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Import a brand voice profile from an existing style guide — a .docx/.pdf document, a URL, or manual input — extracting tone, formality, personality, approved/banned terminology, compliance guardrails, and author profiles into a structured brand-profile JSON at ~/.claude-marketing
Import a brand voice profile from an existing style guide — a .docx/.pdf document, a URL, or manual input — extracting tone, formality, personality, approved/banned terminology, compliance guardrails, and author profiles into a structured brand-profile JSON at ~/.claude-marketing/{brand-slug}/Brand-Guidelines/, then configure the tracking backend (Google Sheets + Drive, Airtable, or local). Triggers on \"/contentforge:cf-style-guide\", \"import our style guide\", \"set up a brand from this document\", \"update the brand profile with new guidelines\", \"extract our banned terms and disclaimers\". Deterministic parsing, no agent. The saved profile is read by every pipeline phase — drafting, brand compliance, humanizer; pairs with /contentforge:brand-setup and /contentforge:cf-switch-backend.
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Import brand voice profiles from existing style guide documents, URLs, or manual input. Extracts tone, formality, personality traits, writing style, approved/banned terminology, and compliance guardrails into a structured brand profile JSON that the ContentForge pipeline uses for every piece of content it produces.
Use /contentforge:cf-style-guide when:
For creating a brand profile from scratch (no existing style guide), use /contentforge:brand-setup with interactive mode.
For using an existing brand profile, just reference it by name in /contentforge:create-content --brand=BrandName.
author_profiles; otherwise prompt for at least one default author (or an explicit "authorless" choice, recorded with its SEO/AEO trade-off). Only user-confirmed facts — never invent credentialsai_disclosure block: {"mode": "claude-surfaces", "text": null, "author": null} by default. Explain the three modes plainly: claude-surfaces (default — the disclosure attaches when the pipeline runs on a Claude surface, or when the surface is uncertain; it is skipped only when a non-Claude harness is affirmatively detected), always (attach on every surface — the safest posture for brands with their own AI-transparency obligations), off (never attach; the brand owns that choice and its compliance implications). The author field is OPTIONAL and may stay null — the default wording ("reviewed by our editorial team") needs no name; when the brand does name someone, that name also feeds the E-E-A-T byline. Custom text replaces the default verbatim — note that the default is deliberately vendor-neutral and claims only the review the pipeline performs; a brand adding stronger claims owns thembrand-registry-template.json schemaMinimum Required:
--brand= across all skills)Style Guide Source (one of):
Import Scope:
Basic invocation: /contentforge:cf-style-guide AcmeMed --source=<url-or-path-or-manual> [--scope=voice|terminology|guardrails|all] [--update]
Before running this skill, read references/cli-usage-examples.md (in this skill's directory) for the full set of worked examples — URL import, document import, Notion import, scope-limited imports, manual-input mode, and profile-update mode.
Before parsing any new source, check whether this brand already has a profile saved in Drive from a previous session. This is critical in Cowork because the sandbox FS is recycled — without this check, every Cowork session would re-create the same brand from scratch.
python {scripts_dir}/drive-sync-state.py --action read-config
If the config returns configured: false OR environment != "cowork-sandbox", skip to Step 1 (this is the local-mode flow).
If the config returns configured: true AND a Drive MCP is available in your tool list:
{drive_root_folder_name}/_brands/{brand-slug}/profile.json~/.claude-marketing/{brand-slug}/Brand-Guidelines/{BrandName}-brand-profile.json (the canonical local profile path)python {scripts_dir}/drive-sync-state.py --action profile-mark-downloaded \
--brand "{brand}" --drive-file-id "<id>" --content-hash "sha256:<hash>"
{brand} from Drive (last updated {timestamp}). Skipping new setup. To update voice/terminology, run /contentforge:cf-style-guide --update {brand}."After Step 6 saves the profile locally, check if it needs uploading:
python {scripts_dir}/drive-sync-state.py --action profile-needs-upload --brand "{brand}"
If needs_upload: true AND Cowork+Drive is configured AND a Drive MCP is available:
~/.claude-marketing/{brand-slug}/Brand-Guidelines/{BrandName}-brand-profile.json to {drive_root}/_brands/{brand-slug}/profile.json (create the folder structure if missing).python {scripts_dir}/drive-sync-state.py --action profile-mark-uploaded \
--brand "{brand}" --drive-file-id "<id>" --drive-url "<url>"
{drive_url} (persists across sessions and is team-shareable)."If local-mode (no Cowork config), skip — the profile is fine where it is on the host filesystem.
