Audit App Store Listings with the aso Skill

Where this fits

You've just shipped v2.0 of your fitness app, but downloads are flat. You paste your App Store URL into your agent and ask, "Why aren't people downloading my app?" Instead of generic advice, the agent runs an ASO audit: it fetches your live listing, scores metadata, visuals, and ratings against best practices, and returns a prioritized action plan. This skill turns a vague worry into a concrete, data-backed checklist you can execute in an afternoon.

Why agents benefit

• Fetches live listing data – Pulls current App Store and Google Play metadata (title, subtitle, keywords, screenshots, ratings) directly from the store, so the audit reflects what users actually see today.
• Scores against ASO best practices – Applies a consistent rubric for keyword usage, character limits, visual quality, and review sentiment, giving you a numeric baseline to track improvements over time.
• Produces a prioritized action plan – Output is not a pile of observations but a ranked list of fixes (e.g., "add 3 keywords to your subtitle", "replace screenshot #2 with a demo video") ordered by expected impact.
• Handles competitor comparison – When you provide competitor URLs, it benchmarks your listing against theirs, highlighting gaps you can close.
• Works in both stores – Audits both App Store and Google Play, so you can align your cross-platform strategy without switching tools.

Practical scenarios

Post-launch visibility slump

You launched a habit tracker three weeks ago. The agent audits your listing and finds your title misses the top search term "daily routine". It suggests adding that phrase to your subtitle and reordering your feature bullets. Two weeks later, impressions are up 40%.

Competitor gap analysis

You're losing installs to a rival app. You share both URLs. The agent compares keyword overlap, screenshot count, and rating distribution. It spots that your competitor has 5 video previews while you have none, and recommends adding a 15-second demo clip.

Pre-release optimization

You're about to submit a new app. You run the audit on a draft listing (using a placeholder URL). It catches that your keyword field exceeds the 100-character limit and that your icon lacks contrast against the App Store background. You fix these before submission, avoiding a rejection or a weak first impression.

Add it to your agent workflow

Install the skill with a single command:

npx skills add coreyhaines31/marketingskills --skill aso

Then trigger it naturally in conversation:

User: "Here's my app: https://apps.apple.com/us/app/myapp/id123456. Audit it and tell me what to fix."
Agent: (Runs the aso skill, fetches the listing, and returns a scored report with action items.)

The skill also checks for a product-marketing.md context file first, so if you've documented your product's positioning, it will tailor the audit to your specific audience.

Compare before adopting

Before making this a permanent part of your toolkit, evaluate:

• Quality signals – Does the audit output feel specific and actionable, or generic? Test it on a listing you know well.
• Maintenance freshness – Check the GitHub repo (linked above) for recent commits and issues. A skill that's updated for store API changes is more reliable.
• Alternatives – There are other ASO tools (e.g., AppTweak, Sensor Tower) that offer deeper analytics, but they require API keys and are paid. This skill is free and runs inside your agent.
• Workflow fit – Does it integrate cleanly with your existing agent setup? Does it respect your context files and output format?

Why it is worth tracking

With 46k+ stars and an active author (coreyhaines31), this skill has strong community traction. The v2.0.1 version adds live data fetching and scoring, which suggests it's not a static script but a maintained tool. Track it if you regularly manage app listings or want to add a low-effort, high-value audit step to your release process. As store algorithms evolve, this skill's updates will keep your agent's advice current. For more details and related skills, see the OpenAgentSkill entry.