Creator · minhnv0807
Last updated · Sep 3, 2026
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'b
Creator · minhnv0807
Last updated · Sep 3, 2026
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'b
Creator · minhnv0807
Last updated · Sep 3, 2026
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'b
Creator · minhnv0807
Last updated · Sep 3, 2026
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'b
Sandbox only
Install targets
Codex install prompt
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"minhnv0807-02-campaign-brief-global","task":"Install 02-campaign-brief-global","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
Deep research, source comparison, literature review, RAG, knowledge search, and reports.
Scenario
Research agents
I need my agent to research a topic, compare sources, and produce a concise report.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Maintenance
fresh
20d since push
Risk
Needs review
Permission surface may require sandboxing
GitHub quality
566
74/100 Quality · 80/100 Trust
Coverage tags
Review notes
Permission surface may require sandboxing · Financial research output is not financial advice; require human review before any live investment decision
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
566 GitHub stars
Repo activity
566 stars, 224 forks
Maintenance
20d since push
License
MIT
Install
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-globalDo not use when
Alternative
1.9K Stars
npx skills add yanliudesign/mono-color-skill --skill mono-color
Alternative
61.0K Stars
npx skills add mvanhorn/last30days-skill -g
Alternative
38.4K Stars
npx skills add Imbad0202/academic-research-skills
Alternative
28.0K Stars
npx skills add assafelovic/gpt-researcher
Agent safety v2
Usable candidate, but the agent should surface permission and audit notes before installation.
Require human approval before installing into a real workspace.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
medium
Skill may read or write project files, documents, generated artifacts, or local workspace state.
medium
Skill may inspect schemas, query databases, or work with persistent stores.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/minhnv0807-02-campaign-brief-global/install
Agent should check
Copy prompt
Task: Use 02-campaign-brief-global in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/minhnv0807-02-campaign-brief-global/install
Install command: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/minhnv0807-02-campaign-brief-global/install
LLM text format
/api/skills/minhnv0807-02-campaign-brief-global/install?format=text
Find alternatives
/api/skills/search?q=02-campaign-brief-global&limit=3
Agent prompt
Use 02-campaign-brief-global for this task. Review https://www.openagentskill.com/api/skills/minhnv0807-02-campaign-brief-global/install, then install with: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-globalRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/minhnv0807-02-campaign-brief-global
LLM text
/api/registry/manifest/minhnv0807-02-campaign-brief-global?format=text
Install alias
/api/registry/install/minhnv0807-02-campaign-brief-global
Recommend
/api/registry/recommend?task=Use%2002-campaign-brief-global%20in%20an%20agent%20workflow&limit=3
Agent fit
Research agents
Use-case tags
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Research agents
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO566 GitHub stars
Stars/forks activity
INFO566 stars, 224 forks; issue activity unavailable in current metadata
Recent maintenance
PASS20d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Investigate faster
I need my agent to research a topic, compare sources, and produce a concise report.
Analyze markets
I need my agent to analyze markets, financial data, filings, portfolios, and quant strategies.
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Workflow fit
Find, compare, and synthesize
A workflow for agents that gather sources, compare claims, summarize long material, and draft useful research briefs.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Alternative shortlist
Similar skills that may fit this task.
Generate original one-ink or controlled two-ink editorial images from any theme, sentence, article idea, object, or reference photo. Always use this skill when the user asks for 单色海报、双色印刷、单色调视觉、蓝色/绿色孔版印刷、risograph、网点照片、复古或当代编辑排版、zine poster, monochrome editorial poster, duotone print, or asks to use the mono-color style. It uses an adaptive white, gray, or pale-beige substrate, no more than two printing inks, active negative space, terse human language, and strong serif/grotesk/mono typography without making retro styling the default or copying a source composition, wording, logo, or artwork. Produce both the final generation prompt and the generated raster image unless the user explicitly asks for prompt only.
Research the last 30 days across Reddit, X, YouTube, Hacker News, Polymarket, GitHub, and the web, then synthesize a grounded brief for an AI agent.
Academic Research Skills for Claude Code: research → write → review → revise → finalize
Run autonomous deep research over web and local sources
--- name: 02-campaign-brief-global description: "Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`." metadata: version: 1.0.1 category: strategy license: MIT triggers: - "campaign brief" - "creative brief" - "launch brief" - "product launch brief" - "global campaign" related: - product-marketing-context-global - 00-marketing-plan-global - 01-content-calendar-global - 04-script-video-global - 09-customer-insight-global ---
# Global Campaign Brief
> 9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief).
---
## Step 0 — Read context file
Before writing the brief, read `.agents/product-marketing-context-global.md` to load:
- Product, USP, pricing - Target region and currency - Brand voice & visual identity - Existing campaigns and lessons learned
If the file is missing, ask the user to run `product-marketing-context-global` first.
---
## Information gathering
Ask the user up to 4 questions before starting:
1. **Campaign type?** Product launch / seasonal / brand awareness / clearance sale / re-launch? 2. **Primary goal?** Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]? 3. **Budget and timeframe?** Total budget, campaign duration (in weeks), start date. 4. **Existing assets?** Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page?
---
## Section 1 — Context
### 1.1 Overview
| Item | Detail | |------|--------| | Campaign name | [name] | | Type | Launch / Seasonal / Awareness / Sales / Re-launch | | Brand | [brand name] | | Product / service | [short description] | | Reason for running | [why now? what is the trigger?] |
### 1.2 Market situation
| Factor | Description | |--------|-------------| | Industry trend | [current trend] | | Customer behaviour this season | [what shifted?] | | What competitors are doing | [notable competitor activity] | | Opportunity to capture | [market gap] |
### 1.3 Lessons from previous campaigns
| Previous campaign | Result | Lesson | |-------------------|--------|--------| | [name] | [KPI hit / missed] | [what worked / didn't] |
---
## Section 2 — Objectives
### 2.1 SMART goals
| Type | Goal | Measured by | Deadline | |------|------|-------------|----------| | Business | [e.g., $50K revenue in 4 weeks] | Revenue, GMV | [date] | | Marketing | [e.g., 5,000 messages, CPMess <$5] | Message count, CPMess, ROAS | [date] | | Brand | [e.g., reach 2M, +3K followers] | Reach, follower, mentions | [date] |
### 2.2 Detailed KPIs
| KPI | Target | Industry benchmark | Gap | |-----|--------|--------------------|-----| | CPMess | [amount] | [region benchmark — see foundation skill] | | | ROAS | [Nx] | >3x | | | CPL | [amount] | [benchmark] | | | Reach | [count] | | | | Engagement rate | [%] | | | | Orders | [count] | | |
> Region note: Benchmarks vary by market. CPMess in the US is typically 3–5x higher than SEA. See `product-marketing-context-global` for region-specific benchmark tables.
---
## Section 3 — Target audience
### 3.1 Customer profile
| Attribute | Primary | Secondary | |-----------|---------|-----------| | Age range | [range] | [range] | | Gender | [male / female / all] | | | Region | [country / region] | | | Income | [bracket] | | | Occupation | [role] | | | Primary pain | [biggest problem] | | | Desire | [what they want] | | | Barrier | [why they have not bought] | | | Channels used | [TikTok / Meta / LinkedIn / etc.] | | | Influencers | [who / what they trust] | |
### 3.2 Customer insight
> Call skill `09-customer-insight-global` to mine deeper insight.
**Core insight:** [insight statement]
### 3.3 Insight validation checklist
Verify the insight is actually an insight and not just an observation:
| Criterion | Pass | Fail | |-----------|------|------| | **Specific** — Specific to this audience, not generic? | [ ] | [ ] | | **Hidden** — Customer would not say it spontaneously? | [ ] | [ ] | | **Actionable** — Can be turned into messaging / creative? | [ ] | [ ] | | **Emotional** — Hits emotion, not only logic? | [ ] | [ ] | | **True** — Backed by data / observation, not assumption? | [ ] | [ ] |
**Rule:** Must pass at least 4 / 5. Otherwise it is an observation, not an insight. Mine again.
**Distinguish:**
- Observation: "Women 25–35 care about skincare" — everyone knows this, nothing new. - Insight: "They buy serum not to have better skin — they buy a moment of self-care after an exhausting day." — emotional, actionable for creative.
