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pm-product-strategy
Build a Pragmatic Institute Strategy Matrix — a forced-choice 4×4 that decides who to win and what to build over a set time frame, and surfaces alignment betwee
Übersicht
Build a Pragmatic Institute Strategy Matrix — a forced-choice 4×4 that decides who to win and what to build over a set time frame, and surfaces alignment between the product team and leadership. Use when the PM asks about product strategy, "where should we invest", "what should we build for whom", focus, prioritizing markets, or avoiding a spread-too-thin roadmap. Produces a Strategy Matrix as a Markdown or Word .docx artifact.
Vollständige Dokumentation lesen
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Product Strategy (Pragmatic Framework: Focus → Market Definition / Product Portfolio)
A good product strategy balances "Who do we want to pursue?" with "How do we
solve the market's problems?" and must support the company strategy. The Strategy
Matrix forces the team to make tough choices early so resources aren't spread thin
("peanut butter"). See ../pm-copilot/references/framework.md.
Two strategies to compare:
- Implicit strategy — what the product team, working from market data, believes the focus should be (and what resources are actually being allocated).
- Explicit strategy — what leadership clearly states the focus is. Filling both independently and comparing them reveals alignment and gaps.
The matrix
Top-left cell = the TIME FRAME (e.g. 1 / 3 / 5 years).
- Columns — what to build:
- Improve Existing Products — enhancements/updates, usually no added price.
- Add New Options — monetized add-on modules that require the existing product (can't stand alone).
- Offer New Products — net-new standalone offerings (own SKU / pricing / launch).
- Invest in New Technology — deep technical change: resolve tech debt, re-architect, on-prem → SaaS.
- Rows — who to win:
- Pursue Existing Customers — satisfaction, renewal, larger share of wallet.
- Convert Competitors' Customers — displace competition; reduce switching costs.
- Win Potentials / New Customers — net-new customers who have the problem but aren't shopping.
- Approach New Segments — invest in new segments to solve net-new problems.
Rule: focus on no more than 4 of the 16 cells.
Method
- Set the time frame.
- The product team fills the matrix from market data (implicit); leadership fills a blank one independently (explicit). Mark cells with an X, planned resources, or a % allocation out of 100.
- Compare — overlaps = alignment; gaps = the conversation to have.
- Revisit at intervals as the market changes.
Interview the user for inputs (batch questions)
- What time frame are we planning for?
- What does leadership say the strategy/focus is (the explicit strategy)?
- Given the market evidence, where do you think we should focus (implicit)?
- Where are resources actually going today?
- Any hard constraints (must-serve customers, contractual commitments, tech debt)?
Artifact template
# Strategy Matrix — <product/BU> · Time frame: <1/3/5 yrs>
**Company:** <company> · **Feature / Product:** <feature / product name>
**Author:** <author> · **Date created:** <date> · **Version:** 1.0
## Implicit strategy (product team, from market data)
| Who to win \ What to build | Improve Existing | Add New Options | Offer New Products | Invest in New Tech |
| :--- | :---: | :---: | :---: | :---: |
| Pursue Existing Customers | | | | |
| Convert Competitors' Customers | | | | |
| Win Potentials / New Customers | | | | |
| Approach New Segments | | | | |
<!-- Mark ≤4 cells with % of 100 (or X). Note the market evidence behind each. -->
## Explicit strategy (leadership)
<!-- Same grid, filled independently by leadership. -->
## Alignment
- **Agreed focus (overlap):** <cells>
- **Gaps / disagreements to resolve:** <cells + the discussion needed>
- **Chosen focus (≤4 cells) and why:** <rationale tied to market problems + distinctive competence>
Deliver the artifact
Follow ../pm-copilot/references/artifact-output.md: confirm inputs, ask Markdown
or .docx, write the .md, convert via your environment's native document-creation capability on request. Next stage:
score the specific opportunities within your chosen cells with pm-opportunity-scoring,
then make the case with pm-product-canvas.
Dateimetadaten
name: pm-product-strategy description: >- Build a Pragmatic Institute Strategy Matrix — a forced-choice 4×4 that decides who to win and what to build over a set time frame, and surfaces alignment between the product team and leadership. Use when the PM asks about product strategy, "where should we invest", "what should we build for whom", focus, prioritizing markets, or avoiding a spread-too-thin roadmap. Produces a Strategy Matrix as a Markdown or Word .docx artifact. allowed-tools: Read, Write, Edit, Bash, Glob, Grep
Originaltext anzeigen
---
name: pm-product-strategy
description: >-
Build a Pragmatic Institute Strategy Matrix — a forced-choice 4×4 that decides
who to win and what to build over a set time frame, and surfaces alignment
between the product team and leadership. Use when the PM asks about product
strategy, "where should we invest", "what should we build for whom", focus,
prioritizing markets, or avoiding a spread-too-thin roadmap. Produces a Strategy
Matrix as a Markdown or Word .docx artifact.
allowed-tools: Read, Write, Edit, Bash, Glob, Grep
---
# Product Strategy (Pragmatic Framework: Focus → Market Definition / Product Portfolio)
A good product strategy balances **"Who do we want to pursue?"** with **"How do we
solve the market's problems?"** and must support the company strategy. The **Strategy
Matrix** forces the team to make tough choices early so resources aren't spread thin
("peanut butter"). See `../pm-copilot/references/framework.md`.
