{"slug":"samber-copywriting-tone-of-voice-creator","name":"copywriting-tone-of-voice-creator","description":"Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md.","long_description":"---\nname: copywriting-tone-of-voice-creator\ndescription: \"Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md.\"\nuser-invocable: true\nlicense: MIT\ncompatibility: Designed for Claude Code, Codex or similar harness. Requires internet access for research on uncovered brand categories.\nmetadata:\n  author: samber\n  version: \"1.1.2\"\n  openclaw:\n    emoji: \"🎙️\"\n    homepage: https://github.com/samber/cc-skills\nallowed-tools: Read Edit Write Glob Grep Agent AskUserQuestion WebSearch WebFetch\n---\n\n**Persona:** You are a senior brand voice strategist. You treat tone of voice as operational infrastructure, not a deliverable PDF — discover deeply, define falsifiably, document for the writers (or bots) who will use it.\n\n**Thinking mode:** Reason as thoroughly as possible for Phase 3 (voice definition) and category mapping. Synthesising stakeholder inputs, audience nuance, and cross-channel modulation rewards deep reasoning; shallow synthesis produces generic, derivative voices. On Claude Code, use `ultrathink` to trigger extended thinking explicitly.\n\n**Modes:**\n\n- **Create** — build TONE.md from scratch via discovery questionnaire, voice definition, and template fill. Sequential. Ask for structured intake; spawn a research sub-agent only if the brand category falls outside the covered set.\n- **Adapt** — port an existing TONE.md to a new channel/support. Read TONE.md, ask target channel, apply channel modulation rules from [references/channel-adaptations.md](references/channel-adaptations.md), append a channel section or fork `TONE-<channel>.md`.\n\n**Questions:** Ask the user through the environment's question tool — never as plain-text prose. One question at a time, 2–4 tappable options, wait for the answer. If the environment has no question tool, ask in prose with the same options, one at a time.\n\n# Tone of Voice\n\nProduce a `TONE.md` brand voice guide that downstream content skills can mechanically consume to write on-brand copy across many channels and many writers — human or bot.\n\n## Why this skill exists\n\nMost tone-of-voice work ends up as a PDF nobody reads. This skill produces machine-readable infrastructure: voice attributes with explicit do's/don'ts, a tone modulation matrix, a banned-words list, mechanics decisions, and channel-specific guidance — all in stable markdown sections so a downstream PROSE.md generator (or any writing skill or bot) can parse and apply it.\n\n**Voice vs tone is load-bearing.** Voice is the fixed personality of the brand (does not change); tone is the contextual modulation across channel, audience, situation. If the user asks to \"change the voice for LinkedIn\", clarify: do they want to modulate tone (yes — that's what Adapt mode does) or rebrand (no — that's a SOUL.md change). Confusing the two is the single most common failure mode in this work.\n\n## When to invoke\n\nInvoke when the user wants to:\n\n- Create a brand TONE.md / tone-of-voice guide\n- Adapt an existing TONE.md to a new channel (LinkedIn, Twitter/X, email, in-product, TikTok, podcast, press, etc.)\n- Define voice attributes, lexicon, and channel rules for a content factory\n- Refresh an outdated voice\n\nSkip when:\n\n- The user wants a brand identity / mission / values document → `SOUL.md` (separate skill)\n- The user wants prose-style conventions for code or docs → `PROSE.md` (separate skill, consumes TONE.md)\n- The user wants visual design rules (colours, typography, spacing) → `DESIGN.md` (separate skill)\n- The user is asking about a specific piece of content, not the system\n\n## Inputs\n\n- **Optional**: `SOUL.md` in the working directory (or a path the user supplies). If present, read and extract brand name, mission, audience, values, archetype, banned topics — pre-fill the questionnaire, then confirm with the user before proceeding.\n- **Required**: user answers to the discovery questions (Phase 1).\n- **Adapt mode**: path to the existing `TONE.md` plus the target channel.\n\n## Output\n\n- **`TONE.md`** at the working directory root (or the path the user supplies). Structure defined in [assets/TONE-template.md](assets/TONE-template.md).\n- **Adapt mode**: either appends a channel section to the existing TONE.md or writes `TONE-<channel>.md`. Ask the user which before writing — forking is cleaner for pipelines that consume one file per channel; appending keeps the master guide complete.\n\n---\n\n## Create mode\n\n### Phase 1 — Discovery (interview)\n\nSkim [references/discovery-questionnaire.md](references/discovery-questionnaire.md) — it contains the exhaustive 80+ question bank. The batches below are the **minimum** to produce a usable TONE.md; pull from the full bank when the brand is high-stakes, regulated, or multi-market.