Registry indexed

messaging

Price unconfirmed★ 63 GitHub starsRegistry updated · Oct 14, 2026agent-skill

Overview

Builds a product messaging library from your positioning, your website and customer evidence: a description, the status quo and alternatives, pain points with their knock-on consequences, capabilities, functional, emotional and social benefits, branded features, the cost of doing nothing, common objections with responses, and core messaging blocks (tagline, elevator pitch, value props, proof, per-audience lines). Every claim sourced. Triggers: "product messaging", "messaging library", "messaging framework", "value props", "capabilities and benefits", "what are our differentiators in words". Run after /positioning. Not for choosing the position itself (use /positioning).

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Messaging

Turn the position into the words people will actually use: on the website, in sales calls, in emails and ads. The library links each pain to a capability, each capability to a benefit, and each benefit to proof, so any writer can pull a line and know it holds up.

When to use it

Right after /positioning is agreed.
Before rewriting the website, a sales deck or a launch.
When sales, marketing and product describe the product three different ways.

Don't use it to choose the position (/positioning), or for a single-feature question you can answer directly.

Inputs

Required: the website URL and the exact product name. Confirm the name if it's ambiguous.

Recommended: read these first if they exist:

context/positioning/, the primary input, which frames everything
context/icp/ for pains and voice of customer
context/competitors/ for the status quo and contrasts
context/win-loss/ for real objections
context/brand/ for tone of voice

Also useful: internal docs and customer quotes. If positioning is missing, say so and offer /positioning first.

Paths. Write to context/messaging/MMYY-messaging.md. Agency or consultant? Swap context/ for clients/<client>/context/ throughout.

Tools. Page fetching for the site; web search for reviews, testimonials and comparison pages. Exa or Firecrawl if you have them.

Steps

Validate inputs and load the upstream context.
Research. Fetch at least five core pages (home, features, pricing, customers, about) with URLs and dates. Search reviews and testimonials. Record branded feature names exactly as the company writes them.
Extract the ten components, in order:
1. Description. What it is, in one or two sentences, using the positioning.
2. Status quo and alternatives. Doing it by hand, plus at least one named alternative.
3. Pain points. Each with a consequence chain: the first-order problem, what it causes, what that costs the business.
4. Capabilities. What the product does about each pain.
5. Functional benefits. The outcome, each backed by a verbatim customer quote or marked "not available".
6. Emotional and social benefits. Two of each: how the buyer feels, and how they look to their boss and team.
7. Features. The branded names that deliver each capability.
8. Cost of inaction. What not acting costs per week or month, in numbers where you can.
9. Objections. 3 to 5, each with its root cause and a response that acknowledges, reframes and gives evidence.
10. Core messaging blocks. A tagline of 7 words or fewer, a one-sentence elevator pitch, a 3-bullet value prop, a lead proof point, and one line per audience segment.
Link it up. Every pain points to a capability, every capability to a feature and a benefit.
Verify. Check each claim against its source. Quotes are verbatim. Tag confidence [VERIFIED], [INFERRED], [ESTIMATED] or [UNAVAILABLE]. For a client-facing library, aim for at least 60% verified and no more than 10% estimated.
Write the data gaps and how to fill each one.
Hand off to /funnel-strategy, and to any copy work.

Output shape

Title it # Product messaging library: [Product]. Open with a TLDR and one block of open questions. Then the ten components in order, a data gaps section, and a source list with URLs and access dates.

What good looks like

All ten components present, or marked "not available" with a reason.
No pain point stops at the first-order problem.
The cost of inaction has a number, not an adjective.
The tagline and pitch match the agreed position. If they don't, flag it rather than drifting.
A seller could answer the top three objections using only this file.

Mistakes to avoid

Feature lists dressed up as benefits.
Invented customer quotes or made-up metrics.
Messaging that contradicts the positioning because a line sounded better.
Buzzwords where a plain verb would do.
Repeating the same caveat in every component. Say it once.

Chain

Step 9 of the suggested chain: /company-context → /icp-research → /competitor-research → /win-loss → /expert-pov → /tov-guidelines → /brand-kit → /positioning → messaging → /funnel-strategy → /goals.

