `./references/report-template.md`.
The report consolidates all findings into a scannable document with:
- Executive summary (key findings in 3-5 bullets)
- Competitor landscape
- Trend landscape
- Angle shortlist (the actionable core)
- Production recommendations (the handoff to Designer/Video Producer)
- Platform-specific playbooks
- Sources with URLs
### 8. Save to Memory
Write the report to `{project-root}/.pawbytes/creative-suites/brands/{brand-name}/research/research-report.md` with frontmatter:
```yaml
---
created: YYYY-MM-DDTHH:MM:SSZ
brand: {brand-name}
scope: {scope}
type: research
---
```
If scope-specific reports were generated, also save:
- `competitor-analysis.md` (scope: competitor or all)
- `trend-analysis.md` (scope: trend or all)
- `content-opportunities.md` (scope: content or all)
Append to `{project-root}/.pawbytes/creative-suites/daily/YYYY-MM-DD.md`:
```markdown
## [Strategist] HH:MM - Content Research Complete
- Brand: {brand-name}
- Scope: {scope}
- Key findings: {2-3 bullet summary}
- Angles identified: {count}
- Report: .pawbytes/creative-suites/brands/{brand-name}/research/research-report.md
```
### 9. Handoff
If interactive: present the angle shortlist and ask which angles to prioritize for production. Suggest routing to Designer or Video Producer with the relevant briefs.
If headless: report completion and file locations. The calling agent reads the report from memory.
## Research Tools
### Primary: Exa MCP
| Tool | Use |
|------|-----|
| `web_search_exa` | Competitor discovery, trend scanning, industry analysis |
| `crawling_exa` | Deep page content extraction from competitor sites |
| `get_code_context_exa` | Technical/platform documentation lookup |
### Fallback: Web Search
If Exa MCP is unavailable, use the Web Search tool for the same research queries.
### Optional: Agent-Browser CLI
For social media content behind login gates (Instagram feeds, TikTok For You, LinkedIn). Only use if `agent-browser` is available and auth sessions exist at `{project-root}/.pawbytes/creative-suites/.auth/`.
## Quality Standards
- Every finding must cite a source URL
- Every insight must connect to a production recommendation
- Competitor analysis focuses on content strategy, not corporate profiles
- Trend classification distinguishes fads from movements
- The angle shortlist is the most important output — it must be specific and actionable
- Production recommendations must be detailed enough for Designer/Video Producer to start work without further research
Revisar el código fuente
Precio y costes de ejecución
- Obtener el skill
- Precio sin confirmar
- Ejecutarlo
- Requisitos sin confirmar. Consulta los costes del agente, API y servicios en la fuente.
- Licencia
- MIT
- Precio sin confirmar
- No hemos confirmado el precio. Los enlaces existentes al código y a la instalación siguen disponibles.
Obtener gratis no significa ejecutar gratis. El precio no es una evaluación de seguridad. Enviar información de precio →
Fuente del skill registrada
La ruta de instrucciones está registrada. No implica pruebas de ejecución, seguridad ni compatibilidad.
Revisar antes de instalar: Evitar instalación automática
Licencia: MIT
- Dependency or permission surface needs review
- Permission surface may require sandboxing
- Falta aprobación de revisión por IA
- Quality score needs review
- Permission surface needs review: secrets or environment access, shell or command execution
- Stars/forks activity: 108 stars, 19 forks; issue activity unavailable in current metadata
- Dependency/runtime risk: command execution surface, credential or environment access
- Permission surface: secrets or environment access, shell or command execution
- Review status: AI review approval is missing
Las herramientas son indicios de metadatos, no compatibilidad probada. Los prompts son sugerencias.
Empieza con una tarea pequeña
- 1Lee la fuente y confirma entradas, resultados, dependencias y permisos.
- 2Pide un plan al agente. Aprueba la configuración y los costes antes de probar en un entorno aislado.
- 3Comprueba resultados y archivos modificados. Informa solo de lo ejecutado y conserva la revisión de la fuente.
Consulta dependencias, claves API y costes externos en la fuente. Un repositorio público no implica servicios gratuitos.
Fuente y notas de uso
Los metadatos y revisiones son orientativos. Popularidad, descubrimiento y ejecución correcta son hechos distintos.
- Repositorio fuente
- pawbytes/skill-suites
- Licencia
- MIT
- Versión
- Unknown
- Último push de GitHub
- 3 oct 2026
- Registro actualizado
- 5 oct 2026
- Ruta de instrucciones
- src/creative/paw-cra-content-research/SKILL.md @ 547a6df83bd6
Versión declarada en el registro; consulta las versiones de la fuente.
Calidad
62/100
Prometedor
Confianza
63/100
Solo sandbox
Auditoría
75/100
Requiere revisión
- Dependency or permission surface needs review
- Permission surface may require sandboxing
- Falta aprobación de revisión por IA
- Quality score needs review
- Permission surface needs review: secrets or environment access, shell or command execution
- Stars/forks activity: 108 stars, 19 forks; issue activity unavailable in current metadata
- Dependency/runtime risk: command execution surface, credential or environment access
- Permission surface: secrets or environment access, shell or command execution
- Review status: AI review approval is missing
- Verified installs
- —
- Resultados
- —
Copiar no es instalar. Los recuentos requieren un informe de instalación correcta, no garantizan calidad general.
Acceso para agentes
La API Registry expone señales de decisión, confianza, auditoría, casos de uso e instalación sin raspar la interfaz.
Más detalles
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},
"auto_install": {
"allowed": false,
"sandbox_required": true,
"reason": "Do not auto-install. Inspect the source, dependencies, and permission surface first."
