Registry indexed
icp-research
Builds an ideal customer profile from evidence: case studies, testimonials, customer logos, solutions pages, reviews and any sales notes you have. Produces market sizing layers, firmographic segments, a champion and an economic buyer persona, a negative ICP, intent signals, custo
Overview
Builds an ideal customer profile from evidence: case studies, testimonials, customer logos, solutions pages, reviews and any sales notes you have. Produces market sizing layers, firmographic segments, a champion and an economic buyer persona, a negative ICP, intent signals, customer proof points and a voice-of-customer section in the buyers' own words, every claim sourced. Triggers: "ICP research", "ideal customer profile", "who are our customers", "customer segments", "buyer personas", "who should we target". Run after /company-context. Not for competitor analysis (use /competitor-research) or call transcript patterns (use /win-loss).
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ICP research
Work out who actually buys, who signs, who uses it and who isn't a fit, from what customers have said and done in public and in your own records. The output is the ICP file every later skill reads before it writes a word.
When to use it
- Building the context folder, right after
/company-context. - Before positioning or messaging work, when nobody can say who the best customers are in one sentence.
- When sales keeps chasing deals that don't close and you suspect the target is too broad.
Don't use it to analyse sales calls (/win-loss) or competitors (/competitor-research).
Inputs
Required: the company website URL. If it's missing, ask.
Recommended: context/company/ from /company-context; links to case studies and testimonials; a customer list or CRM export (strip names and emails first); sales notes on wins and objections; any existing ICP document to check against.
If a recommended input is missing, run from what you have and list what's missing in the data gaps section.
Paths. Write to context/icp/MMYY-icp.md. Agency or consultant? Swap context/ for clients/<client>/context/ throughout.
Tools. Web search and page fetching are enough. Exa or Firecrawl help if you have them. Review sites (G2, Capterra) and the company's LinkedIn page are useful public sources.
Steps
- Find the evidence pages. Customers, case studies, testimonials, solutions or industry pages, pricing, integrations, review sites. Produces: a source list with URLs and access dates.
- Extract raw data per customer. Company name, industry, size, region, role of the person quoted, the problem they described, the outcome they reported, tools they mention. Produces: a customer evidence table.
- Normalise the attributes. Put size, industry and region into consistent bands so you can count them.
- Find the segments. Count which industries, sizes and regions repeat. A segment needs several customers behind it, not one logo. Produces: 2 to 4 candidate segments with counts.
- Size the market in layers. Total market, the part you can serve, the part you can realistically win, and the ICP as the best slice of that. Show the maths and mark estimates. Each layer must be smaller than the one above.
- Build two personas. The champion (who feels the pain and pushes for the purchase) and the economic buyer (who signs). Cover goals, pains, triggers, objections and how each one judges success. They must read differently.
- Write the negative ICP. Who looks like a fit but isn't, and the signals that disqualify them.
- List intent signals and buying triggers. Observable events that show a company is ready: a new hire, funding, a tool change, a regulation, a growth milestone.
- Collect proof points. Named customers with outcomes and URLs. Only customers referenced in public or in data the user gave you.
- Synthesise voice of customer. Exact phrases customers use for their problem and their outcome. Quote, don't paraphrase.
- Recommend the priority segment. Rank the segments and say why the first one wins.
- List data gaps and what would fill them (interviews, CRM fields, win-loss).
Output shape
Open with a 3-line TLDR and a short block of open questions. Then:
- Header: date, website, confidence score 1 to 5.
- Market sizing layers with the maths.
- Firmographics: industry, size, region, tech stack patterns.
- Personas: champion, economic buyer, and users or influencers if relevant.
- Negative ICP.
- Customer proof points.
- Voice of customer.
- Segment definitions, ranked, with intent signals.
- Recommendations.
- Data gaps.
- Sources with URLs, dates and confidence.
Sort roles as champion, economic buyer, user, influencer. Sort sizes from largest to smallest.
What good looks like
- Every customer named is public or came from the user's own data.
- Quotes are verbatim and attributed to a role.
- The champion and the economic buyer have different pains and different success measures.
- The negative ICP excludes real companies someone might chase.
- Segment claims show their count ("6 of 14 case studies"). Small samples are flagged once, not repeated in every section.
- The confidence score matches the evidence: mostly high-confidence sources score 4 or 5, mostly estimates score 1 or 2.
Mistakes to avoid
- Inventing customer names or composite quotes.
- Personas built from imagination ("Marketing Mary, 34, loves podcasts").
- Market sizing that grows as it narrows, or a top-down number with no maths.
- Calling one big logo a segment.
- Writing the same caveat in every section. Say it once and point to it.
