programmatic-seo: Security & Code Review for AI Agents | OpenAgentSkill

Overview

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, use an available SEO audit capability. For content strategy planning, use an available content strategy capability.

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Programmatic SEO

You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.

Read the SandBase API map before collecting keyword, demand, trend, or SERP evidence. Resolve the current schema with sandbase_describe_tool before using a listed capability through sandbase_call_tool.

Initial Assessment

Check for product marketing context first: If product-marketing context is available in the project or supplied by the user, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a programmatic SEO strategy, understand:

Business Context
- What's the product/service?
- Who is the target audience?
- What's the conversion goal for these pages?
Opportunity Assessment
- What search patterns exist?
- How many potential pages?
- What's the search volume distribution?
Competitive Landscape
- Who ranks for these terms now?
- What do their pages look like?
- Can you realistically compete?

Core Principles

1. Unique Value Per Page

Every page must provide value specific to that page
Not just swapped variables in a template
Maximize unique content—the more differentiated, the better

2. Proprietary Data Wins

Hierarchy of data defensibility:

Proprietary (you created it)
Product-derived (from your users)
User-generated (your community)
Licensed (exclusive access)
Public (anyone can use—weakest)

3. Clean URL Structure

Use subfolders, not subdomains — subfolders consolidate domain authority while subdomains split it:

Good: yoursite.com/templates/resume/
Bad: templates.yoursite.com/resume/

4. Genuine Search Intent Match

Pages must actually answer what people are searching for.

5. Quality Over Quantity

Better to have 100 great pages than 10,000 thin ones.

6. Avoid Google Penalties

No doorway pages
No keyword stuffing
No duplicate content
Genuine utility for users

The 12 Playbooks (Overview)

Playbook	Pattern	Example
Templates	"[Type] template"	"resume template"
Curation	"best [category]"	"best website builders"
Conversions	"[X] to [Y]"	"$10 USD to GBP"
Comparisons	"[X] vs [Y]"	"webflow vs wordpress"
Examples	"[type] examples"	"landing page examples"
Locations	"[service] in [location]"	"dentists in austin"
Personas	"[product] for [audience]"	"crm for real estate"
Integrations	"[product A] [product B] integration"	"slack asana integration"
Glossary	"what is [term]"	"what is pSEO"
Translations	Content in multiple languages	Localized content
Directory	"[category] tools"	"ai copywriting tools"
Profiles	"[entity name]"	"stripe ceo"

For detailed playbook implementation: See references/playbooks.md

Choosing Your Playbook

If you have...	Consider...
Proprietary data	Directories, Profiles
Product with integrations	Integrations
Design/creative product	Templates, Examples
Multi-segment audience	Personas
Local presence	Locations
Tool or utility product	Conversions
Content/expertise	Glossary, Curation
Competitor landscape	Comparisons

You can layer multiple playbooks (e.g., "Best coworking spaces in San Diego").

Implementation Framework

1. Keyword Pattern Research

Identify the pattern:

What's the repeating structure?
What are the variables?
How many unique combinations exist?

Validate demand:

Aggregate search volume
Volume distribution (head vs. long tail)
Trend direction

2. Data Requirements

Identify data sources:

What data populates each page?
Is it first-party, scraped, licensed, public?
How is it updated?

3. Template Design

Page structure:

Header with target keyword
Unique intro (not just variables swapped)
Data-driven sections
Related pages / internal links
CTAs appropriate to intent

Ensuring uniqueness:

Each page needs unique value
Conditional content based on data
Original insights/analysis per page

4. Internal Linking Architecture

Hub and spoke model:

Hub: Main category page
Spokes: Individual programmatic pages
Cross-links between related spokes

Avoid orphan pages:

Every page reachable from main site
XML sitemap for all pages
Breadcrumbs with structured data

5. Indexation Strategy

Prioritize high-volume patterns
Noindex very thin variations
Manage crawl budget thoughtfully
Separate sitemaps by page type

Quality Checks

Pre-Launch Checklist

Content quality:

Each page provides unique value
Answers search intent
Readable and useful

Technical SEO:

Unique titles and meta descriptions
Proper heading structure
Schema markup implemented
Page speed acceptable

Internal linking:

Connected to site architecture
Related pages linked
No orphan pages

Indexation:

In XML sitemap
Crawlable
No conflicting noindex

Post-Launch Monitoring

Track: Indexation rate, Rankings, Traffic, Engagement, Conversion

Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors

Common Mistakes

Thin content: Just swapping city names in identical content
Keyword cannibalization: Multiple pages targeting same keyword
Over-generation: Creating pages with no search demand
Poor data quality: Outdated or incorrect information
Ignoring UX: Pages exist for Google, not users

Execution Boundaries

Treat keyword metrics and live SERP observations as evidence only when they came from an available research capability; otherwise label them as hypotheses.
Review representative high-, typical-, and sparse-data pages before generating a large batch.
Generate files only in the user-approved destination and do not overwrite existing pages without authorization.
Publishing, deployment, sitemap submission, and Search Console changes require explicit user authorization.