---
## Section 4 — Core message
### 4.1 Message framework
| Layer | Message | Used for | |-------|---------|----------| | Tagline | [5–8 words, memorable] | Everywhere — consistent throughout | | Key message | [1–2 sentences explaining value] | Website, landing page, lead ads | | Supporting message #1 | [proof / feature] | Education content | | Supporting message #2 | [proof / feature] | Persuasion content | | Supporting message #3 | [proof / feature] | Conversion content |
### 4.2 Tone of voice
| Attribute | Is | Is not | |-----------|----|----| | Voice | [e.g., friendly, expert] | [e.g., formal, distant] | | Language | [e.g., simple, conversational] | [e.g., academic, jargon-heavy] | | Emotion | [e.g., confident, reassuring] | [e.g., anxious, pressuring] |
---
## Section 5 — Creative direction
### 5.1 Creative territory
| Item | Detail | |------|--------| | Visual mood | [e.g., warm, natural, trustworthy — not flashy or fake] | | Colour palette | [primary + secondary] | | Typography | [heading + body fonts] | | Photography style | [e.g., real lifestyle, no stock] | | Video style | [e.g., talking head + B-roll, UGC, cinematic] | | Do's | [e.g., real customer photos, vertical 9:16] | | Don'ts | [e.g., no sad music, no rainbow fonts] |
### 5.2 Key visual
| Element | Description | |---------|-------------| | Hero image / video | [main visual concept] | | Thumbnail style | [description] | | Text overlay | [yes / no, style] | | Logo placement | [position, size] |
### 5.3 Creative brief by channel
| Channel | Format | Size | Length | Quantity | |---------|--------|------|--------|----------| | TikTok | Vertical video | 9:16 (1080×1920) | 15–60s | [count] | | Instagram (Reels) | Vertical video | 9:16 | 15–30s | [count] | | Instagram (feed) | Carousel | 1:1 (1080×1080) | 5–7 slides | [count] | | Facebook (feed) | Video + image | 1:1, 4:5 | 15–30s | [count] | | LinkedIn (feed) | Image / carousel / video | 1:1, 1.91:1 | 30–90s | [count] | | YouTube | Long video + Shorts | 16:9 + 9:16 | 60–600s + 30–60s | [count] | | Email | Banner + body | 600px width | -- | [count] | | Landing page | Hero + sections | Responsive | -- | 1 |
---
## Section 6 — Channel system
### 6.1 Channels in use
| Channel | Role | Start date | Budget | KPI | |---------|------|-----------|--------|-----| | TikTok (organic) | Reach + awareness | [date] | [production cost] | View, follower | | TikTok (ads) | Message + conversion | [date] | [amount] | CPMess, ROAS | | Meta (ads) | Retarget + conversion | [date] | [amount] | CPMess, ROAS | | LinkedIn (ads) | B2B reach + lead | [date] | [amount] | CPL, lead quality | | Google Ads (Search) | Intent capture | [date] | [amount] | CPL, ROAS | | UGC network | Social proof | [date] | [fees] | View, trust | | Email | Nurture + offer | [date] | -- | Open rate | | Landing page | Conversion | [date] | [build cost] | Conversion rate |
### 6.2 Paid media plan
| Channel | Goal | Audience | Daily budget | Creative | Duration | |---------|------|----------|--------------|----------|----------| | Meta — Awareness | Reach | Broad, LAL 1–3% | [amount] | 15s hook video | [weeks] | | Meta — Conversion | Message / lead | Retarget + Interest | [amount] | Video + carousel | [weeks] | | TikTok — Reach | View + message | Broad | [amount] | UGC-style video | [weeks] | | Google — Search | Intent capture | Branded + non-brand | [amount] | RSA + sitelinks | [weeks] |
---
## Section 7 — Timeline & phases
### 7.1 Budget split by phase
| Phase | Timeline | % Budget | Goal | Primary channels | |-------|---------|----------|------|------------------| | Teasing | Week 1 (pre-launch) | 15% | Build curiosity, anticipation | Organic TikTok / IG, email teaser | | Soft launch | Week 2 | 20% | Test creative, gather data | Paid ads small budget, UGC | | Full launch | Weeks 3–4 | 40% | Scale winning creative, drive orders | Paid ads at full strength, retarget | | Sustain | Week 5+ | 25% | Re-engage, retarget, narrow audience | Retarget, email, LINE / WhatsApp nurture |
### 7.2 Detailed timeline
| Date | Activity | Detail | Owner | Status | |------|----------|--------|-------|--------| | [D-14] | Creative production | Produce video + image assets | [name] | | | [D-7] | UGC brief sent | Brief UGC creators | [name] | | | [D-5] | Landing page live | Setup + full QA | [name] | | | [D-3] | Teasing begins | Organic posts + stories | [name] | | | [D-Day] | Official launch | Ads live, blast email, broadcast | [name] | | | [D+3] | First data review | Check CPMess, CTR, top creative | [name] | | | [D+7] | Optimisation round 1 | Cut weak creative, scale winners | [name] | | | [D+14] | Mid-campaign review | Compare vs KPI, adjust | [name] | | | [D+21] | Retarget phase | Focus on warm audience retarget | [name] | | | [D+28] | Wrap + report | Summary, lessons, next-step proposal | [name] | |
---
## Section 8 — Deliverables & RACI
### 8.1 Deliverables list
| # | Deliverable | Quantity | Deadline | Producer | Approver | |---|-------------|----------|----------|----------|----------| | 1 | TikTok video (30s) | [count] | [date] | [name] | [name] | | 2 | Facebook video (15s) | [count] | [date] | [name] | [name] | | 3 | Carousel (5–7 slides) | [count] | [date] | [name] | [name] | | 4 | Ad copy (3 variants) | [count] | [date] | [name] | [name] | | 5 | Landing page | 1 | [date] | [name] | [name] | | 6 | Email templates (welcome + offer) | 2 | [date] | [name] | [name] | | 7 | UGC briefs | [count] | [date] | [name] | [name] | | 8 | Video scripts | [count] | [date] | [name] | [name] | | 9 | Messenger / broadcast content | [count] | [date] | [name] | [name] | | 10 | Final campaign report | 1 | [date] | [name] | [name] |
### 8.2 RACI matrix
| Deliverable | Marketing Lead | Content Creator | Designer | Ads Specialist | Founder | |-------------|---------------|----------------|----------|---------------|---------| | Campaign brief | **R** | I | I | I | **A** | | Creative production | A | **R** | **R** | C | I | | Ad copy | A | **R** | I | C | I | | Ad setup | A | I | I | **R** | I | | Landing page | A | C | **R** | C | I | | UGC coordination | **R** | C | I | I | I | | Daily optimisation | A | I | I | **R** | I | | Final report | **R** | C | I | C | **A** |
**RACI legend:**
- **R** (Responsible): Does the work - **A** (Accountable): Owns the outcome, signs off - **C** (Consulted): Gives input before the work - **I** (Informed): Receives the result
---
## Section 9 — Risks & mitigation
### 9.1 Campaign risk table
| Risk | Probability | Impact | Severity | Mitigation | Warning trigger | |------|------------|--------|----------|-----------|-----------------| | CPMess >50% above
Source provenance
Decision snapshot
566 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for 02-campaign-brief-global, ready for a manual X post.
02-campaign-brief-global: Use when a specific campaign needs a brief the whole team can execute from — context, objecti... 566 stars https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=x
Listing + install path for 02-campaign-brief-global: https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=x Install: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
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Show the canonical listing, current trust and audit signals, and real Agent-Proven evidence where developers evaluate the repository.
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[](https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)minhnv0807
@minhnv0807
Share whether this skill looks useful for your agent workflow. Aggregated feedback improves rankings over time.
Sandbox only
mono-color
Generate original one-ink or controlled two-ink editorial images from any theme, sentence, article idea, object, or reference photo. Always use this skill when the user asks for 单色海报、双色印刷、单色调视觉、蓝色/绿色孔版印刷、risograph、网点照片、复古或当代编辑排版、zine poster, monochrome editorial poster, duotone print, or asks to use the mono-color style. It uses an adaptive white, gray, or pale-beige substrate, no more than two printing inks, active negative space, terse human language, and strong serif/grotesk/mono typography without making retro styling the default or copying a source composition, wording, logo, or artwork. Produce both the final generation prompt and the generated raster image unless the user explicitly asks for prompt only.
1.9K StarsLast30days Skill
Research the last 30 days across Reddit, X, YouTube, Hacker News, Polymarket, GitHub, and the web, then synthesize a grounded brief for an AI agent.
61.0K StarsAcademic Research Skills
Academic Research Skills for Claude Code: research → write → review → revise → finalize
38.4K StarsGPT Researcher
Run autonomous deep research over web and local sources
28.0K StarsSandbox only
Install targets
Codex install prompt
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"minhnv0807-02-campaign-brief-global","task":"Install 02-campaign-brief-global","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
Deep research, source comparison, literature review, RAG, knowledge search, and reports.
Scenario
Research agents
I need my agent to research a topic, compare sources, and produce a concise report.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Maintenance
fresh
20d since push
Risk
Needs review
Permission surface may require sandboxing
GitHub quality
566
74/100 Quality · 80/100 Trust
Coverage tags
Review notes
Permission surface may require sandboxing · Financial research output is not financial advice; require human review before any live investment decision
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
566 GitHub stars
Repo activity
566 stars, 224 forks
Maintenance
20d since push
License
MIT
Install
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-globalDo not use when
Alternative
1.9K Stars
npx skills add yanliudesign/mono-color-skill --skill mono-color
Alternative
61.0K Stars
npx skills add mvanhorn/last30days-skill -g
Alternative
38.4K Stars
npx skills add Imbad0202/academic-research-skills
Alternative
28.0K Stars
npx skills add assafelovic/gpt-researcher
Agent safety v2
Usable candidate, but the agent should surface permission and audit notes before installation.