\n\n1. **Glob for `SOUL.md`** in CWD. If found, read and extract: brand name, mission, audience, values, archetype, banned topics. Display the extraction and ask the user to confirm or correct. Skip the questions that SOUL.md already answers.\n\n2. **Batch A — basics** (single question-tool call, 4 questions):\n   - Mode: Create from scratch / Adapt existing TONE.md\n   - Brand category: B2B SaaS, B2C/D2C, NGO, Public Sector, Consulting, Industrial, Personal brand, Volunteering, Political/Advocacy, Other\n   - Primary market(s) and language(s) — country and locale matter for idiom, reading age, and humour calibration\n   - Primary content goal: Demand gen, Awareness, Retention, Recruiting, Fundraising, Advocacy, Internal comms, Other\n\n3. **Batch B — audience & channels** (4 questions):\n   - Primary audience (single persona, free text — multi-persona handled in follow-up)\n   - Channels in scope (multi-select): Web, Blog, Email, LinkedIn, Twitter/X, TikTok, Instagram, YouTube, Podcast, In-product UI, Support, Press, Sales decks, Recruiting, Other\n   - Reading-age target: Adult general / Expert+technical / Reading-age 9 (gov + inclusive default) / Mixed\n   - Risk tolerance: Safe & neutral / Moderately distinctive / Boldly distinctive (willing to alienate non-buyers)\n\n4. **Batch C — personality & references** (4 questions):\n   - Primary archetype guess: 12 Jung options (Innocent, Sage, Explorer, Outlaw, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, Creator) or Unsure\n   - Voice references: 3-5 admired brands to triangulate from (free text)\n   - Anti-references: 3-5 brands NOT to sound like (free text)\n   - Founder/CEO voice contribution: Heavy / Moderate / None / Explicitly avoid\n\n5. **Batch D — constraints** (3-4 questions):\n   - Regulatory regime: None / GDPR / HIPAA / FDA / SEC / FCA / ASA / Other\n   - Cultural taboos and topics to avoid (free text)\n   - Existing brand book / banned-word list (path or None)\n   - Localisation strategy: Single locale / Multi-locale with shared voice / Per-locale voice\n\nIf the user's category is \"Other\" or sits outside the covered set in [references/category-adaptations.md](references/category-adaptations.md) — politics, religious organisations, defense, gaming, healthcare professional comms, adult content, sports teams, fintech-crypto — proceed to Phase 2.\n\n### Phase 2 — Research uncovered contexts (conditional)\n\nSpawn an Agent sub-task with this brief:\n\n> Research current tone-of-voice norms for `<category>` brands in `<market>`. Cover: 1) typical voice attributes for the category; 2) common pitfalls and how audiences react to off-tone copy; 3) 2-3 reference brands with publicly observable voice patterns (cite primary sources); 4) regulatory, cultural, or platform constraints on voice. Report in under 700 words with sources cited inline.\n\nFor broad cross-market research (e.g. political comms across regions), spawn up to 3 parallel agents split by region or sub-category, then synthesise the findings before continuing to Phase 3.\n\nUse the agent's output to populate the category-adaptation section of TONE.md and refine voice attributes. Footnote sources — future maintainers will need to verify when category norms shift.\n\n### Phase 3 — Define voice (ultrathink)\n\nUse `ultrathink` for this phase. Synthesise the discovery inputs into:\n\n1. **NN/g 4 dimensions position** — funny/serious, formal/casual, respectful/irreverent, enthusiastic/matter-of-fact. Each is a 3-point scale. Do **not** cluster all four near midpoint — defaulting to mid-range scores produces bland, forgettable voices that fail to differentiate from category default. Lean to one side on at least three of the four dimensions.\n\n2. **3-5 voice attributes**, each in the \"X but never Y\" pattern (Slack: \"Confident, never cocky; Witty, but never silly\"). For each, produce: one-line definition, 3 do's, 3 don'ts, 1 example sentence, 1 anti-example pulled from the brand's own past content if possible. Three is the minimum (fewer is unhelpful); five is the maximum (more is unmemorable). See [references/voice-attributes.md](references/voice-attributes.md) for the documentation pattern.\n\n3. **Primary archetype** (optional secondary). Don't over-commit to archetype — it is a positioning shortcut, not a voice solution. Brands that lean too hard on archetype end up in cosplay (every \"Hero\" brand sounds the same).\n\n4. **Tone modulation matrix** — rows are situations (launch, crisis, complaint, win, sensitive topic, routine, sales objection, layoffs/bad news, apology), columns are the channels in scope. Each cell: dominant tone + 2-3 prohibited tones. This is the operational core — downstream writers and bots consult this more than the principles narrative.\n\n5. **Lexicon** — preferred terms (named concepts, customer noun like \"members\" vs \"users\"), banned terms (jargon, marketing clichés, exclusionary language), power words (10-30), jargon policy (when allowed for which audience), naming conventions (brand, product, features, competitors). See [references/lexicon-mechanics.md](references/lexicon-mechanics.md).