Creator · aitytech
Last updated · Sep 5, 2026
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
Creator · aitytech
Last updated · Sep 5, 2026
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
Creator · aitytech
Last updated · Sep 5, 2026
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
Creator · aitytech
Last updated · Sep 5, 2026
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
Sandbox only
Install targets
Codex install prompt
Install the "content-strategy" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"aitytech-content-strategy","task":"Install content-strategy","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows.
Scenario
Content automation
I need my agent to turn research and product updates into useful content drafts.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add aitytech/agentkits-marketing --skill content-strategy
Maintenance
fresh
8d since push
Risk
Needs review
Financial research output is not financial advice; require human review before any live investment decision
GitHub quality
596
74/100 Quality · 72/100 Trust
Coverage tags
Review notes
Financial research output is not financial advice; require human review before any live investment decision · SKILL.md declares output_schema: content-plan but does not define the schema or provide an example content-plan output.
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
596 GitHub stars
Repo activity
596 stars, 77 forks
Maintenance
8d since push
License
MIT
Install
npx skills add aitytech/agentkits-marketing --skill content-strategy
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add aitytech/agentkits-marketing --skill content-strategyDo not use when
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill email-marketing
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-ideas
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-psychology
Agent safety v2
Sparse or mixed signals. Useful for discovery, but not for autonomous installation.
Test manually in an isolated workspace and compare against safer alternatives.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
high
Skill metadata references credentials, tokens, environment variables, or secret-bearing workflows.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/aitytech-content-strategy/install
Agent should check
Copy prompt
Task: Use content-strategy in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/aitytech-content-strategy/install
Install command: npx skills add aitytech/agentkits-marketing --skill content-strategy
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/aitytech-content-strategy/install
LLM text format
/api/skills/aitytech-content-strategy/install?format=text
Find alternatives
/api/skills/search?q=content-strategy&limit=3
Agent prompt
Use content-strategy for this task. Review https://www.openagentskill.com/api/skills/aitytech-content-strategy/install, then install with: npx skills add aitytech/agentkits-marketing --skill content-strategyRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/aitytech-content-strategy
LLM text
/api/registry/manifest/aitytech-content-strategy?format=text
Install alias
/api/registry/install/aitytech-content-strategy
Recommend
/api/registry/recommend?task=Use%20content-strategy%20in%20an%20agent%20workflow&limit=3
Agent fit
Research agents
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Research agents
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO596 GitHub stars
Stars/forks activity
INFO596 stars, 77 forks; issue activity unavailable in current metadata
Recent maintenance
PASS8d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Investigate faster
I need my agent to research a topic, compare sources, and produce a concise report.
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Grow distribution
I need my agent to research keywords, improve SEO, analyze growth channels, and prepare marketing workflows.
Workflow fit
Find, compare, and synthesize
A workflow for agents that gather sources, compare claims, summarize long material, and draft useful research briefs.
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Alternative shortlist
Similar skills that may fit this task.
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
--- name: content-strategy version: "1.0.0" brand: AgentKits Marketing by AityTech category: core difficulty: intermediate description: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. triggers: - content strategy - content calendar - editorial - content pillars - content marketing - blog strategy - content distribution prerequisites: - marketing-fundamentals related_skills: - seo-mastery - copywriting - social-media agents: - planner - copywriter - attraction-specialist mcp_integrations: optional: - notion - asana success_metrics: - content_output - engagement - traffic_growth output_schema: content-plan ---
# Content Strategy
Content planning, creation, and distribution for sustainable organic growth.
## Language & Quality Standards
**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
---
## When to Use This Skill
Apply content strategy expertise when: - Planning content calendars and editorial workflows - Developing content pillars and themes - Creating distribution strategies - Mapping content to funnel stages - Repurposing content across channels - Measuring content performance
## Core Concepts
### Content Pillars
Content pillars are the main themes your content revolves around.
