matteotitta
Registry indexed
funnel-strategy
Works out a company's go-to-market motion (product-led, sales-led or hybrid) from its website and pricing, then maps the funnel stage by stage: a definition, strategy, leading inputs the team controls, lagging outputs with targets, cadence and owner for each stage, MQL, SQL and P
Overview
Works out a company's go-to-market motion (product-led, sales-led or hybrid) from its website and pricing, then maps the funnel stage by stage: a definition, strategy, leading inputs the team controls, lagging outputs with targets, cadence and owner for each stage, MQL, SQL and PQL criteria, post-sale stages, closed-lost re-entry paths and backward funnel maths from a revenue target. Triggers: "funnel strategy", "funnel stages", "pipeline stages", "PLG vs SLG", "lead qualification criteria", "map our sales process", "how do leads flow". Feeds /goals. Not for setting the target itself (use /goals).
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Funnel strategy
Map how a buyer moves from first touch to renewal, in the shape this company actually sells. The motion decides the stages: a product-led company and a sales-led company should not share a funnel. Every stage separates what the team does (inputs) from what it measures (outputs), and the maths runs backwards from the revenue target.
When to use it
- Building the context folder, after positioning and messaging, before
/goals. - Setting up or cleaning up CRM stages.
- When marketing and sales disagree on what a qualified lead is.
Don't use it to set the revenue target (/goals takes a target someone has already committed to) or to design individual campaigns.
Inputs
Required: the company website URL.
Recommended: context/company/ (deal size, team size, funding sharpen the motion call), context/icp/ (buying triggers shape qualification), the real CRM stages if they exist (they override anything inferred), pricing or average deal size.
Paths. Write to context/goals/MMYY-funnel.md, next to the scope file /goals will write. Agency or consultant? Swap context/ for clients/<client>/context/ throughout.
Tools. Page fetching and web search. Exa helps with company research if you have it.
Steps
-
Read the signals. Homepage CTA ("Start free" vs "Book a demo"), pricing (self-serve checkout vs "Contact sales"), free trial or freemium, docs and API in the navigation, average deal size, sales team size.
-
Call the motion.
- Product-led: signals point to self-serve.
- Sales-led: they point to demos and sales.
- Hybrid: both are strong.
- Unclear: ask the user.
State it with your two or three strongest signals and a confidence level.
-
Pick the stage set for that motion only. Don't mix product-led stages into a sales-led funnel. Hybrid runs two tracks with a rule for when a product user gets routed to sales.
-
Define each pre-sale stage:
- a definition for this company
- the strategy
- inputs: leading activities the team controls, with a frequency ("3 LinkedIn posts a week")
- outputs: lagging results with a target ("500 visitors a month")
- cadence and owner
Never put a metric in the inputs.
-
Set qualification criteria. 3 to 5 measurable signals each for MQL (marketing to sales), SQL (confirmed by sales) and, for product-led or hybrid, PQL (product usage). "Good fit" isn't a criterion; "50+ employees and visited pricing twice" is.
-
Map closed-lost re-entry. Loss reason, which stage they re-enter, the trigger and the timing.
-
Map post-sale stages in the same format: onboarding (the path to first value), retention, expansion, churn prevention. Match the motion: product-led is in-app, sales-led is account-manager driven.
-
Run the backward maths if there's a revenue target. Revenue to deals, deals to opportunities, then SQLs, MQLs, leads and traffic, using real conversion rates where you have them and marked estimates where you don't. Check whether current volumes can get there.
-
Draw the journey as a simple text diagram from first touch to expansion.
-
List gaps and recommendations, then hand off to
/goals.
Output shape
- Motion assessment table: signal, what you saw, what it points to.
- Pre-sale stages, each in the same format.
- Qualification criteria.
- Post-sale stages.
- Closed-lost re-entry table.
- Journey diagram.
- Backward maths (if a target exists).
- Gaps and recommendations.
- Sources with URLs and confidence.
What good looks like
- The motion is backed by at least three signals.
- Every input has a frequency, every output a target, every stage a cadence and an owner.
- Inputs and outputs never swap places.
- Qualification criteria are thresholds someone could put into a CRM.
- Post-sale matches pre-sale. A product-led company doesn't suddenly get a customer-success-led renewal motion.
Mistakes to avoid
- Inventing stages the company doesn't run, instead of asking for the real ones.
- Assuming the motion from the category ("it's dev tools, so it's product-led").
- Making up conversion rates or KPI targets without marking them as estimates.
- One funnel template forced onto every company.
Chain
Step 10 of the suggested chain: /company-context → /icp-research → /competitor-research → /win-loss → /expert-pov → /tov-guidelines → /brand-kit → /positioning → /messaging → funnel-strategy → /goals.