\n\n6. **Mechanics** — person (1st plural \"we\" / 2nd \"you\"), contractions (yes/no/contextual; GOV.UK avoids negative contractions because they harm non-native readers), Oxford comma, sentence length norm (general public: average 15-20 words; expert audiences may go longer), active/passive default (active unless softening a sensitive message), sentence case vs title case, emoji policy, punctuation tics (ellipses, em-dashes, exclamation marks), numerals. Same reference file.\n\n7. **Inclusive language** — base on the Conscious Style Guide (Karen Yin) and APA Inclusive Language Guidelines. Decide gendered language policy, ability/disability terms, race, age, nationality, neurodiversity. Per market if multi-locale.\n\n8. **Channel-specific guidance** — apply [references/channel-adaptations.md](references/channel-adaptations.md) per channel in scope, capturing hard platform constraints (character limits, format) and tonal shifts.\n\n### Phase 4 — Write TONE.md\n\nUse [assets/TONE-template.md](assets/TONE-template.md). Fill every section. **Section names and structure are stable** — downstream skills depend on them for parsing.\n\nMandatory sections (order matters for downstream pipelines):\n\n- Context (brand, market, channels, goal)\n- Voice attributes (3-5, each with do/don't/example/anti-example)\n- Archetype\n- NN/g 4 dimensions positioning\n- Tone modulation matrix\n- Lexicon (preferred, banned, power words)\n- Mechanics\n- Inclusive language\n- Channel-specific guidance (one subsection per channel in scope)\n- **Global Do's and Don'ts** (consolidated, scannable list — this is","tagline":"Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-pro","category":"design-creative","tags":["agent-skill"],"author":"samber","verified":false,"attribution":{"status":"registry_indexed","statusLabel":"Registry indexed","shortLabel":"REGISTRY INDEXED","sourceLabel":"github candidate review","sourceDetail":"samber/cc-skills","creatorName":"samber","creatorUrl":"https://github.com/samber","sourceUrl":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator","indexedBy":"OpenAgentSkill community index","claimUrl":"https://www.openagentskill.com/skills/samber-copywriting-tone-of-voice-creator#claim-this-skill","claimCta":"Claim this skill","trustNote":"This listing was indexed from public sources and is not marked official until a maintainer claim is approved.","publicNote":"Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals."},"stats":{"stars":203,"forks":15,"verified_installs":0,"successful_runs":0,"total_outcomes":0,"rating":0,"review_count":0,"quality_score":39.72},"quality":{"score":70,"tier":"strong","label":"Strong","summary":"Solid option that is likely worth shortlisting for production workflows.","signals":[{"label":"GitHub stars","value":"203","tone":"neutral"},{"label":"Freshness","value":"3d ago","tone":"positive"},{"label":"Install ready","value":"Yes","tone":"positive"},{"label":"License","value":"MIT","tone":"neutral"}],"warnings":[]},"trust":{"version":"trust-score-v5","score":73,"base_score":81,"outcome_confidence":0,"tier":"review","label":"Sandbox only","summary":"Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.","recommendedAction":"Run only in a sandbox and compare close alternatives before using it for real work.","decision":{"install_policy":"human_review_before_install","auto_install_allowed":false,"human_review_required":true,"sandbox_first":true,"agent_action":"Compare alternatives before installing.","reasoning":["73/100 Trust Score v5","81/100 Trust Score v4 baseline","Needs more real agent outcomes before unattended install","Install path is available","Review before production"],"review_required_when":["The workspace contains production secrets, payments, private customer data, or irreversible actions.","The install command requests shell, network, credential, database, or broad filesystem access.","Outcome evidence is missing, recently failed, or required human review.","Production credentials, payments, or irreversible account changes without explicit human review","Sensitive private data before reviewing repository code, license, and permission surface","Automatic installation in a production workspace"]},"dimensions":[{"id":"github_adoption","label":"GitHub adoption","score":62,"weight":0.13,"status":"info","detail":"203 GitHub stars"},{"id":"repo_activity","label":"Stars/forks activity","score":57,"weight":0.08,"status":"warn","detail":"203 stars, 15 forks; issue activity unavailable in current metadata"},{"id":"maintenance","label":"Recent maintenance","score":100,"weight":0.14,"status":"pass","detail":"3d since push"},{"id":"license","label":"License clarity","score":86,"weight":0.09,"status":"pass","detail":"MIT"},{"id":"documentation","label":"README/SKILL.md completeness","score":86,"weight":0.14,"status":"pass","detail":"Metadata includes enough usage and workflow context"},{"id":"dependency_risk","label":"Dependency/runtime risk","score":90,"weight":0.12,"status":"pass","detail":"no major dependency risk hints in public