Creator · aitytech
Last updated · Sep 5, 2026
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
Creator · aitytech
Last updated · Sep 5, 2026
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
Creator · aitytech
Last updated · Sep 5, 2026
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
Creator · aitytech
Last updated · Sep 5, 2026
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
Sandbox only
Install targets
Codex install prompt
Install the "email-marketing" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"aitytech-email-marketing","task":"Install email-marketing","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows.
Scenario
Content automation
I need my agent to turn research and product updates into useful content drafts.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add aitytech/agentkits-marketing --skill email-marketing
Maintenance
fresh
8d since push
Risk
Needs review
SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.
GitHub quality
596
75/100 Quality · 71/100 Trust
Coverage tags
Review notes
SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email. · No setup/configuration section for ESPs or optional HubSpot MCP integration is included.
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
596 GitHub stars
Repo activity
596 stars, 77 forks
Maintenance
8d since push
License
MIT
Install
npx skills add aitytech/agentkits-marketing --skill email-marketing
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add aitytech/agentkits-marketing --skill email-marketingDo not use when
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill content-strategy
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-ideas
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-psychology
Agent safety v2
Sparse or mixed signals. Useful for discovery, but not for autonomous installation.
Test manually in an isolated workspace and compare against safer alternatives.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
high
Skill metadata references credentials, tokens, environment variables, or secret-bearing workflows.
medium
Skill may inspect schemas, query databases, or work with persistent stores.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/aitytech-email-marketing/install
Agent should check
Copy prompt
Task: Use email-marketing in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/aitytech-email-marketing/install
Install command: npx skills add aitytech/agentkits-marketing --skill email-marketing
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/aitytech-email-marketing/install
LLM text format
/api/skills/aitytech-email-marketing/install?format=text
Find alternatives
/api/skills/search?q=email-marketing&limit=3
Agent prompt
Use email-marketing for this task. Review https://www.openagentskill.com/api/skills/aitytech-email-marketing/install, then install with: npx skills add aitytech/agentkits-marketing --skill email-marketingRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/aitytech-email-marketing
LLM text
/api/registry/manifest/aitytech-email-marketing?format=text
Install alias
/api/registry/install/aitytech-email-marketing
Recommend
/api/registry/recommend?task=Use%20email-marketing%20in%20an%20agent%20workflow&limit=3
Agent fit
Content automation
Use-case tags
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Content automation
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO596 GitHub stars
Stars/forks activity
INFO596 stars, 77 forks; issue activity unavailable in current metadata
Recent maintenance
PASS8d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Manage pipeline work
I need my agent to enrich leads, update CRM records, and prepare sales follow-ups.
Grow distribution
I need my agent to research keywords, improve SEO, analyze growth channels, and prepare marketing workflows.
Workflow fit
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Inspect, patch, and verify code
A workflow for software agents that inspect repositories, review pull requests, generate tests, and turn findings into shippable patches.
Alternative shortlist
Similar skills that may fit this task.
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
--- name: email-marketing version: "1.0.0" brand: AgentKits Marketing by AityTech category: core difficulty: intermediate description: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. triggers: - email marketing - email campaign - newsletter - deliverability - open rate - click rate - email automation - email list prerequisites: - copywriting related_skills: - email-sequence - copywriting - analytics-attribution agents: - email-wizard - copywriter mcp_integrations: optional: - hubspot success_metrics: - open_rate - click_rate - conversion_rate - unsubscribe_rate ---
# Email Marketing
Email campaign strategy, automation, and optimization for engagement and conversion.