From URL:
From Document (.docx/.pdf):
From Manual Input:
Prompts you for:
For a sample "Style Guide Loaded" console transcript, read references/extraction-example-transcripts.md (in this skill's directory), section "Step 1 — Load Style Guide Source".
Analyze the style guide to identify voice and tone patterns.
Extraction Categories:
Tone:
Formality Level (1-5):
1 = Very Casual (slang OK, first person, contractions)
2 = Casual (contractions OK, approachable, some humor)
3 = Balanced (professional but warm, contractions selective)
4 = Formal (no contractions, third person preferred, structured)
5 = Very Formal (academic, no contractions, passive voice OK)
Personality Traits (3-5 adjectives):
Writing Style Patterns:
For a sample extracted-voice transcript, read references/extraction-example-transcripts.md (in this skill's directory), section "Step 2 — Extract Voice Characteristics".
Parse approved and banned terminology from the style guide.
Terminology Categories:
Approved Terms:
Banned Terms:
Conditional Terms:
For a sample extracted-terminology transcript, read references/extraction-example-transcripts.md (in this skill's directory), section "Step 3 — Identify Terminology".
Extract guardrails, disclaimers, and regulatory requirements.
Guardrail Categories:
Required Disclaimers:
name: cf-style-guide
description: "Import a brand voice profile from an existing style guide — a .docx/.pdf document, a URL, or manual input — extracting tone, formality, personality, approved/banned terminology, compliance guardrails, and author profiles into a structured brand-profile JSON at ~/.claude-marketing/{brand-slug}/Brand-Guidelines/, then configure the tracking backend (Google Sheets + Drive, Airtable, or local). Triggers on \"/contentforge:cf-style-guide\", \"import our style guide\", \"set up a brand from this document\", \"update the brand profile with new guidelines\", \"extract our banned terms and disclaimers\". Deterministic parsing, no agent. The saved profile is read by every pipeline phase — drafting, brand compliance, humanizer; pairs with /contentforge:brand-setup and /contentforge:cf-switch-backend."
argument-hint: "[brand-name or URL]"
effort: medium---
name: cf-style-guide
description: "Import a brand voice profile from an existing style guide — a .docx/.pdf document, a URL, or manual input — extracting tone, formality, personality, approved/banned terminology, compliance guardrails, and author profiles into a structured brand-profile JSON at ~/.claude-marketing/{brand-slug}/Brand-Guidelines/, then configure the tracking backend (Google Sheets + Drive, Airtable, or local). Triggers on \"/contentforge:cf-style-guide\", \"import our style guide\", \"set up a brand from this document\", \"update the brand profile with new guidelines\", \"extract our banned terms and disclaimers\". Deterministic parsing, no agent. The saved profile is read by every pipeline phase — drafting, brand compliance, humanizer; pairs with /contentforge:brand-setup and /contentforge:cf-switch-backend."
argument-hint: "[brand-name or URL]"
effort: medium
---
# Brand Style Guide Importer
Import brand voice profiles from existing style guide documents, URLs, or manual input. Extracts tone, formality, personality traits, writing style, approved/banned terminology, and compliance guardrails into a structured brand profile JSON that the ContentForge pipeline uses for every piece of content it produces.