**Criteria for Strong Pillars**: - Aligned with business goals - Relevant to audience pain points - Differentiates from competitors - Sustainable long-term (evergreen potential) - SEO opportunity (search volume)
**Example Pillar Structure**: | Pillar | Purpose | Content Types | |--------|---------|---------------| | Industry Insights | Thought leadership | Reports, trends, analysis | | How-To/Tutorials | Education | Guides, videos, templates | | Customer Success | Social proof | Case studies, testimonials | | Product Updates | Awareness | Release notes, feature deep-dives | | Company Culture | Employer brand | Behind-scenes, team stories |
### Content by Funnel Stage
| Stage | Goal | Content Type | Format | CTA | |-------|------|--------------|--------|-----| | TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow | | MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register | | BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy | | Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |
### Content Mix Framework
**70-20-10 Rule**: - 70% proven content (what works, repeat it) - 20% iterative improvements (variations on winners) - 10% experimental (new formats, topics, channels)
**Content Type Mix**: - 40% Educational (builds trust) - 30% Engaging (builds community) - 20% Inspirational (builds connection) - 10% Promotional (drives action)
### Content Calendar Structure
**Weekly Cadence Example**: | Day | Primary Channel | Content Type | Goal | |-----|-----------------|--------------|------| | Monday | Blog | Educational | SEO traffic | | Tuesday | LinkedIn | Thought leadership | B2B engagement | | Wednesday | Email | Nurture | Subscriber retention | | Thursday | Social | Community | Engagement | | Friday | Video | Educational | Multi-channel |
### Content Repurposing Matrix
| Original | → Blog Post | → Social | → Email | → Video | |----------|-------------|----------|---------|---------| | Webinar | Recap post | Key quotes | Summary | Clips | | Case Study | Detailed post | Stats carousel | Teaser | Interview | | Research Report | Analysis post | Data graphics | Key findings | Explainer | | Podcast | Transcript post | Audiograms | Highlights | Video version |
## Best Practices
### Planning Excellence 1. **Audience-First**: Research pain points before creating 2. **Keyword Integration**: SEO considerations in topic selection 3. **Competitive Gap**: What are competitors NOT covering? 4. **Resource Reality**: Plan for actual capacity, not aspirations
### Creation Excellence 1. **Hook First**: Lead with value, not background 2. **Scannable Format**: Headers, bullets, visuals 3. **One CTA per Piece**: Clear next step 4. **Evergreen Priority**: Maximize content lifespan
### Distribution Excellence 1. **Channel-Native**: Adapt format per platform 2. **Timing Optimization**: Post when audience is active 3. **Promotion Balance**: 20% creation, 80% promotion 4. **Amplification Partners**: Influencers, communities, syndication
## Agent Integration
| Agent | How They Use This Skill | |-------|------------------------| | `planner` | Building content calendars and editorial plans | | `copywriter` | Creating content aligned with strategy | | `attraction-specialist` | SEO-optimized content creation | | `email-wizard` | Email content aligned with nurture goals |
## Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Creating without strategy | Random content, no compounding | Define pillars first | | All BOFU content | Ignores 97% not ready to buy | Full-funnel approach | | Publish and forget | Wastes content investment | Promote and repurpose | | Quantity over quality | Dilutes brand, wastes resources | Better content, less often | | Ignoring data | Repeating what doesn't work | Analyze and iterate |
## Content Performance Metrics
| Stage | Key Metrics | Good Benchmark | |-------|-------------|----------------| | TOFU | Traffic, reach, impressions | +10% MoM growth | | MOFU | Downloads, signups, engagement | 2-5% conversion | | BOFU | Demos, trials, influenced revenue | 10-20% of pipeline | | Overall | Content ROI, CAC impact | 3:1 return |
## Related Commands
- `/campaign/calendar` - Generate content calendar - `/content/blog` - Create SEO-optimized blog post - `/content/social` - Create platform-specific social content
## References
- `references/content-pillars.md` - Building pillar strategy - `references/editorial-calendar.md` - Calendar planning - `references/repurposing.md` - Content multiplication - `references/distribution.md` - Amplification strategies
Source provenance
Decision snapshot
596 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for content-strategy, ready for a manual X post.
content-strategy: Content planning, creation, and distribution strategy. Use when planning content calendars, d... 596 stars https://www.openagentskill.com/skills/aitytech-content-strategy?ref=x
Listing + install path for content-strategy: https://www.openagentskill.com/skills/aitytech-content-strategy?ref=x Install: npx skills add aitytech/agentkits-marketing --skill content-strategy
Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
This Registry indexed listing is attributed to aitytech but is not marked official yet. Claim it to add a verified owner signal and make future launch, install, and audit updates easier to trust.
Creator backlink kit
Show the canonical listing, current trust and audit signals, and real Agent-Proven evidence where developers evaluate the repository.
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Sandbox only
marketing-fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
596 Starsemail-marketing
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
596 Starsmarketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
595 Starsmarketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
595 StarsSandbox only
Install targets
Codex install prompt
Install the "content-strategy" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"aitytech-content-strategy","task":"Install content-strategy","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows.