Output Format

Strategy Document

Opportunity analysis
Implementation plan
Content guidelines

Page Template

URL structure
Title/meta templates
Content outline
Schema markup

Task-Specific Questions

What keyword patterns are you targeting?
What data do you have (or can acquire)?
How many pages are you planning?
What does your site authority look like?
Who currently ranks for these terms?
What's your technical stack?

SEO audit: For auditing programmatic pages after launch
Structured data: For adding schema supported by visible page content
Site architecture: For page hierarchy, URL structure, and internal linking
Competitor analysis: For comparison page frameworks

View source ↗

File metadata

name: programmatic-seo
description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, use an available SEO audit capability. For content strategy planning, use an available content strategy capability.

View original text

---
name: programmatic-seo
description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, use an available SEO audit capability. For content strategy planning, use an available content strategy capability.
---

# Programmatic SEO

You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.

Read [the SandBase API map](references/sandbase-api-map.md) before collecting keyword, demand, trend, or SERP evidence. Resolve the current schema with `sandbase_describe_tool` before using a listed capability through `sandbase_call_tool`.

## Initial Assessment

**Check for product marketing context first:**
If product-marketing context is available in the project or supplied by the user, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a programmatic SEO strategy, understand:

1. **Business Context**
   - What's the product/service?
   - Who is the target audience?
   - What's the conversion goal for these pages?

2. **Opportunity Assessment**
   - What search patterns exist?
   - How many potential pages?
   - What's the search volume distribution?

3. **Competitive Landscape**
   - Who ranks for these terms now?
   - What do their pages look like?
   - Can you realistically compete?

---

## Core Principles

### 1. Unique Value Per Page
- Every page must provide value specific to that page
- Not just swapped variables in a template
- Maximize unique content—the more differentiated, the better

### 2. Proprietary Data Wins
Hierarchy of data defensibility:
1. Proprietary (you created it)
2. Product-derived (from your users)
3. User-generated (your community)
4. Licensed (exclusive access)
5. Public (anyone can use—weakest)

### 3. Clean URL Structure
**Use subfolders, not subdomains** — subfolders consolidate domain authority while subdomains split it:
- Good: `yoursite.com/templates/resume/`
- Bad: `templates.yoursite.com/resume/`

### 4. Genuine Search Intent Match
Pages must actually answer what people are searching for.

### 5. Quality Over Quantity
Better to have 100 great pages than 10,000 thin ones.

### 6. Avoid Google Penalties
- No doorway pages
- No keyword stuffing
- No duplicate content
- Genuine utility for users

---

## The 12 Playbooks (Overview)

| Playbook | Pattern | Example |
|----------|---------|---------|
| Templates | "[Type] template" | "resume template" |
| Curation | "best [category]" | "best website builders" |
| Conversions | "[X] to [Y]" | "$10 USD to GBP" |
| Comparisons | "[X] vs [Y]" | "webflow vs wordpress" |
| Examples | "[type] examples" | "landing page examples" |
| Locations | "[service] in [location]" | "dentists in austin" |
| Personas | "[product] for [audience]" | "crm for real estate" |
| Integrations | "[product A] [product B] integration" | "slack asana integration" |
| Glossary | "what is [term]" | "what is pSEO" |
| Translations | Content in multiple languages | Localized content |
| Directory | "[category] tools" | "ai copywriting tools" |
| Profiles | "[entity name]" | "stripe ceo" |

**For detailed playbook implementation**: See [references/playbooks.md](references/playbooks.md)

---

## Choosing Your Playbook

| If you have... | Consider... |
|----------------|-------------|
| Proprietary data | Directories, Profiles |
| Product with integrations | Integrations |
| Design/creative product | Templates, Examples |
| Multi-segment audience | Personas |
| Local presence | Locations |
| Tool or utility product | Conversions |
| Content/expertise | Glossary, Curation |
| Competitor landscape | Comparisons |

You can layer multiple playbooks (e.g., "Best coworking spaces in San Diego").