Chain
Step 2 of the suggested chain: /company-context → icp-research → /competitor-research → /win-loss → /expert-pov → /tov-guidelines → /brand-kit → /positioning → /messaging → /funnel-strategy → /goals.
File metadata
name: icp-research description: >- Builds an ideal customer profile from evidence: case studies, testimonials, customer logos, solutions pages, reviews and any sales notes you have. Produces market sizing layers, firmographic segments, a champion and an economic buyer persona, a negative ICP, intent signals, customer proof points and a voice-of-customer section in the buyers' own words, every claim sourced. Triggers: "ICP research", "ideal customer profile", "who are our customers", "customer segments", "buyer personas", "who should we target". Run after /company-context. Not for competitor analysis (use /competitor-research) or call transcript patterns (use /win-loss). version: '1.0.0' license: MIT
View original text
---
name: icp-research
description: >-
Builds an ideal customer profile from evidence: case studies, testimonials, customer logos, solutions
pages, reviews and any sales notes you have. Produces market sizing layers, firmographic segments, a
champion and an economic buyer persona, a negative ICP, intent signals, customer proof points and a
voice-of-customer section in the buyers' own words, every claim sourced. Triggers: "ICP research",
"ideal customer profile", "who are our customers", "customer segments", "buyer personas", "who should
we target". Run after /company-context. Not for competitor analysis (use /competitor-research) or call
transcript patterns (use /win-loss).
version: '1.0.0'
license: MIT
---
# ICP research
Work out who actually buys, who signs, who uses it and who isn't a fit, from what customers have said and done in public and in your own records. The output is the ICP file every later skill reads before it writes a word.
## When to use it
- Building the context folder, right after `/company-context`.
- Before positioning or messaging work, when nobody can say who the best customers are in one sentence.
- When sales keeps chasing deals that don't close and you suspect the target is too broad.
Don't use it to analyse sales calls (`/win-loss`) or competitors (`/competitor-research`).
## Inputs
**Required:** the company website URL. If it's missing, ask.
**Recommended:** `context/company/` from `/company-context`; links to case studies and testimonials; a customer list or CRM export (strip names and emails first); sales notes on wins and objections; any existing ICP document to check against.
If a recommended input is missing, run from what you have and list what's missing in the data gaps section.
**Paths.** Write to `context/icp/MMYY-icp.md`. Agency or consultant? Swap `context/` for `clients/<client>/context/` throughout.
**Tools.** Web search and page fetching are enough. Exa or Firecrawl help if you have them. Review sites (G2, Capterra) and the company's LinkedIn page are useful public sources.
## Steps
1. **Find the evidence pages.** Customers, case studies, testimonials, solutions or industry pages, pricing, integrations, review sites.
*Produces:* a source list with URLs and access dates.
2. **Extract raw data per customer.** Company name, industry, size, region, role of the person quoted, the problem they described, the outcome they reported, tools they mention.
*Produces:* a customer evidence table.
3. **Normalise the attributes.** Put size, industry and region into consistent bands so you can count them.
4. **Find the segments.** Count which industries, sizes and regions repeat. A segment needs several customers behind it, not one logo.
*Produces:* 2 to 4 candidate segments with counts.
5. **Size the market in layers.** Total market, the part you can serve, the part you can realistically win, and the ICP as the best slice of that. Show the maths and mark estimates. Each layer must be smaller than the one above.
6. **Build two personas.** The champion (who feels the pain and pushes for the purchase) and the economic buyer (who signs). Cover goals, pains, triggers, objections and how each one judges success. They must read differently.
7. **Write the negative ICP.** Who looks like a fit but isn't, and the signals that disqualify them.
8. **List intent signals and buying triggers.** Observable events that show a company is ready: a new hire, funding, a tool change, a regulation, a growth milestone.
9. **Collect proof points.** Named customers with outcomes and URLs. Only customers referenced in public or in data the user gave you.
10. **Synthesise voice of customer.** Exact phrases customers use for their problem and their outcome. Quote, don't paraphrase.
11. **Recommend the priority segment.** Rank the segments and say why the first one wins.
12. **List data gaps** and what would fill them (interviews, CRM fields, win-loss).
## Output shape
Open with a 3-line TLDR and a short block of open questions. Then:
1. Header: date, website, confidence score 1 to 5.
2. Market sizing layers with the maths.
3. Firmographics: industry, size, region, tech stack patterns.
4. Personas: champion, economic buyer, and users or influencers if relevant.
5. Negative ICP.
6. Customer proof points.
7. Voice of customer.
8. Segment definitions, ranked, with intent signals.
9. Recommendations.
10. Data gaps.
11. Sources with URLs, dates and confidence.
Sort roles as champion, economic buyer, user, influencer. Sort sizes from largest to smallest.
