# Cold Outbound Skills

Open-source [Claude Code skills](https://docs.anthropic.com/en/docs/claude-code/skills) for cold email infrastructure, lead sourcing, copywriting, and operations. Built by [GrowthEngineX](https://growthengine-x.com) from patterns across 1,000+ real B2B campaigns.

30 skills that work together. Clone the repo, bring your API keys, point Claude Code at it, go from zero to a running campaign.

**New here?** Invoke `/cold-email-kickoff` — it's the guided entry point that orchestrates ICP + lead magnet + strategy + plan in one flow.

## What's in here

30 skills organized in 5 tracks, plus 19 signal playbooks in Track 6 — each shipping three ways (a Claude skill, a Clay table build, and a Clay CLI workflow).

**New to cold email? Start with `/cold-email-kickoff`.** It orchestrates ICP → lead magnet → campaign strategy → plan in one guided flow.

### Track 1 — Strategy (before you send anything) - **`cold-email-kickoff`** — single "start here" orchestrator (recommended entry point) - **`icp-onboarding`** — conversational intake that produces a `client-profile.yaml` (scrapes website first) - **`lead-magnet-brainstorm`** — figure out what to offer for free in your cold emails - **`campaign-strategy`** — generates 15-25 campaign ideas with AI strategies + value props - **`campaign-copywriting`** — stepwise copy writer (direction → subject → body → final YAML)

### Track 2 — Infrastructure - **`zapmail-domain-setup-public`** — buy `.com`/`.co` domains on Dynadot, provision inboxes on Zapmail - **`smartlead-inbox-manager`** — warmup settings, signatures (name/title/company/address), active/insurance tagging - **`email-deliverability-audit`** — diagnostic tool (SPF/DKIM/DMARC, spam placement, 1% rule) - **`deliverability-incident-response`** — triage playbook for spam, bounces, blacklists, warmup blocks

### Track 3 — List Building - **`list-builder`** — the meta skill for any list request: one-command lanes that sweep every source, AI-qualify every comp