View source ↗

File metadata

name: messaging
description: >-
  Builds a product messaging library from your positioning, your website and customer evidence: a
  description, the status quo and alternatives, pain points with their knock-on consequences,
  capabilities, functional, emotional and social benefits, branded features, the cost of doing nothing,
  common objections with responses, and core messaging blocks (tagline, elevator pitch, value props,
  proof, per-audience lines). Every claim sourced. Triggers: "product messaging", "messaging library",
  "messaging framework", "value props", "capabilities and benefits", "what are our differentiators in
  words". Run after /positioning. Not for choosing the position itself (use /positioning).
version: '1.0.0'
license: MIT

View original text

---
name: messaging
description: >-
Builds a product messaging library from your positioning, your website and customer evidence: a
description, the status quo and alternatives, pain points with their knock-on consequences,
capabilities, functional, emotional and social benefits, branded features, the cost of doing nothing,
common objections with responses, and core messaging blocks (tagline, elevator pitch, value props,
proof, per-audience lines). Every claim sourced. Triggers: "product messaging", "messaging library",
"messaging framework", "value props", "capabilities and benefits", "what are our differentiators in
words". Run after /positioning. Not for choosing the position itself (use /positioning).
version: '1.0.0'
license: MIT
---

# Messaging

## When to use it

- Right after `/positioning` is agreed.
- Before rewriting the website, a sales deck or a launch.
- When sales, marketing and product describe the product three different ways.

Don't use it to choose the position (`/positioning`), or for a single-feature question you can answer directly.

## Inputs

**Required:** the website URL and the exact product name. Confirm the name if it's ambiguous.

**Recommended:** read these first if they exist:
- `context/positioning/`, the primary input, which frames everything
- `context/icp/` for pains and voice of customer
- `context/competitors/` for the status quo and contrasts
- `context/win-loss/` for real objections
- `context/brand/` for tone of voice

Also useful: internal docs and customer quotes. If positioning is missing, say so and offer `/positioning` first.

**Paths.** Write to `context/messaging/MMYY-messaging.md`. Agency or consultant? Swap `context/` for `clients/<client>/context/` throughout.

**Tools.** Page fetching for the site; web search for reviews, testimonials and comparison pages. Exa or Firecrawl if you have them.

## Steps

1. **Validate inputs** and load the upstream context.
2. **Research.** Fetch at least five core pages (home, features, pricing, customers, about) with URLs and dates. Search reviews and testimonials. Record branded feature names exactly as the company writes them.
3. **Extract the ten components, in order:**
1. **Description.** What it is, in one or two sentences, using the positioning.
2. **Status quo and alternatives.** Doing it by hand, plus at least one named alternative.
3. **Pain points.** Each with a consequence chain: the first-order problem, what it causes, what that costs the business.
4. **Capabilities.** What the product does about each pain.
5. **Functional benefits.** The outcome, each backed by a verbatim customer quote or marked "not available".
6. **Emotional and social benefits.** Two of each: how the buyer feels, and how they look to their boss and team.
7. **Features.** The branded names that deliver each capability.
8. **Cost of inaction.** What not acting costs per week or month, in numbers where you can.
9. **Objections.** 3 to 5, each with its root cause and a response that acknowledges, reframes and gives evidence.
10. **Core messaging blocks.** A tagline of 7 words or fewer, a one-sentence elevator pitch, a 3-bullet value prop, a lead proof point, and one line per audience segment.
4. **Link it up.** Every pain points to a capability, every capability to a feature and a benefit.
5. **Verify.** Check each claim against its source. Quotes are verbatim. Tag confidence `[VERIFIED]`, `[INFERRED]`, `[ESTIMATED]` or `[UNAVAILABLE]`. For a client-facing library, aim for at least 60% verified and no more than 10% estimated.
6. **Write the data gaps** and how to fill each one.
7. **Hand off** to `/funnel-strategy`, and to any copy work.

## Output shape

Title it `# Product messaging library: [Product]`. Open with a TLDR and one block of open questions. Then the ten components in order, a data gaps section, and a source list with URLs and access dates.