Two strategies to compare:
- **Implicit strategy** — what the product team, working from market data, believes the
focus should be (and what resources are actually being allocated).
- **Explicit strategy** — what leadership clearly states the focus is.
Filling both **independently** and comparing them reveals alignment and gaps.
## The matrix
Top-left cell = the **TIME FRAME** (e.g. 1 / 3 / 5 years).
- **Columns — what to build:**
- **Improve Existing Products** — enhancements/updates, usually no added price.
- **Add New Options** — monetized add-on modules that **require** the existing product (can't stand alone).
- **Offer New Products** — net-new standalone offerings (own SKU / pricing / launch).
- **Invest in New Technology** — deep technical change: resolve tech debt, re-architect, on-prem → SaaS.
- **Rows — who to win:**
- **Pursue Existing Customers** — satisfaction, renewal, larger share of wallet.
- **Convert Competitors' Customers** — displace competition; reduce switching costs.
- **Win Potentials / New Customers** — net-new customers who have the problem but aren't shopping.
- **Approach New Segments** — invest in new segments to solve net-new problems.
**Rule: focus on no more than 4 of the 16 cells.**
## Method
1. Set the **time frame**.
2. The product team fills the matrix from **market data** (implicit); leadership fills a
blank one independently (explicit). Mark cells with an **X**, planned resources, or a
**% allocation out of 100**.
3. **Compare** — overlaps = alignment; gaps = the conversation to have.
4. Revisit at intervals as the market changes.
## Interview the user for inputs (batch questions)
1. What **time frame** are we planning for?
2. What does **leadership** say the strategy/focus is (the explicit strategy)?
3. Given the market evidence, where do **you** think we should focus (implicit)?
4. Where are resources **actually** going today?
5. Any hard constraints (must-serve customers, contractual commitments, tech debt)?
## Artifact template
```markdown
# Strategy Matrix — <product/BU> · Time frame: <1/3/5 yrs>
**Company:** <company> · **Feature / Product:** <feature / product name>
**Author:** <author> · **Date created:** <date> · **Version:** 1.0
## Implicit strategy (product team, from market data)
| Who to win \ What to build | Improve Existing | Add New Options | Offer New Products | Invest in New Tech |
| :--- | :---: | :---: | :---: | :---: |
| Pursue Existing Customers | | | | |
| Convert Competitors' Customers | | | | |
| Win Potentials / New Customers | | | | |
| Approach New Segments | | | | |
<!-- Mark ≤4 cells with % of 100 (or X). Note the market evidence behind each. -->
## Explicit strategy (leadership)
<!-- Same grid, filled independently by leadership. -->
## Alignment
- **Agreed focus (overlap):** <cells>
- **Gaps / disagreements to resolve:** <cells + the discussion needed>
- **Chosen focus (≤4 cells) and why:** <rationale tied to market problems + distinctive competence>
```
## Deliver the artifact
Follow `../pm-copilot/references/artifact-output.md`: confirm inputs, **ask Markdown
or .docx**, write the `.md`, convert via your environment's native document-creation capability on request. Next stage:
score the specific opportunities within your chosen cells with **`pm-opportunity-scoring`**,
then make the case with **`pm-product-canvas`**.
Quelle prüfen
Preis und Betriebskosten
- Skill beziehen
- Preis unbestätigt
- Ausführen
- Anforderungen unbestätigt. Agenten-, API- und Dienstkosten an der Quelle prüfen.
- Lizenz
- MIT
- Preis unbestätigt
- Der Preis ist noch nicht bestätigt. Vorhandene Quell- und Installationslinks bleiben verfügbar.
Kostenloser Bezug bedeutet nicht kostenlosen Betrieb. Preise sind keine Sicherheitsbewertung. Preisinformation einreichen →
Skill-Quelle erfasst
Ein Anleitungspfad ist erfasst. Das ist kein Ausführungstest und keine Sicherheits- oder Kompatibilitätsgarantie.
Vor Installation prüfen: Automatische Installation vermeiden
Lizenz: MIT
- Financial research output is not financial advice; require human review before any live investment decision
- Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
- Low GitHub adoption signal
- KI-Prüffreigabe fehlt
- Financial research output is not financial advice; require human review before any live investment decision.