## Language & Quality Standards
**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
---
## When to Use This Skill
Apply email expertise when: - Creating email sequences and automations - Improving deliverability and inbox placement - Optimizing open rates and click rates - Designing lifecycle email workflows - Segmenting audiences for personalization - A/B testing email elements
## Core Concepts
### Email Types & Timing
| Type | Purpose | Timing | Frequency | |------|---------|--------|-----------| | Welcome | Onboard new subscribers | Immediate (<5 min) | Once | | Nurture | Build trust over time | Drip sequence | 1-2x/week | | Promotional | Drive sales/signups | Campaign-based | 1-4x/month | | Transactional | Confirm actions | Triggered | As needed | | Re-engagement | Win back inactive | 30-90 days inactive | Once per cycle |
### Email Performance Benchmarks
| Metric | Acceptable | Good | Excellent | |--------|------------|------|-----------| | Open Rate | 15-20% | 20-25% | 25%+ | | Click Rate | 1-2% | 2-5% | 5%+ | | Click-to-Open | 10-15% | 15-20% | 20%+ | | Unsubscribe | <1% | <0.5% | <0.2% | | Bounce Rate | <5% | <2% | <0.5% | | Spam Complaint | <0.1% | <0.05% | <0.01% |
### Email Anatomy
``` From: [Name] from [Brand] <email@domain.com> Subject: [Hook + Benefit] (50 chars optimal) Preview: [Extends subject curiosity] (90-100 chars)
[Personalized greeting] [Hook - address pain/desire in first line] [Value delivery - main content] [Social proof - testimonial/stat - optional] [Single CTA button - clear action] [P.S. - additional hook or urgency]
[Signature with human touch] ```
### Subject Line Formulas
| Formula | Example | Best For | |---------|---------|----------| | Question | "Still struggling with [pain]?" | Engagement | | How-to | "How to [achieve outcome] in [time]" | Education | | Curiosity | "[X] thing [audience] forget about [topic]" | Opens | | Social Proof | "How [customer] got [result]" | Conversion | | Urgency | "[X] hours left: [offer]" | Promotions | | Personal | "{{first_name}}, quick question" | Response |
### Sequence Framework
**Welcome Sequence (7 days, 5 emails)**: 1. Day 0: Welcome + deliver lead magnet 2. Day 1: Quick win / immediate value 3. Day 3: Brand story / why we exist 4. Day 5: Social proof / case study 5. Day 7: Engagement check / preferences
**Nurture Sequence (6 weeks)**: 1. Week 1-2: Problem awareness 2. Week 3-4: Solution education 3. Week 5-6: Product introduction + offer
### Segmentation Strategy
| Segment Type | Criteria | Use For | |--------------|----------|---------| | Engagement | Open/click behavior | Re-engagement targeting | | Interest | Content consumed | Topic personalization | | Lifecycle | Lead stage | Funnel-appropriate content | | Demographic | Role, company size | Message customization | | Behavioral | Website actions | Trigger-based emails |
## Best Practices
### Deliverability Excellence 1. **Warm Up New Domains**: Gradual volume increase 2. **Authentication**: SPF, DKIM, DMARC properly configured 3. **List Hygiene**: Remove bounces and inactive regularly 4. **Engagement Signals**: Encourage replies, adds to contacts
### Copy Excellence 1. **Mobile First**: 60%+ read on mobile 2. **Scannable**: Short paragraphs, bullets, bold 3. **One CTA**: Don't compete with yourself 4. **Personal Tone**: Write to one person, not a list
### Testing Excellence 1. **Subject Lines**: Always A/B test 2. **Send Times**: Find optimal windows per segment 3. **Content Length**: Test short vs. long 4. **CTA Buttons**: Text, color, placement
## Agent Integration
| Agent | How They Use This Skill | |-------|------------------------| | `email-wizard` | Sequence design, automation setup | | `copywriter` | Email copy creation | | `lead-qualifier` | Segmentation criteria, triggers | | `continuity-specialist` | Re-engagement strategies |
## Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Buying email lists | Destroys deliverability | Build organic list | | No segmentation | Irrelevant content = unsubscribes | Segment by behavior | | Too many CTAs | Confuses reader, dilutes clicks | One primary CTA | | No unsubscribe | Illegal + spam complaints | Clear, easy unsubscribe | | Batch and blast | No personalization | Behavior-triggered emails |
## Workflow Integration
- `crm-workflow.md` - Lead lifecycle stages, MQL/SQL definitions - `sales-workflow.md` - Lead scoring thresholds for email triggers
## Related Commands
- `/sequence/welcome` - 7-day welcome sequence - `/sequence/nurture` - 6-week lead nurture - `/sequence/re-engage` - 21-day win-back - `/content/email` - Email copy creation
## References
- `references/sequence-design.md` - Email sequence blueprints - `references/deliverability.md` - Getting to inbox - `references/segmentation.md` - Audience segmentation - `references/automation.md` - Automation workflows - `references/lead-nurturing-workflows.md` - Lead nurturing sequences
Source provenance
Decision snapshot
596 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for email-marketing, ready for a manual X post.
email-marketing: Email campaign strategy, automation, and optimization. Use when creating email sequences, imp... 596 stars https://www.openagentskill.com/skills/aitytech-email-marketing?ref=x
Listing + install path for email-marketing: https://www.openagentskill.com/skills/aitytech-email-marketing?ref=x Install: npx skills add aitytech/agentkits-marketing --skill email-marketing
Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
This Registry indexed listing is attributed to aitytech but is not marked official yet. Claim it to add a verified owner signal and make future launch, install, and audit updates easier to trust.
Creator backlink kit
Show the canonical listing, current trust and audit signals, and real Agent-Proven evidence where developers evaluate the repository.