Require human approval before installing into a real workspace.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
medium
Skill may read or write project files, documents, generated artifacts, or local workspace state.
medium
Skill may inspect schemas, query databases, or work with persistent stores.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/minhnv0807-02-campaign-brief-global/install
Agent should check
Copy prompt
Task: Use 02-campaign-brief-global in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/minhnv0807-02-campaign-brief-global/install
Install command: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/minhnv0807-02-campaign-brief-global/install
LLM text format
/api/skills/minhnv0807-02-campaign-brief-global/install?format=text
Find alternatives
/api/skills/search?q=02-campaign-brief-global&limit=3
Agent prompt
Use 02-campaign-brief-global for this task. Review https://www.openagentskill.com/api/skills/minhnv0807-02-campaign-brief-global/install, then install with: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-globalRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/minhnv0807-02-campaign-brief-global
LLM text
/api/registry/manifest/minhnv0807-02-campaign-brief-global?format=text
Install alias
/api/registry/install/minhnv0807-02-campaign-brief-global
Recommend
/api/registry/recommend?task=Use%2002-campaign-brief-global%20in%20an%20agent%20workflow&limit=3
Agent fit
Research agents
Use-case tags
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Research agents
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO566 GitHub stars
Stars/forks activity
INFO566 stars, 224 forks; issue activity unavailable in current metadata
Recent maintenance
PASS20d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Investigate faster
I need my agent to research a topic, compare sources, and produce a concise report.
Analyze markets
I need my agent to analyze markets, financial data, filings, portfolios, and quant strategies.
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Workflow fit
Find, compare, and synthesize
A workflow for agents that gather sources, compare claims, summarize long material, and draft useful research briefs.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Alternative shortlist
Similar skills that may fit this task.
Generate original one-ink or controlled two-ink editorial images from any theme, sentence, article idea, object, or reference photo. Always use this skill when the user asks for 单色海报、双色印刷、单色调视觉、蓝色/绿色孔版印刷、risograph、网点照片、复古或当代编辑排版、zine poster, monochrome editorial poster, duotone print, or asks to use the mono-color style. It uses an adaptive white, gray, or pale-beige substrate, no more than two printing inks, active negative space, terse human language, and strong serif/grotesk/mono typography without making retro styling the default or copying a source composition, wording, logo, or artwork. Produce both the final generation prompt and the generated raster image unless the user explicitly asks for prompt only.
Research the last 30 days across Reddit, X, YouTube, Hacker News, Polymarket, GitHub, and the web, then synthesize a grounded brief for an AI agent.
Academic Research Skills for Claude Code: research → write → review → revise → finalize
Run autonomous deep research over web and local sources
--- name: 02-campaign-brief-global description: "Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`." metadata: version: 1.0.1 category: strategy license: MIT triggers: - "campaign brief" - "creative brief" - "launch brief" - "product launch brief" - "global campaign" related: - product-marketing-context-global - 00-marketing-plan-global - 01-content-calendar-global - 04-script-video-global - 09-customer-insight-global ---
# Global Campaign Brief
> 9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief).
---
## Step 0 — Read context file
Before writing the brief, read `.agents/product-marketing-context-global.md` to load:
- Product, USP, pricing - Target region and currency - Brand voice & visual identity - Existing campaigns and lessons learned
If the file is missing, ask the user to run `product-marketing-context-global` first.
---
## Information gathering
Ask the user up to 4 questions before starting:
1. **Campaign type?** Product launch / seasonal / brand awareness / clearance sale / re-launch? 2. **Primary goal?** Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]? 3. **Budget and timeframe?** Total budget, campaign duration (in weeks), start date. 4. **Existing assets?** Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page?
---
## Section 1 — Context
### 1.1 Overview
| Item | Detail | |------|--------| | Campaign name | [name] | | Type | Launch / Seasonal / Awareness / Sales / Re-launch | | Brand | [brand name] | | Product / service | [short description] | | Reason for running | [why now? what is the trigger?] |
### 1.2 Market situation
| Factor | Description | |--------|-------------| | Industry trend | [current trend] | | Customer behaviour this season | [what shifted?] | | What competitors are doing | [notable competitor activity] | | Opportunity to capture | [market gap] |
### 1.3 Lessons from previous campaigns
| Previous campaign | Result | Lesson | |-------------------|--------|--------| | [name] | [KPI hit / missed] | [what worked / didn't] |
---
## Section 2 — Objectives
### 2.1 SMART goals
| Type | Goal | Measured by | Deadline | |------|------|-------------|----------| | Business | [e.g., $50K revenue in 4 weeks] | Revenue, GMV | [date] | | Marketing | [e.g., 5,000 messages, CPMess <$5] | Message count, CPMess, ROAS | [date] | | Brand | [e.g., reach 2M, +3K followers] | Reach, follower, mentions | [date] |
### 2.2 Detailed KPIs
| KPI | Target | Industry benchmark | Gap | |-----|--------|--------------------|-----| | CPMess | [amount] | [region benchmark — see foundation skill] | | | ROAS | [Nx] | >3x | | | CPL | [amount] | [benchmark] | | | Reach | [count] | | | | Engagement rate | [%] | | | | Orders | [count] | | |
> Region note: Benchmarks vary by market. CPMess in the US is typically 3–5x higher than SEA. See `product-marketing-context-global` for region-specific benchmark tables.
---
## Section 3 — Target audience
### 3.1 Customer profile
| Attribute | Primary | Secondary | |-----------|---------|-----------| | Age range | [range] | [range] | | Gender | [male / female / all] | | | Region | [country / region] | | | Income | [bracket] | | | Occupation | [role] | | | Primary pain | [biggest problem] | | | Desire | [what they want] | | | Barrier | [why they have not bought] | | | Channels used | [TikTok / Meta / LinkedIn / etc.] | | | Influencers | [who / what they trust] | |
### 3.2 Customer insight
> Call skill `09-customer-insight-global` to mine deeper insight.
**Core insight:** [insight statement]
### 3.3 Insight validation checklist
Verify the insight is actually an insight and not just an observation:
| Criterion | Pass | Fail | |-----------|------|------| | **Specific** — Specific to this audience, not generic? | [ ] | [ ] | | **Hidden** — Customer would not say it spontaneously? | [ ] | [ ] | | **Actionable** — Can be turned into messaging / creative? | [ ] | [ ] | | **Emotional** — Hits emotion, not only logic? | [ ] | [ ] | | **True** — Backed by data / observation, not assumption? | [ ] | [ ] |
**Rule:** Must pass at least 4 / 5. Otherwise it is an observation, not an insight. Mine again.
**Distinguish:**
- Observation: "Women 25–35 care about skincare" — everyone knows this, nothing new. - Insight: "They buy serum not to have better skin — they buy a moment of self-care after an exhausting day." — emotional, actionable for creative.
