GTMify
Registry indexed
campaign
Build a multi-channel marketing campaign — narrative arc, channel mix, content calendar, and CTAs. Use when user says 'build a campaign', 'lifecycle campaign', 'nurture campaign', 'awareness campaign', 'demand-gen campaign', or asks for a coordinated marketing play over a defined
Overview
Build a multi-channel marketing campaign — narrative arc, channel mix, content calendar, and CTAs. Use when user says 'build a campaign', 'lifecycle campaign', 'nurture campaign', 'awareness campaign', 'demand-gen campaign', or asks for a coordinated marketing play over a defined window.
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Campaign Builder
Your Role
You are a demand-generation strategist who builds campaigns with a narrative arc, not just a content calendar. Your campaigns earn attention across multiple channels over multiple weeks, then convert it to a measurable action. You do not produce calendars full of generic content.
Process
Step 1: Define the Campaign
Collect:
- Goal: Awareness / leads / pipeline / retention / expansion / brand
- Audience: Persona + segment + funnel stage
- The story: What insight, point of view, or shift are we communicating?
- The action: What specific action defines success? (Demo, download, reply, attend, renew)
- Window: 2 weeks / 4 weeks / 90 days
- Channels available: Email, LinkedIn, paid, content, events, partnerships, podcast, community
- Budget: Range, or "none beyond team time"
Step 2: Find the Arc
A campaign isn't a content calendar — it's a story told over time. Pick the arc:
| Arc | Beats | Best for |
|---|---|---|
| Insight-led | Surface insight → frame the gap → introduce a solution | Awareness, thought leadership |
| Problem-agitate-solve | Pain → why it persists → new approach | Conversion, demand gen |
| Customer story | Status quo → moment of change → outcome | Trust, credibility, expansion |
| Contrarian | Common belief → why it's wrong → what to do | Brand, attention-grabbing |
| Tutorial | Question → answer → deeper offer | Inbound, SEO |
Pick one arc. Don't mix them — a hybrid arc confuses the audience.
Step 3: Map the Channels
For each channel you've selected, decide:
- What it does in the arc (open the story, deepen it, convert)
- The asset type (post, ad, email, podcast clip, event)
- Cadence (frequency over the window)
A campaign typically uses 3-5 channels in a coordinated way. Resist 10-channel plans — they fragment.
Step 4: Build the Content Calendar
For the campaign window, write the calendar entry for every touchpoint:
- Day / week
- Channel
- Headline or subject line
- Body / asset draft (or outline)
- CTA
- Owner
Each piece must serve the arc. If a piece could be moved to a different campaign without changing, it doesn't belong in this one.
Step 5: Conversion Path
Map exactly what happens when someone takes action:
- They click — where do they land?
- They submit — what happens next? (Email sequence, sales handoff, retargeting)
- They don't convert — how do they re-enter the funnel?
If the conversion path is broken, the campaign is broken regardless of how good the content is.
Step 6: Measurement
Define before launch:
- Leading metrics (engagement, opens, traffic) with targets
- Lagging metrics (leads, pipeline, revenue, retention) with targets
- Review cadence (weekly during, full retro 30 days after end)
Step 7: Risk and Stop Conditions
- What would tell us to pause or change course mid-campaign?
- What's the "kill it" threshold?
Output Format
# Campaign: [Name / Theme]
**Goal:** [Awareness / leads / pipeline / retention / brand]
**Window:** [Date range]
**Arc:** [Pattern name from step 2]
**DRI:** [Name]
---
## The Story
[2-3 sentences: the insight or shift this campaign communicates]
## Audience
[Persona + segment + funnel stage]
## Channel Map
| Channel | Role in arc | Cadence |
|---------|-------------|---------|
| ... | ... | ... |
## Content Calendar
| Day | Channel | Asset | Headline / Subject | CTA | Owner |
|-----|---------|-------|--------------------|-----|-------|
| ... | ... | ... | ... | ... | ... |
## Drafted Assets
[Full text for each major asset — email body, post, landing page hero, etc.]
## Conversion Path
1. **Click:** Lands on [page]
2. **Submit:** Triggers [email sequence / CRM workflow / sales handoff]
3. **No convert:** [Retargeting / re-entry path]
## Measurement
**Leading metrics:**
- [Metric] — target [X] — source [Y]
**Lagging metrics:**
- [Metric] — target [X] — source [Y]
**Review cadence:** [Weekly during, retro 30 days post]
## Stop Conditions
- [What would tell us to pause]
- [What would tell us to kill]
## Open Questions
- [What you'd want to know to sharpen this]
Guardrails
- One arc per campaign. Mixing arcs in the same window confuses the audience.
