Registry indexed
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
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You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
This skill supports two modes:
When starting fresh, you generate a full set of ad creative based on product context, audience insights, and platform best practices.
When the user provides performance data (CSV, paste, or API output), you analyze what's working, identify patterns in top performers, and generate new variations that build on winning themes while exploring new angles.
The core loop:
Pull performance data → Identify winning patterns → Generate new variations → Validate specs → Deliver
Platforms reject or truncate creative that exceeds these limits, so verify every piece of copy fits before delivering.
| Element | Limit | Quantity |
|---|---|---|
| Headline | 30 characters | Up to 15 |
| Description | 90 characters | Up to 4 |
| Display URL path | 15 characters each | 2 paths |
RSA rules:
| Element | Limit | Notes |
|---|---|---|
| Primary text | 125 chars visible (up to 2,200) | Front-load the hook |
| Headline | 40 characters recommended | Below the image |
| Description | 30 characters recommended | Below headline |
| URL display link | 40 characters | Optional |
| Element | Limit | Notes |
|---|---|---|
| Intro text | 150 chars recommended (600 max) | Above the image |
| Headline | 70 chars recommended (200 max) | Below the image |
| Description | 100 chars recommended (300 max) | Appears in some placements |
| Element | Limit | Notes |
|---|---|---|
| Ad text | 80 chars recommended (100 max) | Above the video |
| Display name | 40 characters | Brand name |
| Element | Limit | Notes |
|---|---|---|
| Tweet text | 280 characters | The ad copy |
| Headline | 70 characters | Card headline |
| Description | 200 characters | Card description |
For detailed specs and format variations, see references/platform-specs.md.
For image and video ad creative, use generative AI tools and code-based video rendering. See references/generative-tools.md for the complete guide covering:
Recommended workflow for scaled production:
Before writing individual headlines, establish 3-5 distinct angles — different reasons someone would click. Each angle should tap into a different motivation.
Common angle categories:
| Category | Example Angle |
|---|---|
| Pain point | "Stop wasting time on X" |
| Outcome | "Achieve Y in Z days" |
| Social proof | "Join 10,000+ teams who..." |
| Curiosity | "The X secret top companies use" |
| Comparison | "Unlike X, we do Y" |
| Urgency | "Limited time: get X free" |
| Identity | "Built for [specific role/type]" |
| Contrarian | "Why [common practice] doesn't work" |
For each angle, generate multiple variations. Vary:
Before delivering, check every piece of creative against the platform's character limits. Flag anything that's over and provide a trimmed alternative.
Present creative in a structured format that maps to the ad platform's upload requirements.
When the user provides performance data, follow this process:
Look at the top-performing creative (by CTR, conversion rate, or ROAS — ask which metric matters most) and identify:
Look at the worst performers and identify:
Create new creative that:
Track what was learned and what's being tested:
## Iteration Log
- Round: [number]
- Date: [date]
- Top performers: [list with metrics]
- Winning patterns: [summary]
- New variations: [count] headlines, [count] descriptions
- New angles being tested: [list]
- Angles retired: [list]
Strong headlines:
Avoid:
Descriptions should complement headlines, not repeat them. Use descriptions to:
Organize by angle, with character counts:
## Angle: [Pain Point — Manual Reporting]
### Headlines (30 char max)
1. "Stop Building Reports by Hand" (29)
2. "Automate Your Weekly Reports" (28)
3. "Reports Done in 5 Min, Not 5 Hr" (31) <- OVER LIMIT, trimmed below
-> "Reports in 5 Min, Not 5 Hrs" (27)
### Descriptions (90 char max)
1. "Marketing teams save 10+ hours/week with automated reporting. Start free." (73)
2. "Connect your data sources once. Get automated reports forever. No code required." (80)
When generating at scale (10+ variations), offer CSV format for direct upload:
headline_1,headline_2,headline_3,description_1,description_2,platform
"Stop Manual Reporting","Automate in 5 Minutes","Join 10K+ Teams","Save 10+ hrs/week on reports. Start free.","Connect data sources once. Reports forever.","google_ads"
When iterating, include a summary:
## Performance Summary
- Analyzed: [X] headlines, [Y] descriptions
- Top performer: "[headline]" — [metric]: [value]
- Worst performer: "[headline]" — [metric]: [value]
- Pattern: [observation]
## New Creative
[organized variations]
## Recommendations
- [What to pause, what to scale, what to test next]
For large-scale creative production (Anthropic's growth team generates 100+ variations per cycle):
name: ad-creative description: "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting." metadata: version: 2.0.0
---
name: ad-creative
description: "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting."
