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pm-product-strategy

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Price unconfirmed★ 32 GitHub starsRegistry updated · Sep 11, 2026agent-skill

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Product Strategy (Pragmatic Framework: Focus → Market Definition / Product Portfolio)

A good product strategy balances "Who do we want to pursue?" with "How do we solve the market's problems?" and must support the company strategy. The Strategy Matrix forces the team to make tough choices early so resources aren't spread thin ("peanut butter"). See ../pm-copilot/references/framework.md.

Two strategies to compare:

Implicit strategy — what the product team, working from market data, believes the focus should be (and what resources are actually being allocated).
Explicit strategy — what leadership clearly states the focus is. Filling both independently and comparing them reveals alignment and gaps.

The matrix

Top-left cell = the TIME FRAME (e.g. 1 / 3 / 5 years).

Columns — what to build:
- Improve Existing Products — enhancements/updates, usually no added price.
- Add New Options — monetized add-on modules that require the existing product (can't stand alone).
- Offer New Products — net-new standalone offerings (own SKU / pricing / launch).
- Invest in New Technology — deep technical change: resolve tech debt, re-architect, on-prem → SaaS.
Rows — who to win:
- Pursue Existing Customers — satisfaction, renewal, larger share of wallet.
- Convert Competitors' Customers — displace competition; reduce switching costs.
- Win Potentials / New Customers — net-new customers who have the problem but aren't shopping.
- Approach New Segments — invest in new segments to solve net-new problems.

Rule: focus on no more than 4 of the 16 cells.

Method

Set the time frame.
The product team fills the matrix from market data (implicit); leadership fills a blank one independently (explicit). Mark cells with an X, planned resources, or a % allocation out of 100.
Compare — overlaps = alignment; gaps = the conversation to have.
Revisit at intervals as the market changes.

Interview the user for inputs (batch questions)

What time frame are we planning for?
What does leadership say the strategy/focus is (the explicit strategy)?
Given the market evidence, where do you think we should focus (implicit)?
Where are resources actually going today?
Any hard constraints (must-serve customers, contractual commitments, tech debt)?

Artifact template

# Strategy Matrix — <product/BU>  ·  Time frame: <1/3/5 yrs>

**Company:** <company>  ·  **Feature / Product:** <feature / product name>
**Author:** <author>  ·  **Date created:** <date>  ·  **Version:** 1.0

## Implicit strategy (product team, from market data)
| Who to win \ What to build | Improve Existing | Add New Options | Offer New Products | Invest in New Tech |
| :--- | :---: | :---: | :---: | :---: |
| Pursue Existing Customers |  |  |  |  |
| Convert Competitors' Customers |  |  |  |  |
| Win Potentials / New Customers |  |  |  |  |
| Approach New Segments |  |  |  |  |
<!-- Mark ≤4 cells with % of 100 (or X). Note the market evidence behind each. -->

## Explicit strategy (leadership)
<!-- Same grid, filled independently by leadership. -->

## Alignment
- **Agreed focus (overlap):** <cells>
- **Gaps / disagreements to resolve:** <cells + the discussion needed>
- **Chosen focus (≤4 cells) and why:** <rationale tied to market problems + distinctive competence>

Deliver the artifact

Follow ../pm-copilot/references/artifact-output.md: confirm inputs, ask Markdown or .docx, write the .md, convert via your environment's native document-creation capability on request. Next stage: score the specific opportunities within your chosen cells with pm-opportunity-scoring, then make the case with pm-product-canvas.