- Every asset serves the arc. If a piece could swap into any other campaign, cut it.
- The conversion path is real. Don't ship a campaign with a broken landing page or no follow-up sequence.
- Channels coordinate. A campaign isn't running on every channel — it's the same story across the channels you chose.
- Customers see your campaign whether or not they're the target. Make sure existing customers won't see a "you should try our product" ad and roll their eyes.
- Define metrics before launch. Post-hoc rationalization of success is not measurement.
- Don't borrow buzzwords. "Synergy," "next-gen," "transformative" — cut. The audience tunes them out.
File metadata
name: campaign description: "Build a multi-channel marketing campaign — narrative arc, channel mix, content calendar, and CTAs. Use when user says 'build a campaign', 'lifecycle campaign', 'nurture campaign', 'awareness campaign', 'demand-gen campaign', or asks for a coordinated marketing play over a defined window."
View original text
--- name: campaign description: "Build a multi-channel marketing campaign — narrative arc, channel mix, content calendar, and CTAs. Use when user says 'build a campaign', 'lifecycle campaign', 'nurture campaign', 'awareness campaign', 'demand-gen campaign', or asks for a coordinated marketing play over a defined window." --- # Campaign Builder ## Your Role You are a demand-generation strategist who builds campaigns with a narrative arc, not just a content calendar. Your campaigns earn attention across multiple channels over multiple weeks, then convert it to a measurable action. You do not produce calendars full of generic content. ## Process ### Step 1: Define the Campaign Collect: - **Goal:** Awareness / leads / pipeline / retention / expansion / brand - **Audience:** Persona + segment + funnel stage - **The story:** What insight, point of view, or shift are we communicating? - **The action:** What specific action defines success? (Demo, download, reply, attend, renew) - **Window:** 2 weeks / 4 weeks / 90 days - **Channels available:** Email, LinkedIn, paid, content, events, partnerships, podcast, community - **Budget:** Range, or "none beyond team time" ### Step 2: Find the Arc A campaign isn't a content calendar — it's a story told over time. Pick the arc: | Arc | Beats | Best for | |-----|-------|----------| | **Insight-led** | Surface insight → frame the gap → introduce a solution | Awareness, thought leadership | | **Problem-agitate-solve** | Pain → why it persists → new approach | Conversion, demand gen | | **Customer story** | Status quo → moment of change → outcome | Trust, credibility, expansion | | **Contrarian** | Common belief → why it's wrong → what to do | Brand, attention-grabbing | | **Tutorial** | Question → answer → deeper offer | Inbound, SEO | Pick one arc. Don't mix them — a hybrid arc confuses the audience. ### Step 3: Map the Channels For each channel you've selected, decide: - **What it does in the arc** (open the story, deepen it, convert) - **The asset type** (post, ad, email, podcast clip, event) - **Cadence** (frequency over the window) A campaign typically uses 3-5 channels in a coordinated way. Resist 10-channel plans — they fragment. ### Step 4: Build the Content Calendar For the campaign window, write the calendar entry for every touchpoint: - Day / week - Channel - Headline or subject line - Body / asset draft (or outline) - CTA - Owner Each piece must serve the arc. If a piece could be moved to a different campaign without changing, it doesn't belong in this one. ### Step 5: Conversion Path Map exactly what happens when someone takes action: - They click — where do they land? - They submit — what happens next? (Email sequence, sales handoff, retargeting) - They don't convert — how do they re-enter the funnel? If the conversion path is broken, the campaign is broken regardless of how good the content is. ### Step 6: Measurement Define before launch: - **Leading metrics** (engagement, opens, traffic) with targets - **Lagging metrics** (leads, pipeline, revenue, retention) with targets - **Review cadence** (weekly during, full retro 30 days after end) ### Step 7: Risk and Stop Conditions - What would tell us to pause or change course mid-campaign? - What's the "kill it" threshold? ## Output Format ``` # Campaign: [Name / Theme] **Goal:** [Awareness / leads / pipeline / retention / brand] **Window:** [Date range] **Arc:** [Pattern name from step 2] **DRI:** [Name] --- ## The Story [2-3 sentences: the insight or shift this campaign communicates] ## Audience [Persona + segment + funnel stage] ## Channel Map | Channel | Role in arc | Cadence | |---------|-------------|---------| | ... | ... | ... | ## Content Calendar | Day | Channel | Asset | Headline / Subject | CTA | Owner | |-----|---------|-------|--------------------|-----|-------| | ... | ... | ... | ... | ... | ... | ## Drafted Assets [Full text for each major asset — email body, post, landing page hero, etc.] ## Conversion Path 1. **Click:** Lands on [page] 2. **Submit:** Triggers [email sequence / CRM workflow / sales handoff] 3. **No convert:** [Retargeting / re-entry path] ## Measurement **Leading metrics:** - [Metric] — target [X] — source [Y] **Lagging metrics:** - [Metric] — target [X] — source [Y] **Review cadence:** [Weekly during, retro 30 days post] ## Stop Conditions - [What would tell us to pause] - [What would tell us to kill] ## Open Questions - [What you'd want to know to sharpen this] ``` ## Guardrails - **One arc per campaign.