Registry indexed
E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any
E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns.
Source documentation, not instructions for this website. Review permissions before running any commands.
Build a complete, copy-paste-ready email marketing system for any e-commerce business. Covers 10 core automation flows with full copywriting, ESP setup instructions, segmentation rules, and annual campaign calendars.
Supported platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Etsy, TikTok Shop, Amazon, and any platform that connects to an ESP. For marketplace platforms (Amazon, TikTok Shop, Etsy) where buyer emails are restricted, this skill focuses on cross-channel strategies to capture emails via your own website or landing pages.
Built by Nexscope — your AI assistant for smarter e-commerce decisions.
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g
Once installed, just describe your business and ask for email marketing help. The skill activates automatically.
I'm launching a Shopify store selling premium dog treats at $24.99. Help me set up
my email marketing — I'm using Klaviyo and have about 500 subscribers.
I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have
2,000 email subscribers but no automated flows set up. What emails should I be sending?
Build me a complete email system for my sustainable fashion brand. We use Omnisend
and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows.
Step 1: Collect information. Extract from the user's initial message:
Step 2: Ask one follow-up with all remaining questions. Use multiple-choice format:
Great — [acknowledge what they told you]. To build your email system I need a few more details:
1. Business stage?
a) Pre-launch — building a list before selling
b) Early — selling, but under $10K/mo
c) Growing — $10K-50K/mo
d) Established — $50K+/mo
2. Which flows do you need? (pick all that apply, or "all")
a) Welcome series
b) Cart abandonment
c) Browse abandonment
d) Post-purchase / thank you
e) Review request
f) Cross-sell / upsell
g) Win-back (re-engage lapsed customers)
h) VIP / loyalty
i) Replenishment (consumable products)
j) Sunset (list cleanup)
k) All of the above
l) Not sure — recommend for me
3. Brand voice?
a) Professional / corporate
b) Friendly / conversational
c) Playful / fun
d) Premium / luxury
e) Bold / edgy
f) Other: ___________
4. Email platform (ESP)?
a) Klaviyo
b) Omnisend
c) Mailchimp
d) Shopify Email
e) Other: ___________
f) Don't have one yet — recommend one
5. Current email list size?
a) 0 — starting from scratch
b) Under 1,000
c) 1,000-10,000
d) 10,000-50,000
e) 50,000+
6. Any active promotions or standard discounts? (e.g., "we always offer 10% for first order")
7. Competitors to reference? (names or URLs, or skip)
Reply like: "1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"
Step 3: If user chose (f) in Q4 — "Don't have one yet", recommend an ESP based on their list size (Q5) and sales platform:
| List Size | Recommended ESP | Approx. Cost |
|---|---|---|
| 0-500 | Omnisend Free or Mailchimp Free | $0 |
| 500-2,500 | Omnisend (Shopify) or Mailchimp (other platforms) | $13-20/mo |
| 2,500-10K | Klaviyo | $35-100/mo |
| 10K+ | Klaviyo | $100-350/mo |
⚠️ Prices are approximate (2026). Tell user to verify on each platform's website.
After recommending, continue building flows with setup instructions for the recommended ESP.
Step 4: If user chose "l) Not sure — recommend for me" in Q2, recommend flows based on their business stage:
Step 5: Build each requested flow. For EVERY flow, output:
Step 6: Build segmentation strategy. Define core segments with exact rules:
Step 7: Build annual campaign calendar. Month-by-month with:
Step 8: Provide list growth tactics. Based on their platform and stage:
Priority: 🔴 Critical — set up first Expected impact: Highest-opened emails, sets tone for entire relationship Emails: 3-5 emails over 7-14 days
Trigger: Subscribes to email list (pop-up, footer signup, landing page) NOT triggered by: Purchase (that's post-purchase flow)
Sequence:
[Subscribe] → Email 1 (Immediately)
→ [Wait 2 days]
→ Email 2 (Brand Story)
→ [Wait 2 days]
→ Email 3 (Social Proof)
→ [Conditional Split: Has placed order?]
→ YES → Exit (enter post-purchase flow)
→ NO → [Wait 3 days]
→ Email 4 (Urgency / Last Chance)
Email 1 — Welcome + Deliver Promise
Email 2 — Brand Story + Values
Email 3 — Social Proof + Best Sellers
Email 4 — Discount Reminder / Urgency (only if they haven't purchased)
Priority: 🔴 Critical — highest revenue per recipient Expected impact: $5.81 revenue per recipient average (Klaviyo 2026) Emails: 3 emails over 3 days
Trigger: Added to cart + started checkout, but did NOT complete purchase Wait before first email: 1-4 hours (test: 1h vs 4h)
Sequence:
[Checkout Started, Not Completed] → [Wait 1-4 hours]
→ Email 1 (Reminder)
→ [Wait 24 hours]
→ [Conditional Split: Placed order?]