Scenario
Content automation
I need my agent to turn research and product updates into useful content drafts.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add aitytech/agentkits-marketing --skill content-strategy
Maintenance
fresh
8d since push
Risk
Needs review
Financial research output is not financial advice; require human review before any live investment decision
GitHub quality
596
74/100 Quality · 72/100 Trust
Coverage tags
Review notes
Financial research output is not financial advice; require human review before any live investment decision · SKILL.md declares output_schema: content-plan but does not define the schema or provide an example content-plan output.
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
596 GitHub stars
Repo activity
596 stars, 77 forks
Maintenance
8d since push
License
MIT
Install
npx skills add aitytech/agentkits-marketing --skill content-strategy
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add aitytech/agentkits-marketing --skill content-strategyDo not use when
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill email-marketing
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-ideas
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-psychology
Agent safety v2
Sparse or mixed signals. Useful for discovery, but not for autonomous installation.
Test manually in an isolated workspace and compare against safer alternatives.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
high
Skill metadata references credentials, tokens, environment variables, or secret-bearing workflows.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/aitytech-content-strategy/install
Agent should check
Copy prompt
Task: Use content-strategy in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/aitytech-content-strategy/install
Install command: npx skills add aitytech/agentkits-marketing --skill content-strategy
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/aitytech-content-strategy/install
LLM text format
/api/skills/aitytech-content-strategy/install?format=text
Find alternatives
/api/skills/search?q=content-strategy&limit=3
Agent prompt
Use content-strategy for this task. Review https://www.openagentskill.com/api/skills/aitytech-content-strategy/install, then install with: npx skills add aitytech/agentkits-marketing --skill content-strategyRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/aitytech-content-strategy
LLM text
/api/registry/manifest/aitytech-content-strategy?format=text
Install alias
/api/registry/install/aitytech-content-strategy
Recommend
/api/registry/recommend?task=Use%20content-strategy%20in%20an%20agent%20workflow&limit=3
Agent fit
Research agents
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Research agents
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO596 GitHub stars
Stars/forks activity
INFO596 stars, 77 forks; issue activity unavailable in current metadata
Recent maintenance
PASS8d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Investigate faster
I need my agent to research a topic, compare sources, and produce a concise report.
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Grow distribution
I need my agent to research keywords, improve SEO, analyze growth channels, and prepare marketing workflows.
Workflow fit
Find, compare, and synthesize
A workflow for agents that gather sources, compare claims, summarize long material, and draft useful research briefs.
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Alternative shortlist
Similar skills that may fit this task.
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
--- name: content-strategy version: "1.0.0" brand: AgentKits Marketing by AityTech category: core difficulty: intermediate description: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. triggers: - content strategy - content calendar - editorial - content pillars - content marketing - blog strategy - content distribution prerequisites: - marketing-fundamentals related_skills: - seo-mastery - copywriting - social-media agents: - planner - copywriter - attraction-specialist mcp_integrations: optional: - notion - asana success_metrics: - content_output - engagement - traffic_growth output_schema: content-plan ---
# Content Strategy
Content planning, creation, and distribution for sustainable organic growth.
## Language & Quality Standards
**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
---
## When to Use This Skill
Apply content strategy expertise when: - Planning content calendars and editorial workflows - Developing content pillars and themes - Creating distribution strategies - Mapping content to funnel stages - Repurposing content across channels - Measuring content performance
## Core Concepts
### Content Pillars
Content pillars are the main themes your content revolves around.