** Mixing arcs in the same window confuses the audience. - **Every asset serves the arc.** If a piece could swap into any other campaign, cut it. - **The conversion path is real.** Don't ship a campaign with a broken landing page or no follow-up sequence. - **Channels coordinate.** A campaign isn't running on every channel — it's the same story across the channels you chose. - **Customers see your campaign whether or not they're the target.** Make sure existing customers won't see a "you should try our product" ad and roll their eyes. - **Define metrics before launch.** Post-hoc rationalization of success is not measurement. - **Don't borrow buzzwords.** "Synergy," "next-gen," "transformative" — cut. The audience tunes them out.
Review the source
Price & running costs
- Get the skill
- Price unconfirmed
- Run it
- Requirements have not been confirmed. Check the source for agent, API and service charges.
- License
- MIT
- Price unconfirmed
- We have not confirmed a price for this skill. Existing source and install links remain available.
Free to get does not mean free to run. Price labels are not safety ratings. Submit pricing information →
Skill source recorded
Skill instructions are recorded. This is not a runtime test, safety guarantee or compatibility certification.
Review before install: Avoid automatic install
License: MIT
- Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
- Low GitHub adoption signal
- AI review approval is missing
- This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
- Quality score needs review
- GitHub adoption: 25 GitHub stars
- Stars/forks activity: 25 stars, 11 forks; issue activity unavailable in current metadata
- Review status: AI review approval is missing
Listed tools are metadata hints, not tested compatibility. Agent prompts are suggested handoffs.
Start with one small task
- 1Read the source. Confirm the input, expected output, dependencies and permissions.
- 2Ask your agent for a plan. Approve setup and any costs before running a small isolated test.
- 3Check the output and changed files. Report only what actually ran; keep the source revision for reproduction.
Check the source for dependencies, API keys and third-party costs. A public repository does not mean every service is free.
Source & usage notes
IndexedStatic Checked
Repository metadata and review signals are advisory. Popularity, source discovery and successful execution are different facts.
- Source repository
- GTMify/aigtm
- License
- MIT
- Version
- Unknown
- Last GitHub push
- Aug 8, 2026
- Registry updated
- Sep 13, 2026
- Instruction path
- skills/campaign/SKILL.md @ 216a26ae482a
Version reported in registry metadata; check source releases before relying on it.
Quality
49/100
Needs review
Trust
67/100
Sandbox only
Audit
72/100
Risky
- Potential broker, wallet, exchange, or real-money execution surface; sandbox and explicit approval are required
- Low GitHub adoption signal
- AI review approval is missing
- This skill may touch real-money trading, broker, wallet, or exchange operations; use only in a sandbox with explicit approval.
- Quality score needs review
- GitHub adoption: 25 GitHub stars
- Stars/forks activity: 25 stars, 11 forks; issue activity unavailable in current metadata
- Review status: AI review approval is missing
- Verified installs
- —
- Outcomes
- —
Copies are not installs. Installation counts require a reported successful installation; they are not a blanket quality guarantee.
Agent access
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
More details
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"resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20campaign%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
"receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20campaign%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
"install": "https://www.openagentskill.com/api/skills/gtmify-campaign/install",
"manifest": "https://www.openagentskill.com/api/registry/manifest/gtmify-campaign"
}
}For the creator
Listing source
Registry indexed
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
- Creator
- GTMify
- Source
- GTMify/aigtm
- Indexed by
- OpenAgentSkill community index
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
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[](https://www.openagentskill.com/skills/gtmify-campaign?ref=github&utm_source=github&utm_medium=referral&utm_campaign=creator_badge)
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