## When to Use
Use `/contentforge:cf-style-guide` when:
- You're **onboarding a new brand** and have an existing style guide document (.docx, .pdf) or URL
- You need to **update an existing brand profile** with revised guidelines
- You want to **extract terminology and guardrails** from compliance documents
- You're setting up ContentForge for a **regulated industry** (Pharma, BFSI, Healthcare, Legal) where guardrails are critical
- You want to **validate** that an existing brand profile matches current guidelines
- A client provided a **style guide URL** (Notion page, Google Doc, website page) and you need to import it
**For creating a brand profile from scratch** (no existing style guide), use `/contentforge:brand-setup` with interactive mode.
**For using an existing brand profile**, just reference it by name in `/contentforge:create-content --brand=BrandName`.
## What This Command Does
1. **Load Style Guide** — Fetch style guide from URL (via WebFetch), parse .docx/.pdf document, or accept manual input
2. **Extract Voice Characteristics** — Identify tone (authoritative, conversational, technical, witty), formality level (1-5), personality traits, and writing style patterns
3. **Identify Terminology** — Parse approved terms, banned/prohibited terms, industry-specific jargon, preferred spellings, and acronym definitions
4. **Parse Compliance Requirements** — Extract guardrails, required disclaimers, prohibited claims, regulatory requirements, and sensitivity guidelines
5. **Capture Author Profiles (E-E-A-T)** — If the style guide names authors/spokespeople (About/Team sections, byline conventions), extract name, title, credentials, bio, and profile URLs into `author_profiles`; otherwise prompt for at least one default author (or an explicit "authorless" choice, recorded with its SEO/AEO trade-off). Only user-confirmed facts — never invent credentials
6. **Configure the AI-Assistance Disclosure** — Write the `ai_disclosure` block: `{"mode": "claude-surfaces", "text": null, "author": null}` by default. Explain the three modes plainly: `claude-surfaces` (default — the disclosure attaches when the pipeline runs on a Claude surface, or when the surface is uncertain; it is skipped only when a non-Claude harness is affirmatively detected), `always` (attach on every surface — the safest posture for brands with their own AI-transparency obligations), `off` (never attach; the brand owns that choice and its compliance implications). The `author` field is OPTIONAL and may stay null — the default wording ("reviewed by our editorial team") needs no name; when the brand does name someone, that name also feeds the E-E-A-T byline. Custom `text` replaces the default verbatim — note that the default is deliberately vendor-neutral and claims only the review the pipeline performs; a brand adding stronger claims owns them
6. **Generate Brand Profile JSON** — Create or update a structured JSON profile following the `brand-registry-template.json` schema
7. **Save and Validate** — Save profile to Google Drive (via MCP) or local cache using the brand-cache-manager pattern, and validate the profile works with the ContentForge pipeline
8. **Configure Tracking Backend** — Choose where ContentForge tracks quality scores and delivers output files: Google Sheets + Drive, Airtable, or local filesystem
## Required Inputs
**Minimum Required:**
- **Brand Name** — The name for this brand profile (used in `--brand=` across all skills)
**Style Guide Source (one of):**
- **URL** — Public URL to a style guide page (Notion, Google Docs published link, website page, Confluence page)
- **Document** — Path to a .docx or .pdf style guide file
- **Manual Input** — Interactive mode where you provide voice/terminology/guardrails step by step
**Import Scope:**
- **voice** — Extract only voice and tone characteristics
- **terminology** — Extract only approved/banned terms
- **guardrails** — Extract only compliance requirements and guardrails
- **all** (default) — Extract everything: voice + terminology + guardrails
## How to Use
Basic invocation: `/contentforge:cf-style-guide AcmeMed --source=<url-or-path-or-manual> [--scope=voice|terminology|guardrails|all] [--update]`
**Before running this skill, read `references/cli-usage-examples.md` (in this skill's directory)** for the full set of worked examples — URL import, document import, Notion import, scope-limited imports, manual-input mode, and profile-update mode.
## What Happens
### Step 0: Check Drive for existing brand profile (v3.12.10+, Cowork only)
Before parsing any new source, check whether this brand already has a profile saved in Drive from a previous session. This is critical in Cowork because the sandbox FS is recycled — without this check, every Cowork session would re-create the same brand from scratch.