metadata:
version: 2.0.0
---
# Ad Creative
You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Platform & Format
- What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
- What ad format? (Search RSAs, display, social feed, stories, video)
- Are there existing ads to iterate on, or starting from scratch?
### 2. Product & Offer
- What are you promoting? (Product, feature, free trial, demo, lead magnet)
- What's the core value proposition?
- What makes this different from competitors?
### 3. Audience & Intent
- Who is the target audience?
- What stage of awareness? (Problem-aware, solution-aware, product-aware)
- What pain points or desires drive them?
### 4. Performance Data (if iterating)
- What creative is currently running?
- Which headlines/descriptions are performing best? (CTR, conversion rate, ROAS)
- Which are underperforming?
- What angles or themes have been tested?
### 5. Constraints
- Brand voice guidelines or words to avoid?
- Compliance requirements? (Industry regulations, platform policies)
- Any mandatory elements? (Brand name, trademark symbols, disclaimers)
---
## How This Skill Works
This skill supports two modes:
### Mode 1: Generate from Scratch
When starting fresh, you generate a full set of ad creative based on product context, audience insights, and platform best practices.
### Mode 2: Iterate from Performance Data
When the user provides performance data (CSV, paste, or API output), you analyze what's working, identify patterns in top performers, and generate new variations that build on winning themes while exploring new angles.
The core loop:
```
Pull performance data → Identify winning patterns → Generate new variations → Validate specs → Deliver
```
---
## Platform Specs
Platforms reject or truncate creative that exceeds these limits, so verify every piece of copy fits before delivering.
### Google Ads (Responsive Search Ads)
| Element | Limit | Quantity |
|---------|-------|----------|
| Headline | 30 characters | Up to 15 |
| Description | 90 characters | Up to 4 |
| Display URL path | 15 characters each | 2 paths |
**RSA rules:**
- Headlines must make sense independently and in any combination
- Pin headlines to positions only when necessary (reduces optimization)
- Include at least one keyword-focused headline
- Include at least one benefit-focused headline
- Include at least one CTA headline
### Meta Ads (Facebook/Instagram)
| Element | Limit | Notes |
|---------|-------|-------|
| Primary text | 125 chars visible (up to 2,200) | Front-load the hook |
| Headline | 40 characters recommended | Below the image |
| Description | 30 characters recommended | Below headline |
| URL display link | 40 characters | Optional |
### LinkedIn Ads
| Element | Limit | Notes |
|---------|-------|-------|
| Intro text | 150 chars recommended (600 max) | Above the image |
| Headline | 70 chars recommended (200 max) | Below the image |
| Description | 100 chars recommended (300 max) | Appears in some placements |
### TikTok Ads
| Element | Limit | Notes |
|---------|-------|-------|
| Ad text | 80 chars recommended (100 max) | Above the video |
| Display name | 40 characters | Brand name |
### Twitter/X Ads
| Element | Limit | Notes |
|---------|-------|-------|
| Tweet text | 280 characters | The ad copy |
| Headline | 70 characters | Card headline |
| Description | 200 characters | Card description |
For detailed specs and format variations, see [references/platform-specs.md](references/platform-specs.md).