## What good looks like
- Every customer named is public or came from the user's own data.
- Quotes are verbatim and attributed to a role.
- The champion and the economic buyer have different pains and different success measures.
- The negative ICP excludes real companies someone might chase.
- Segment claims show their count ("6 of 14 case studies"). Small samples are flagged once, not repeated in every section.
- The confidence score matches the evidence: mostly high-confidence sources score 4 or 5, mostly estimates score 1 or 2.
## Mistakes to avoid
- Inventing customer names or composite quotes.
- Personas built from imagination ("Marketing Mary, 34, loves podcasts").
- Market sizing that grows as it narrows, or a top-down number with no maths.
- Calling one big logo a segment.
- Writing the same caveat in every section. Say it once and point to it.
## Chain
Step 2 of the suggested chain: `/company-context` → **icp-research** → `/competitor-research` → `/win-loss` → `/expert-pov` → `/tov-guidelines` → `/brand-kit` → `/positioning` → `/messaging` → `/funnel-strategy` → `/goals`.
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Price & running costs
- Get the skill
- Price unconfirmed
- Run it
- Requirements have not been confirmed. Check the source for agent, API and service charges.
- License
- MIT
- Price unconfirmed
- We have not confirmed a price for this skill. Existing source and install links remain available.
Free to get does not mean free to run. Price labels are not safety ratings. Submit pricing information →
Skill source recorded
Skill instructions are recorded. This is not a runtime test, safety guarantee or compatibility certification.
Review before install: Avoid automatic install
License: MIT
- Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
- AI review approval is missing
- This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
- Quality score needs review
- GitHub adoption: 63 GitHub stars
- Stars/forks activity: 63 stars, 19 forks; issue activity unavailable in current metadata
- Review status: AI review approval is missing
Listed tools are metadata hints, not tested compatibility. Agent prompts are suggested handoffs.
Start with one small task
- 1Read the source. Confirm the input, expected output, dependencies and permissions.
- 2Ask your agent for a plan. Approve setup and any costs before running a small isolated test.
- 3Check the output and changed files. Report only what actually ran; keep the source revision for reproduction.
Check the source for dependencies, API keys and third-party costs. A public repository does not mean every service is free.
Source & usage notes
Repository metadata and review signals are advisory. Popularity, source discovery and successful execution are different facts.
- Source repository
- matteotitta/repo-structure-in-house
- License
- MIT
- Version
- 1.0.0
- Last GitHub push
- Oct 14, 2026
- Registry updated
- Oct 14, 2026
- Instruction path
- .claude/skills/icp-research/SKILL.md @ 4016985f52ad
Version reported in registry metadata; check source releases before relying on it.
Quality
59/100
Promising
Trust
68/100
Sandbox only
Audit
77/100
Risky
- Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
- AI review approval is missing
- This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
- Quality score needs review
- GitHub adoption: 63 GitHub stars
- Stars/forks activity: 63 stars, 19 forks; issue activity unavailable in current metadata
- Review status: AI review approval is missing
- Verified installs
- —
- Outcomes
- —
Copies are not installs. Installation counts require a reported successful installation; they are not a blanket quality guarantee.
Agent access
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
More details
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"method": "POST",
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"event_id_source": "Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.",
"expected_outcomes": [
"success",
"failed",
"not_relevant",
"blocked_by_risk",
"setup_required"
],
"payload_template": {
"event_id": "<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>",
"skill_slug": "matteotitta-icp-research",
"task": "Use icp-research in an agent workflow",
"agent": "codex",
"outcome": "success",
"install_used": true,
"risk_blocked": false,
"setup_required": false,
"task_success": true,
"output_quality": 4,
"error_type": null,
"human_review_required": false,
"workspace": "sandbox",
"time_to_useful_ms": 120000,
"notes": "Report the smallest successful task, setup friction, files touched, and risk notes."
}
},
"endpoints": {
"web": "https://www.openagentskill.com/skills/matteotitta-icp-research",
"api": "https://www.openagentskill.com/api/agent/skills/matteotitta-icp-research",
"audit": "https://www.openagentskill.com/skills/matteotitta-icp-research/audit",
"eval": "https://www.openagentskill.com/api/agent/evals?slug=matteotitta-icp-research&task=Use%20icp-research%20in%20an%20agent%20workflow&max_risk=medium",
"resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20icp-research%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
"receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20icp-research%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
"install": "https://www.openagentskill.com/api/skills/matteotitta-icp-research/install",
"manifest": "https://www.openagentskill.com/api/registry/manifest/matteotitta-icp-research"
}
}For the creator
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- Creator
- matteotitta
- Indexed by
- OpenAgentSkill community index
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[](https://www.openagentskill.com/skills/matteotitta-icp-research/audit)
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