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Sandbox only
marketing-fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
596 Starscontent-strategy
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
596 Starsmarketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
595 Starsmarketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
595 StarsSandbox only
Install targets
Codex install prompt
Install the "email-marketing" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"aitytech-email-marketing","task":"Install email-marketing","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows.
Scenario
Content automation
I need my agent to turn research and product updates into useful content drafts.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add aitytech/agentkits-marketing --skill email-marketing
Maintenance
fresh
8d since push
Risk
Needs review
SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.
GitHub quality
596
75/100 Quality · 71/100 Trust
Coverage tags
Review notes
SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email. · No setup/configuration section for ESPs or optional HubSpot MCP integration is included.
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
596 GitHub stars
Repo activity
596 stars, 77 forks
Maintenance
8d since push
License
MIT
Install
npx skills add aitytech/agentkits-marketing --skill email-marketing
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add aitytech/agentkits-marketing --skill email-marketingDo not use when
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill content-strategy
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-ideas
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-psychology
Agent safety v2
Sparse or mixed signals. Useful for discovery, but not for autonomous installation.
Test manually in an isolated workspace and compare against safer alternatives.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
high
Skill metadata references credentials, tokens, environment variables, or secret-bearing workflows.
medium
Skill may inspect schemas, query databases, or work with persistent stores.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/aitytech-email-marketing/install
Agent should check
Copy prompt
Task: Use email-marketing in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/aitytech-email-marketing/install
Install command: npx skills add aitytech/agentkits-marketing --skill email-marketing
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/aitytech-email-marketing/install
LLM text format
/api/skills/aitytech-email-marketing/install?format=text
Find alternatives
/api/skills/search?q=email-marketing&limit=3
Agent prompt
Use email-marketing for this task. Review https://www.openagentskill.com/api/skills/aitytech-email-marketing/install, then install with: npx skills add aitytech/agentkits-marketing --skill email-marketingRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/aitytech-email-marketing
LLM text
/api/registry/manifest/aitytech-email-marketing?format=text
Install alias
/api/registry/install/aitytech-email-marketing
Recommend
/api/registry/recommend?task=Use%20email-marketing%20in%20an%20agent%20workflow&limit=3
Agent fit
Content automation
Use-case tags
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Content automation
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO596 GitHub stars
Stars/forks activity
INFO596 stars, 77 forks; issue activity unavailable in current metadata
Recent maintenance
PASS8d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Manage pipeline work
I need my agent to enrich leads, update CRM records, and prepare sales follow-ups.
Grow distribution
I need my agent to research keywords, improve SEO, analyze growth channels, and prepare marketing workflows.
Workflow fit
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Inspect, patch, and verify code
A workflow for software agents that inspect repositories, review pull requests, generate tests, and turn findings into shippable patches.
Alternative shortlist
Similar skills that may fit this task.
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
--- name: email-marketing version: "1.0.0" brand: AgentKits Marketing by AityTech category: core difficulty: intermediate description: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. triggers: - email marketing - email campaign - newsletter - deliverability - open rate - click rate - email automation - email list prerequisites: - copywriting related_skills: - email-sequence - copywriting - analytics-attribution agents: - email-wizard - copywriter mcp_integrations: optional: - hubspot success_metrics: - open_rate - click_rate - conversion_rate - unsubscribe_rate ---
# Email Marketing
Email campaign strategy, automation, and optimization for engagement and conversion.
## Language & Quality Standards
**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
---
## When to Use This Skill
Apply email expertise when: - Creating email sequences and automations - Improving deliverability and inbox placement - Optimizing open rates and click rates - Designing lifecycle email workflows - Segmenting audiences for personalization - A/B testing email elements
## Core Concepts
### Email Types & Timing
| Type | Purpose | Timing | Frequency | |------|---------|--------|-----------| | Welcome | Onboard new subscribers | Immediate (<5 min) | Once | | Nurture | Build trust over time | Drip sequence | 1-2x/week | | Promotional | Drive sales/signups | Campaign-based | 1-4x/month | | Transactional | Confirm actions | Triggered | As needed | | Re-engagement | Win back inactive | 30-90 days inactive | Once per cycle |