---

## Implementation Framework

### 1. Keyword Pattern Research

**Identify the pattern:**
- What's the repeating structure?
- What are the variables?
- How many unique combinations exist?

**Validate demand:**
- Aggregate search volume
- Volume distribution (head vs. long tail)
- Trend direction

### 2. Data Requirements

**Identify data sources:**
- What data populates each page?
- Is it first-party, scraped, licensed, public?
- How is it updated?

### 3. Template Design

**Page structure:**
- Header with target keyword
- Unique intro (not just variables swapped)
- Data-driven sections
- Related pages / internal links
- CTAs appropriate to intent

**Ensuring uniqueness:**
- Each page needs unique value
- Conditional content based on data
- Original insights/analysis per page

### 4. Internal Linking Architecture

**Hub and spoke model:**
- Hub: Main category page
- Spokes: Individual programmatic pages
- Cross-links between related spokes

**Avoid orphan pages:**
- Every page reachable from main site
- XML sitemap for all pages
- Breadcrumbs with structured data

### 5. Indexation Strategy

- Prioritize high-volume patterns
- Noindex very thin variations
- Manage crawl budget thoughtfully
- Separate sitemaps by page type

---

## Quality Checks

### Pre-Launch Checklist

**Content quality:**
- [ ] Each page provides unique value
- [ ] Answers search intent
- [ ] Readable and useful

**Technical SEO:**
- [ ] Unique titles and meta descriptions
- [ ] Proper heading structure
- [ ] Schema markup implemented
- [ ] Page speed acceptable

**Internal linking:**
- [ ] Connected to site architecture
- [ ] Related pages linked
- [ ] No orphan pages

**Indexation:**
- [ ] In XML sitemap
- [ ] Crawlable
- [ ] No conflicting noindex

### Post-Launch Monitoring

Track: Indexation rate, Rankings, Traffic, Engagement, Conversion

Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors

---

## Common Mistakes

- **Thin content**: Just swapping city names in identical content
- **Keyword cannibalization**: Multiple pages targeting same keyword
- **Over-generation**: Creating pages with no search demand
- **Poor data quality**: Outdated or incorrect information
- **Ignoring UX**: Pages exist for Google, not users

---

## Execution Boundaries

- Treat keyword metrics and live SERP observations as evidence only when they came from an available research capability; otherwise label them as hypotheses.
- Review representative high-, typical-, and sparse-data pages before generating a large batch.
- Generate files only in the user-approved destination and do not overwrite existing pages without authorization.
- Publishing, deployment, sitemap submission, and Search Console changes require explicit user authorization.

---

## Output Format

### Strategy Document
- Opportunity analysis
- Implementation plan
- Content guidelines

### Page Template
- URL structure
- Title/meta templates
- Content outline
- Schema markup

---

## Task-Specific Questions

1. What keyword patterns are you targeting?
2. What data do you have (or can acquire)?
3. How many pages are you planning?
4. What does your site authority look like?
5. Who currently ranks for these terms?
6. What's your technical stack?

---

## Related Capabilities

- **SEO audit**: For auditing programmatic pages after launch
- **Structured data**: For adding schema supported by visible page content
- **Site architecture**: For page hierarchy, URL structure, and internal linking
- **Competitor analysis**: For comparison page frameworks

Review the source

Skill source recorded

Skill instructions are recorded. This is not a runtime test, safety guarantee or compatibility certification.

Review before install: Avoid automatic install

License: Apache-2.0

Permission surface may require sandboxing
Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
AI review approval is missing
This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
Quality score needs review
Permission surface needs review: filesystem or document access, network or browser access
Stars/forks activity: 141 stars, 11 forks; issue activity unavailable in current metadata
Permission surface: filesystem or document access, network or browser access
Review status: AI review approval is missing

Open full audit

Listed tools are metadata hints, not tested compatibility. Agent prompts are suggested handoffs.

Start with one small task

1Read the source. Confirm the input, expected output, dependencies and permissions.
2Ask your agent for a plan. Approve setup and any costs before running a small isolated test.

Source & usage notes

IndexedStatic Checked

Repository metadata and review signals are advisory. Popularity, source discovery and successful execution are different facts.

Source repository: sandbaseai/sandbase-skills
License: Apache-2.0
Version: 1.0.0
Last GitHub push: Sep 8, 2026
Registry updated: Sep 8, 2026
Instruction path: marketing/programmatic-seo/SKILL.md @ 84660c4a41de

Version reported in registry metadata; check source releases before relying on it.

Quality

63/100

Promising

Trust

69/100

Agent access

This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.

