Reviews an existing conjoint study for threats to inference and returns prioritized findings across five areas — design integrity (attributes, profile restrictions, task count and satisficing, randomization, power), estimation (estimand clarity, reference levels, subgroups, clustered standard errors, multiple testing), measurement error, external validity and behavioral benchmarking, and interpretation, including the guard-rail against reading an AMCE as a majority preference. Use when the user asks whether a conjoint design or analysis holds up, has referee comments on a conjoint, or wants a second opinion on estimation and interpretation choices. Building a design from scratch goes to conjoint-design, reshaping the data to conjoint-cleaning.

Reviews an existing conjoint study for threats to inference and returns prioritized findings across five areas — design integrity (attributes, profile restrictions, task count and satisficing, randomization, power), estimation (estimand clarity, reference levels, subgroups, clustered standard errors, multiple testing), measurement error, external validity and behavioral benchmarking, and interpretation, including the guard-rail against reading an AMCE as a majority preference. Use when the user asks whether a conjoint design or analysis holds up, has referee comments on a conjoint, or wants a second opinion on estimation and interpretation choices. Building a design from scratch goes to conjoint-design, reshaping the data to conjoint-cleaning.