View source ↗

File metadata

name: pm-product-strategy
description: >-
  Build a Pragmatic Institute Strategy Matrix — a forced-choice 4×4 that decides
  who to win and what to build over a set time frame, and surfaces alignment
  between the product team and leadership. Use when the PM asks about product
  strategy, "where should we invest", "what should we build for whom", focus,
  prioritizing markets, or avoiding a spread-too-thin roadmap. Produces a Strategy
  Matrix as a Markdown or Word .docx artifact.
allowed-tools: Read, Write, Edit, Bash, Glob, Grep

View original text

---
name: pm-product-strategy
description: >-
  Build a Pragmatic Institute Strategy Matrix — a forced-choice 4×4 that decides
  who to win and what to build over a set time frame, and surfaces alignment
  between the product team and leadership. Use when the PM asks about product
  strategy, "where should we invest", "what should we build for whom", focus,
  prioritizing markets, or avoiding a spread-too-thin roadmap. Produces a Strategy
  Matrix as a Markdown or Word .docx artifact.
allowed-tools: Read, Write, Edit, Bash, Glob, Grep
---

# Product Strategy (Pragmatic Framework: Focus → Market Definition / Product Portfolio)

A good product strategy balances **"Who do we want to pursue?"** with **"How do we
solve the market's problems?"** and must support the company strategy. The **Strategy
Matrix** forces the team to make tough choices early so resources aren't spread thin
("peanut butter"). See `../pm-copilot/references/framework.md`.

Two strategies to compare:
- **Implicit strategy** — what the product team, working from market data, believes the
  focus should be (and what resources are actually being allocated).
- **Explicit strategy** — what leadership clearly states the focus is.
Filling both **independently** and comparing them reveals alignment and gaps.

## The matrix
Top-left cell = the **TIME FRAME** (e.g. 1 / 3 / 5 years).

- **Columns — what to build:**
  - **Improve Existing Products** — enhancements/updates, usually no added price.
  - **Add New Options** — monetized add-on modules that **require** the existing product (can't stand alone).
  - **Offer New Products** — net-new standalone offerings (own SKU / pricing / launch).
  - **Invest in New Technology** — deep technical change: resolve tech debt, re-architect, on-prem → SaaS.
- **Rows — who to win:**
  - **Pursue Existing Customers** — satisfaction, renewal, larger share of wallet.
  - **Convert Competitors' Customers** — displace competition; reduce switching costs.
  - **Win Potentials / New Customers** — net-new customers who have the problem but aren't shopping.
  - **Approach New Segments** — invest in new segments to solve net-new problems.

**Rule: focus on no more than 4 of the 16 cells.**

## Method
1. Set the **time frame**.
2. The product team fills the matrix from **market data** (implicit); leadership fills a
   blank one independently (explicit). Mark cells with an **X**, planned resources, or a
   **% allocation out of 100**.
3. **Compare** — overlaps = alignment; gaps = the conversation to have.
4. Revisit at intervals as the market changes.

## Interview the user for inputs (batch questions)
1. What **time frame** are we planning for?
2. What does **leadership** say the strategy/focus is (the explicit strategy)?
3. Given the market evidence, where do **you** think we should focus (implicit)?
4. Where are resources **actually** going today?
5. Any hard constraints (must-serve customers, contractual commitments, tech debt)?

## Artifact template
```markdown
# Strategy Matrix — <product/BU>  ·  Time frame: <1/3/5 yrs>

**Company:** <company>  ·  **Feature / Product:** <feature / product name>
**Author:** <author>  ·  **Date created:** <date>  ·  **Version:** 1.0

## Implicit strategy (product team, from market data)
| Who to win \ What to build | Improve Existing | Add New Options | Offer New Products | Invest in New Tech |
| :--- | :---: | :---: | :---: | :---: |
| Pursue Existing Customers |  |  |  |  |
| Convert Competitors' Customers |  |  |  |  |
| Win Potentials / New Customers |  |  |  |  |
| Approach New Segments |  |  |  |  |
<!-- Mark ≤4 cells with % of 100 (or X). Note the market evidence behind each. -->

## Explicit strategy (leadership)
<!-- Same grid, filled independently by leadership. -->

## Alignment
- **Agreed focus (overlap):** <cells>
- **Gaps / disagreements to resolve:** <cells + the discussion needed>
- **Chosen focus (≤4 cells) and why:** <rationale tied to market problems + distinctive competence>
```

## Deliver the artifact
Follow `../pm-copilot/references/artifact-output.md`: confirm inputs, **ask Markdown
or .docx**, write the `.md`, convert via your environment's native document-creation capability on request. Next stage:
score the specific opportunities within your chosen cells with **`pm-opportunity-scoring`**,
then make the case with **`pm-product-canvas`**.