File metadata
name: funnel-strategy description: >- Works out a company's go-to-market motion (product-led, sales-led or hybrid) from its website and pricing, then maps the funnel stage by stage: a definition, strategy, leading inputs the team controls, lagging outputs with targets, cadence and owner for each stage, MQL, SQL and PQL criteria, post-sale stages, closed-lost re-entry paths and backward funnel maths from a revenue target. Triggers: "funnel strategy", "funnel stages", "pipeline stages", "PLG vs SLG", "lead qualification criteria", "map our sales process", "how do leads flow". Feeds /goals. Not for setting the target itself (use /goals). version: '1.0.0' license: MIT
View original text
---
name: funnel-strategy
description: >-
Works out a company's go-to-market motion (product-led, sales-led or hybrid) from its website and
pricing, then maps the funnel stage by stage: a definition, strategy, leading inputs the team controls,
lagging outputs with targets, cadence and owner for each stage, MQL, SQL and PQL criteria, post-sale
stages, closed-lost re-entry paths and backward funnel maths from a revenue target. Triggers: "funnel
strategy", "funnel stages", "pipeline stages", "PLG vs SLG", "lead qualification criteria", "map our
sales process", "how do leads flow". Feeds /goals. Not for setting the target itself (use /goals).
version: '1.0.0'
license: MIT
---
# Funnel strategy
Map how a buyer moves from first touch to renewal, in the shape this company actually sells. The motion decides the stages: a product-led company and a sales-led company should not share a funnel. Every stage separates what the team does (inputs) from what it measures (outputs), and the maths runs backwards from the revenue target.
## When to use it
- Building the context folder, after positioning and messaging, before `/goals`.
- Setting up or cleaning up CRM stages.
- When marketing and sales disagree on what a qualified lead is.
Don't use it to set the revenue target (`/goals` takes a target someone has already committed to) or to design individual campaigns.
## Inputs
**Required:** the company website URL.
**Recommended:** `context/company/` (deal size, team size, funding sharpen the motion call), `context/icp/` (buying triggers shape qualification), the real CRM stages if they exist (they override anything inferred), pricing or average deal size.
**Paths.** Write to `context/goals/MMYY-funnel.md`, next to the scope file `/goals` will write. Agency or consultant? Swap `context/` for `clients/<client>/context/` throughout.
**Tools.** Page fetching and web search. Exa helps with company research if you have it.
## Steps
1. **Read the signals.** Homepage CTA ("Start free" vs "Book a demo"), pricing (self-serve checkout vs "Contact sales"), free trial or freemium, docs and API in the navigation, average deal size, sales team size.
2. **Call the motion.**
- **Product-led:** signals point to self-serve.
- **Sales-led:** they point to demos and sales.
- **Hybrid:** both are strong.
- **Unclear:** ask the user.
State it with your two or three strongest signals and a confidence level.
3. **Pick the stage set** for that motion only. Don't mix product-led stages into a sales-led funnel. Hybrid runs two tracks with a rule for when a product user gets routed to sales.
4. **Define each pre-sale stage:**
- a definition for this company
- the strategy
- **inputs**: leading activities the team controls, with a frequency ("3 LinkedIn posts a week")
- **outputs**: lagging results with a target ("500 visitors a month")
- cadence and owner
Never put a metric in the inputs.
5. **Set qualification criteria.** 3 to 5 measurable signals each for MQL (marketing to sales), SQL (confirmed by sales) and, for product-led or hybrid, PQL (product usage). "Good fit" isn't a criterion; "50+ employees and visited pricing twice" is.
6. **Map closed-lost re-entry.** Loss reason, which stage they re-enter, the trigger and the timing.
7. **Map post-sale stages** in the same format: onboarding (the path to first value), retention, expansion, churn prevention. Match the motion: product-led is in-app, sales-led is account-manager driven.
8. **Run the backward maths** if there's a revenue target. Revenue to deals, deals to opportunities, then SQLs, MQLs, leads and traffic, using real conversion rates where you have them and marked estimates where you don't. Check whether current volumes can get there.
9. **Draw the journey** as a simple text diagram from first touch to expansion.
10. **List gaps and recommendations,** then hand off to `/goals`.
## Output shape
1. Motion assessment table: signal, what you saw, what it points to.
2. Pre-sale stages, each in the same format.
3. Qualification criteria.
4. Post-sale stages.
5. Closed-lost re-entry table.
6. Journey diagram.
7. Backward maths (if a target exists).
8. Gaps and recommendations.
9. Sources with URLs and confidence.
## What good looks like
- The motion is backed by at least three signals.
- Every input has a frequency, every output a target, every stage a cadence and an owner.
- Inputs and outputs never swap places.
- Qualification criteria are thresholds someone could put into a CRM.
- Post-sale matches pre-sale. A product-led company doesn't suddenly get a customer-success-led renewal motion.
## Mistakes to avoid
- Inventing stages the company doesn't run, instead of asking for the real ones.
- Assuming the motion from the category ("it's dev tools, so it's product-led").
- Making up conversion rates or KPI targets without marking them as estimates.