```bash
python {scripts_dir}/drive-sync-state.py --action read-config
```
If the config returns `configured: false` OR `environment != "cowork-sandbox"`, skip to Step 1 (this is the local-mode flow).
If the config returns `configured: true` AND a Drive MCP is available in your tool list:
1. Use the Drive MCP to search for `{drive_root_folder_name}/_brands/{brand-slug}/profile.json`
2. If found:
- Download the profile JSON via the MCP, write to `~/.claude-marketing/{brand-slug}/Brand-Guidelines/{BrandName}-brand-profile.json` (the canonical local profile path)
- Compute the content hash of the downloaded file
- Mark synced state:
```bash
python {scripts_dir}/drive-sync-state.py --action profile-mark-downloaded \
--brand "{brand}" --drive-file-id "<id>" --content-hash "sha256:<hash>"
```
- Tell the user: "Loaded existing brand profile for `{brand}` from Drive (last updated {timestamp}). Skipping new setup. To update voice/terminology, run `/contentforge:cf-style-guide --update {brand}`."
- Skip Steps 1-6 (no re-creation needed)
3. If not found in Drive: proceed to Step 1 (normal creation flow). After Step 6 (Save and Validate), upload the new profile to Drive (Step 6.5 below).
### Step 6.5: Push new profile to Drive (v3.12.10+, Cowork only)
After Step 6 saves the profile locally, check if it needs uploading:
```bash
python {scripts_dir}/drive-sync-state.py --action profile-needs-upload --brand "{brand}"
```
If `needs_upload: true` AND Cowork+Drive is configured AND a Drive MCP is available:
1. Use the Drive MCP to upload `~/.claude-marketing/{brand-slug}/Brand-Guidelines/{BrandName}-brand-profile.json` to `{drive_root}/_brands/{brand-slug}/profile.json` (create the folder structure if missing).
2. Capture the returned Drive file ID and URL.
3. Mark synced:
```bash
python {scripts_dir}/drive-sync-state.py --action profile-mark-uploaded \
--brand "{brand}" --drive-file-id "<id>" --drive-url "<url>"
```
4. Tell the user: "Brand profile saved to Drive: `{drive_url}` (persists across sessions and is team-shareable)."
If local-mode (no Cowork config), skip — the profile is fine where it is on the host filesystem.
### Step 1: Load Style Guide Source (1-2 minutes)
**From URL:**
- Fetch page content using WebFetch
- Convert HTML to structured text
- Identify sections by heading hierarchy (H1/H2/H3)
- Handle multi-page style guides (follow pagination or table of contents links)
**From Document (.docx/.pdf):**
- Parse document structure (headings, paragraphs, lists, tables)
- Extract text with formatting context (bold = emphasis, tables = structured data)
- Handle multi-section documents with table of contents
**From Manual Input:**
- Interactive prompts for each profile section
- Provide examples and presets for each field
- Allow free-text input for complex requirements
**Prompts you for:**
1. Voice & Tone (select from presets or describe)
2. Formality level (1-5)
3. Personality traits (3-5 adjectives)
4. Approved terminology (comma-separated)
5. Banned terminology (comma-separated)
6. Guardrails and compliance requirements
7. Author profiles (name, title, credentials, profile URL — or explicitly skip for authorless output)
**For a sample "Style Guide Loaded" console transcript, read `references/extraction-example-transcripts.md` (in this skill's directory), section "Step 1 — Load Style Guide Source".**
### Step 2: Extract Voice Characteristics (1-2 minutes)
Analyze the style guide to identify voice and tone patterns.