### Email Performance Benchmarks
| Metric | Acceptable | Good | Excellent | |--------|------------|------|-----------| | Open Rate | 15-20% | 20-25% | 25%+ | | Click Rate | 1-2% | 2-5% | 5%+ | | Click-to-Open | 10-15% | 15-20% | 20%+ | | Unsubscribe | <1% | <0.5% | <0.2% | | Bounce Rate | <5% | <2% | <0.5% | | Spam Complaint | <0.1% | <0.05% | <0.01% |
### Email Anatomy
``` From: [Name] from [Brand] <email@domain.com> Subject: [Hook + Benefit] (50 chars optimal) Preview: [Extends subject curiosity] (90-100 chars)
[Personalized greeting] [Hook - address pain/desire in first line] [Value delivery - main content] [Social proof - testimonial/stat - optional] [Single CTA button - clear action] [P.S. - additional hook or urgency]
[Signature with human touch] ```
### Subject Line Formulas
| Formula | Example | Best For | |---------|---------|----------| | Question | "Still struggling with [pain]?" | Engagement | | How-to | "How to [achieve outcome] in [time]" | Education | | Curiosity | "[X] thing [audience] forget about [topic]" | Opens | | Social Proof | "How [customer] got [result]" | Conversion | | Urgency | "[X] hours left: [offer]" | Promotions | | Personal | "{{first_name}}, quick question" | Response |
### Sequence Framework
**Welcome Sequence (7 days, 5 emails)**: 1. Day 0: Welcome + deliver lead magnet 2. Day 1: Quick win / immediate value 3. Day 3: Brand story / why we exist 4. Day 5: Social proof / case study 5. Day 7: Engagement check / preferences
**Nurture Sequence (6 weeks)**: 1. Week 1-2: Problem awareness 2. Week 3-4: Solution education 3. Week 5-6: Product introduction + offer
### Segmentation Strategy
| Segment Type | Criteria | Use For | |--------------|----------|---------| | Engagement | Open/click behavior | Re-engagement targeting | | Interest | Content consumed | Topic personalization | | Lifecycle | Lead stage | Funnel-appropriate content | | Demographic | Role, company size | Message customization | | Behavioral | Website actions | Trigger-based emails |
## Best Practices
### Deliverability Excellence 1. **Warm Up New Domains**: Gradual volume increase 2. **Authentication**: SPF, DKIM, DMARC properly configured 3. **List Hygiene**: Remove bounces and inactive regularly 4. **Engagement Signals**: Encourage replies, adds to contacts
### Copy Excellence 1. **Mobile First**: 60%+ read on mobile 2. **Scannable**: Short paragraphs, bullets, bold 3. **One CTA**: Don't compete with yourself 4. **Personal Tone**: Write to one person, not a list
### Testing Excellence 1. **Subject Lines**: Always A/B test 2. **Send Times**: Find optimal windows per segment 3. **Content Length**: Test short vs. long 4. **CTA Buttons**: Text, color, placement
## Agent Integration
| Agent | How They Use This Skill | |-------|------------------------| | `email-wizard` | Sequence design, automation setup | | `copywriter` | Email copy creation | | `lead-qualifier` | Segmentation criteria, triggers | | `continuity-specialist` | Re-engagement strategies |
## Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Buying email lists | Destroys deliverability | Build organic list | | No segmentation | Irrelevant content = unsubscribes | Segment by behavior | | Too many CTAs | Confuses reader, dilutes clicks | One primary CTA | | No unsubscribe | Illegal + spam complaints | Clear, easy unsubscribe | | Batch and blast | No personalization | Behavior-triggered emails |
## Workflow Integration
- `crm-workflow.md` - Lead lifecycle stages, MQL/SQL definitions - `sales-workflow.md` - Lead scoring thresholds for email triggers
## Related Commands
- `/sequence/welcome` - 7-day welcome sequence - `/sequence/nurture` - 6-week lead nurture - `/sequence/re-engage` - 21-day win-back - `/content/email` - Email copy creation
## References
- `references/sequence-design.md` - Email sequence blueprints - `references/deliverability.md` - Getting to inbox - `references/segmentation.md` - Audience segmentation - `references/automation.md` - Automation workflows - `references/lead-nurturing-workflows.md` - Lead nurturing sequences
Source provenance
Decision snapshot
596 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for email-marketing, ready for a manual X post.
email-marketing: Email campaign strategy, automation, and optimization. Use when creating email sequences, imp... 596 stars https://www.openagentskill.com/skills/aitytech-email-marketing?ref=x
Listing + install path for email-marketing: https://www.openagentskill.com/skills/aitytech-email-marketing?ref=x Install: npx skills add aitytech/agentkits-marketing --skill email-marketing
Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
This Registry indexed listing is attributed to aitytech but is not marked official yet. Claim it to add a verified owner signal and make future launch, install, and audit updates easier to trust.
Creator backlink kit
Show the canonical listing, current trust and audit signals, and real Agent-Proven evidence where developers evaluate the repository.
[](https://www.openagentskill.com/skills/aitytech-email-marketing?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/aitytech-email-marketing?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/aitytech-email-marketing/audit)
[](https://www.openagentskill.com/skills/aitytech-email-marketing?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)aitytech
@aitytech
Share whether this skill looks useful for your agent workflow. Aggregated feedback improves rankings over time.
