Stop Funnel Leaks: Use the conversion-optimization Skill

Where this fits

A developer notices that 68% of users arrive at the checkout page but only 1 in 10 completes the purchase. The user says 'people start but never finish.' This skill steps in as a structured journey: it starts from the leaking flow—landing page, signup, checkout, or in-app onboarding—and moves phase by phase toward a measured, tested funnel. It embeds the discipline of a CRO consultant into your agent.

Why agents benefit

• Runs a complete method: orchestrates six skills (lean-analytics, cro-methodology, storybrand-messaging, hundred-million-offers, influence-psychology, design-everyday-things) with full methods inline, so the agent doesn't need to fetch external context.
• Interactive decision points: asks the user targeted questions at each step, capturing business goals, customer segments, and constraints before proposing changes.
• Persists state in docs/: writes FUNNEL.md, METRICS.md, EXPERIMENTS.md, and CONVERSION-OPTIMIZATION-PLAN.md, so a multi-session project resumes without losing context.
• Bridges adjacent skills: directs to create-website, improve-website, grow-website, or improve-app when the actual problem is something else.
• Standalone phases: each phase carries its entire method, so a single framework can be invoked alone when needed.

Practical scenarios

Diagnosing checkout abandonment

A user reports a high abandon rate at the payment step. The skill walks the agent through funnel measurement, then examines message clarity, form friction, and psychological trust cues. It records the experiment plan in EXPERIMENTS.md and lets the user prioritize fixes.

Fixing signup drop-off

For a SaaS with a long signup form, the agent uses lean-analytics to define the activation metric, then applies influence-psychology to reorder fields and rewrite microcopy. The resulting tests are documented and can be run across sessions.

Debugging onboarding leaks

Users install the product but never reach the 'aha' moment. The skill applies design-everyday-things to spot usability gaps and storybrand-messaging to clarify the value promise in in-app messages. The project docs track which change caused retention to improve.

Add it to your agent workflow

Install the skill with:

npx skills add wondelai/skills --skill conversion-optimization

Then invoke it naturally in an agent prompt:

The user's signup flow loses 60% of users at the email step.
Use the conversion-optimization skill and start diagnosing.

The agent will ask the user for baseline metrics, select the right phase, and produce the first FUNNEL.md.

Compare before adopting

Before adding conversion-optimization, compare it with a general CRO prompt or a single-framework skill. Check quality signals: does the skill ask decision-driving questions, or just output generic advice? Look at maintenance freshness and whether the six embedded methods are kept current. Weigh alternatives like running only lean-analytics or storybrand-messaging if you need a narrow frame. Also verify workflow fit: does your agent already write to a docs/ folder and resume from prior state? This skill expects that pattern.

Why it is worth tracking

This skill has momentum: 2,000+ stars on the wondelai/skills repo and an MIT license make it a credible addition to agent workflows. The six-skill orchestration is unusual—it gives an agent a full CRO practice rather than a single checklist. Track it if you want to reduce trial-and-error in conversion work, and check the OpenAgentSkill listing for updates: https://www.openagentskill.com/skills/wondelai-conversion-optimization. Evaluate it now, then revisit when the repo version changes or when your agent's funnel work needs a more structured playbook.