**Extraction Categories:**
**Tone:**
- Primary tone: authoritative, conversational, technical, witty, empathetic, inspiring
- Secondary tone: (optional, for nuance)
- Tone variations by content type (e.g., blog = conversational, whitepaper = authoritative)
**Formality Level (1-5):**
```
1 = Very Casual (slang OK, first person, contractions)
2 = Casual (contractions OK, approachable, some humor)
3 = Balanced (professional but warm, contractions selective)
4 = Formal (no contractions, third person preferred, structured)
5 = Very Formal (academic, no contractions, passive voice OK)
```
**Personality Traits (3-5 adjectives):**
- Extracted from explicit statements ("Our brand is...") or inferred from examples
- Examples: data-driven, empathetic, innovative, trustworthy, bold
**Writing Style Patterns:**
- Sentence length preference (short/medium/long)
- Paragraph length preference
- Use of rhetorical questions
- Active vs passive voice preference
- First/second/third person preference
- Use of statistics and data
- Storytelling style
**For a sample extracted-voice transcript, read `references/extraction-example-transcripts.md` (in this skill's directory), section "Step 2 — Extract Voice Characteristics".**
### Step 3: Identify Terminology (1-2 minutes)
Parse approved and banned terminology from the style guide.
**Terminology Categories:**
**Approved Terms:**
- Brand-specific terminology (proprietary terms, product names)
- Industry-standard terms (preferred over alternatives)
- Preferred spellings (healthcare vs health care, e-health vs eHealth)
- Acronym definitions (with expansion rules)
**Banned Terms:**
- Competitor names or products
- Outdated terminology
- Insensitive or non-inclusive language
- Overpromising terms (for regulated industries)
- AI telltale phrases (if specified in guide)
**Conditional Terms:**
- Terms allowed in some contexts but not others
- Terms requiring disclaimers or qualifiers
**For a sample extracted-terminology transcript, read `references/extraction-example-transcripts.md` (in this skill's directory), section "Step 3 — Identify Terminology".**
### Step 4: Parse Compliance Requirements (1-2 minutes)
Extract guardrails, disclaimers, and regulatory requirements.
**Guardrail Categories:**
**Required Disclaimers:**
- Legal disclaimers to include in specific content types
- Industry-specific disclaimers (e.g., Skill source recorded
Skill instructions are recorded. This is not a runtime test, safety guarantee or compatibility certification.
Review before install: Avoid automatic install
License: MIT
Listed tools are metadata hints, not tested compatibility. Agent prompts are suggested handoffs.
Repository metadata and review signals are advisory. Popularity, source discovery and successful execution are different facts.
Version reported in registry metadata; check source releases before relying on it.
Quality
53/100
Needs review
Trust
59/100
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
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"not_relevant": 0,
"success_rate": null,
"recent_success_rate": null,
"recent_failure_rate": null,
"install_attempts": 0,
"install_success_rate": null,
"risk_blocked": 0,
"setup_required": 0,
"avg_output_quality": null,
"production_outcomes": 0,
"last_outcome_at": null,
"label": "No agent outcome data yet"
},
"auto_install": {
"allowed": false,
"sandbox_required": true,
"reason": "Do not auto-install. Inspect the source, dependencies, and permission surface first."
},
"best_for": [
"security",
"agent-skill"
],
"known_risks": [
"AI review approval is missing",
"Low GitHub adoption signal",
"Quality score needs review",
"Permission surface needs review: secrets or environment access, shell or command execution",
"GitHub adoption: 28 GitHub stars",
"Stars/forks activity: 28 stars, 5 forks; issue activity unavailable in current metadata",
"Dependency/runtime risk: command execution surface, credential or environment access",
"Permission surface: secrets or environment access, shell or command execution"
]
},
"agent_proven": {
"version": "agent-proven-v1",
"score": 0,
"tier": "unproven",
"label": "Needs first agent run",
"summary": "No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.",
"metrics": {
"totalOutcomes": 0,
"successfulOutcomes": 0,
"failedOutcomes": 0,
"installAttempts": 0,
"installSuccessRate": null,
"successRate": null,
"recentSuccessRate": null,
"recentFailureRate": null,
"riskBlocked": 0,
"setupRequired": 0,
"notRelevant": 0,
"avgOutputQuality": null,
"avgTimeToUsefulMs": null,
"productionOutcomes": 0,
"humanReviewRequired": 0,
"uniqueAgents": 0,
"lastOutcomeAt": null
},
"signals": [],
"penalties": [
"No real agent outcome evidence yet"
]
},
"audit": {
"score": 69,
"risk_level": "needs_review",
"risk_label": "Needs review",
"warnings": [
"Dependency or permission surface needs review",
"Permission surface may require sandboxing",
"Low GitHub adoption signal",
"AI review approval is missing",
"Quality score needs review",
"Permission surface needs review: secrets or environment access, shell or command execution",
"GitHub adoption: 28 GitHub stars",
"Stars/forks activity: 28 stars, 5 forks; issue activity unavailable in current metadata"
]
},
"safety_gate": {
"tier": "blocked",
"label": "Blocked for auto-install",
"auto_install_policy": "block",
"auto_install_allowed": false,
"human_review_required": true,
"blocked": true,
"recommended_action": "Do not auto-install. Inspect the source, dependencies, and permission surface first."