→ YES → Exit
→ NO → Email 2 (Overcome Objections)
→ [Wait 24 hours]
→ [Conditional Split: Placed order?]
→ YES → Exit
→ NO → Email 3 (Incentive)
Email 1 — Simple Reminder
Email 2 — Overcome Objections
Email 3 — Incentive (optional — only if margin allows)
Priority: 🟡 Important — catches high-intent window shoppers Expected impact: Lower conversion than cart, but much higher volume Emails: 1-2 emails over 2 days
Trigger: Viewed product page but did NOT add to cart Wait: 2-4 hours after browsing (not immediately — feels creepy)
Sequence:
[Viewed Product, Did Not Add to Cart] → [Wait 2-4 hours]
→ [Conditional Split: Has added to cart since?]
→ YES → Exit (they'll enter cart abandonment)
→ NO → Email 1 (Product Reminder)
→ [Wait 24 hours]
→ Email 2 (Related Products)
**
name: ecommerce-email-marketing-builder
description: "E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns."
metadata:
nexscope:
emoji: "📧"
category: ecommerce---
name: ecommerce-email-marketing-builder
description: "E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns."
metadata:
nexscope:
emoji: "📧"
category: ecommerce
---
# E-Commerce Email Marketing Builder 📧
Build a complete, copy-paste-ready email marketing system for any e-commerce business. Covers 10 core automation flows with full copywriting, ESP setup instructions, segmentation rules, and annual campaign calendars.
**Supported platforms:** Shopify, WooCommerce, BigCommerce, Squarespace, Etsy, TikTok Shop, Amazon, and any platform that connects to an ESP. For marketplace platforms (Amazon, TikTok Shop, Etsy) where buyer emails are restricted, this skill focuses on cross-channel strategies to capture emails via your own website or landing pages.
Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.
## Install
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g
```
## Usage
Once installed, just describe your business and ask for email marketing help. The skill activates automatically.
```
I'm launching a Shopify store selling premium dog treats at $24.99. Help me set up
my email marketing — I'm using Klaviyo and have about 500 subscribers.
```
```
I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have
2,000 email subscribers but no automated flows set up. What emails should I be sending?
```
```
Build me a complete email system for my sustainable fashion brand. We use Omnisend
and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows.
```
## Capabilities
- Complete email automation flows for 10 core e-commerce journeys (welcome, cart abandonment, browse abandonment, post-purchase, review request, cross-sell, win-back, VIP/loyalty, replenishment, sunset)
- Full email copywriting for every email — subject lines, preview text, body copy, CTA button text
- 3-5 A/B test subject line variants per email with different angles (curiosity, urgency, benefit, social proof, personal)
- ESP setup instructions generated for your specific platform — trigger conditions, flow filters, delay timing, and branching logic using your ESP's exact terminology
- ESP recommendation if you don't have one yet — based on list size and sales platform, with pricing
- Flow diagrams showing the full sequence: trigger → delay → conditional split → email → branch
- Segmentation strategy with 8 core segments and exact filter conditions for your ESP
- Annual seasonal campaign calendar customized to your product category
- List growth tactics — pop-up strategy, checkout opt-in, social → email conversion
---
## How This Skill Works
**Step 1: Collect information.** Extract from the user's initial message:
- Product / category
- Brand name
- Price range and target audience
- Any context about their business
**Step 2: Ask one follow-up with all remaining questions.** Use multiple-choice format:
```
Great — [acknowledge what they told you]. To build your email system I need a few more details:
1. Business stage?
a) Pre-launch — building a list before selling
b) Early — selling, but under $10K/mo
c) Growing — $10K-50K/mo
d) Established — $50K+/mo
2. Which flows do you need? (pick all that apply, or "all")
a) Welcome series
b) Cart abandonment
c) Browse abandonment
d) Post-purchase / thank you
e) Review request
f) Cross-sell / upsell
g) Win-back (re-engage lapsed customers)
h) VIP / loyalty
i) Replenishment (consumable products)
j) Sunset (list cleanup)
k) All of the above
l) Not sure — recommend for me
3. Brand voice?
a) Professional / corporate
b) Friendly / conversational
c) Playful / fun
d) Premium / luxury
e) Bold / edgy
f) Other: ___________
4. Email platform (ESP)?
a) Klaviyo
b) Omnisend
c) Mailchimp
d) Shopify Email
e) Other: ___________
f) Don't have one yet — recommend one
5. Current email list size?
a) 0 — starting from scratch
b) Under 1,000
c) 1,000-10,000
d) 10,000-50,000
e) 50,000+
6. Any active promotions or standard discounts? (e.g., "we always offer 10% for first order")
7. Competitors to reference? (names or URLs, or skip)
Reply like: "1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"
```
**Step 3: If user chose (f) in Q4 — "Don't have one yet"**, recommend an ESP based on their list size (Q5) and sales platform:
| List Size | Recommended ESP | Approx. Cost |
|-----------|-----------------|:------------:|
| 0-500 | Omnisend Free or Mailchimp Free | $0 |
| 500-2,500 | Omnisend (Shopify) or Mailchimp (other platforms) | $13-20/mo |
| 2,500-10K | Klaviyo | $35-100/mo |
| 10K+ | Klaviyo | $100-350/mo |
⚠️ Prices are approximate (2026). Tell user to verify on each platform's website.