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License: MIT

Financial research output is not financial advice; require human review before any live investment decision
Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
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AI review approval is missing
Financial research output is not financial advice; require human review before any live investment decision.
This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
Quality score needs review
GitHub adoption: 32 GitHub stars
Stars/forks activity: 32 stars, 3 forks; issue activity unavailable in current metadata
README/SKILL.md completeness: Public metadata needs stronger README/SKILL.md context
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Source repository: julianoczkowski/product-manager
License: MIT
Version: Unknown
Last GitHub push: Jul 19, 2026
Registry updated: Sep 11, 2026
Instruction path: skills/pm-product-strategy/SKILL.md @ b408a093a5d0

Version reported in registry metadata; check source releases before relying on it.

Quality

50/100

Needs review

Trust

61/100

Sandbox only

Audit

70/100

Risky

Open full audit View eval report

Financial research output is not financial advice; require human review before any live investment decision
Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
Low GitHub adoption signal
AI review approval is missing
Financial research output is not financial advice; require human review before any live investment decision.
This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
Quality score needs review
GitHub adoption: 32 GitHub stars
Stars/forks activity: 32 stars, 3 forks; issue activity unavailable in current metadata
README/SKILL.md completeness: Public metadata needs stronger README/SKILL.md context
Review status: AI review approval is missing

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julianoczkowski

Registry indexed

pm-product-strategy

Review the source View on GitHub

Price unconfirmed★ 32 GitHub starsRegistry updated · Sep 11, 2026agent-skill

Overview

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Product Strategy (Pragmatic Framework: Focus → Market Definition / Product Portfolio)

Two strategies to compare:

Implicit strategy — what the product team, working from market data, believes the focus should be (and what resources are actually being allocated).
Explicit strategy — what leadership clearly states the focus is. Filling both independently and comparing them reveals alignment and gaps.

The matrix

Top-left cell = the TIME FRAME (e.g. 1 / 3 / 5 years).

Columns — what to build:
- Improve Existing Products — enhancements/updates, usually no added price.
- Add New Options — monetized add-on modules that require the existing product (can't stand alone).
- Offer New Products — net-new standalone offerings (own SKU / pricing / launch).
- Invest in New Technology — deep technical change: resolve tech debt, re-architect, on-prem → SaaS.
Rows — who to win:
- Pursue Existing Customers — satisfaction, renewal, larger share of wallet.
- Convert Competitors' Customers — displace competition; reduce switching costs.
- Win Potentials / New Customers — net-new customers who have the problem but aren't shopping.
- Approach New Segments — invest in new segments to solve net-new problems.

Rule: focus on no more than 4 of the 16 cells.

Method

Set the time frame.
The product team fills the matrix from market data (implicit); leadership fills a blank one independently (explicit). Mark cells with an X, planned resources, or a % allocation out of 100.
Compare — overlaps = alignment; gaps = the conversation to have.
Revisit at intervals as the market changes.

Interview the user for inputs (batch questions)

What time frame are we planning for?
What does leadership say the strategy/focus is (the explicit strategy)?
Given the market evidence, where do you think we should focus (implicit)?
Where are resources actually going today?
Any hard constraints (must-serve customers, contractual commitments, tech debt)?

Artifact template

# Strategy Matrix — <product/BU>  ·  Time frame: <1/3/5 yrs>

**Company:** <company>  ·  **Feature / Product:** <feature / product name>
**Author:** <author>  ·  **Date created:** <date>  ·  **Version:** 1.0

## Implicit strategy (product team, from market data)
| Who to win \ What to build | Improve Existing | Add New Options | Offer New Products | Invest in New Tech |
| :--- | :---: | :---: | :---: | :---: |
| Pursue Existing Customers |  |  |  |  |
| Convert Competitors' Customers |  |  |  |  |
| Win Potentials / New Customers |  |  |  |  |
| Approach New Segments |  |  |  |  |
<!-- Mark ≤4 cells with % of 100 (or X). Note the market evidence behind each. -->