},
"quality": {
"score": 53,
"label": "Needs review"
},
"supply": {
"track": "Legal, policy, and compliance",
"scenario": "Document processing",
"maintenance": "1mo since push",
"risk": "Needs review"
},
"alternative_skills": [],
"do_not_use_when": [
"teams that need a vendor-supported SLA",
"production agents without a repository review",
"Low GitHub adoption signal",
"No OpenAgentSkill engagement data yet",
"High-risk permission hints: Shell or command execution, Secrets or environment access",
"Dependency or permission surface needs review",
"Permission surface may require sandboxing",
"AI review approval is missing"
],
"agent_contract": {
"task_input": "Use cf-style-guide in an agent workflow",
"recommended_action": "Do not auto-install. Inspect the source, dependencies, and permission surface first.",
"install_policy": "block",
"minimum_review_before_use": [
"Trust: 67/100 Manual review",
"Audit: 69/100 Needs review",
"Safety: 25/100 Avoid automatic install",
"Review repository, license, install command, and permission surface before production use."
],
"expected_agent_output": {
"selected_skill": "indranilbanerjee-cf-style-guide (cf-style-guide)",
"install_command": "npx skills add indranilbanerjee/contentforge --skill cf-style-guide",
"risk_summary": "Needs review; Blocked for auto-install; Review before production",
"verification_result": "Report the smallest successful task, files touched, warnings, and any missing setup."
}
},
"outcome_feedback": {
"endpoint": "https://www.openagentskill.com/api/agent/outcome",
"method": "POST",
"requires_resolve_event_id": true,
"event_id_source": "Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.",
"expected_outcomes": [
"success",
"failed",
"not_relevant",
"blocked_by_risk",
"setup_required"
],
"payload_template": {
"event_id": "<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>",
"skill_slug": "indranilbanerjee-cf-style-guide",
"task": "Use cf-style-guide in an agent workflow",
"agent": "codex",
"outcome": "success",
"install_used": true,
"risk_blocked": false,
"setup_required": false,
"task_success": true,
"output_quality": 4,
"error_type": null,
"human_review_required": false,
"workspace": "sandbox",
"time_to_useful_ms": 120000,
"notes": "Report the smallest successful task, setup friction, files touched, and risk notes."
}
},
"endpoints": {
"web": "https://www.openagentskill.com/skills/indranilbanerjee-cf-style-guide",
"api": "https://www.openagentskill.com/api/agent/skills/indranilbanerjee-cf-style-guide",
"audit": "https://www.openagentskill.com/skills/indranilbanerjee-cf-style-guide/audit",
"eval": "https://www.openagentskill.com/api/agent/evals?slug=indranilbanerjee-cf-style-guide&task=Use%20cf-style-guide%20in%20an%20agent%20workflow&max_risk=medium",
"resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20cf-style-guide%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
"receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20cf-style-guide%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
"install": "https://www.openagentskill.com/api/skills/indranilbanerjee-cf-style-guide/install",
"manifest": "https://www.openagentskill.com/api/registry/manifest/indranilbanerjee-cf-style-guide"
}
}Listing source
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Do not auto-install
Audit
69/100
Needs review
Copies are not installs. Installation counts require a reported successful installation; they are not a blanket quality guarantee.