---
## Section 4 — Core message
### 4.1 Message framework
| Layer | Message | Used for | |-------|---------|----------| | Tagline | [5–8 words, memorable] | Everywhere — consistent throughout | | Key message | [1–2 sentences explaining value] | Website, landing page, lead ads | | Supporting message #1 | [proof / feature] | Education content | | Supporting message #2 | [proof / feature] | Persuasion content | | Supporting message #3 | [proof / feature] | Conversion content |
### 4.2 Tone of voice
| Attribute | Is | Is not | |-----------|----|----| | Voice | [e.g., friendly, expert] | [e.g., formal, distant] | | Language | [e.g., simple, conversational] | [e.g., academic, jargon-heavy] | | Emotion | [e.g., confident, reassuring] | [e.g., anxious, pressuring] |
---
## Section 5 — Creative direction
### 5.1 Creative territory
| Item | Detail | |------|--------| | Visual mood | [e.g., warm, natural, trustworthy — not flashy or fake] | | Colour palette | [primary + secondary] | | Typography | [heading + body fonts] | | Photography style | [e.g., real lifestyle, no stock] | | Video style | [e.g., talking head + B-roll, UGC, cinematic] | | Do's | [e.g., real customer photos, vertical 9:16] | | Don'ts | [e.g., no sad music, no rainbow fonts] |
### 5.2 Key visual
| Element | Description | |---------|-------------| | Hero image / video | [main visual concept] | | Thumbnail style | [description] | | Text overlay | [yes / no, style] | | Logo placement | [position, size] |
### 5.3 Creative brief by channel
| Channel | Format | Size | Length | Quantity | |---------|--------|------|--------|----------| | TikTok | Vertical video | 9:16 (1080×1920) | 15–60s | [count] | | Instagram (Reels) | Vertical video | 9:16 | 15–30s | [count] | | Instagram (feed) | Carousel | 1:1 (1080×1080) | 5–7 slides | [count] | | Facebook (feed) | Video + image | 1:1, 4:5 | 15–30s | [count] | | LinkedIn (feed) | Image / carousel / video | 1:1, 1.91:1 | 30–90s | [count] | | YouTube | Long video + Shorts | 16:9 + 9:16 | 60–600s + 30–60s | [count] | | Email | Banner + body | 600px width | -- | [count] | | Landing page | Hero + sections | Responsive | -- | 1 |
---
## Section 6 — Channel system
### 6.1 Channels in use
| Channel | Role | Start date | Budget | KPI | |---------|------|-----------|--------|-----| | TikTok (organic) | Reach + awareness | [date] | [production cost] | View, follower | | TikTok (ads) | Message + conversion | [date] | [amount] | CPMess, ROAS | | Meta (ads) | Retarget + conversion | [date] | [amount] | CPMess, ROAS | | LinkedIn (ads) | B2B reach + lead | [date] | [amount] | CPL, lead quality | | Google Ads (Search) | Intent capture | [date] | [amount] | CPL, ROAS | | UGC network | Social proof | [date] | [fees] | View, trust | | Email | Nurture + offer | [date] | -- | Open rate | | Landing page | Conversion | [date] | [build cost] | Conversion rate |
### 6.2 Paid media plan
| Channel | Goal | Audience | Daily budget | Creative | Duration | |---------|------|----------|--------------|----------|----------| | Meta — Awareness | Reach | Broad, LAL 1–3% | [amount] | 15s hook video | [weeks] | | Meta — Conversion | Message / lead | Retarget + Interest | [amount] | Video + carousel | [weeks] | | TikTok — Reach | View + message | Broad | [amount] | UGC-style video | [weeks] | | Google — Search | Intent capture | Branded + non-brand | [amount] | RSA + sitelinks | [weeks] |
---
## Section 7 — Timeline & phases
### 7.1 Budget split by phase
| Phase | Timeline | % Budget | Goal | Primary channels | |-------|---------|----------|------|------------------| | Teasing | Week 1 (pre-launch) | 15% | Build curiosity, anticipation | Organic TikTok / IG, email teaser | | Soft launch | Week 2 | 20% | Test creative, gather data | Paid ads small budget, UGC | | Full launch | Weeks 3–4 | 40% | Scale winning creative, drive orders | Paid ads at full strength, retarget | | Sustain | Week 5+ | 25% | Re-engage, retarget, narrow audience | Retarget, email, LINE / WhatsApp nurture |
### 7.2 Detailed timeline
| Date | Activity | Detail | Owner | Status | |------|----------|--------|-------|--------| | [D-14] | Creative production | Produce video + image assets | [name] | | | [D-7] | UGC brief sent | Brief UGC creators | [name] | | | [D-5] | Landing page live | Setup + full QA | [name] | | | [D-3] | Teasing begins | Organic posts + stories | [name] | | | [D-Day] | Official launch | Ads live, blast email, broadcast | [name] | | | [D+3] | First data review | Check CPMess, CTR, top creative | [name] | | | [D+7] | Optimisation round 1 | Cut weak creative, scale winners | [name] | | | [D+14] | Mid-campaign review | Compare vs KPI, adjust | [name] | | | [D+21] | Retarget phase | Focus on warm audience retarget | [name] | | | [D+28] | Wrap + report | Summary, lessons, next-step proposal | [name] | |
---
## Section 8 — Deliverables & RACI
### 8.1 Deliverables list
| # | Deliverable | Quantity | Deadline | Producer | Approver | |---|-------------|----------|----------|----------|----------| | 1 | TikTok video (30s) | [count] | [date] | [name] | [name] | | 2 | Facebook video (15s) | [count] | [date] | [name] | [name] | | 3 | Carousel (5–7 slides) | [count] | [date] | [name] | [name] | | 4 | Ad copy (3 variants) | [count] | [date] | [name] | [name] | | 5 | Landing page | 1 | [date] | [name] | [name] | | 6 | Email templates (welcome + offer) | 2 | [date] | [name] | [name] | | 7 | UGC briefs | [count] | [date] | [name] | [name] | | 8 | Video scripts | [count] | [date] | [name] | [name] | | 9 | Messenger / broadcast content | [count] | [date] | [name] | [name] | | 10 | Final campaign report | 1 | [date] | [name] | [name] |
### 8.2 RACI matrix
| Deliverable | Marketing Lead | Content Creator | Designer | Ads Specialist | Founder | |-------------|---------------|----------------|----------|---------------|---------| | Campaign brief | **R** | I | I | I | **A** | | Creative production | A | **R** | **R** | C | I | | Ad copy | A | **R** | I | C | I | | Ad setup | A | I | I | **R** | I | | Landing page | A | C | **R** | C | I | | UGC coordination | **R** | C | I | I | I | | Daily optimisation | A | I | I | **R** | I | | Final report | **R** | C | I | C | **A** |
**RACI legend:**
- **R** (Responsible): Does the work - **A** (Accountable): Owns the outcome, signs off - **C** (Consulted): Gives input before the work - **I** (Informed): Receives the result
---
## Section 9 — Risks & mitigation
### 9.1 Campaign risk table
| Risk | Probability | Impact | Severity | Mitigation | Warning trigger | |------|------------|--------|----------|-----------|-----------------| | CPMess >50% above
Source provenance
Decision snapshot
566 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for 02-campaign-brief-global, ready for a manual X post.
02-campaign-brief-global: Use when a specific campaign needs a brief the whole team can execute from — context, objecti... 566 stars https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=x
Listing + install path for 02-campaign-brief-global: https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=x Install: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
This Registry indexed listing is attributed to minhnv0807 but is not marked official yet. Claim it to add a verified owner signal and make future launch, install, and audit updates easier to trust.
Creator backlink kit
Show the canonical listing, current trust and audit signals, and real Agent-Proven evidence where developers evaluate the repository.
[](https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global/audit)
[](https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)minhnv0807
@minhnv0807
Share whether this skill looks useful for your agent workflow. Aggregated feedback improves rankings over time.
Sandbox only
mono-color
Generate original one-ink or controlled two-ink editorial images from any theme, sentence, article idea, object, or reference photo. Always use this skill when the user asks for 单色海报、双色印刷、单色调视觉、蓝色/绿色孔版印刷、risograph、网点照片、复古或当代编辑排版、zine poster, monochrome editorial poster, duotone print, or asks to use the mono-color style. It uses an adaptive white, gray, or pale-beige substrate, no more than two printing inks, active negative space, terse human language, and strong serif/grotesk/mono typography without making retro styling the default or copying a source composition, wording, logo, or artwork. Produce both the final generation prompt and the generated raster image unless the user explicitly asks for prompt only.
1.9K StarsLast30days Skill
Research the last 30 days across Reddit, X, YouTube, Hacker News, Polymarket, GitHub, and the web, then synthesize a grounded brief for an AI agent.
61.0K StarsAcademic Research Skills
Academic Research Skills for Claude Code: research → write → review → revise → finalize
38.4K StarsGPT Researcher
Run autonomous deep research over web and local sources
28.0K StarsSandbox only
Install targets
Codex install prompt
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"minhnv0807-02-campaign-brief-global","task":"Install 02-campaign-brief-global","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
Deep research, source comparison, literature review, RAG, knowledge search, and reports.
Scenario
Research agents
I need my agent to research a topic, compare sources, and produce a concise report.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Maintenance
fresh
20d since push
Risk
Needs review
Permission surface may require sandboxing
GitHub quality
566
74/100 Quality · 80/100 Trust
Coverage tags
Review notes
Permission surface may require sandboxing · Financial research output is not financial advice; require human review before any live investment decision
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
566 GitHub stars
Repo activity
566 stars, 224 forks
Maintenance
20d since push
License
MIT
Install
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-globalDo not use when
Alternative
1.9K Stars
npx skills add yanliudesign/mono-color-skill --skill mono-color
Alternative
61.0K Stars
npx skills add mvanhorn/last30days-skill -g
Alternative
38.4K Stars
npx skills add Imbad0202/academic-research-skills
Alternative
28.0K Stars
npx skills add assafelovic/gpt-researcher
Agent safety v2
Usable candidate, but the agent should surface permission and audit notes before installation.
