Expert guidance for Google Ads Script development including AdsApp API, campaign management, ad groups, keywords, bidding strategies, performance reporting, budget management, automated rules, and optimisation patterns. Use when automating Google Ads campaigns, managing keywords and bids, creating performance reports, implementing automated rules, optimising ad spend, working with campaign budgets, monitoring quality scores, tracking conversions, pausing low-performing keywords, adjusting bids based on ROAS, or building Google Ads automation scripts. Covers campaign operations, keyword targeting, bid optimisation, conversion tracking, error handling, and JavaScript-based automation in the Google Ads scripts editor. Do NOT use for the Google Ads API (Python/REST/gRPC) - this is Ads Scripts only. Do NOT use for Microsoft Ads, Meta Ads, or other non-Google ad platforms.