Sandbox only
marketing-fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
596 Starscontent-strategy
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
596 Starsmarketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
595 Starsmarketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
595 StarsSandbox only
Install targets
Codex install prompt
Install the "email-marketing" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"aitytech-email-marketing","task":"Install email-marketing","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows.
Scenario
Content automation
I need my agent to turn research and product updates into useful content drafts.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add aitytech/agentkits-marketing --skill email-marketing
Maintenance
fresh
8d since push
Risk
Needs review
SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.
GitHub quality
596
75/100 Quality · 71/100 Trust
Coverage tags
Review notes
SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email. · No setup/configuration section for ESPs or optional HubSpot MCP integration is included.
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
596 GitHub stars
Repo activity
596 stars, 77 forks
Maintenance
8d since push
License
MIT
Install
npx skills add aitytech/agentkits-marketing --skill email-marketing
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add aitytech/agentkits-marketing --skill email-marketingDo not use when
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill content-strategy
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-ideas
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-psychology
Agent safety v2
Sparse or mixed signals. Useful for discovery, but not for autonomous installation.
Test manually in an isolated workspace and compare against safer alternatives.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
high
Skill metadata references credentials, tokens, environment variables, or secret-bearing workflows.
medium
Skill may inspect schemas, query databases, or work with persistent stores.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/aitytech-email-marketing/install
Agent should check
Copy prompt
Task: Use email-marketing in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/aitytech-email-marketing/install
Install command: npx skills add aitytech/agentkits-marketing --skill email-marketing
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/aitytech-email-marketing/install
LLM text format
/api/skills/aitytech-email-marketing/install?format=text
Find alternatives
/api/skills/search?q=email-marketing&limit=3
Agent prompt
Use email-marketing for this task. Review https://www.openagentskill.com/api/skills/aitytech-email-marketing/install, then install with: npx skills add aitytech/agentkits-marketing --skill email-marketingRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/aitytech-email-marketing
LLM text
/api/registry/manifest/aitytech-email-marketing?format=text
Install alias
/api/registry/install/aitytech-email-marketing
Recommend
/api/registry/recommend?task=Use%20email-marketing%20in%20an%20agent%20workflow&limit=3
Agent fit
Content automation
Use-case tags
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Content automation
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO596 GitHub stars
Stars/forks activity
INFO596 stars, 77 forks; issue activity unavailable in current metadata
Recent maintenance
PASS8d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Manage pipeline work
I need my agent to enrich leads, update CRM records, and prepare sales follow-ups.
Grow distribution
I need my agent to research keywords, improve SEO, analyze growth channels, and prepare marketing workflows.
Workflow fit
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Inspect, patch, and verify code
A workflow for software agents that inspect repositories, review pull requests, generate tests, and turn findings into shippable patches.
Alternative shortlist
Similar skills that may fit this task.
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
--- name: email-marketing version: "1.0.0" brand: AgentKits Marketing by AityTech category: core difficulty: intermediate description: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. triggers: - email marketing - email campaign - newsletter - deliverability - open rate - click rate - email automation - email list prerequisites: - copywriting related_skills: - email-sequence - copywriting - analytics-attribution agents: - email-wizard - copywriter mcp_integrations: optional: - hubspot success_metrics: - open_rate - click_rate - conversion_rate - unsubscribe_rate ---
# Email Marketing
Email campaign strategy, automation, and optimization for engagement and conversion.
