content-repurposer

--- name: content-repurposer description: Adapt content across platforms with tone/format shifting — blog to social, long to short, text to visual outline. Use when repurposing content for different channels, audiences, or formats. ---

# Content Repurposer

Frameworks for systematically transforming content across formats, platforms, and audiences while maintaining message integrity and maximizing reach.

## Content Transformation Matrix

### Platform-Specific Formats

| Source Format | Twitter/X | LinkedIn | Instagram | Newsletter | Blog | Podcast Notes | |--------------|-----------|----------|-----------|-----------|------|--------------| | **Blog post** | Thread (5-10 tweets) | Article excerpt + CTA | Carousel (5-10 slides) | Summary + link | N/A | Episode outline | | **Research report** | Key stat tweets | Executive summary | Infographic | Top findings | Summary article | Discussion points | | **Presentation** | Quote cards | Slide highlights | Carousel | Key takeaways | Written recap | Interview format | | **Video/Webinar** | Clip highlights | Key moments + transcript | Reels/clips | Timestamps + summary | Full transcript post | Audio extract | | **Case study** | Results thread | Before/after story | Testimonial graphic | Customer spotlight | Full narrative | Interview episode | | **Data/Report** | Single stat graphics | Analysis + chart | Data visualization | Trend commentary | Deep dive analysis | Data storytelling |

### Transformation Workflow

``` CONTENT REPURPOSING PIPELINE:

1. AUDIT SOURCE CONTENT - Identify core message (1 sentence) - Extract key data points (3-5 stats) - List supporting arguments (3-5 points) - Note quotable phrases - Identify visual elements

2. MAP TARGET PLATFORMS For each platform, define: - Format constraints (character limits, dimensions) - Audience expectations (tone, depth, style) - Best posting times - CTA appropriate for platform - Hashtag/keyword strategy

3. TRANSFORM CONTENT - Adapt tone to platform voice - Restructure for format requirements - Add platform-native elements (polls, carousels, threads) - Optimize headlines/hooks for each platform - Create platform-specific CTAs

4. SCHEDULE AND DISTRIBUTE - Stagger releases (don't post everywhere simultaneously) - Primary platform first, then secondary - Monitor performance per platform - Iterate based on engagement data ```

## Format-Specific Templates

### Blog to Twitter/X Thread

``` THREAD TEMPLATE (from blog post):

Tweet 1 (HOOK): [Surprising stat or bold claim from the article]

A thread on [topic]. 🧵

Tweet 2-8 (BODY): Each tweet = one key point from the blog - Lead with the insight, not the setup - Use numbers and specifics - One idea per tweet - End tweets with transitions or line breaks

Tweet 9 (SUMMARY): TL;DR: • [Point 1] • [Point 2] • [Point 3]

Tweet 10 (CTA): Full article with [additional value]: [link]

If this was useful, follow for more on [topic].

THREAD RULES: - Hook must stand alone (most people see only tweet 1) - Each tweet should be valuable independently - 5-12 tweets ideal (shorter = better engagement) - Include 1-2 data points per tweet maximum - End with clear CTA (follow, link, retweet) ```

### Blog to LinkedIn Post

``` LINKEDIN POST TEMPLATE:

[Hook line — bold claim, question, or surprising stat]

[2-3 sentence expansion of the hook]

Here's what I learned:

1. [Key insight] — [1 sentence explanation] 2. [Key insight] — [1 sentence explanation] 3. [Key insight] — [1 sentence explanation]

[Personal reflection or lesson — 1-2 sentences]

[CTA: What do you think? Link in comments. etc.]

---

LINKEDIN RULES: - First 2 lines must hook (before "see more" fold) - 1,300 characters is the sweet spot - Personal voice outperforms corporate voice - Ask a question to drive comments - Put links in first comment (algorithm preference) - Use line breaks liberally for readability ```

### Blog to Instagram Carousel

``` CAROUSEL TEMPLATE (10 slides max):

Slide 1 (COVER): - Bold headline (5-8 words) - Subtitle with value proposition - Clean design, brand colors - "Swipe →" indicator

Slides 2-8 (CONTENT): - One point per slide - Large text (readable without zooming) - Supporting graphic or icon - Consistent design template - Max 30 words per slide

Slide 9 (SUMMARY): - "Key takeaways:" or "Remember:" - 3-4 bullet points - Condensed version of all slides

Slide 10 (CTA): - "Save this for later" - "Share with someone who needs this" - "Follow @handle for more" - Link to full article in bio

CAROUSEL RULES: - Square (1080x1080) or Portrait (1080x1350) - Consistent font and color scheme - Each slide must work independently - Text-heavy slides outperform image-heavy - Cover slide is everything (determines swipe rate) ```