**Criteria for Strong Pillars**: - Aligned with business goals - Relevant to audience pain points - Differentiates from competitors - Sustainable long-term (evergreen potential) - SEO opportunity (search volume)
**Example Pillar Structure**: | Pillar | Purpose | Content Types | |--------|---------|---------------| | Industry Insights | Thought leadership | Reports, trends, analysis | | How-To/Tutorials | Education | Guides, videos, templates | | Customer Success | Social proof | Case studies, testimonials | | Product Updates | Awareness | Release notes, feature deep-dives | | Company Culture | Employer brand | Behind-scenes, team stories |
### Content by Funnel Stage
| Stage | Goal | Content Type | Format | CTA | |-------|------|--------------|--------|-----| | TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow | | MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register | | BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy | | Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |
### Content Mix Framework
**70-20-10 Rule**: - 70% proven content (what works, repeat it) - 20% iterative improvements (variations on winners) - 10% experimental (new formats, topics, channels)
**Content Type Mix**: - 40% Educational (builds trust) - 30% Engaging (builds community) - 20% Inspirational (builds connection) - 10% Promotional (drives action)
### Content Calendar Structure
**Weekly Cadence Example**: | Day | Primary Channel | Content Type | Goal | |-----|-----------------|--------------|------| | Monday | Blog | Educational | SEO traffic | | Tuesday | LinkedIn | Thought leadership | B2B engagement | | Wednesday | Email | Nurture | Subscriber retention | | Thursday | Social | Community | Engagement | | Friday | Video | Educational | Multi-channel |
### Content Repurposing Matrix
| Original | → Blog Post | → Social | → Email | → Video | |----------|-------------|----------|---------|---------| | Webinar | Recap post | Key quotes | Summary | Clips | | Case Study | Detailed post | Stats carousel | Teaser | Interview | | Research Report | Analysis post | Data graphics | Key findings | Explainer | | Podcast | Transcript post | Audiograms | Highlights | Video version |
## Best Practices
### Planning Excellence 1. **Audience-First**: Research pain points before creating 2. **Keyword Integration**: SEO considerations in topic selection 3. **Competitive Gap**: What are competitors NOT covering? 4. **Resource Reality**: Plan for actual capacity, not aspirations
### Creation Excellence 1. **Hook First**: Lead with value, not background 2. **Scannable Format**: Headers, bullets, visuals 3. **One CTA per Piece**: Clear next step 4. **Evergreen Priority**: Maximize content lifespan
### Distribution Excellence 1. **Channel-Native**: Adapt format per platform 2. **Timing Optimization**: Post when audience is active 3. **Promotion Balance**: 20% creation, 80% promotion 4. **Amplification Partners**: Influencers, communities, syndication
## Agent Integration
| Agent | How They Use This Skill | |-------|------------------------| | `planner` | Building content calendars and editorial plans | | `copywriter` | Creating content aligned with strategy | | `attraction-specialist` | SEO-optimized content creation | | `email-wizard` | Email content aligned with nurture goals |
## Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Creating without strategy | Random content, no compounding | Define pillars first | | All BOFU content | Ignores 97% not ready to buy | Full-funnel approach | | Publish and forget | Wastes content investment | Promote and repurpose | | Quantity over quality | Dilutes brand, wastes resources | Better content, less often | | Ignoring data | Repeating what doesn't work | Analyze and iterate |
## Content Performance Metrics
| Stage | Key Metrics | Good Benchmark | |-------|-------------|----------------| | TOFU | Traffic, reach, impressions | +10% MoM growth | | MOFU | Downloads, signups, engagement | 2-5% conversion | | BOFU | Demos, trials, influenced revenue | 10-20% of pipeline | | Overall | Content ROI, CAC impact | 3:1 return |
## Related Commands
- `/campaign/calendar` - Generate content calendar - `/content/blog` - Create SEO-optimized blog post - `/content/social` - Create platform-specific social content
## References
- `references/content-pillars.md` - Building pillar strategy - `references/editorial-calendar.md` - Calendar planning - `references/repurposing.md` - Content multiplication - `references/distribution.md` - Amplification strategies
Source provenance
Decision snapshot
596 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for content-strategy, ready for a manual X post.
content-strategy: Content planning, creation, and distribution strategy. Use when planning content calendars, d... 596 stars https://www.openagentskill.com/skills/aitytech-content-strategy?ref=x
Listing + install path for content-strategy: https://www.openagentskill.com/skills/aitytech-content-strategy?ref=x Install: npx skills add aitytech/agentkits-marketing --skill content-strategy
Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
This Registry indexed listing is attributed to aitytech but is not marked official yet. Claim it to add a verified owner signal and make future launch, install, and audit updates easier to trust.
Creator backlink kit
Show the canonical listing, current trust and audit signals, and real Agent-Proven evidence where developers evaluate the repository.
[](https://www.openagentskill.com/skills/aitytech-content-strategy?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/aitytech-content-strategy?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/aitytech-content-strategy/audit)
[](https://www.openagentskill.com/skills/aitytech-content-strategy?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)aitytech
@aitytech
Share whether this skill looks useful for your agent workflow. Aggregated feedback improves rankings over time.
Sandbox only
marketing-fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
596 Starsemail-marketing
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
596 Starsmarketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
595 Starsmarketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
595 StarsSandbox only
Install targets
Codex install prompt
Install the "content-strategy" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"aitytech-content-strategy","task":"Install content-strategy","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows.