---
## Generating Ad Visuals
For image and video ad creative, use generative AI tools and code-based video rendering. See [references/generative-tools.md](references/generative-tools.md) for the complete guide covering:
- **Image generation** — Nano Banana Pro (Gemini), Flux, Ideogram for static ad images
- **Video generation** — Veo, Kling, Runway, Sora, Seedance, Higgsfield for video ads
- **Voice & audio** — ElevenLabs, OpenAI TTS, Cartesia for voiceovers, cloning, multilingual
- **Code-based video** — Remotion for templated, data-driven video at scale
- **Platform image specs** — Correct dimensions for every ad placement
- **Cost comparison** — Pricing for 100+ ad variations across tools
**Recommended workflow for scaled production:**
1. Generate hero creative with AI tools (exploratory, high-quality)
2. Build Remotion templates based on winning patterns
3. Batch produce variations with Remotion using data feeds
4. Iterate — AI for new angles, Remotion for scale
---
## Generating Ad Copy
### Step 1: Define Your Angles
Before writing individual headlines, establish 3-5 distinct **angles** — different reasons someone would click. Each angle should tap into a different motivation.
**Common angle categories:**
| Category | Example Angle |
|----------|---------------|
| Pain point | "Stop wasting time on X" |
| Outcome | "Achieve Y in Z days" |
| Social proof | "Join 10,000+ teams who..." |
| Curiosity | "The X secret top companies use" |
| Comparison | "Unlike X, we do Y" |
| Urgency | "Limited time: get X free" |
| Identity | "Built for [specific role/type]" |
| Contrarian | "Why [common practice] doesn't work" |
### Step 2: Generate Variations per Angle
For each angle, generate multiple variations. Vary:
- **Word choice** — synonyms, active vs. passive
- **Specificity** — numbers vs. general claims
- **Tone** — direct vs. question vs. command
- **Structure** — short punch vs. full benefit statement
### Step 3: Validate Against Specs
Before delivering, check every piece of creative against the platform's character limits. Flag anything that's over and provide a trimmed alternative.
### Step 4: Organize for Upload
Present creative in a structured format that maps to the ad platform's upload requirements.
---
## Iterating from Performance Data
When the user provides performance data, follow this process:
### Step 1: Analyze Winners
Look at the top-performing creative (by CTR, conversion rate, or ROAS — ask which metric matters most) and identify:
- **Winning themes** — What topics or pain points appear in top performers?
- **Winning structures** — Questions? Statements? Commands? Numbers?
- **Winning word patterns** — Specific words or phrases that recur?
- **Character utilization** — Are top performers shorter or longer?
### Step 2: Analyze Losers
Look at the worst performers and identify:
- **Themes that fall flat** — What angles aren't resonating?
- **Common patterns in low performers** — Too generic? Too long? Wrong tone?
### Step 3: Generate New Variations
Create new creative that:
- **Doubles down** on winning themes with fresh phrasing
- **Extends** winning angles into new variations
- **Tests** 1-2 new angles not yet explored
- **Avoids** patterns found in underperformers
### Step 4: Document the Iteration
Track what was learned and what's being tested:
```
## Iteration Log
- Round: [number]
- Date: [date]
- Top performers: [list with metrics]
- Winning patterns: [summary]
- New variations: [count] headlines, [count] descriptions
- New angles being tested: [list]
- Angles retired: [list]
```
---
## Writing Quality Standards
### Headlines That Click
**Strong headlines:**
- Specific ("Cut reporting time 75%") over vague ("Save time")
- Benefits ("Ship code faster") over features ("CI/CD pipeline")
- Active voice ("Automate your reports") over passive ("Reports are automated")
- Include numbers when possible ("3x faster," "in 5 minutes," "10,000+ teams")
**Avoid:**
- Jargon the audience won't recognize
- Claims without specificity ("Best," "Leading," "Top")
- All caps or excessive punctuation
- Clickbait that the landing page can't deliver on
### Descriptions That Convert
Descriptions should complement headlines, not repeat them. Use descriptions to:
- Add proof points (numbers, testimonials, awards)
- Handle objections ("No credit card required," "Free forever for small teams")
- Reinforce CTAs ("Start your free trial today")