## Explicit strategy (leadership)
<!-- Same grid, filled independently by leadership. -->

## Alignment
- **Agreed focus (overlap):** <cells>
- **Gaps / disagreements to resolve:** <cells + the discussion needed>
- **Chosen focus (≤4 cells) and why:** <rationale tied to market problems + distinctive competence>

Deliver the artifact

View source ↗

File metadata

name: pm-product-strategy
description: >-
  Build a Pragmatic Institute Strategy Matrix — a forced-choice 4×4 that decides
  who to win and what to build over a set time frame, and surfaces alignment
  between the product team and leadership. Use when the PM asks about product
  strategy, "where should we invest", "what should we build for whom", focus,
  prioritizing markets, or avoiding a spread-too-thin roadmap. Produces a Strategy
  Matrix as a Markdown or Word .docx artifact.
allowed-tools: Read, Write, Edit, Bash, Glob, Grep

View original text

---
name: pm-product-strategy
description: >-
  Build a Pragmatic Institute Strategy Matrix — a forced-choice 4×4 that decides
  who to win and what to build over a set time frame, and surfaces alignment
  between the product team and leadership. Use when the PM asks about product
  strategy, "where should we invest", "what should we build for whom", focus,
  prioritizing markets, or avoiding a spread-too-thin roadmap. Produces a Strategy
  Matrix as a Markdown or Word .docx artifact.
allowed-tools: Read, Write, Edit, Bash, Glob, Grep
---

# Product Strategy (Pragmatic Framework: Focus → Market Definition / Product Portfolio)

A good product strategy balances **"Who do we want to pursue?"** with **"How do we
solve the market's problems?"** and must support the company strategy. The **Strategy
Matrix** forces the team to make tough choices early so resources aren't spread thin
("peanut butter"). See `../pm-copilot/references/framework.md`.

Two strategies to compare:
- **Implicit strategy** — what the product team, working from market data, believes the
  focus should be (and what resources are actually being allocated).
- **Explicit strategy** — what leadership clearly states the focus is.
Filling both **independently** and comparing them reveals alignment and gaps.

## The matrix
Top-left cell = the **TIME FRAME** (e.g. 1 / 3 / 5 years).

- **Columns — what to build:**
  - **Improve Existing Products** — enhancements/updates, usually no added price.
  - **Add New Options** — monetized add-on modules that **require** the existing product (can't stand alone).
  - **Offer New Products** — net-new standalone offerings (own SKU / pricing / launch).
  - **Invest in New Technology** — deep technical change: resolve tech debt, re-architect, on-prem → SaaS.
- **Rows — who to win:**
  - **Pursue Existing Customers** — satisfaction, renewal, larger share of wallet.
  - **Convert Competitors' Customers** — displace competition; reduce switching costs.
  - **Win Potentials / New Customers** — net-new customers who have the problem but aren't shopping.
  - **Approach New Segments** — invest in new segments to solve net-new problems.

**Rule: focus on no more than 4 of the 16 cells.**

## Method
1. Set the **time frame**.
2. The product team fills the matrix from **market data** (implicit); leadership fills a
   blank one independently (explicit). Mark cells with an **X**, planned resources, or a
   **% allocation out of 100**.
3. **Compare** — overlaps = alignment; gaps = the conversation to have.
4. Revisit at intervals as the market changes.

## Interview the user for inputs (batch questions)
1. What **time frame** are we planning for?
2. What does **leadership** say the strategy/focus is (the explicit strategy)?
3. Given the market evidence, where do **you** think we should focus (implicit)?
4. Where are resources **actually** going today?
5. Any hard constraints (must-serve customers, contractual commitments, tech debt)?