Open install API LLM text format Open manifest Auto-resolve Plan

More details

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    "signals": [],
    "penalties": [
      "No real agent outcome evidence yet"
    ]
  },
  "audit": {
    "score": 78,
    "risk_level": "risky",
    "risk_label": "Risky",
    "warnings": [
      "Permission surface may require sandboxing",
      "Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required",
      "AI review approval is missing",
      "This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.",
      "Quality score needs review",
      "Permission surface needs review: filesystem or document access, network or browser access",
      "Stars/forks activity: 141 stars, 11 forks; issue activity unavailable in current metadata",
      "Permission surface: filesystem or document access, network or browser access"
    ]
  },
  "safety_gate": {
    "tier": "blocked",
    "label": "Blocked for auto-install",
    "auto_install_policy": "block",
    "auto_install_allowed": false,
    "human_review_required": true,
    "blocked": true,
    "recommended_action": "Do not auto-install. Inspect the source, dependencies, and permission surface first."
  },
  "quality": {
    "score": 63,
    "label": "Promising"
  },
  "supply": {
    "track": "Marketing and growth automation",
    "scenario": "Marketing and growth",
    "maintenance": "14d since push",
    "risk": "Risky"
  },
  "alternative_skills": [],
  "do_not_use_when": [
    "teams that need a vendor-supported SLA",
    "high-compliance environments without internal security review",
    "No OpenAgentSkill engagement data yet",
    "Audit risk risky exceeds max_risk=medium",
    "Permission surface may require sandboxing",
    "Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required",
    "AI review approval is missing",
    "This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval."
  ],
  "agent_contract": {
    "task_input": "Use programmatic-seo in an agent workflow",
    "recommended_action": "Do not auto-install. Inspect the source, dependencies, and permission surface first.",
    "install_policy": "block",
    "minimum_review_before_use": [
      "Trust: 77/100 Strong shortlist",
      "Audit: 78/100 Risky",
      "Safety: 58/100 Avoid automatic install",
      "Review repository, license, install command, and permission surface before production use."
    ],
    "expected_agent_output": {
      "selected_skill": "sandbaseai-programmatic-seo (programmatic-seo)",
      "install_command": "npx skills add sandbaseai/sandbase-skills --skill programmatic-seo",
      "risk_summary": "Risky; Blocked for auto-install; Review before production",
      "verification_result": "Report the smallest successful task, files touched, warnings, and any missing setup."
    }
  },
  "outcome_feedback": {
    "endpoint": "https://www.openagentskill.com/api/agent/outcome",
    "method": "POST",
    "requires_resolve_event_id": true,
    "event_id_source": "Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.",
    "expected_outcomes": [
      "success",
      "failed",
      "not_relevant",
      "blocked_by_risk",
      "setup_required"
    ],
    "payload_template": {
      "event_id": "<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>",
      "skill_slug": "sandbaseai-programmatic-seo",
      "task": "Use programmatic-seo in an agent workflow",
      "agent": "codex",
      "outcome": "success",
      "install_used": true,
      "risk_blocked": false,
      "setup_required": false,
      "task_success": true,
      "output_quality": 4,
      "error_type": null,
      "human_review_required": false,
      "workspace": "sandbox",
      "time_to_useful_ms": 120000,
      "notes": "Report the smallest successful task, setup friction, files touched, and risk notes."
    }
  },
  "endpoints": {
    "web": "https://www.openagentskill.com/skills/sandbaseai-programmatic-seo",
    "api": "https://www.openagentskill.com/api/agent/skills/sandbaseai-programmatic-seo",
    "audit": "https://www.openagentskill.com/skills/sandbaseai-programmatic-seo/audit",
    "eval": "https://www.openagentskill.com/api/agent/evals?slug=sandbaseai-programmatic-seo&task=Use%20programmatic-seo%20in%20an%20agent%20workflow&max_risk=medium",
    "resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20programmatic-seo%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
    "receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20programmatic-seo%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
    "install": "https://www.openagentskill.com/api/skills/sandbaseai-programmatic-seo/install",
    "manifest": "https://www.openagentskill.com/api/registry/manifest/sandbaseai-programmatic-seo"
  }
}

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Creator: sandbaseai
Source: sandbaseai/sandbase-skills
Indexed by: OpenAgentSkill community index

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[![Listed on OpenAgentSkill](https://www.openagentskill.com/api/badge/sandbaseai-programmatic-seo?metric=listed&label=Listed)](https://www.openagentskill.com/skills/sandbaseai-programmatic-seo?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
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