- Add urgency when genuine ("Limited to first 500 signups")
---
## Output Formats
### Standard Output
Organize by angle, with character counts:
```
## Angle: [Pain Point — Manual Reporting]
### Headlines (30 char max)
1. "Stop Building Reports by Hand" (29)
2. "Automate Your Weekly Reports" (28)
3. "Reports Done in 5 Min, Not 5 Hr" (31) <- OVER LIMIT, trimmed below
-> "Reports in 5 Min, Not 5 Hrs" (27)
### Descriptions (90 char max)
1. "Marketing teams save 10+ hours/week with automated reporting. Start free." (73)
2. "Connect your data sources once. Get automated reports forever. No code required." (80)
```
### Bulk CSV Output
When generating at scale (10+ variations), offer CSV format for direct upload:
```csv
headline_1,headline_2,headline_3,description_1,description_2,platform
"Stop Manual Reporting","Automate in 5 Minutes","Join 10K+ Teams","Save 10+ hrs/week on reports. Start free.","Connect data sources once. Reports forever.","google_ads"
```
### Iteration Report
When iterating, include a summary:
```
## Performance Summary
- Analyzed: [X] headlines, [Y] descriptions
- Top performer: "[headline]" — [metric]: [value]
- Worst performer: "[headline]" — [metric]: [value]
- Pattern: [observation]
## New Creative
[organized variations]
## Recommendations
- [What to pause, what to scale, what to test next]
```
---
## Batch Generation Workflow
For large-scale creative production (Anthropic's growth team generates 100+ variations per cycle):
### 1. Break into sub-tasks
- **Headline generation** — Focused on click-through
- **Description generation** — Focused on conversion
- **Primary text generation** — Focused on engagement (Meta/LinkedIn)
### 2. Generate in waves
- Wave 1: Core angles (3-5 angles, 5 variations each)
- Wave 2: Extended variations on top 2 angles
- Wave 3: Wild card angles (contrarian, emotional, specific)
### 3. Quality filter
- Remove anything over character limit
- Remove duplicates or near-duplicates
- Flag anything that might violate platform policies
- Ensure headline/description combinations make sense together
---
## Common Mistakes
- **Writing headlines that only work together** — RSA headlines get combined randomly
- **Ignoring character limits** — Platforms truncate without warning
- **All variations sound the same** — Vary angles, not just word choice
- **No CTA headlines** — RSAs need action-oriented headlines to drive clicks; include at least 2-3
- **Generic descriptions** — "Learn more about our solution" wastes the slot
- **Iterating without data** — Gut feelings are less reliable than metrics
- **Testing too many things at once** — Change one variable per test cycle
- **Retiring creative too early** — Allow 1,000+ impressions before judging
---
## Tool ISkill source recorded
Skill instructions are recorded. This is not a runtime test, safety guarantee or compatibility certification.
Review before install: Avoid automatic install
License: MIT
Listed tools are metadata hints, not tested compatibility. Agent prompts are suggested handoffs.
Check the source for dependencies, API keys and third-party costs. A public repository does not mean every service is free.
Repository metadata and review signals are advisory. Popularity, source discovery and successful execution are different facts.
Version reported in registry metadata; check source releases before relying on it.
Quality
70/100
Strong
Trust
68/100
This page exposes the same decision, trust, audit, use-case, and install signals through the Registry API, so agents can rank this skill without scraping the UI.
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"avgTimeToUsefulMs": null,
"productionOutcomes": 0,
"humanReviewRequired": 0,
"uniqueAgents": 0,
"lastOutcomeAt": null
},
"signals": [],
"penalties": [
"No real agent outcome evidence yet"
]
},
"audit": {
"score": 80,
"risk_level": "needs_review",
"risk_label": "Needs review",
"warnings": [
"Permission surface may require sandboxing",
"Quality score needs review",
"Permission surface needs review: secrets or environment access, shell or command execution",
"Permission surface: secrets or environment access, shell or command execution"
]
},
"safety_gate": {
"tier": "blocked",
"label": "Blocked for auto-install",
"auto_install_policy": "block",
"auto_install_allowed": false,
"human_review_required": true,
"blocked": true,
"recommended_action": "Do not auto-install. Inspect the source, dependencies, and permission surface first."