Require human approval before installing into a real workspace.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
medium
Skill may read or write project files, documents, generated artifacts, or local workspace state.
medium
Skill may inspect schemas, query databases, or work with persistent stores.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/minhnv0807-02-campaign-brief-global/install
Agent should check
Copy prompt
Task: Use 02-campaign-brief-global in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/minhnv0807-02-campaign-brief-global/install
Install command: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/minhnv0807-02-campaign-brief-global/install
LLM text format
/api/skills/minhnv0807-02-campaign-brief-global/install?format=text
Find alternatives
/api/skills/search?q=02-campaign-brief-global&limit=3
Agent prompt
Use 02-campaign-brief-global for this task. Review https://www.openagentskill.com/api/skills/minhnv0807-02-campaign-brief-global/install, then install with: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-globalRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/minhnv0807-02-campaign-brief-global
LLM text
/api/registry/manifest/minhnv0807-02-campaign-brief-global?format=text
Install alias
/api/registry/install/minhnv0807-02-campaign-brief-global
Recommend
/api/registry/recommend?task=Use%2002-campaign-brief-global%20in%20an%20agent%20workflow&limit=3
Agent fit
Research agents
Use-case tags
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Research agents
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO566 GitHub stars
Stars/forks activity
INFO566 stars, 224 forks; issue activity unavailable in current metadata
Recent maintenance
PASS20d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Investigate faster
I need my agent to research a topic, compare sources, and produce a concise report.
Analyze markets
I need my agent to analyze markets, financial data, filings, portfolios, and quant strategies.
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Workflow fit
Find, compare, and synthesize
A workflow for agents that gather sources, compare claims, summarize long material, and draft useful research briefs.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Alternative shortlist
Similar skills that may fit this task.
Generate original one-ink or controlled two-ink editorial images from any theme, sentence, article idea, object, or reference photo. Always use this skill when the user asks for 单色海报、双色印刷、单色调视觉、蓝色/绿色孔版印刷、risograph、网点照片、复古或当代编辑排版、zine poster, monochrome editorial poster, duotone print, or asks to use the mono-color style. It uses an adaptive white, gray, or pale-beige substrate, no more than two printing inks, active negative space, terse human language, and strong serif/grotesk/mono typography without making retro styling the default or copying a source composition, wording, logo, or artwork. Produce both the final generation prompt and the generated raster image unless the user explicitly asks for prompt only.
Research the last 30 days across Reddit, X, YouTube, Hacker News, Polymarket, GitHub, and the web, then synthesize a grounded brief for an AI agent.
Academic Research Skills for Claude Code: research → write → review → revise → finalize
Run autonomous deep research over web and local sources
--- name: 02-campaign-brief-global description: "Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`." metadata: version: 1.0.1 category: strategy license: MIT triggers: - "campaign brief" - "creative brief" - "launch brief" - "product launch brief" - "global campaign" related: - product-marketing-context-global - 00-marketing-plan-global - 01-content-calendar-global - 04-script-video-global - 09-customer-insight-global ---
# Global Campaign Brief
> 9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief).
---
## Step 0 — Read context file
Before writing the brief, read `.agents/product-marketing-context-global.md` to load:
- Product, USP, pricing - Target region and currency - Brand voice & visual identity - Existing campaigns and lessons learned
If the file is missing, ask the user to run `product-marketing-context-global` first.
---
## Information gathering
Ask the user up to 4 questions before starting:
1. **Campaign type?** Product launch / seasonal / brand awareness / clearance sale / re-launch? 2. **Primary goal?** Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]? 3. **Budget and timeframe?** Total budget, campaign duration (in weeks), start date. 4. **Existing assets?** Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page?
---
## Section 1 — Context
### 1.1 Overview
| Item | Detail | |------|--------| | Campaign name | [name] | | Type | Launch / Seasonal / Awareness / Sales / Re-launch | | Brand | [brand name] | | Product / service | [short description] | | Reason for running | [why now? what is the trigger?] |
### 1.2 Market situation
| Factor | Description | |--------|-------------| | Industry trend | [current trend] | | Customer behaviour this season | [what shifted?] | | What competitors are doing | [notable competitor activity] | | Opportunity to capture | [market gap] |
### 1.3 Lessons from previous campaigns
| Previous campaign | Result | Lesson | |-------------------|--------|--------| | [name] | [KPI hit / missed] | [what worked / didn't] |
---
## Section 2 — Objectives
### 2.1 SMART goals
| Type | Goal | Measured by | Deadline | |------|------|-------------|----------| | Business | [e.g., $50K revenue in 4 weeks] | Revenue, GMV | [date] | | Marketing | [e.g., 5,000 messages, CPMess <$5] | Message count, CPMess, ROAS | [date] | | Brand | [e.g., reach 2M, +3K followers] | Reach, follower, mentions | [date] |
### 2.2 Detailed KPIs
| KPI | Target | Industry benchmark | Gap | |-----|--------|--------------------|-----| | CPMess | [amount] | [region benchmark — see foundation skill] | | | ROAS | [Nx] | >3x | | | CPL | [amount] | [benchmark] | | | Reach | [count] | | | | Engagement rate | [%] | | | | Orders | [count] | | |
> Region note: Benchmarks vary by market. CPMess in the US is typically 3–5x higher than SEA. See `product-marketing-context-global` for region-specific benchmark tables.
---
## Section 3 — Target audience
### 3.1 Customer profile
| Attribute | Primary | Secondary | |-----------|---------|-----------| | Age range | [range] | [range] | | Gender | [male / female / all] | | | Region | [country / region] | | | Income | [bracket] | | | Occupation | [role] | | | Primary pain | [biggest problem] | | | Desire | [what they want] | | | Barrier | [why they have not bought] | | | Channels used | [TikTok / Meta / LinkedIn / etc.] | | | Influencers | [who / what they trust] | |
### 3.2 Customer insight
> Call skill `09-customer-insight-global` to mine deeper insight.
**Core insight:** [insight statement]
### 3.3 Insight validation checklist
Verify the insight is actually an insight and not just an observation:
| Criterion | Pass | Fail | |-----------|------|------| | **Specific** — Specific to this audience, not generic? | [ ] | [ ] | | **Hidden** — Customer would not say it spontaneously? | [ ] | [ ] | | **Actionable** — Can be turned into messaging / creative? | [ ] | [ ] | | **Emotional** — Hits emotion, not only logic? | [ ] | [ ] | | **True** — Backed by data / observation, not assumption? | [ ] | [ ] |
**Rule:** Must pass at least 4 / 5. Otherwise it is an observation, not an insight. Mine again.
**Distinguish:**
- Observation: "Women 25–35 care about skincare" — everyone knows this, nothing new. - Insight: "They buy serum not to have better skin — they buy a moment of self-care after an exhausting day." — emotional, actionable for creative.