- One funnel template forced onto every company.
## Chain
Step 10 of the suggested chain: `/company-context` → `/icp-research` → `/competitor-research` → `/win-loss` → `/expert-pov` → `/tov-guidelines` → `/brand-kit` → `/positioning` → `/messaging` → **funnel-strategy** → `/goals`.
Review the source
Price & running costs
- Get the skill
- Price unconfirmed
- Run it
- Requirements have not been confirmed. Check the source for agent, API and service charges.
- License
- MIT
- Price unconfirmed
- We have not confirmed a price for this skill. Existing source and install links remain available.
Free to get does not mean free to run. Price labels are not safety ratings. Submit pricing information →
Skill source recorded
Skill instructions are recorded. This is not a runtime test, safety guarantee or compatibility certification.
Review before install: Avoid automatic install
License: MIT
- Permission surface may require sandboxing
- Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
- AI review approval is missing
- This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
- Quality score needs review
- Permission surface needs review: filesystem or document access, network or browser access
- GitHub adoption: 63 GitHub stars
- Stars/forks activity: 63 stars, 19 forks; issue activity unavailable in current metadata
- Permission surface: filesystem or document access, network or browser access
- Review status: AI review approval is missing
Listed tools are metadata hints, not tested compatibility. Agent prompts are suggested handoffs.
Start with one small task
- 1Read the source. Confirm the input, expected output, dependencies and permissions.
- 2Ask your agent for a plan. Approve setup and any costs before running a small isolated test.
- 3Check the output and changed files. Report only what actually ran; keep the source revision for reproduction.
Check the source for dependencies, API keys and third-party costs. A public repository does not mean every service is free.
Source & usage notes
IndexedStatic Checked
Repository metadata and review signals are advisory. Popularity, source discovery and successful execution are different facts.
- Source repository
- matteotitta/repo-structure-in-house
- License
- MIT
- Version
- 1.0.0
- Last GitHub push
- Oct 14, 2026
- Registry updated
- Oct 14, 2026
- Instruction path
- .claude/skills/funnel-strategy/SKILL.md @ 4016985f52ad
Version reported in registry metadata; check source releases before relying on it.
Quality
59/100
Promising
Trust
66/100
Sandbox only
Audit
76/100
Risky
- Permission surface may require sandboxing
- Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
- AI review approval is missing
- This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
- Quality score needs review
- Permission surface needs review: filesystem or document access, network or browser access
- GitHub adoption: 63 GitHub stars
- Stars/forks activity: 63 stars, 19 forks; issue activity unavailable in current metadata
- Permission surface: filesystem or document access, network or browser access
- Review status: AI review approval is missing
- Verified installs
- —
- Outcomes
- —
Copies are not installs. Installation counts require a reported successful installation; they are not a blanket quality guarantee.
Agent access
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
More details
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"selected_skill": "matteotitta-funnel-strategy (funnel-strategy)",
"install_command": "npx skills add matteotitta/repo-structure-in-house --skill funnel-strategy",
"risk_summary": "Risky; Blocked for auto-install; Review before production",
"verification_result": "Report the smallest successful task, files touched, warnings, and any missing setup."
}
},
"outcome_feedback": {
"endpoint": "https://www.openagentskill.com/api/agent/outcome",
"method": "POST",
"requires_resolve_event_id": true,
"event_id_source": "Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.",
"expected_outcomes": [
"success",
"failed",
"not_relevant",
"blocked_by_risk",
"setup_required"
],
"payload_template": {
"event_id": "<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>",
"skill_slug": "matteotitta-funnel-strategy",
"task": "Use funnel-strategy in an agent workflow",
"agent": "codex",
"outcome": "success",
"install_used": true,
"risk_blocked": false,
"setup_required": false,
"task_success": true,
"output_quality": 4,
"error_type": null,
"human_review_required": false,
"workspace": "sandbox",
"time_to_useful_ms": 120000,
"notes": "Report the smallest successful task, setup friction, files touched, and risk notes."
}
},
"endpoints": {
"web": "https://www.openagentskill.com/skills/matteotitta-funnel-strategy",
"api": "https://www.openagentskill.com/api/agent/skills/matteotitta-funnel-strategy",
"audit": "https://www.openagentskill.com/skills/matteotitta-funnel-strategy/audit",
"eval": "https://www.openagentskill.com/api/agent/evals?slug=matteotitta-funnel-strategy&task=Use%20funnel-strategy%20in%20an%20agent%20workflow&max_risk=medium",
"resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20funnel-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
"receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20funnel-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
"install": "https://www.openagentskill.com/api/skills/matteotitta-funnel-strategy/install",
"manifest": "https://www.openagentskill.com/api/registry/manifest/matteotitta-funnel-strategy"
}
}For the creator
Listing source
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- Creator
- matteotitta
- Indexed by
- OpenAgentSkill community index
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[](https://www.openagentskill.com/skills/matteotitta-funnel-strategy/audit)
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