},
"quality": {
"score": 70,
"label": "Strong"
},
"supply": {
"track": "Design and creative production",
"scenario": "Design and creative",
"maintenance": "14d since push",
"risk": "Needs review"
},
"alternative_skills": [],
"do_not_use_when": [
"teams that need a vendor-supported SLA",
"high-compliance environments without internal security review",
"No OpenAgentSkill engagement data yet",
"High-risk permission hints: Shell or command execution, Secrets or environment access",
"Permission surface may require sandboxing",
"Quality score needs review",
"Permission surface needs review: secrets or environment access, shell or command execution",
"Permission surface: secrets or environment access, shell or command execution"
],
"agent_contract": {
"task_input": "Use ad-creative in an agent workflow",
"recommended_action": "Do not auto-install. Inspect the source, dependencies, and permission surface first.",
"install_policy": "block",
"minimum_review_before_use": [
"Trust: 76/100 Strong shortlist",
"Audit: 80/100 Needs review",
"Safety: 40/100 Avoid automatic install",
"Review repository, license, install command, and permission surface before production use."
],
"expected_agent_output": {
"selected_skill": "cesarjoquin-ad-creative (ad-creative)",
"install_command": "npx skills add Cesarjoquin/Marketing-Skills --skill ad-creative",
"risk_summary": "Needs review; Blocked for auto-install; Review before production",
"verification_result": "Report the smallest successful task, files touched, warnings, and any missing setup."
}
},
"outcome_feedback": {
"endpoint": "https://www.openagentskill.com/api/agent/outcome",
"method": "POST",
"requires_resolve_event_id": true,
"event_id_source": "Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.",
"expected_outcomes": [
"success",
"failed",
"not_relevant",
"blocked_by_risk",
"setup_required"
],
"payload_template": {
"event_id": "<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>",
"skill_slug": "cesarjoquin-ad-creative",
"task": "Use ad-creative in an agent workflow",
"agent": "codex",
"outcome": "success",
"install_used": true,
"risk_blocked": false,
"setup_required": false,
"task_success": true,
"output_quality": 4,
"error_type": null,
"human_review_required": false,
"workspace": "sandbox",
"time_to_useful_ms": 120000,
"notes": "Report the smallest successful task, setup friction, files touched, and risk notes."
}
},
"endpoints": {
"web": "https://www.openagentskill.com/skills/cesarjoquin-ad-creative",
"api": "https://www.openagentskill.com/api/agent/skills/cesarjoquin-ad-creative",
"audit": "https://www.openagentskill.com/skills/cesarjoquin-ad-creative/audit",
"eval": "https://www.openagentskill.com/api/agent/evals?slug=cesarjoquin-ad-creative&task=Use%20ad-creative%20in%20an%20agent%20workflow&max_risk=medium",
"resolve": "https://www.openagentskill.com/api/agent/resolve?task=Use%20ad-creative%20in%20an%20agent%20workflow&agent=codex&max_risk=medium",
"receipt": "https://www.openagentskill.com/api/agent/receipt?task=Use%20ad-creative%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text",
"install": "https://www.openagentskill.com/api/skills/cesarjoquin-ad-creative/install",
"manifest": "https://www.openagentskill.com/api/registry/manifest/cesarjoquin-ad-creative"
}
}Listing source
This listing was indexed from public sources and is not marked official until a maintainer claim is approved.
Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals.
Claim this skillOwner claim
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[](https://www.openagentskill.com/skills/cesarjoquin-ad-creative/audit)
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Audit
80/100
Needs review
Copies are not installs. Installation counts require a reported successful installation; they are not a blanket quality guarantee.