---
## Section 4 — Core message
### 4.1 Message framework
| Layer | Message | Used for | |-------|---------|----------| | Tagline | [5–8 words, memorable] | Everywhere — consistent throughout | | Key message | [1–2 sentences explaining value] | Website, landing page, lead ads | | Supporting message #1 | [proof / feature] | Education content | | Supporting message #2 | [proof / feature] | Persuasion content | | Supporting message #3 | [proof / feature] | Conversion content |
### 4.2 Tone of voice
| Attribute | Is | Is not | |-----------|----|----| | Voice | [e.g., friendly, expert] | [e.g., formal, distant] | | Language | [e.g., simple, conversational] | [e.g., academic, jargon-heavy] | | Emotion | [e.g., confident, reassuring] | [e.g., anxious, pressuring] |
---
## Section 5 — Creative direction
### 5.1 Creative territory
| Item | Detail | |------|--------| | Visual mood | [e.g., warm, natural, trustworthy — not flashy or fake] | | Colour palette | [primary + secondary] | | Typography | [heading + body fonts] | | Photography style | [e.g., real lifestyle, no stock] | | Video style | [e.g., talking head + B-roll, UGC, cinematic] | | Do's | [e.g., real customer photos, vertical 9:16] | | Don'ts | [e.g., no sad music, no rainbow fonts] |
### 5.2 Key visual
| Element | Description | |---------|-------------| | Hero image / video | [main visual concept] | | Thumbnail style | [description] | | Text overlay | [yes / no, style] | | Logo placement | [position, size] |
### 5.3 Creative brief by channel
| Channel | Format | Size | Length | Quantity | |---------|--------|------|--------|----------| | TikTok | Vertical video | 9:16 (1080×1920) | 15–60s | [count] | | Instagram (Reels) | Vertical video | 9:16 | 15–30s | [count] | | Instagram (feed) | Carousel | 1:1 (1080×1080) | 5–7 slides | [count] | | Facebook (feed) | Video + image | 1:1, 4:5 | 15–30s | [count] | | LinkedIn (feed) | Image / carousel / video | 1:1, 1.91:1 | 30–90s | [count] | | YouTube | Long video + Shorts | 16:9 + 9:16 | 60–600s + 30–60s | [count] | | Email | Banner + body | 600px width | -- | [count] | | Landing page | Hero + sections | Responsive | -- | 1 |
---
## Section 6 — Channel system
### 6.1 Channels in use
| Channel | Role | Start date | Budget | KPI | |---------|------|-----------|--------|-----| | TikTok (organic) | Reach + awareness | [date] | [production cost] | View, follower | | TikTok (ads) | Message + conversion | [date] | [amount] | CPMess, ROAS | | Meta (ads) | Retarget + conversion | [date] | [amount] | CPMess, ROAS | | LinkedIn (ads) | B2B reach + lead | [date] | [amount] | CPL, lead quality | | Google Ads (Search) | Intent capture | [date] | [amount] | CPL, ROAS | | UGC network | Social proof | [date] | [fees] | View, trust | | Email | Nurture + offer | [date] | -- | Open rate | | Landing page | Conversion | [date] | [build cost] | Conversion rate |
### 6.2 Paid media plan
| Channel | Goal | Audience | Daily budget | Creative | Duration | |---------|------|----------|--------------|----------|----------| | Meta — Awareness | Reach | Broad, LAL 1–3% | [amount] | 15s hook video | [weeks] | | Meta — Conversion | Message / lead | Retarget + Interest | [amount] | Video + carousel | [weeks] | | TikTok — Reach | View + message | Broad | [amount] | UGC-style video | [weeks] | | Google — Search | Intent capture | Branded + non-brand | [amount] | RSA + sitelinks | [weeks] |
---
## Section 7 — Timeline & phases
### 7.1 Budget split by phase
| Phase | Timeline | % Budget | Goal | Primary channels | |-------|---------|----------|------|------------------| | Teasing | Week 1 (pre-launch) | 15% | Build curiosity, anticipation | Organic TikTok / IG, email teaser | | Soft launch | Week 2 | 20% | Test creative, gather data | Paid ads small budget, UGC | | Full launch | Weeks 3–4 | 40% | Scale winning creative, drive orders | Paid ads at full strength, retarget | | Sustain | Week 5+ | 25% | Re-engage, retarget, narrow audience | Retarget, email, LINE / WhatsApp nurture |
### 7.2 Detailed timeline
| Date | Activity | Detail | Owner | Status | |------|----------|--------|-------|--------| | [D-14] | Creative production | Produce video + image assets | [name] | | | [D-7] | UGC brief sent | Brief UGC creators | [name] | | | [D-5] | Landing page live | Setup + full QA | [name] | | | [D-3] | Teasing begins | Organic posts + stories | [name] | | | [D-Day] | Official launch | Ads live, blast email, broadcast | [name] | | | [D+3] | First data review | Check CPMess, CTR, top creative | [name] | | | [D+7] | Optimisation round 1 | Cut weak creative, scale winners | [name] | | | [D+14] | Mid-campaign review | Compare vs KPI, adjust | [name] | | | [D+21] | Retarget phase | Focus on warm audience retarget | [name] | | | [D+28] | Wrap + report | Summary, lessons, next-step proposal | [name] | |
---
## Section 8 — Deliverables & RACI
### 8.1 Deliverables list
| # | Deliverable | Quantity | Deadline | Producer | Approver | |---|-------------|----------|----------|----------|----------| | 1 | TikTok video (30s) | [count] | [date] | [name] | [name] | | 2 | Facebook video (15s) | [count] | [date] | [name] | [name] | | 3 | Carousel (5–7 slides) | [count] | [date] | [name] | [name] | | 4 | Ad copy (3 variants) | [count] | [date] | [name] | [name] | | 5 | Landing page | 1 | [date] | [name] | [name] | | 6 | Email templates (welcome + offer) | 2 | [date] | [name] | [name] | | 7 | UGC briefs | [count] | [date] | [name] | [name] | | 8 | Video scripts | [count] | [date] | [name] | [name] | | 9 | Messenger / broadcast content | [count] | [date] | [name] | [name] | | 10 | Final campaign report | 1 | [date] | [name] | [name] |
### 8.2 RACI matrix
| Deliverable | Marketing Lead | Content Creator | Designer | Ads Specialist | Founder | |-------------|---------------|----------------|----------|---------------|---------| | Campaign brief | **R** | I | I | I | **A** | | Creative production | A | **R** | **R** | C | I | | Ad copy | A | **R** | I | C | I | | Ad setup | A | I | I | **R** | I | | Landing page | A | C | **R** | C | I | | UGC coordination | **R** | C | I | I | I | | Daily optimisation | A | I | I | **R** | I | | Final report | **R** | C | I | C | **A** |
**RACI legend:**
- **R** (Responsible): Does the work - **A** (Accountable): Owns the outcome, signs off - **C** (Consulted): Gives input before the work - **I** (Informed): Receives the result
---
## Section 9 — Risks & mitigation
### 9.1 Campaign risk table
| Risk | Probability | Impact | Severity | Mitigation | Warning trigger | |------|------------|--------|----------|-----------|-----------------| | CPMess >50% above
Source provenance
Decision snapshot
566 GitHub stars
Audit
Install and adoption review
Agent-proven evidence
Outcome reports after resolve, review, install, and one narrow run.
No agent outcome data yet. The first agent run can report success, setup needs, risk blocks, failure, or not-relevant through /api/agent/outcome.
Install
Free and open source. Review the report before installing into production agents.
Growth loop
Scenario-led draft for 02-campaign-brief-global, ready for a manual X post.
02-campaign-brief-global: Use when a specific campaign needs a brief the whole team can execute from — context, objecti... 566 stars https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=x
Listing + install path for 02-campaign-brief-global: https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=x Install: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
This Registry indexed listing is attributed to minhnv0807 but is not marked official yet. Claim it to add a verified owner signal and make future launch, install, and audit updates easier to trust.
Creator backlink kit
Show the canonical listing, current trust and audit signals, and real Agent-Proven evidence where developers evaluate the repository.
[](https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
[](https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global/audit)
[](https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)minhnv0807
@minhnv0807
Share whether this skill looks useful for your agent workflow. Aggregated feedback improves rankings over time.
Sandbox only
mono-color
Generate original one-ink or controlled two-ink editorial images from any theme, sentence, article idea, object, or reference photo. Always use this skill when the user asks for 单色海报、双色印刷、单色调视觉、蓝色/绿色孔版印刷、risograph、网点照片、复古或当代编辑排版、zine poster, monochrome editorial poster, duotone print, or asks to use the mono-color style. It uses an adaptive white, gray, or pale-beige substrate, no more than two printing inks, active negative space, terse human language, and strong serif/grotesk/mono typography without making retro styling the default or copying a source composition, wording, logo, or artwork. Produce both the final generation prompt and the generated raster image unless the user explicitly asks for prompt only.
1.9K StarsLast30days Skill
Research the last 30 days across Reddit, X, YouTube, Hacker News, Polymarket, GitHub, and the web, then synthesize a grounded brief for an AI agent.
61.0K StarsAcademic Research Skills
Academic Research Skills for Claude Code: research → write → review → revise → finalize
38.4K StarsGPT Researcher
Run autonomous deep research over web and local sources
28.0K StarsSandbox only
Install targets
Codex install prompt
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {"event_id":"install_<unique-id>","skill_slug":"minhnv0807-02-campaign-brief-global","task":"Install 02-campaign-brief-global","agent":"codex","outcome":"success","install_used":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.Supply asset profile
Deep research, source comparison, literature review, RAG, knowledge search, and reports.
Scenario
Research agents
I need my agent to research a topic, compare sources, and produce a concise report.
Agent fit
Claude Code + CLI + Codex
Codex, Claude Code, Cursor, CLI, or custom agents.
Install
Ready
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Maintenance
fresh
20d since push
Risk
Needs review
Permission surface may require sandboxing
GitHub quality
566
74/100 Quality · 80/100 Trust
Coverage tags
Review notes
Permission surface may require sandboxing · Financial research output is not financial advice; require human review before any live investment decision
Agent adoption scorecard
These scores combine public repository metadata, OpenAgentSkill review signals, maintenance freshness, and install readiness. They are a shortlist signal, not a replacement for human review.
Quality
StrongSolid option that is likely worth shortlisting for production workflows.
Trust
Sandbox onlyUseful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
Audit
Needs reviewA machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
OpenAgentSkill Trust Score v5
Run only in a sandbox and compare close alternatives before using it for real work.
Stars
566 GitHub stars
Repo activity
566 stars, 224 forks
Maintenance
20d since push
License
MIT
Install
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Install safety
Agent-readable metadata
Use this block or the embedded JSON to decide whether an agent should install this skill, choose an alternative, or ask for human review first.
Suited tasks
Suited agents
Install decision
Trust and risk
Outcome loop
Install command
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-globalDo not use when
Alternative
1.9K Stars
npx skills add yanliudesign/mono-color-skill --skill mono-color
Alternative
61.0K Stars
npx skills add mvanhorn/last30days-skill -g
Alternative
38.4K Stars
npx skills add Imbad0202/academic-research-skills
Alternative
28.0K Stars
npx skills add assafelovic/gpt-researcher
Agent safety v2
Usable candidate, but the agent should surface permission and audit notes before installation.