Scenario
Content automation
I need my agent to turn research and product updates into useful content drafts.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add aitytech/agentkits-marketing --skill content-strategy
Maintenance
fresh
8d since push
Risk
Needs review
Financial research output is not financial advice; require human review before any live investment decision
GitHub quality
596
74/100 Quality · 72/100 Trust
Coverage tags
Review notes
Financial research output is not financial advice; require human review before any live investment decision · SKILL.md declares output_schema: content-plan but does not define the schema or provide an example content-plan output.
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
596 GitHub stars
Repo activity
596 stars, 77 forks
Maintenance
8d since push
License
MIT
Install
npx skills add aitytech/agentkits-marketing --skill content-strategy
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add aitytech/agentkits-marketing --skill content-strategyDo not use when
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill email-marketing
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-ideas
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-psychology
Agent safety v2
Sparse or mixed signals. Useful for discovery, but not for autonomous installation.
Test manually in an isolated workspace and compare against safer alternatives.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
high
Skill metadata references credentials, tokens, environment variables, or secret-bearing workflows.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/aitytech-content-strategy/install
Agent should check
Copy prompt
Task: Use content-strategy in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/aitytech-content-strategy/install
Install command: npx skills add aitytech/agentkits-marketing --skill content-strategy
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/aitytech-content-strategy/install
LLM text format
/api/skills/aitytech-content-strategy/install?format=text
Find alternatives
/api/skills/search?q=content-strategy&limit=3
Agent prompt
Use content-strategy for this task. Review https://www.openagentskill.com/api/skills/aitytech-content-strategy/install, then install with: npx skills add aitytech/agentkits-marketing --skill content-strategyRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/aitytech-content-strategy
LLM text
/api/registry/manifest/aitytech-content-strategy?format=text
Install alias
/api/registry/install/aitytech-content-strategy
Recommend
/api/registry/recommend?task=Use%20content-strategy%20in%20an%20agent%20workflow&limit=3
Agent fit
Research agents
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Research agents
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO596 GitHub stars
Stars/forks activity
INFO596 stars, 77 forks; issue activity unavailable in current metadata
Recent maintenance
PASS8d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Investigate faster
I need my agent to research a topic, compare sources, and produce a concise report.
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Grow distribution
I need my agent to research keywords, improve SEO, analyze growth channels, and prepare marketing workflows.
Workflow fit
Find, compare, and synthesize
A workflow for agents that gather sources, compare claims, summarize long material, and draft useful research briefs.
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Alternative shortlist
Similar skills that may fit this task.
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
--- name: content-strategy version: "1.0.0" brand: AgentKits Marketing by AityTech category: core difficulty: intermediate description: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. triggers: - content strategy - content calendar - editorial - content pillars - content marketing - blog strategy - content distribution prerequisites: - marketing-fundamentals related_skills: - seo-mastery - copywriting - social-media agents: - planner - copywriter - attraction-specialist mcp_integrations: optional: - notion - asana success_metrics: - content_output - engagement - traffic_growth output_schema: content-plan ---
# Content Strategy
Content planning, creation, and distribution for sustainable organic growth.
## Language & Quality Standards
**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
---
## When to Use This Skill
Apply content strategy expertise when: - Planning content calendars and editorial workflows - Developing content pillars and themes - Creating distribution strategies - Mapping content to funnel stages - Repurposing content across channels - Measuring content performance
## Core Concepts
### Content Pillars
Content pillars are the main themes your content revolves around.