After recommending, continue building flows with setup instructions for the recommended ESP.
**Step 4: If user chose "l) Not sure — recommend for me" in Q2**, recommend flows based on their business stage:
- **Pre-launch:** Welcome series only (build list first)
- **Early (<$10K/mo):** Welcome + Cart Abandonment + Post-Purchase (the 3 essentials)
- **Growing ($10K-50K):** All of the above + Browse Abandonment + Review Request + Cross-sell
- **Established ($50K+):** All 10 flows
**Step 5: Build each requested flow.** For EVERY flow, output:
1. **Flow overview** — purpose, expected revenue impact, priority level
2. **Flow diagram** — visual sequence with timing
3. **For each email in the flow:**
- Subject line (30-50 chars, mobile-friendly) + 3-5 A/B variants with different angles (curiosity, urgency, benefit, social proof, personal)
- Preview text (40-90 chars, complement the subject — don't repeat it)
- Full email body copy (actual words: hook → value → proof → CTA → optional P.S.)
- CTA button text (action-oriented, one primary CTA per email) + link destination
4. **Branching logic** — conditions that split the flow (purchased vs didn't, opened vs didn't)
5. **ESP setup instructions** — generate trigger conditions, flow filters, delay timing, and branching logic specific to the user's chosen ESP (Q4). Use that ESP's exact terminology and menu paths. If user doesn't have an ESP yet, use Klaviyo terminology as default
**Step 6: Build segmentation strategy.** Define core segments with exact rules:
- New subscribers (no purchase)
- First-time buyers
- Repeat customers (2+ orders)
- VIP / high-value (top 10% by spend)
- At-risk (purchased before, no activity 60-90 days)
- Lapsed (no activity 90+ days)
- Discount-driven (only buys on sale)
**Step 7: Build annual campaign calendar.** Month-by-month with:
- Key dates and seasonal events relevant to the product category
- Campaign theme for each event
- Send schedule (pre-event teaser, launch day, last chance)
- Which segments to target
**Step 8: Provide list growth tactics.** Based on their platform and stage:
- Pop-up strategies (timing, offer, design)
- Landing page recommendations
- Social media → email conversion tactics
- Checkout opt-in optimization
---
## The 10 Core E-Commerce Email Flows
### Flow 1: Welcome Series
**Priority:** 🔴 Critical — set up first
**Expected impact:** Highest-opened emails, sets tone for entire relationship
**Emails:** 3-5 emails over 7-14 days
**Trigger:** Subscribes to email list (pop-up, footer signup, landing page)
**NOT triggered by:** Purchase (that's post-purchase flow)
**Sequence:**
```
[Subscribe] → Email 1 (Immediately)
→ [Wait 2 days]
→ Email 2 (Brand Story)
→ [Wait 2 days]
→ Email 3 (Social Proof)
→ [Conditional Split: Has placed order?]
→ YES → Exit (enter post-purchase flow)
→ NO → [Wait 3 days]
→ Email 4 (Urgency / Last Chance)
```
**Email 1 — Welcome + Deliver Promise**
- Goal: Deliver the signup incentive, make a strong first impression
- Timing: Send immediately (within minutes of signup)
- Content: Welcome message, deliver discount/freebie, introduce brand briefly, one clear CTA to shop
- Design: Clean, brand-forward, hero image, single CTA button
**Email 2 — Brand Story + Values**
- Goal: Build emotional connection, differentiate from competitors
- Timing: 2 days after Email 1
- Content: Founder story or brand mission, why you started, what makes you different, lifestyle imagery
- Design: Storytelling layout, minimal product — focus on brand
**Email 3 — Social Proof + Best Sellers**
- Goal: Build trust, showcase popular products
- Timing: 2 days after Email 2
- Content: Customer reviews, UGC, best-selling products, "loved by X customers"
- Design: Product grid with reviews, star ratings
**Email 4 — Discount Reminder / Urgency** (only if they haven't purchased)
- Goal: Convert remaining non-buyers before discount expires
- Timing: 3 days after Email 3
- Content: "Your [X%] off expires soon," countdown urgency, restate value prop, clear CTA
- Design: Urgent — bold colors, countdown timer if ESP supports it
### Flow 2: Cart Abandonment
**Priority:** 🔴 Critical — highest revenue per recipient
**Expected impact:** $5.81 revenue per recipient average *(Klaviyo 2026)*
**Emails:** 3 emails over 3 days
**Trigger:** Added to cart + started checkout, but did NOT complete purchase
**Wait before first email:** 1-4 hours (test: 1h vs 4h)
**Sequence:**
```
[Checkout Started, Not Completed] → [Wait 1-4 hours]
→ Email 1 (Reminder)
→ [Wait 24 hours]
→ [Conditional Split: Placed order?]