Require human approval before installing into a real workspace.
medium
Skill likely fetches remote pages, APIs, repositories, or external services.
medium
Skill may read or write project files, documents, generated artifacts, or local workspace state.
medium
Skill may inspect schemas, query databases, or work with persistent stores.
Agent resolve plan
The Resolve API returns the selected skill, alternatives, safety policy, audit notes, install target, and copy-paste prompt an agent can follow without scraping this page.
Open JSON
/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Resolve text
/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text
Install handoff
/api/skills/minhnv0807-02-campaign-brief-global/install
Agent should check
Copy prompt
Task: Use 02-campaign-brief-global in this workspace.
Resolve first: https://www.openagentskill.com/api/agent/resolve?task=Use%2002-campaign-brief-global%20for%20an%20agent%20workflow&agent=codex&max_risk=medium
Review install handoff: https://www.openagentskill.com/api/skills/minhnv0807-02-campaign-brief-global/install
Install command: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
Before running it, summarize audit warnings, required permissions, and the fallback skill if install is risky.Agent handoff
Use the public install endpoint to fetch the command, safety checklist, target prompts, and canonical links for this skill.
Install handoff
/api/skills/minhnv0807-02-campaign-brief-global/install
LLM text format
/api/skills/minhnv0807-02-campaign-brief-global/install?format=text
Find alternatives
/api/skills/search?q=02-campaign-brief-global&limit=3
Agent prompt
Use 02-campaign-brief-global for this task. Review https://www.openagentskill.com/api/skills/minhnv0807-02-campaign-brief-global/install, then install with: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-globalRegistry metadata
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
Manifest
/api/registry/manifest/minhnv0807-02-campaign-brief-global
LLM text
/api/registry/manifest/minhnv0807-02-campaign-brief-global?format=text
Install alias
/api/registry/install/minhnv0807-02-campaign-brief-global
Recommend
/api/registry/recommend?task=Use%2002-campaign-brief-global%20in%20an%20agent%20workflow&limit=3
Agent fit
Research agents
Use-case tags
Platforms
Claude Code
Audit report
A machine-readable review of install readiness, security metadata, maintenance, and adoption risk.
Agent decision cockpit
Use this as a leading candidate, then validate the README and install path in your own agent stack.
Role in stack
Primary pick
Primary fit
Research agents
Trust label
Production-ready
Install path
Command ready
Use when
Evidence
review first
Implementation path
Trust profile
Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.
GitHub adoption
INFO566 GitHub stars
Stars/forks activity
INFO566 stars, 224 forks; issue activity unavailable in current metadata
Recent maintenance
PASS20d since push
License clarity
PASSMIT
Good signals
Review before install
Recommended action
Run only in a sandbox and compare close alternatives before using it for real work.
Quality profile
Solid option that is likely worth shortlisting for production workflows.
Workflow fit
Investigate faster
I need my agent to research a topic, compare sources, and produce a concise report.
Analyze markets
I need my agent to analyze markets, financial data, filings, portfolios, and quant strategies.
Publish consistently
I need my agent to turn research and product updates into useful content drafts.
Workflow fit
Find, compare, and synthesize
A workflow for agents that gather sources, compare claims, summarize long material, and draft useful research briefs.
Operate and verify web apps
A workflow for agents that navigate products, fill forms, take screenshots, and verify real user flows across web applications.
Turn skills into distribution
A workflow for turning newly indexed skills into SEO briefs, social drafts, comparison pages, and reusable publishing workflows.
Alternative shortlist
Similar skills that may fit this task.
Generate original one-ink or controlled two-ink editorial images from any theme, sentence, article idea, object, or reference photo. Always use this skill when the user asks for 单色海报、双色印刷、单色调视觉、蓝色/绿色孔版印刷、risograph、网点照片、复古或当代编辑排版、zine poster, monochrome editorial poster, duotone print, or asks to use the mono-color style. It uses an adaptive white, gray, or pale-beige substrate, no more than two printing inks, active negative space, terse human language, and strong serif/grotesk/mono typography without making retro styling the default or copying a source composition, wording, logo, or artwork. Produce both the final generation prompt and the generated raster image unless the user explicitly asks for prompt only.
Research the last 30 days across Reddit, X, YouTube, Hacker News, Polymarket, GitHub, and the web, then synthesize a grounded brief for an AI agent.
Academic Research Skills for Claude Code: research → write → review → revise → finalize
Run autonomous deep research over web and local sources
--- name: 02-campaign-brief-global description: "Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`." metadata: version: 1.0.1 category: strategy license: MIT triggers: - "campaign brief" - "creative brief" - "launch brief" - "product launch brief" - "global campaign" related: - product-marketing-context-global - 00-marketing-plan-global - 01-content-calendar-global - 04-script-video-global - 09-customer-insight-global ---
# Global Campaign Brief
> 9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief).
---
## Step 0 — Read context file
Before writing the brief, read `.agents/product-marketing-context-global.md` to load:
- Product, USP, pricing - Target region and currency - Brand voice & visual identity - Existing campaigns and lessons learned
If the file is missing, ask the user to run `product-marketing-context-global` first.
---
## Information gathering
Ask the user up to 4 questions before starting:
1. **Campaign type?** Product launch / seasonal / brand awareness / clearance sale / re-launch? 2. **Primary goal?** Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]? 3. **Budget and timeframe?** Total budget, campaign duration (in weeks), start date. 4. **Existing assets?** Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page?
---
## Section 1 — Context
### 1.1 Overview
| Item | Detail | |------|--------| | Campaign name | [name] | | Type | Launch / Seasonal / Awareness / Sales / Re-launch | | Brand | [brand name] | | Product / service | [short description] | | Reason for running | [why now? what is the trigger?] |
### 1.2 Market situation
| Factor | Description | |--------|-------------| | Industry trend | [current trend] | | Customer behaviour this season | [what shifted?] | | What competitors are doing | [notable competitor activity] | | Opportunity to capture | [market gap] |
### 1.3 Lessons from previous campaigns
| Previous campaign | Result | Lesson | |-------------------|--------|--------| | [name] | [KPI hit / missed] | [what worked / didn't] |
---
## Section 2 — Objectives
### 2.1 SMART goals
| Type | Goal | Measured by | Deadline | |------|------|-------------|----------| | Business | [e.g., $50K revenue in 4 weeks] | Revenue, GMV | [date] | | Marketing | [e.g., 5,000 messages, CPMess <$5] | Message count, CPMess, ROAS | [date] | | Brand | [e.g., reach 2M, +3K followers] | Reach, follower, mentions | [date] |
### 2.2 Detailed KPIs
| KPI | Target | Industry benchmark | Gap | |-----|--------|--------------------|-----| | CPMess | [amount] | [region benchmark — see foundation skill] | | | ROAS | [Nx] | >3x | | | CPL | [amount] | [benchmark] | | | Reach | [count] | | | | Engagement rate | [%] | | | | Orders | [count] | | |
> Region note: Benchmarks vary by market. CPMess in the US is typically 3–5x higher than SEA. See `product-marketing-context-global` for region-specific benchmark tables.
---
## Section 3 — Target audience
### 3.1 Customer profile
| Attribute | Primary | Secondary | |-----------|---------|-----------| | Age range | [range] | [range] | | Gender | [male / female / all] | | | Region | [country / region] | | | Income | [bracket] | | | Occupation | [role] | | | Primary pain | [biggest problem] | | | Desire | [what they want] | | | Barrier | [why they have not bought] | | | Channels used | [TikTok / Meta / LinkedIn / etc.] | | | Influencers | [who / what they trust] | |
### 3.2 Customer insight
> Call skill `09-customer-insight-global` to mine deeper insight.
**Core insight:** [insight statement]
### 3.3 Insight validation checklist
Verify the insight is actually an insight and not just an observation:
| Criterion | Pass | Fail | |-----------|------|------| | **Specific** — Specific to this audience, not generic? | [ ] | [ ] | | **Hidden** — Customer would not say it spontaneously? | [ ] | [ ] | | **Actionable** — Can be turned into messaging / creative? | [ ] | [ ] | | **Emotional** — Hits emotion, not only logic? | [ ] | [ ] | | **True** — Backed by data / observation, not assumption? | [ ] | [ ] |
**Rule:** Must pass at least 4 / 5. Otherwise it is an observation, not an insight. Mine again.
**Distinguish:**
- Observation: "Women 25–35 care about skincare" — everyone knows this, nothing new. - Insight: "They buy serum not to have better skin — they buy a moment of self-care after an exhausting day." — emotional, actionable for creative.