- This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
- Quality score needs review
- GitHub adoption: 32 GitHub stars
- Stars/forks activity: 32 stars, 3 forks; issue activity unavailable in current metadata
- Review status: AI review approval is missing
Tools sind Metadatenhinweise, keine getestete Kompatibilität. Prompts sind Vorschläge.
Mit einer kleinen Aufgabe beginnen
- 1Quelle lesen und Eingaben, Ergebnisse, Abhängigkeiten sowie Berechtigungen prüfen.
- 2Agent um einen Plan bitten. Einrichtung und Kosten vor einem isolierten Test genehmigen.
- 3Ergebnisse und geänderte Dateien prüfen. Nur tatsächliche Ausführungen melden und die Quellrevision aufbewahren.
Prüfe Abhängigkeiten, API-Schlüssel und externe Kosten in der Quelle. Öffentliche Repositories bedeuten nicht, dass alle Dienste kostenlos sind.
Quelle und Nutzungshinweise
Metadaten und Prüfungen dienen der Orientierung. Beliebtheit, Quellenerfassung und erfolgreiche Ausführung sind verschiedene Fakten.
- Quell-Repository
- julianoczkowski/product-manager
- Lizenz
- MIT
- Version
- Unknown
- Letzter GitHub-Push
- 19. Juli 2026
- Verzeichnis aktualisiert
- 9. Okt. 2026
- Anleitungspfad
- skills/pm-product-strategy/SKILL.md @ b408a093a5d0
Version aus den Verzeichnismetadaten; Releases der Quelle prüfen.
Qualität
50/100
Prüfung nötig
Vertrauen
63/100
Nur Sandbox
Audit
71/100
Riskant
- Financial research output is not financial advice; require human review before any live investment decision
- Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
- Low GitHub adoption signal
- KI-Prüffreigabe fehlt
- Financial research output is not financial advice; require human review before any live investment decision.
- This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
- Quality score needs review
- GitHub adoption: 32 GitHub stars
- Stars/forks activity: 32 stars, 3 forks; issue activity unavailable in current metadata
- Review status: AI review approval is missing
- Verified installs
- —
- Ergebnisse
- —
Kopieren ist keine Installation. Zahlen benötigen eine Erfolgsmeldung und garantieren keine allgemeine Qualität.
Agent-Zugang
Die Registry API stellt Entscheidungs-, Vertrauens-, Audit-, Use-Case- und Installationssignale ohne UI-Scraping bereit.
Weitere Details
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"web": "https://www.openagentskill.com/skills/julianoczkowski-pm-product-strategy",
"api": "https://www.openagentskill.com/api/agent/skills/julianoczkowski-pm-product-strategy",
"audit": "https://www.openagentskill.com/skills/julianoczkowski-pm-product-strategy/audit",
"eval": "https://www.openagentskill.com/api/agent/evals?slug=julianoczkowski-pm-product-strategy&task=Use%20pm-product-strategy%20in%20an%20agent%20workflow&max_risk=medium",
"resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20pm-product-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
"receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20pm-product-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
"install": "https://www.openagentskill.com/api/skills/julianoczkowski-pm-product-strategy/install",
"manifest": "https://www.openagentskill.com/api/registry/manifest/julianoczkowski-pm-product-strategy"
}
}Für Ersteller
Quelle des Eintrags
Registry-indexiert
Dieser Eintrag wurde aus öffentlichen Quellen indexiert und ist erst nach Genehmigung eines Maintainer-Anspruchs offiziell.
- Ersteller
- julianoczkowski
- Indexiert von
- OpenAgentSkill Community-Index
Die Zuordnung verlinkt auf das öffentliche Repository oder Creator-Profil. Creator können den Eintrag beanspruchen, um Eigentümersignale zu aktualisieren.
Diesen Skill beanspruchenEigentümeranspruch
Diesen Skill-Eintrag beanspruchen
Dieser Registry-indexiert-Eintrag wird julianoczkowski zugeschrieben, ist aber noch nicht offiziell markiert. Beanspruche ihn, um ein verifiziertes Eigentümersignal hinzuzufügen und künftige Launch-, Installations- und Audit-Updates vertrauenswürdiger zu machen.
Share-Kit
Creator-Backlink-Kit
Evidenz-Badges in deine README einfügen
Zeige den kanonischen Eintrag, aktuelle Vertrauens- und Audit-Signale sowie echte Agent-Proven-Evidenz dort, wo Entwickler das Repository bewerten.
[](https://www.openagentskill.com/skills/julianoczkowski-pm-product-strategy?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/julianoczkowski-pm-product-strategy?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/julianoczkowski-pm-product-strategy/audit)
[](https://www.openagentskill.com/skills/julianoczkowski-pm-product-strategy?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)Community-Signal
Teile mit, ob dieser Skill für deinen Agent-Workflow nützlich ist. Zusammengefasstes Feedback verbessert das Ranking im Laufe der Zeit.