},
"best_for": [
"research",
"agent-skill"
],
"known_risks": [
"AI review approval is missing",
"Quality score needs review",
"Permission surface needs review: secrets or environment access, shell or command execution",
"Stars/forks activity: 108 stars, 19 forks; issue activity unavailable in current metadata",
"Dependency/runtime risk: command execution surface, credential or environment access",
"Permission surface: secrets or environment access, shell or command execution",
"Review status: AI review approval is missing"
]
},
"agent_proven": {
"version": "agent-proven-v1",
"score": 0,
"tier": "unproven",
"label": "Needs first agent run",
"summary": "No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.",
"metrics": {
"totalOutcomes": 0,
"successfulOutcomes": 0,
"failedOutcomes": 0,
"installAttempts": 0,
"installSuccessRate": null,
"successRate": null,
"recentSuccessRate": null,
"recentFailureRate": null,
"riskBlocked": 0,
"setupRequired": 0,
"notRelevant": 0,
"avgOutputQuality": null,
"avgTimeToUsefulMs": null,
"productionOutcomes": 0,
"humanReviewRequired": 0,
"uniqueAgents": 0,
"lastOutcomeAt": null
},
"signals": [],
"penalties": [
"No real agent outcome evidence yet"
]
},
"audit": {
"score": 75,
"risk_level": "needs_review",
"risk_label": "Needs review",
"warnings": [
"Dependency or permission surface needs review",
"Permission surface may require sandboxing",
"AI review approval is missing",
"Quality score needs review",
"Permission surface needs review: secrets or environment access, shell or command execution",
"Stars/forks activity: 108 stars, 19 forks; issue activity unavailable in current metadata",
"Dependency/runtime risk: command execution surface, credential or environment access",
"Permission surface: secrets or environment access, shell or command execution"
]
},
"safety_gate": {
"tier": "blocked",
"label": "Blocked for auto-install",
"auto_install_policy": "block",
"auto_install_allowed": false,
"human_review_required": true,
"blocked": true,
"recommended_action": "Do not auto-install. Inspect the source, dependencies, and permission surface first."
},
"quality": {
"score": 62,
"label": "Promising"
},
"supply": {
"track": "Design and creative production",
"scenario": "Design and creative",
"maintenance": "8d since push",
"risk": "Needs review"
},
"alternative_skills": [
{
"slug": "mvanhorn-last30days-skill",
"name": "Last30days Skill",
"url": "https://www.openagentskill.com/skills/mvanhorn-last30days-skill",
"stars": 63666,
"install_command": "",
"trust_score": 94,
"audit_score": 95
}
],
"do_not_use_when": [
"teams that need a vendor-supported SLA",
"high-compliance environments without internal security review",
"No major risk signals from current metadata",
"High-risk permission hints: Shell or command execution, Secrets or environment access",
"Dependency or permission surface needs review",
"Permission surface may require sandboxing",
"AI review approval is missing",
"Quality score needs review"
],
"agent_contract": {
"task_input": "Use paw-cra-content-research in an agent workflow",
"recommended_action": "Do not auto-install. Inspect the source, dependencies, and permission surface first.",
"install_policy": "block",
"minimum_review_before_use": [
"Trust: 71/100 Manual review",
"Audit: 75/100 Needs review",
"Safety: 31/100 Avoid automatic install",
"Review repository, license, install command, and permission surface before production use."
],
"expected_agent_output": {
"selected_skill": "pawbytes-paw-cra-content-research (paw-cra-content-research)",
"install_command": "npx skills add pawbytes/skill-suites --skill paw-cra-content-research",
"risk_summary": "Needs review; Blocked for auto-install; Review before production",
"verification_result": "Report the smallest successful task, files touched, warnings, and any missing setup."
}
},
"outcome_feedback": {
"endpoint": "https://www.openagentskill.com/api/agent/outcome",
"method": "POST",
"requires_resolve_event_id": true,
"event_id_source": "Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.",
"expected_outcomes": [
"success",
"failed",
"not_relevant",
"blocked_by_risk",
"setup_required"
],
"payload_template": {
"event_id": "<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>",
"skill_slug": "pawbytes-paw-cra-content-research",
"task": "Use paw-cra-content-research in an agent workflow",
"agent": "codex",
"outcome": "success",
"install_used": true,
"risk_blocked": false,
"setup_required": false,
"task_success": true,
"output_quality": 4,
"error_type": null,
"human_review_required": false,
"workspace": "sandbox",
"time_to_useful_ms": 120000,
"notes": "Report the smallest successful task, setup friction, files touched, and risk notes."
}
},
"endpoints": {
"web": "https://www.openagentskill.com/skills/pawbytes-paw-cra-content-research",
"api": "https://www.openagentskill.com/api/agent/skills/pawbytes-paw-cra-content-research",
"audit": "https://www.openagentskill.com/skills/pawbytes-paw-cra-content-research/audit",
"eval": "https://www.openagentskill.com/api/agent/evals?slug=pawbytes-paw-cra-content-research&task=Use%20paw-cra-content-research%20in%20an%20agent%20workflow&max_risk=medium",
"resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20paw-cra-content-research%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
"receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20paw-cra-content-research%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
"install": "https://www.openagentskill.com/api/skills/pawbytes-paw-cra-content-research/install",
"manifest": "https://www.openagentskill.com/api/registry/manifest/pawbytes-paw-cra-content-research"
}
}Para el creador
Fuente de la ficha
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Esta ficha se indexó desde fuentes públicas y no está marcada como oficial hasta que se apruebe una reclamación de mantenedor.
- Creador
- pawbytes
- Fuente
- pawbytes/skill-suites
- Indexado por
- Índice comunitario de OpenAgentSkill
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