## What good looks like

- All ten components present, or marked "not available" with a reason.
- No pain point stops at the first-order problem.
- The cost of inaction has a number, not an adjective.
- The tagline and pitch match the agreed position. If they don't, flag it rather than drifting.
- A seller could answer the top three objections using only this file.

## Mistakes to avoid

- Feature lists dressed up as benefits.
- Invented customer quotes or made-up metrics.
- Messaging that contradicts the positioning because a line sounded better.
- Buzzwords where a plain verb would do.
- Repeating the same caveat in every component. Say it once.

## Chain

Step 9 of the suggested chain: `/company-context` → `/icp-research` → `/competitor-research` → `/win-loss` → `/expert-pov` → `/tov-guidelines` → `/brand-kit` → `/positioning` → **messaging** → `/funnel-strategy` → `/goals`.

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License: MIT
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Skill source recorded

Skill instructions are recorded. This is not a runtime test, safety guarantee or compatibility certification.

Review before install: Avoid automatic install

License: MIT

Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
AI review approval is missing
This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
Quality score needs review
GitHub adoption: 63 GitHub stars
Stars/forks activity: 63 stars, 19 forks; issue activity unavailable in current metadata
Review status: AI review approval is missing

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Source & usage notes

IndexedStatic Checked

Repository metadata and review signals are advisory. Popularity, source discovery and successful execution are different facts.

Source repository: matteotitta/repo-structure-in-house
License: MIT
Version: 1.0.0
Last GitHub push: Oct 14, 2026
Registry updated: Oct 14, 2026
Instruction path: .claude/skills/messaging/SKILL.md @ 4016985f52ad

Version reported in registry metadata; check source releases before relying on it.

Quality

59/100

Promising

Trust

66/100

Sandbox only

Audit

76/100

Risky

Open full audit View eval report

Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
AI review approval is missing
This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
Quality score needs review
GitHub adoption: 63 GitHub stars
Stars/forks activity: 63 stars, 19 forks; issue activity unavailable in current metadata
Review status: AI review approval is missing

Verified installs: —
Outcomes: —

Copies are not installs. Installation counts require a reported successful installation; they are not a blanket quality guarantee.

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More details

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      "risk_blocked": false,
      "setup_required": false,
      "task_success": true,
      "output_quality": 4,
      "error_type": null,
      "human_review_required": false,
      "workspace": "sandbox",
      "time_to_useful_ms": 120000,
      "notes": "Report the smallest successful task, setup friction, files touched, and risk notes."
    }
  },
  "endpoints": {
    "web": "https://www.openagentskill.com/skills/matteotitta-messaging",
    "api": "https://www.openagentskill.com/api/agent/skills/matteotitta-messaging",
    "audit": "https://www.openagentskill.com/skills/matteotitta-messaging/audit",
    "eval": "https://www.openagentskill.com/api/agent/evals?slug=matteotitta-messaging&task=Use%20messaging%20in%20an%20agent%20workflow&max_risk=medium",
    "resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20messaging%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
    "receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20messaging%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
    "install": "https://www.openagentskill.com/api/skills/matteotitta-messaging/install",
    "manifest": "https://www.openagentskill.com/api/registry/manifest/matteotitta-messaging"
  }
}

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Creator: matteotitta
Source: matteotitta/repo-structure-in-house
Indexed by: OpenAgentSkill community index

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[![Listed on OpenAgentSkill](https://www.openagentskill.com/api/badge/matteotitta-messaging?metric=listed&label=Listed)](https://www.openagentskill.com/skills/matteotitta-messaging?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[![OpenAgentSkill Trust](https://www.openagentskill.com/api/badge/matteotitta-messaging?metric=trust&label=Trust)](https://www.openagentskill.com/skills/matteotitta-messaging?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[![OpenAgentSkill Audit](https://www.openagentskill.com/api/badge/matteotitta-messaging?metric=audit&label=Audit)](https://www.openagentskill.com/skills/matteotitta-messaging/audit)
[![Agent Proven](https://www.openagentskill.com/api/badge/matteotitta-messaging?metric=proven&label=Agent%20Proven)](https://www.openagentskill.com/skills/matteotitta-messaging?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)

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