## Artifact template
```markdown
# Strategy Matrix — <product/BU>  ·  Time frame: <1/3/5 yrs>

**Company:** <company>  ·  **Feature / Product:** <feature / product name>
**Author:** <author>  ·  **Date created:** <date>  ·  **Version:** 1.0

## Implicit strategy (product team, from market data)
| Who to win \ What to build | Improve Existing | Add New Options | Offer New Products | Invest in New Tech |
| :--- | :---: | :---: | :---: | :---: |
| Pursue Existing Customers |  |  |  |  |
| Convert Competitors' Customers |  |  |  |  |
| Win Potentials / New Customers |  |  |  |  |
| Approach New Segments |  |  |  |  |
<!-- Mark ≤4 cells with % of 100 (or X). Note the market evidence behind each. -->

## Explicit strategy (leadership)
<!-- Same grid, filled independently by leadership. -->

## Alignment
- **Agreed focus (overlap):** <cells>
- **Gaps / disagreements to resolve:** <cells + the discussion needed>
- **Chosen focus (≤4 cells) and why:** <rationale tied to market problems + distinctive competence>
```

## Deliver the artifact
Follow `../pm-copilot/references/artifact-output.md`: confirm inputs, **ask Markdown
or .docx**, write the `.md`, convert via your environment's native document-creation capability on request. Next stage:
score the specific opportunities within your chosen cells with **`pm-opportunity-scoring`**,
then make the case with **`pm-product-canvas`**.

Review the source

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Skill source recorded

Skill instructions are recorded. This is not a runtime test, safety guarantee or compatibility certification.

Review before install: Avoid automatic install

License: MIT

Financial research output is not financial advice; require human review before any live investment decision
Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
Low GitHub adoption signal
AI review approval is missing
Financial research output is not financial advice; require human review before any live investment decision.
This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
Quality score needs review
GitHub adoption: 32 GitHub stars
Stars/forks activity: 32 stars, 3 forks; issue activity unavailable in current metadata
README/SKILL.md completeness: Public metadata needs stronger README/SKILL.md context
Review status: AI review approval is missing

Open full audit

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Start with one small task

1Read the source. Confirm the input, expected output, dependencies and permissions.
2Ask your agent for a plan. Approve setup and any costs before running a small isolated test.
3Check the output and changed files. Report only what actually ran; keep the source revision for reproduction.

Check the source for dependencies, API keys and third-party costs. A public repository does not mean every service is free.

Source & usage notes

IndexedStatic Checked

Repository metadata and review signals are advisory. Popularity, source discovery and successful execution are different facts.

Source repository: julianoczkowski/product-manager
License: MIT
Version: Unknown
Last GitHub push: Jul 19, 2026
Registry updated: Sep 11, 2026
Instruction path: skills/pm-product-strategy/SKILL.md @ b408a093a5d0

Version reported in registry metadata; check source releases before relying on it.

Quality

50/100

Needs review

Trust

61/100

Sandbox only

Audit

70/100

Risky

Open full audit View eval report

Financial research output is not financial advice; require human review before any live investment decision
Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
Low GitHub adoption signal
AI review approval is missing
Financial research output is not financial advice; require human review before any live investment decision.
This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
Quality score needs review
GitHub adoption: 32 GitHub stars
Stars/forks activity: 32 stars, 3 forks; issue activity unavailable in current metadata
README/SKILL.md completeness: Public metadata needs stronger README/SKILL.md context
Review status: AI review approval is missing

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    "eval": "https://www.openagentskill.com/api/agent/evals?slug=julianoczkowski-pm-product-strategy&task=Use%20pm-product-strategy%20in%20an%20agent%20workflow&max_risk=medium",
    "resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20pm-product-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
    "receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20pm-product-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
    "install": "https://www.openagentskill.com/api/skills/julianoczkowski-pm-product-strategy/install",
    "manifest": "https://www.openagentskill.com/api/registry/manifest/julianoczkowski-pm-product-strategy"
  }
}

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Creator: julianoczkowski
Source: julianoczkowski/product-manager
Indexed by: OpenAgentSkill community index

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Overview

Product Strategy (Pragmatic Framework: Focus → Market Definition / Product Portfolio)

The matrix

Method

Interview the user for inputs (batch questions)

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Start with one small task

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Overview

Product Strategy (Pragmatic Framework: Focus → Market Definition / Product Portfolio)

The matrix

Method

Interview the user for inputs (batch questions)

Artifact template

Deliver the artifact

Review the source

Price & running costs

Start with one small task

Source & usage notes

Agent access

Related skills

For the creator

Registry indexed

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