{"slug":"aitytech-marketing-fundamentals","name":"marketing-fundamentals","description":"Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.","tagline":"Core marketing concepts, psychology, and frameworks for effective marketing. 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Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"marketing-fundamentals\" as a Claude Code skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/marketing-fundamentals. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-marketing-fundamentals\",\"task\":\"Install marketing-fundamentals\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. 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Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/aitytech-marketing-fundamentals/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/aitytech-marketing-fundamentals"},"trust":{"score":73,"label":"Strong shortlist","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"596 GitHub stars","repoActivity":"596 stars, 77 forks","lastPushed":"8d since push","license":"MIT","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/marketing-fundamentals","install":"npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals","installSafety":"standard package or runtime install path","permissionSurface":"secrets or environment access","documentation":"Usable metadata, review docs","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["core","agent-skill"],"known_risks":["No explicit limitations or edge cases documented in SKILL.md.","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":80,"risk_level":"needs_review","risk_label":"Needs review","warnings":["Financial research output is not financial advice; require human review before any live investment decision","No explicit limitations or edge cases documented in SKILL.md.","The skill references related skills and MCP integrations that are not fully described in the provided excerpt.","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review"]},"safety_gate":{"tier":"experimental","label":"Experimental","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Test manually in an isolated workspace and compare against safer alternatives."},"quality":{"score":75,"label":"Strong"},"supply":{"track":"Marketing and growth automation","scenario":"Marketing and growth","maintenance":"8d since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","production agents without a repository review","No explicit limitations or edge cases documented in SKILL.md.","No OpenAgentSkill engagement data yet","High-risk permission hints: Secrets or environment access","Financial research output is not financial advice; require human review before any live investment decision","The skill references related skills and MCP integrations that are not fully described in the provided excerpt.","Financial research output is not financial advice; require human review before any live investment decision."],"agent_contract":{"task_input":"Use marketing-fundamentals in an agent workflow","recommended_action":"Test manually in an isolated workspace and compare against safer alternatives.","install_policy":"review","minimum_review_before_use":["Trust: 73/100 Strong shortlist","Audit: 80/100 Needs review","Safety: 56/100 Review before install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"aitytech-marketing-fundamentals (marketing-fundamentals)","install_command":"npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals","risk_summary":"Needs review; Experimental; Review before production","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"aitytech-marketing-fundamentals","task":"Use marketing-fundamentals in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/aitytech-marketing-fundamentals","api":"https://www.openagentskill.com/api/agent/skills/aitytech-marketing-fundamentals","audit":"https://www.openagentskill.com/skills/aitytech-marketing-fundamentals/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=aitytech-marketing-fundamentals&task=Use%20marketing-fundamentals%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20marketing-fundamentals%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20marketing-fundamentals%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/aitytech-marketing-fundamentals/install","manifest":"https://www.openagentskill.com/api/registry/manifest/aitytech-marketing-fundamentals"}},"platforms":["Claude Code"],"use_cases":[{"slug":"research-agents","title":"Research agents","url":"https://www.openagentskill.com/use-cases/research-agents"},{"slug":"marketing-growth","title":"Marketing and growth","url":"https://www.openagentskill.com/use-cases/marketing-growth"},{"slug":"workflow-automation","title":"Workflow automation","url":"https://www.openagentskill.com/use-cases/workflow-automation"},{"slug":"content-automation","title":"Content automation","url":"https://www.openagentskill.com/use-cases/content-automation"}],"install":"npx skills add aitytech/agentkits-marketing --skill marketing-fundamentals","install_targets":[{"id":"openagentskill-cli","label":"CLI","title":"OpenAgentSkill CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add aitytech-marketing-fundamentals","description":"Resolve policy, run the source installer safely, and report a verified install receipt.","copyLabel":"Copy command"},{"id":"codex","label":"Codex","title":"Codex install prompt","kind":"agent-prompt","value":"Install the \"marketing-fundamentals\" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/marketing-fundamentals. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-marketing-fundamentals\",\"task\":\"Install marketing-fundamentals\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Give Codex a repo-aware install prompt when the skill is not available through a local CLI.","copyLabel":"Copy prompt"},{"id":"claude-code","label":"Claude Code","title":"Claude Code skill prompt","kind":"agent-prompt","value":"Add \"marketing-fundamentals\" as a Claude Code skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/marketing-fundamentals. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-marketing-fundamentals\",\"task\":\"Install marketing-fundamentals\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this prompt to ask Claude Code to add the skill and explain the local activation steps.","copyLabel":"Copy prompt"},{"id":"cursor","label":"Cursor","title":"Cursor rule prompt","kind":"agent-prompt","value":"Turn \"marketing-fundamentals\" from https://github.com/aitytech/agentkits-marketing/tree/main/skills/marketing-fundamentals into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-marketing-fundamentals\",\"task\":\"Install marketing-fundamentals\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this when installing as Cursor project rules or reusable agent instructions.","copyLabel":"Copy prompt"}],"repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/marketing-fundamentals","github_repo":"aitytech/agentkits-marketing","version":"1.0.0","license":"MIT","updated_at":"2026-09-05T20:00:36.0731+00:00","canonical_key":"aitytech/agentkits-marketing#skills/marketing-fundamentals","recommendation_reasons":["Useful GitHub adoption: 596 stars","Install handoff is available","Repository freshness signal is available"],"urls":{"web":"https://www.openagentskill.com/skills/aitytech-marketing-fundamentals","api":"https://www.openagentskill.com/api/agent/skills/aitytech-marketing-fundamentals","install_api":"https://www.openagentskill.com/api/skills/aitytech-marketing-fundamentals/install","audit":"https://www.openagentskill.com/skills/aitytech-marketing-fundamentals/audit","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/marketing-fundamentals"},"meta":{"endpoint":"/api/registry/manifest/{slug}","canonical_agent_endpoint":"/api/agent/skills/aitytech-marketing-fundamentals","agent_friendly":true,"api_version":"1.0","generated_at":"2026-09-06T06:04:35.339Z"}}