**Criteria for Strong Pillars**: - Aligned with business goals - Relevant to audience pain points - Differentiates from competitors - Sustainable long-term (evergreen potential) - SEO opportunity (search volume)
**Example Pillar Structure**: | Pillar | Purpose | Content Types | |--------|---------|---------------| | Industry Insights | Thought leadership | Reports, trends, analysis | | How-To/Tutorials | Education | Guides, videos, templates | | Customer Success | Social proof | Case studies, testimonials | | Product Updates | Awareness | Release notes, feature deep-dives | | Company Culture | Employer brand | Behind-scenes, team stories |
### Content by Funnel Stage
| Stage | Goal | Content Type | Format | CTA | |-------|------|--------------|--------|-----| | TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow | | MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register | | BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy | | Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |
### Content Mix Framework
**70-20-10 Rule**: - 70% proven content (what works, repeat it) - 20% iterative improvements (variations on winners) - 10% experimental (new formats, topics, channels)
**Content Type Mix**: - 40% Educational (builds trust) - 30% Engaging (builds community) - 20% Inspirational (builds connection) - 10% Promotional (drives action)
### Content Calendar Structure
**Weekly Cadence Example**: | Day | Primary Channel | Content Type | Goal | |-----|-----------------|--------------|------| | Monday | Blog | Educational | SEO traffic | | Tuesday | LinkedIn | Thought leadership | B2B engagement | | Wednesday | Email | Nurture | Subscriber retention | | Thursday | Social | Community | Engagement | | Friday | Video | Educational | Multi-channel |
### Content Repurposing Matrix
| Original | → Blog Post | → Social | → Email | → Video | |----------|-------------|----------|---------|---------| | Webinar | Recap post | Key quotes | Summary | Clips | | Case Study | Detailed post | Stats carousel | Teaser | Interview | | Research Report | Analysis post | Data graphics | Key findings | Explainer | | Podcast | Transcript post | Audiograms | Highlights | Video version |
## Best Practices
### Planning Excellence 1. **Audience-First**: Research pain points before creating 2. **Keyword Integration**: SEO considerations in topic selection 3. **Competitive Gap**: What are competitors NOT covering? 4. **Resource Reality**: Plan for actual capacity, not aspirations
### Creation Excellence 1. **Hook First**: Lead with value, not background 2. **Scannable Format**: Headers, bullets, visuals 3. **One CTA per Piece**: Clear next step 4. **Evergreen Priority**: Maximize content lifespan
### Distribution Excellence 1. **Channel-Native**: Adapt format per platform 2. **Timing Optimization**: Post when audience is active 3. **Promotion Balance**: 20% creation, 80% promotion 4. **Amplification Partners**: Influencers, communities, syndication
## Agent Integration
| Agent | How They Use This Skill | |-------|------------------------| | `planner` | Building content calendars and editorial plans | | `copywriter` | Creating content aligned with strategy | | `attraction-specialist` | SEO-optimized content creation | | `email-wizard` | Email content aligned with nurture goals |
## Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Creating without strategy | Random content, no compounding | Define pillars first | | All BOFU content | Ignores 97% not ready to buy | Full-funnel approach | | Publish and forget | Wastes content investment | Promote and repurpose | | Quantity over quality | Dilutes brand, wastes resources | Better content, less often | | Ignoring data | Repeating what doesn't work | Analyze and iterate |
## Content Performance Metrics
| Stage | Key Metrics | Good Benchmark | |-------|-------------|----------------| | TOFU | Traffic, reach, impressions | +10% MoM growth | | MOFU | Downloads, signups, engagement | 2-5% conversion | | BOFU | Demos, trials, influenced revenue | 10-20% of pipeline | | Overall | Content ROI, CAC impact | 3:1 return |
## Related Commands
- `/campaign/calendar` - Generate content calendar - `/content/blog` - Create SEO-optimized blog post - `/content/social` - Create platform-specific social content
## References
- `references/content-pillars.md` - Building pillar strategy - `references/editorial-calendar.md` - Calendar planning - `references/repurposing.md` - Content multiplication - `references/distribution.md` - Amplification strategies
Source provenance
Decision snapshot
596 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for content-strategy, ready for a manual X post.
content-strategy: Content planning, creation, and distribution strategy. Use when planning content calendars, d... 596 stars https://www.openagentskill.com/skills/aitytech-content-strategy?ref=x
Listing + install path for content-strategy: https://www.openagentskill.com/skills/aitytech-content-strategy?ref=x Install: npx skills add aitytech/agentkits-marketing --skill content-strategy
Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
This Registry indexed listing is attributed to aitytech but is not marked official yet. Claim it to add a verified owner signal and make future launch, install, and audit updates easier to trust.
Creator backlink kit
Show the canonical listing, current trust and audit signals, and real Agent-Proven evidence where developers evaluate the repository.
[](https://www.openagentskill.com/skills/aitytech-content-strategy?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/aitytech-content-strategy?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/aitytech-content-strategy/audit)
[](https://www.openagentskill.com/skills/aitytech-content-strategy?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)aitytech
@aitytech
Share whether this skill looks useful for your agent workflow. Aggregated feedback improves rankings over time.
Sandbox only
marketing-fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
596 Starsemail-marketing
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
596 Starsmarketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
595 Starsmarketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
595 StarsSandbox only
Install targets
Codex install prompt
Install the "content-strategy" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"aitytech-content-strategy","task":"Install content-strategy","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows.