---
## Section 4 — Core message
### 4.1 Message framework
| Layer | Message | Used for | |-------|---------|----------| | Tagline | [5–8 words, memorable] | Everywhere — consistent throughout | | Key message | [1–2 sentences explaining value] | Website, landing page, lead ads | | Supporting message #1 | [proof / feature] | Education content | | Supporting message #2 | [proof / feature] | Persuasion content | | Supporting message #3 | [proof / feature] | Conversion content |
### 4.2 Tone of voice
| Attribute | Is | Is not | |-----------|----|----| | Voice | [e.g., friendly, expert] | [e.g., formal, distant] | | Language | [e.g., simple, conversational] | [e.g., academic, jargon-heavy] | | Emotion | [e.g., confident, reassuring] | [e.g., anxious, pressuring] |
---
## Section 5 — Creative direction
### 5.1 Creative territory
| Item | Detail | |------|--------| | Visual mood | [e.g., warm, natural, trustworthy — not flashy or fake] | | Colour palette | [primary + secondary] | | Typography | [heading + body fonts] | | Photography style | [e.g., real lifestyle, no stock] | | Video style | [e.g., talking head + B-roll, UGC, cinematic] | | Do's | [e.g., real customer photos, vertical 9:16] | | Don'ts | [e.g., no sad music, no rainbow fonts] |
### 5.2 Key visual
| Element | Description | |---------|-------------| | Hero image / video | [main visual concept] | | Thumbnail style | [description] | | Text overlay | [yes / no, style] | | Logo placement | [position, size] |
### 5.3 Creative brief by channel
| Channel | Format | Size | Length | Quantity | |---------|--------|------|--------|----------| | TikTok | Vertical video | 9:16 (1080×1920) | 15–60s | [count] | | Instagram (Reels) | Vertical video | 9:16 | 15–30s | [count] | | Instagram (feed) | Carousel | 1:1 (1080×1080) | 5–7 slides | [count] | | Facebook (feed) | Video + image | 1:1, 4:5 | 15–30s | [count] | | LinkedIn (feed) | Image / carousel / video | 1:1, 1.91:1 | 30–90s | [count] | | YouTube | Long video + Shorts | 16:9 + 9:16 | 60–600s + 30–60s | [count] | | Email | Banner + body | 600px width | -- | [count] | | Landing page | Hero + sections | Responsive | -- | 1 |
---
## Section 6 — Channel system
### 6.1 Channels in use
| Channel | Role | Start date | Budget | KPI | |---------|------|-----------|--------|-----| | TikTok (organic) | Reach + awareness | [date] | [production cost] | View, follower | | TikTok (ads) | Message + conversion | [date] | [amount] | CPMess, ROAS | | Meta (ads) | Retarget + conversion | [date] | [amount] | CPMess, ROAS | | LinkedIn (ads) | B2B reach + lead | [date] | [amount] | CPL, lead quality | | Google Ads (Search) | Intent capture | [date] | [amount] | CPL, ROAS | | UGC network | Social proof | [date] | [fees] | View, trust | | Email | Nurture + offer | [date] | -- | Open rate | | Landing page | Conversion | [date] | [build cost] | Conversion rate |
### 6.2 Paid media plan
| Channel | Goal | Audience | Daily budget | Creative | Duration | |---------|------|----------|--------------|----------|----------| | Meta — Awareness | Reach | Broad, LAL 1–3% | [amount] | 15s hook video | [weeks] | | Meta — Conversion | Message / lead | Retarget + Interest | [amount] | Video + carousel | [weeks] | | TikTok — Reach | View + message | Broad | [amount] | UGC-style video | [weeks] | | Google — Search | Intent capture | Branded + non-brand | [amount] | RSA + sitelinks | [weeks] |
---
## Section 7 — Timeline & phases
### 7.1 Budget split by phase
| Phase | Timeline | % Budget | Goal | Primary channels | |-------|---------|----------|------|------------------| | Teasing | Week 1 (pre-launch) | 15% | Build curiosity, anticipation | Organic TikTok / IG, email teaser | | Soft launch | Week 2 | 20% | Test creative, gather data | Paid ads small budget, UGC | | Full launch | Weeks 3–4 | 40% | Scale winning creative, drive orders | Paid ads at full strength, retarget | | Sustain | Week 5+ | 25% | Re-engage, retarget, narrow audience | Retarget, email, LINE / WhatsApp nurture |
### 7.2 Detailed timeline
| Date | Activity | Detail | Owner | Status | |------|----------|--------|-------|--------| | [D-14] | Creative production | Produce video + image assets | [name] | | | [D-7] | UGC brief sent | Brief UGC creators | [name] | | | [D-5] | Landing page live | Setup + full QA | [name] | | | [D-3] | Teasing begins | Organic posts + stories | [name] | | | [D-Day] | Official launch | Ads live, blast email, broadcast | [name] | | | [D+3] | First data review | Check CPMess, CTR, top creative | [name] | | | [D+7] | Optimisation round 1 | Cut weak creative, scale winners | [name] | | | [D+14] | Mid-campaign review | Compare vs KPI, adjust | [name] | | | [D+21] | Retarget phase | Focus on warm audience retarget | [name] | | | [D+28] | Wrap + report | Summary, lessons, next-step proposal | [name] | |
---
## Section 8 — Deliverables & RACI
### 8.1 Deliverables list
| # | Deliverable | Quantity | Deadline | Producer | Approver | |---|-------------|----------|----------|----------|----------| | 1 | TikTok video (30s) | [count] | [date] | [name] | [name] | | 2 | Facebook video (15s) | [count] | [date] | [name] | [name] | | 3 | Carousel (5–7 slides) | [count] | [date] | [name] | [name] | | 4 | Ad copy (3 variants) | [count] | [date] | [name] | [name] | | 5 | Landing page | 1 | [date] | [name] | [name] | | 6 | Email templates (welcome + offer) | 2 | [date] | [name] | [name] | | 7 | UGC briefs | [count] | [date] | [name] | [name] | | 8 | Video scripts | [count] | [date] | [name] | [name] | | 9 | Messenger / broadcast content | [count] | [date] | [name] | [name] | | 10 | Final campaign report | 1 | [date] | [name] | [name] |
### 8.2 RACI matrix
| Deliverable | Marketing Lead | Content Creator | Designer | Ads Specialist | Founder | |-------------|---------------|----------------|----------|---------------|---------| | Campaign brief | **R** | I | I | I | **A** | | Creative production | A | **R** | **R** | C | I | | Ad copy | A | **R** | I | C | I | | Ad setup | A | I | I | **R** | I | | Landing page | A | C | **R** | C | I | | UGC coordination | **R** | C | I | I | I | | Daily optimisation | A | I | I | **R** | I | | Final report | **R** | C | I | C | **A** |
**RACI legend:**
- **R** (Responsible): Does the work - **A** (Accountable): Owns the outcome, signs off - **C** (Consulted): Gives input before the work - **I** (Informed): Receives the result
---
## Section 9 — Risks & mitigation
### 9.1 Campaign risk table
| Risk | Probability | Impact | Severity | Mitigation | Warning trigger | |------|------------|--------|----------|-----------|-----------------| | CPMess >50% above
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02-campaign-brief-global: Use when a specific campaign needs a brief the whole team can execute from — context, objecti... 566 stars https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=x
Listing + install path for 02-campaign-brief-global: https://www.openagentskill.com/skills/minhnv0807-02-campaign-brief-global?ref=x Install: npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global
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mono-color
Generate original one-ink or controlled two-ink editorial images from any theme, sentence, article idea, object, or reference photo. Always use this skill when the user asks for 单色海报、双色印刷、单色调视觉、蓝色/绿色孔版印刷、risograph、网点照片、复古或当代编辑排版、zine poster, monochrome editorial poster, duotone print, or asks to use the mono-color style. It uses an adaptive white, gray, or pale-beige substrate, no more than two printing inks, active negative space, terse human language, and strong serif/grotesk/mono typography without making retro styling the default or copying a source composition, wording, logo, or artwork. Produce both the final generation prompt and the generated raster image unless the user explicitly asks for prompt only.
1.9K StarsLast30days Skill
Research the last 30 days across Reddit, X, YouTube, Hacker News, Polymarket, GitHub, and the web, then synthesize a grounded brief for an AI agent.
61.0K StarsAcademic Research Skills
Academic Research Skills for Claude Code: research → write → review → revise → finalize
38.4K StarsGPT Researcher
Run autonomous deep research over web and local sources
28.0K StarsPermission surface
filesystem or document access, network or browser access
Agent outcomes
No agent outcome data yet
Docs
Usable metadata, review docs
Risk summary
Install readiness
Permission surface
filesystem or document access, network or browser access
Agent outcomes
No agent outcome data yet
Docs
Usable metadata, review docs
Risk summary
Install readiness
Permission surface
filesystem or document access, network or browser access
Agent outcomes
No agent outcome data yet
Docs
Usable metadata, review docs
Risk summary
Install readiness
Permission surface
filesystem or document access, network or browser access
Agent outcomes
No agent outcome data yet
Docs
Usable metadata, review docs
Risk summary
Install readiness