→ YES → Exit
→ NO → Email 2 (Overcome Objections)
→ [Wait 24 hours]
→ [Conditional Split: Placed order?]
→ YES → Exit
→ NO → Email 3 (Incentive)
```
**Email 1 — Simple Reminder**
- Goal: Catch people who got distracted (not resistant — just forgot)
- Content: "You left something behind," show cart contents with images + prices, direct link back to cart
- Tone: Helpful, not pushy. No discount yet
- CTA: "Complete Your Order" or "Return to Cart"
**Email 2 — Overcome Objections**
- Goal: Address why they didn't buy (shipping? trust? price?)
- Content: Social proof (reviews), shipping/return policy highlights, FAQs, "still thinking?"
- Tone: Reassuring
- CTA: "Get It Before It's Gone"
**Email 3 — Incentive** (optional — only if margin allows)
- Goal: Last resort conversion with discount or free shipping
- Content: Limited-time offer (10% off or free shipping), urgency ("expires in 24 hours")
- Tone: Urgent but not desperate
- CTA: "Claim Your [X%] Off"
- ⚠️ Only use a discount if your margin supports it. If not, emphasize scarcity instead
### Flow 3: Browse Abandonment
**Priority:** 🟡 Important — catches high-intent window shoppers
**Expected impact:** Lower conversion than cart, but much higher volume
**Emails:** 1-2 emails over 2 days
**Trigger:** Viewed product page but did NOT add to cart
**Wait:** 2-4 hours after browsing (not immediately — feels creepy)
**Sequence:**
```
[Viewed Product, Did Not Add to Cart] → [Wait 2-4 hours]
→ [Conditional Split: Has added to cart since?]
→ YES → Exit (they'll enter cart abandonment)
→ NO → Email 1 (Product Reminder)
→ [Wait 24 hours]
→ Email 2 (Related Products)
```
**Skill source recorded
Skill instructions are recorded. This is not a runtime test, safety guarantee or compatibility certification.
Review before install: Avoid automatic install
Listed tools are metadata hints, not tested compatibility. Agent prompts are suggested handoffs.
Check the source for dependencies, API keys and third-party costs. A public repository does not mean every service is free.
Repository metadata and review signals are advisory. Popularity, source discovery and successful execution are different facts.
Version reported in registry metadata; check source releases before relying on it.
Quality
76/100
Strong
Trust
68/100
Sandbox only
Audit
81/100
Needs review
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
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"documentation": "Strong README/SKILL.md context",
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},
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"label": "No agent outcome data yet"
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},
"best_for": [
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"Permission surface needs review: secrets or environment access, shell or command execution",
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},
"agent_proven": {
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"score": 0,
"tier": "unproven",
"label": "Needs first agent run",
"summary": "No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.",
"metrics": {
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"successfulOutcomes": 0,
"failedOutcomes": 0,
"installAttempts": 0,
"installSuccessRate": null,
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"signals": [],
"penalties": [
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},
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"score": 81,
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"score": 76,
"label": "Strong"
},
"supply": {
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"scenario": "Content automation",
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"High-risk permission hints: Shell or command execution, Secrets or environment access",
"Dependency or permission surface needs review",
"Permission surface may require sandboxing",
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"Permission surface needs review: secrets or environment access, shell or command execution"
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"Audit: 81/100 Needs review",
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},
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"not_relevant",
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"skill_slug": "nexscope-ai-ecommerce-email-marketing-builder",
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},
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"api": "https://www.openagentskill.com/api/agent/skills/nexscope-ai-ecommerce-email-marketing-builder",
"audit": "https://www.openagentskill.com/skills/nexscope-ai-ecommerce-email-marketing-builder/audit",
"eval": "https://www.openagentskill.com/api/agent/evals?slug=nexscope-ai-ecommerce-email-marketing-builder&task=Use%20ecommerce-email-marketing-builder%20in%20an%20agent%20workflow&max_risk=medium",
"resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20ecommerce-email-marketing-builder%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
"receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20ecommerce-email-marketing-builder%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
"install": "https://www.openagentskill.com/api/skills/nexscope-ai-ecommerce-email-marketing-builder/install",
"manifest": "https://www.openagentskill.com/api/registry/manifest/nexscope-ai-ecommerce-email-marketing-builder"
}
}Listing source
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