Scenario
Content automation
I need my agent to turn research and product updates into useful content drafts.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add aitytech/agentkits-marketing --skill content-strategy
Maintenance
fresh
8d since push
Risk
Needs review
Financial research output is not financial advice; require human review before any live investment decision
GitHub quality
596
74/100 Quality · 72/100 Trust
Coverage tags
Review notes
Financial research output is not financial advice; require human review before any live investment decision · SKILL.md declares output_schema: content-plan but does not define the schema or provide an example content-plan output.
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
596 GitHub stars
Repo activity
596 stars, 77 forks
Maintenance
8d since push
License
MIT
Install
npx skills add aitytech/agentkits-marketing --skill content-strategy
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add aitytech/agentkits-marketing --skill content-strategyDo not use when
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals
Alternative
596 Stars
npx skills add aitytech/agentkits-marketing --skill email-marketing
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-ideas
Alternative
595 Stars
npx skills add aitytech/agentkits-marketing --skill marketing-psychology
Agent safety v2
Sparse or mixed signals. Useful for discovery, but not for autonomous installation.
Test manually in an isolated workspace and compare against safer alternatives.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
high
Skill metadata references credentials, tokens, environment variables, or secret-bearing workflows.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/aitytech-content-strategy/install
Agent should check
Copy prompt
Task: Use content-strategy in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%20content-strategy%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/aitytech-content-strategy/install
Install command: npx skills add aitytech/agentkits-marketing --skill content-strategy
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/aitytech-content-strategy/install
LLM text format
/api/skills/aitytech-content-strategy/install?format=text
Find alternatives
/api/skills/search?q=content-strategy&limit=3
Agent prompt
Use content-strategy for this task. Review https://www.openagentskill.com/api/skills/aitytech-content-strategy/install, then install with: npx skills add aitytech/agentkits-marketing --skill content-strategyRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/aitytech-content-strategy
LLM text
/api/registry/manifest/aitytech-content-strategy?format=text
Install alias
/api/registry/install/aitytech-content-strategy
Recommend
/api/registry/recommend?task=Use%20content-strategy%20in%20an%20agent%20workflow&limit=3
Agent fit
Research agents
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Research agents
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO596 GitHub stars
Stars/forks activity
INFO596 stars, 77 forks; issue activity unavailable in current metadata
Recent maintenance
PASS8d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Investigate faster
I need my agent to research a topic, compare sources, and produce a concise report.
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Grow distribution
I need my agent to research keywords, improve SEO, analyze growth channels, and prepare marketing workflows.
Workflow fit
Find, compare, and synthesize
A workflow for agents that gather sources, compare claims, summarize long material, and draft useful research briefs.
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Alternative shortlist
Similar skills that may fit this task.
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
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--- name: content-strategy version: "1.0.0" brand: AgentKits Marketing by AityTech category: core difficulty: intermediate description: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. triggers: - content strategy - content calendar - editorial - content pillars - content marketing - blog strategy - content distribution prerequisites: - marketing-fundamentals related_skills: - seo-mastery - copywriting - social-media agents: - planner - copywriter - attraction-specialist mcp_integrations: optional: - notion - asana success_metrics: - content_output - engagement - traffic_growth output_schema: content-plan ---
# Content Strategy
Content planning, creation, and distribution for sustainable organic growth.
## Language & Quality Standards
**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
---
## When to Use This Skill
Apply content strategy expertise when: - Planning content calendars and editorial workflows - Developing content pillars and themes - Creating distribution strategies - Mapping content to funnel stages - Repurposing content across channels - Measuring content performance
## Core Concepts
### Content Pillars
Content pillars are the main themes your content revolves around.