## Language & Quality Standards
**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
---
## When to Use This Skill
Apply email expertise when: - Creating email sequences and automations - Improving deliverability and inbox placement - Optimizing open rates and click rates - Designing lifecycle email workflows - Segmenting audiences for personalization - A/B testing email elements
## Core Concepts
### Email Types & Timing
| Type | Purpose | Timing | Frequency | |------|---------|--------|-----------| | Welcome | Onboard new subscribers | Immediate (<5 min) | Once | | Nurture | Build trust over time | Drip sequence | 1-2x/week | | Promotional | Drive sales/signups | Campaign-based | 1-4x/month | | Transactional | Confirm actions | Triggered | As needed | | Re-engagement | Win back inactive | 30-90 days inactive | Once per cycle |
### Email Performance Benchmarks
| Metric | Acceptable | Good | Excellent | |--------|------------|------|-----------| | Open Rate | 15-20% | 20-25% | 25%+ | | Click Rate | 1-2% | 2-5% | 5%+ | | Click-to-Open | 10-15% | 15-20% | 20%+ | | Unsubscribe | <1% | <0.5% | <0.2% | | Bounce Rate | <5% | <2% | <0.5% | | Spam Complaint | <0.1% | <0.05% | <0.01% |
### Email Anatomy
``` From: [Name] from [Brand] <email@domain.com> Subject: [Hook + Benefit] (50 chars optimal) Preview: [Extends subject curiosity] (90-100 chars)
[Personalized greeting] [Hook - address pain/desire in first line] [Value delivery - main content] [Social proof - testimonial/stat - optional] [Single CTA button - clear action] [P.S. - additional hook or urgency]
[Signature with human touch] ```
### Subject Line Formulas
| Formula | Example | Best For | |---------|---------|----------| | Question | "Still struggling with [pain]?" | Engagement | | How-to | "How to [achieve outcome] in [time]" | Education | | Curiosity | "[X] thing [audience] forget about [topic]" | Opens | | Social Proof | "How [customer] got [result]" | Conversion | | Urgency | "[X] hours left: [offer]" | Promotions | | Personal | "{{first_name}}, quick question" | Response |
### Sequence Framework
**Welcome Sequence (7 days, 5 emails)**: 1. Day 0: Welcome + deliver lead magnet 2. Day 1: Quick win / immediate value 3. Day 3: Brand story / why we exist 4. Day 5: Social proof / case study 5. Day 7: Engagement check / preferences
**Nurture Sequence (6 weeks)**: 1. Week 1-2: Problem awareness 2. Week 3-4: Solution education 3. Week 5-6: Product introduction + offer
### Segmentation Strategy
| Segment Type | Criteria | Use For | |--------------|----------|---------| | Engagement | Open/click behavior | Re-engagement targeting | | Interest | Content consumed | Topic personalization | | Lifecycle | Lead stage | Funnel-appropriate content | | Demographic | Role, company size | Message customization | | Behavioral | Website actions | Trigger-based emails |
## Best Practices
### Deliverability Excellence 1. **Warm Up New Domains**: Gradual volume increase 2. **Authentication**: SPF, DKIM, DMARC properly configured 3. **List Hygiene**: Remove bounces and inactive regularly 4. **Engagement Signals**: Encourage replies, adds to contacts
### Copy Excellence 1. **Mobile First**: 60%+ read on mobile 2. **Scannable**: Short paragraphs, bullets, bold 3. **One CTA**: Don't compete with yourself 4. **Personal Tone**: Write to one person, not a list
### Testing Excellence 1. **Subject Lines**: Always A/B test 2. **Send Times**: Find optimal windows per segment 3. **Content Length**: Test short vs. long 4. **CTA Buttons**: Text, color, placement
## Agent Integration
| Agent | How They Use This Skill | |-------|------------------------| | `email-wizard` | Sequence design, automation setup | | `copywriter` | Email copy creation | | `lead-qualifier` | Segmentation criteria, triggers | | `continuity-specialist` | Re-engagement strategies |
## Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Buying email lists | Destroys deliverability | Build organic list | | No segmentation | Irrelevant content = unsubscribes | Segment by behavior | | Too many CTAs | Confuses reader, dilutes clicks | One primary CTA | | No unsubscribe | Illegal + spam complaints | Clear, easy unsubscribe | | Batch and blast | No personalization | Behavior-triggered emails |
## Workflow Integration
- `crm-workflow.md` - Lead lifecycle stages, MQL/SQL definitions - `sales-workflow.md` - Lead scoring thresholds for email triggers
## Related Commands
- `/sequence/welcome` - 7-day welcome sequence - `/sequence/nurture` - 6-week lead nurture - `/sequence/re-engage` - 21-day win-back - `/content/email` - Email copy creation
## References
- `references/sequence-design.md` - Email sequence blueprints - `references/deliverability.md` - Getting to inbox - `references/segmentation.md` - Audience segmentation - `references/automation.md` - Automation workflows - `references/lead-nurturing-workflows.md` - Lead nurturing sequences
Source provenance
Decision snapshot
596 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for email-marketing, ready for a manual X post.
email-marketing: Email campaign strategy, automation, and optimization. Use when creating email sequences, imp... 596 stars https://www.openagentskill.com/skills/aitytech-email-marketing?ref=x
Listing + install path for email-marketing: https://www.openagentskill.com/skills/aitytech-email-marketing?ref=x Install: npx skills add aitytech/agentkits-marketing --skill email-marketing
Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
This Registry indexed listing is attributed to aitytech but is not marked official yet. Claim it to add a verified owner signal and make future launch, install, and audit updates easier to trust.
Creator backlink kit
Show the canonical listing, current trust and audit signals, and real Agent-Proven evidence where developers evaluate the repository.
[](https://www.openagentskill.com/skills/aitytech-email-marketing?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/aitytech-email-marketing?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/aitytech-email-marketing/audit)
[](https://www.openagentskill.com/skills/aitytech-email-marketing?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)aitytech
@aitytech
Share whether this skill looks useful for your agent workflow. Aggregated feedback improves rankings over time.
