Skill audit report
analytics-insights Audit report.
Marketing measurement module — builds KPI trees per business model, reporting templates (weekly, monthly, QBR, campaign), anomaly root-cause diagnosis, MMM and incrementality guidance, dark-social tracking, and privacy-first cookieless measurement architecture, including the GA4 AI Assistant channel group for attributing AI-referred traffic. Triggers on \"/digital-marketing-pro:analytics-insights\", \"why did traffic drop\", \"define our KPIs\", \"design an executive dashboard\", \"can we do marketing mix modeling\". Reads the brand profile, industry benchmarks, and campaign history; pairs with /digital-marketing-pro:gsc-ai-performance and /digital-marketing-pro:aeo-audit to triangulate AI-surface impressions against actual traffic.
OpenAgentSkill Trust Score
OpenAgentSkill Trust Score
The Trust Score helps an agent decide whether a skill is safe enough to shortlist before installation.
GitHub adoption
INFO76
792 GitHub stars
Stars/forks activity
INFO71
792 stars, 132 forks; issue activity unavailable in current metadata
Recent maintenance
PASS88
3mo since push
License clarity
PASS86
MIT
README/SKILL.md completeness
INFO76
Public metadata needs stronger README/SKILL.md context
Dependency/runtime risk
INFO72
command execution surface
Install availability
PASS92
npx skills add indranilbanerjee/digital-marketing-pro --skill analytics-insights
Install command safety
PASS92
standard package or runtime install path
Permission surface
INFO76
shell or command execution
Repository evidence
PASS86
https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/analytics-insights
Review status
INFO66
AI review data available
Agent Proven outcomes
INFO54
No agent outcome data yet
Checks
Install and adoption review
Install path
92
npx skills add indranilbanerjee/digital-marketing-pro --skill analytics-insights
Repository
88
https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/analytics-insights
License
86
MIT
Maintenance
88
3mo since push
AI review
55
SKILL.md is relatively short and focuses on a single GA4 feature; the full skill relies on companion files (anomaly-diagnosis.md, clv-analysis.md, etc.) that are not fully visible in the excerpt, but the description and file list indicate a comprehensive module.
README/SKILL.md completeness
84
Usable description available
Dependency risk
72
command execution surface
Install command safety
92
standard package or runtime install path
Permission surface
76
shell or command execution
Stars/forks activity
71
792 stars, 132 forks; issue activity unavailable in current metadata
Adoption
88
792 GitHub stars
Warnings
- SKILL.md is relatively short and focuses on a single GA4 feature; the full skill relies on companion files (anomaly-diagnosis.md, clv-analysis.md, etc.) that are not fully visible in the excerpt, but the description and file list indicate a comprehensive module.
- The skill references reading local brand profiles and running python scripts for benchmark book, which are safe but require the agent to have appropriate file access and environment setup.
- Quality score needs review
Method
This report combines public metadata, AI review output, repository freshness, install readiness, OpenAgentSkill events, quality scoring, trust checks, and the agent safety gate. It is not a full source-code security review.
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