### Long-Form to Newsletter

``` NEWSLETTER TRANSFORMATION:

SUBJECT LINE: [Curiosity gap or benefit statement] PREVIEW TEXT: [Extends subject line, doesn't repeat it]

OPENING (2-3 sentences): - Personal hook or timely reference - Why this matters right now - What they'll learn

KEY POINTS (3-5): Each point: - Bold subheading - 2-3 sentence explanation - Data point or example - "Why it matters" sentence

ACTIONABLE TAKEAWAY: - "Here's what to do with this:" - 1-3 specific actions reader can take today

CTA: - Link to full content - Reply prompt ("What's your take?") - Share prompt

NEWSLETTER RULES: - 500-800 words ideal (3-5 min read) - Write like you're emailing one person - One topic per newsletter - Consistent sending day/time - Mobile-first formatting (short paragraphs) ```

## Tone Adaptation Guide

### Tone Shifting Framework

| Dimension | Formal | Professional | Conversational | Casual | |-----------|--------|-------------|---------------|--------| | **Contractions** | Never | Occasionally | Frequently | Always | | **Jargon** | Industry-standard | Defined on first use | Avoided | Slang OK | | **Sentences** | Complex, long | Mixed length | Short, punchy | Fragments OK | | **Pronouns** | Third person | "We" / "You" | "I" / "You" | "I" / "You" | | **Humor** | None | Light, professional | Moderate | Frequent | | **Data** | Citations required | Data-supported | Anecdotal OK | Opinions welcome | | **CTA** | "Please review" | "Consider implementing" | "Try this today" | "Go do this!" |

### Platform-Native Voice

``` PLATFORM VOICE GUIDE:

TWITTER/X: - Sharp, witty, concise - Hot takes and strong opinions - Numbers and lists - "One thing" framing - Contrarian positioning works

LINKEDIN: - Professional but personal - "Lessons learned" framing - Story-driven (personal anecdote → business insight) - Humble bragging is expected - Engagement bait: questions, polls, hot takes

INSTAGRAM: - Visual-first, text supports - Aspirational and educational - Step-by-step formats - "Save-worthy" content - Emoji use is normal and expected

NEWSLETTER: - Intimate, one-to-one voice - Longer form, deeper analysis - Personal stories and behind-the-scenes - Exclusive feel ("you're getting this first") - Reader relationship building

BLOG: - Comprehensive, authoritative - SEO-aware (keywords in headings) - Structured with scannable headings - Internal and external links - Evergreen value ```

## Content Atomization Strategy

### One Piece → Many Assets

``` FROM ONE BLOG POST, CREATE:

SOCIAL (same week): □ Twitter/X thread (5-10 tweets) □ LinkedIn post (condensed insights) □ Instagram carousel (visual summary) □ Facebook post (discussion prompt)

VISUAL (within 2 weeks): □ Infographic (key data points) □ Quote cards (2-3 quotable lines) □ Chart/graph (standalone data viz)

AUDIO/VIDEO (within 1 month): □ Podcast episode outline □ Short-form video script (60-90 sec) □ Webinar talking points

DERIVATIVE CONTENT (ongoing): □ Newsletter feature □ Email sequence content □ Presentation slide □ Internal training material □ FAQ entry ```

### Headline Adaptation

| Platform | Headline Style | Example | |----------|---------------|---------| | **Blog** | SEO + clarity | "How to Reduce Customer Churn by 30% Using Data Analytics" | | **Twitter** | Hook + curiosity | "We cut churn by 30%. Here's the counterintuitive thing that worked:" | | **LinkedIn** | Personal + lesson | "I spent 6 months obsessing over churn. The answer was simpler than I thought." | | **Instagram** | Short + visual | "30% Less Churn (swipe for how)" | | **Newsletter** | Benefit + urgency | "The churn-reduction playbook we wish we had 2 years ago" | | **YouTube** | Curiosity + keyword | "We Reduced Churn by 30% — The Strategy Nobody Talks About" |

## Quality Assurance

### Repurposing Checklist

``` PRE-PUBLISH CHECKLIST (per platform):

CONTENT INTEGRITY: [ ] Core message preserved from source [ ] Data points accurate and attributed [ ] No out-of-context quotes [ ] Claims still supported at this length [ ] Tone matches platform expectations

FORMAT COMPLIANCE: [ ] Character/word limits respected [ ] Image dimensions correct [ ] Links working and tracked (UTM) [ ] Hashtags relevant and researched [ ] CTA clear and platform-appropriate

BRAND CONSISTENCY: [ ] Visual identity maintained [ ] Voice consistent with brand guide [ ] No competing messages across platforms [ ] Publication timing coordinated ```

## See Also

- [Marketing](../marketing/SKILL.md) - [Newsletter Creator](../newsletter-creator/SKILL.md) - [Brand Identity](../brand-identity/SKILL.md)