**Criteria for Strong Pillars**: - Aligned with business goals - Relevant to audience pain points - Differentiates from competitors - Sustainable long-term (evergreen potential) - SEO opportunity (search volume)
**Example Pillar Structure**: | Pillar | Purpose | Content Types | |--------|---------|---------------| | Industry Insights | Thought leadership | Reports, trends, analysis | | How-To/Tutorials | Education | Guides, videos, templates | | Customer Success | Social proof | Case studies, testimonials | | Product Updates | Awareness | Release notes, feature deep-dives | | Company Culture | Employer brand | Behind-scenes, team stories |
### Content by Funnel Stage
| Stage | Goal | Content Type | Format | CTA | |-------|------|--------------|--------|-----| | TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow | | MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register | | BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy | | Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |
### Content Mix Framework
**70-20-10 Rule**: - 70% proven content (what works, repeat it) - 20% iterative improvements (variations on winners) - 10% experimental (new formats, topics, channels)
**Content Type Mix**: - 40% Educational (builds trust) - 30% Engaging (builds community) - 20% Inspirational (builds connection) - 10% Promotional (drives action)
### Content Calendar Structure
**Weekly Cadence Example**: | Day | Primary Channel | Content Type | Goal | |-----|-----------------|--------------|------| | Monday | Blog | Educational | SEO traffic | | Tuesday | LinkedIn | Thought leadership | B2B engagement | | Wednesday | Email | Nurture | Subscriber retention | | Thursday | Social | Community | Engagement | | Friday | Video | Educational | Multi-channel |
### Content Repurposing Matrix
| Original | → Blog Post | → Social | → Email | → Video | |----------|-------------|----------|---------|---------| | Webinar | Recap post | Key quotes | Summary | Clips | | Case Study | Detailed post | Stats carousel | Teaser | Interview | | Research Report | Analysis post | Data graphics | Key findings | Explainer | | Podcast | Transcript post | Audiograms | Highlights | Video version |
## Best Practices
### Planning Excellence 1. **Audience-First**: Research pain points before creating 2. **Keyword Integration**: SEO considerations in topic selection 3. **Competitive Gap**: What are competitors NOT covering? 4. **Resource Reality**: Plan for actual capacity, not aspirations
### Creation Excellence 1. **Hook First**: Lead with value, not background 2. **Scannable Format**: Headers, bullets, visuals 3. **One CTA per Piece**: Clear next step 4. **Evergreen Priority**: Maximize content lifespan
### Distribution Excellence 1. **Channel-Native**: Adapt format per platform 2. **Timing Optimization**: Post when audience is active 3. **Promotion Balance**: 20% creation, 80% promotion 4. **Amplification Partners**: Influencers, communities, syndication
## Agent Integration
| Agent | How They Use This Skill | |-------|------------------------| | `planner` | Building content calendars and editorial plans | | `copywriter` | Creating content aligned with strategy | | `attraction-specialist` | SEO-optimized content creation | | `email-wizard` | Email content aligned with nurture goals |
## Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Creating without strategy | Random content, no compounding | Define pillars first | | All BOFU content | Ignores 97% not ready to buy | Full-funnel approach | | Publish and forget | Wastes content investment | Promote and repurpose | | Quantity over quality | Dilutes brand, wastes resources | Better content, less often | | Ignoring data | Repeating what doesn't work | Analyze and iterate |
## Content Performance Metrics
| Stage | Key Metrics | Good Benchmark | |-------|-------------|----------------| | TOFU | Traffic, reach, impressions | +10% MoM growth | | MOFU | Downloads, signups, engagement | 2-5% conversion | | BOFU | Demos, trials, influenced revenue | 10-20% of pipeline | | Overall | Content ROI, CAC impact | 3:1 return |
## Related Commands
- `/campaign/calendar` - Generate content calendar - `/content/blog` - Create SEO-optimized blog post - `/content/social` - Create platform-specific social content
## References
- `references/content-pillars.md` - Building pillar strategy - `references/editorial-calendar.md` - Calendar planning - `references/repurposing.md` - Content multiplication - `references/distribution.md` - Amplification strategies
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596 GitHub stars
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Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for content-strategy, ready for a manual X post.
content-strategy: Content planning, creation, and distribution strategy. Use when planning content calendars, d... 596 stars https://www.openagentskill.com/skills/aitytech-content-strategy?ref=x
Listing + install path for content-strategy: https://www.openagentskill.com/skills/aitytech-content-strategy?ref=x Install: npx skills add aitytech/agentkits-marketing --skill content-strategy
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marketing-fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
596 Starsemail-marketing
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
596 Starsmarketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
595 Starsmarketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
595 StarsPermission surface
secrets or environment access
Agent outcomes
No agent outcome data yet
Docs
Strong README/SKILL.md context
Risk summary
Install readiness
Permission surface
secrets or environment access
Agent outcomes
No agent outcome data yet
Docs
Strong README/SKILL.md context
Risk summary
Install readiness
Permission surface
secrets or environment access
Agent outcomes
No agent outcome data yet
Docs
Strong README/SKILL.md context
Risk summary
Install readiness
Permission surface
secrets or environment access
Agent outcomes
No agent outcome data yet
Docs
Strong README/SKILL.md context
Risk summary
Install readiness