Sandbox only
marketing-fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
596 Starscontent-strategy
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
596 Starsmarketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
595 Starsmarketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
595 StarsSandbox only
Install targets
Codex install prompt
Install the "email-marketing" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"aitytech-email-marketing","task":"Install email-marketing","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows.
Scenario
Content automation
I need my agent to turn research and product updates into useful content drafts.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add aitytech/agentkits-marketing --skill email-marketing
Maintenance
fresh
8d since push
Risk
Needs review
SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.
GitHub quality
596
75/100 Quality · 71/100 Trust
Coverage tags
Review notes
SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email. · No setup/configuration section for ESPs or optional HubSpot MCP integration is included.
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
596 GitHub stars
Repo activity
596 stars, 77 forks
Maintenance
8d since push
License
MIT
Install
npx skills add aitytech/agentkits-marketing --skill email-marketing
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add aitytech/agentkits-marketing --skill email-marketingDo not use when
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill content-strategy
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-ideas
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-psychology
Agent safety v2
Sparse or mixed signals. Useful for discovery, but not for autonomous installation.
Test manually in an isolated workspace and compare against safer alternatives.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
high
Skill metadata references credentials, tokens, environment variables, or secret-bearing workflows.
medium
Skill may inspect schemas, query databases, or work with persistent stores.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/aitytech-email-marketing/install
Agent should check
Copy prompt
Task: Use email-marketing in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%20email-marketing%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/aitytech-email-marketing/install
Install command: npx skills add aitytech/agentkits-marketing --skill email-marketing
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/aitytech-email-marketing/install
LLM text format
/api/skills/aitytech-email-marketing/install?format=text
Find alternatives
/api/skills/search?q=email-marketing&limit=3
Agent prompt
Use email-marketing for this task. Review https://www.openagentskill.com/api/skills/aitytech-email-marketing/install, then install with: npx skills add aitytech/agentkits-marketing --skill email-marketingRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/aitytech-email-marketing
LLM text
/api/registry/manifest/aitytech-email-marketing?format=text
Install alias
/api/registry/install/aitytech-email-marketing
Recommend
/api/registry/recommend?task=Use%20email-marketing%20in%20an%20agent%20workflow&limit=3
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Content automation
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Content automation
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INFO596 GitHub stars
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INFO596 stars, 77 forks; issue activity unavailable in current metadata
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Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Manage pipeline work
I need my agent to enrich leads, update CRM records, and prepare sales follow-ups.
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I need my agent to research keywords, improve SEO, analyze growth channels, and prepare marketing workflows.
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Alternative shortlist
Similar skills that may fit this task.
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
--- name: email-marketing version: "1.0.0" brand: AgentKits Marketing by AityTech category: core difficulty: intermediate description: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. triggers: - email marketing - email campaign - newsletter - deliverability - open rate - click rate - email automation - email list prerequisites: - copywriting related_skills: - email-sequence - copywriting - analytics-attribution agents: - email-wizard - copywriter mcp_integrations: optional: - hubspot success_metrics: - open_rate - click_rate - conversion_rate - unsubscribe_rate ---
# Email Marketing
Email campaign strategy, automation, and optimization for engagement and conversion.
## Language & Quality Standards
**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
---
## When to Use This Skill
Apply email expertise when: - Creating email sequences and automations - Improving deliverability and inbox placement - Optimizing open rates and click rates - Designing lifecycle email workflows - Segmenting audiences for personalization - A/B testing email elements
## Core Concepts
### Email Types & Timing
| Type | Purpose | Timing | Frequency | |------|---------|--------|-----------| | Welcome | Onboard new subscribers | Immediate (<5 min) | Once | | Nurture | Build trust over time | Drip sequence | 1-2x/week | | Promotional | Drive sales/signups | Campaign-based | 1-4x/month | | Transactional | Confirm actions | Triggered | As needed | | Re-engagement | Win back inactive | 30-90 days inactive | Once per cycle |
### Email Performance Benchmarks
| Metric | Acceptable | Good | Excellent | |--------|------------|------|-----------| | Open Rate | 15-20% | 20-25% | 25%+ | | Click Rate | 1-2% | 2-5% | 5%+ | | Click-to-Open | 10-15% | 15-20% | 20%+ | | Unsubscribe | <1% | <0.5% | <0.2% | | Bounce Rate | <5% | <2% | <0.5% | | Spam Complaint | <0.1% | <0.05% | <0.01% |
### Email Anatomy
``` From: [Name] from [Brand] <email@domain.com> Subject: [Hook + Benefit] (50 chars optimal) Preview: [Extends subject curiosity] (90-100 chars)
[Personalized greeting] [Hook - address pain/desire in first line] [Value delivery - main content] [Social proof - testimonial/stat - optional] [Single CTA button - clear action] [P.S. - additional hook or urgency]
[Signature with human touch] ```
### Subject Line Formulas
| Formula | Example | Best For | |---------|---------|----------| | Question | "Still struggling with [pain]?" | Engagement | | How-to | "How to [achieve outcome] in [time]" | Education | | Curiosity | "[X] thing [audience] forget about [topic]" | Opens | | Social Proof | "How [customer] got [result]" | Conversion | | Urgency | "[X] hours left: [offer]" | Promotions | | Personal | "{{first_name}}, quick question" | Response |
### Sequence Framework
**Welcome Sequence (7 days, 5 emails)**: 1. Day 0: Welcome + deliver lead magnet 2. Day 1: Quick win / immediate value 3. Day 3: Brand story / why we exist 4. Day 5: Social proof / case study 5. Day 7: Engagement check / preferences
**Nurture Sequence (6 weeks)**: 1. Week 1-2: Problem awareness 2. Week 3-4: Solution education 3. Week 5-6: Product introduction + offer
### Segmentation Strategy
| Segment Type | Criteria | Use For | |--------------|----------|---------| | Engagement | Open/click behavior | Re-engagement targeting | | Interest | Content consumed | Topic personalization | | Lifecycle | Lead stage | Funnel-appropriate content | | Demographic | Role, company size | Message customization | | Behavioral | Website actions | Trigger-based emails |
## Best Practices
### Deliverability Excellence 1. **Warm Up New Domains**: Gradual volume increase 2. **Authentication**: SPF, DKIM, DMARC properly configured 3. **List Hygiene**: Remove bounces and inactive regularly 4. **Engagement Signals**: Encourage replies, adds to contacts
### Copy Excellence 1. **Mobile First**: 60%+ read on mobile 2. **Scannable**: Short paragraphs, bullets, bold 3. **One CTA**: Don't compete with yourself 4. **Personal Tone**: Write to one person, not a list
### Testing Excellence 1. **Subject Lines**: Always A/B test 2. **Send Times**: Find optimal windows per segment 3. **Content Length**: Test short vs. long 4. **CTA Buttons**: Text, color, placement
## Agent Integration
| Agent | How They Use This Skill | |-------|------------------------| | `email-wizard` | Sequence design, automation setup | | `copywriter` | Email copy creation | | `lead-qualifier` | Segmentation criteria, triggers | | `continuity-specialist` | Re-engagement strategies |
## Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Buying email lists | Destroys deliverability | Build organic list | | No segmentation | Irrelevant content = unsubscribes | Segment by behavior | | Too many CTAs | Confuses reader, dilutes clicks | One primary CTA | | No unsubscribe | Illegal + spam complaints | Clear, easy unsubscribe | | Batch and blast | No personalization | Behavior-triggered emails |
## Workflow Integration
- `crm-workflow.md` - Lead lifecycle stages, MQL/SQL definitions - `sales-workflow.md` - Lead scoring thresholds for email triggers
## Related Commands
- `/sequence/welcome` - 7-day welcome sequence - `/sequence/nurture` - 6-week lead nurture - `/sequence/re-engage` - 21-day win-back - `/content/email` - Email copy creation
## References
- `references/sequence-design.md` - Email sequence blueprints - `references/deliverability.md` - Getting to inbox - `references/segmentation.md` - Audience segmentation - `references/automation.md` - Automation workflows - `references/lead-nurturing-workflows.md` - Lead nurturing sequences
Source provenance
Decision snapshot
596 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for email-marketing, ready for a manual X post.
email-marketing: Email campaign strategy, automation, and optimization. Use when creating email sequences, imp... 596 stars https://www.openagentskill.com/skills/aitytech-email-marketing?ref=x
Listing + install path for email-marketing: https://www.openagentskill.com/skills/aitytech-email-marketing?ref=x Install: npx skills add aitytech/agentkits-marketing --skill email-marketing
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Sandbox only
marketing-fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
596 Starscontent-strategy
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
596 Starsmarketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
595 Starsmarketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
595 StarsPermission surface
secrets or environment access, database access
Agent outcomes
No agent outcome data yet
Docs
Strong README/SKILL.md context
Risk summary
Install readiness
Permission surface
secrets or environment access, database access
Agent outcomes
No agent outcome data yet
Docs
Strong README/SKILL.md context
Risk summary
Install readiness
Permission surface
secrets or environment access, database access
Agent outcomes
No agent outcome data yet
Docs
Strong README/SKILL.md context
Risk summary
Install readiness
Permission surface
secrets or environment access, database access
Agent outcomes
No agent outcome data yet
Docs
Strong README/SKILL.md context
Risk summary
Install readiness