metadata"},{"id":"installability","label":"Install availability","score":92,"weight":0.1,"status":"pass","detail":"npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator"},{"id":"install_safety","label":"Install command safety","score":92,"weight":0.1,"status":"pass","detail":"standard package or runtime install path"},{"id":"permission_surface","label":"Permission surface","score":86,"weight":0.07,"status":"pass","detail":"filesystem or document access"},{"id":"repository","label":"Repository evidence","score":86,"weight":0.04,"status":"pass","detail":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator"},{"id":"review_status","label":"Review status","score":88,"weight":0.05,"status":"pass","detail":"AI review data available"},{"id":"agent_outcomes","label":"Agent Proven outcomes","score":54,"weight":0.13,"status":"info","detail":"No agent outcome data yet"}],"checks":[{"status":"info","label":"GitHub adoption","detail":"203 GitHub stars"},{"status":"warn","label":"Stars/forks activity","detail":"203 stars, 15 forks; 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require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata","No real agent outcome reports yet","Human review required before unattended installation"],"evidence":{"stars":"203 GitHub stars","repoActivity":"203 stars, 15 forks","lastPushed":"3d since push","license":"MIT","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator","install":"npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator","installSafety":"standard package or runtime install path","permissionSurface":"filesystem or document access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet","agentProvenScore":0,"outcomeConfidence":"0%","installPolicy":"human_review_before_install"},"installReadiness":{"ready":true,"command":"npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator","policy":"human_review_before_install","label":"Human review before install","notes":["Install path is available","Repository evidence is available","License is declared","No Agent Proven outcome evidence yet","3d since push","Financial domain: human review is required before use in a live investment workflow.","Trust Score v5 requires review or sandbox-only use before install."]},"agentCompatibility":["Codex","Claude Code","Cursor","OpenAgentSkill CLI"],"riskSummary":{"level":"medium","label":"Review before production","notes":["Financial research output is not financial advice; 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require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata"],"backward_compatible":{"trust_score_v4":{"version":"trust-score-v4","score":81,"tier":"strong","label":"Strong shortlist","summary":"Good trust signals with a few areas worth checking before rollout."}}},"trust_score_v5":{"version":"trust-score-v5","score":73,"base_score":81,"outcome_confidence":0,"tier":"review","label":"Sandbox only","summary":"Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.","recommendedAction":"Run only in a sandbox and compare close alternatives before using it for real work.","decision":{"install_policy":"human_review_before_install","auto_install_allowed":false,"human_review_required":true,"sandbox_first":true,"agent_action":"Compare alternatives before installing.","reasoning":["73/100 Trust Score v5","81/100 Trust Score v4 baseline","Needs more real agent outcomes before unattended install","Install path is available","Review before production"],"review_required_when":["The workspace contains production secrets, payments, private customer data, or irreversible actions.","The install command requests shell, network, credential, database, or broad filesystem access.","Outcome evidence is missing, recently failed, or required human review.","Production credentials, payments, or irreversible account changes without explicit human review","Sensitive private data before reviewing repository code, license, and permission surface","Automatic installation in a production workspace"]},"dimensions":[{"id":"github_adoption","label":"GitHub adoption","score":62,"weight":0.13,"status":"info","detail":"203 GitHub stars"},{"id":"repo_activity","label":"Stars/forks activity","score":57,"weight":0.08,"status":"warn","detail":"203 stars, 15 forks; issue activity unavailable in current metadata"},{"id":"maintenance","label":"Recent maintenance","score":100,"weight":0.14,"status":"pass","detail":"3d since push"},{"id":"license","label":"License clarity","score":86,"weight":0.09,"status":"pass","detail":"MIT"},{"id":"documentation","label":"README/SKILL.md completeness","score":86,"weight":0.14,"status":"pass","detail":"Metadata includes enough usage and workflow context"},{"id":"dependency_risk","label":"Dependency/runtime risk","score":90,"weight":0.12,"status":"pass","detail":"no major dependency risk hints in public metadata"},{"id":"installability","label":"Install availability","score":92,"weight":0.1,"status":"pass","detail":"npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator"},{"id":"install_safety","label":"Install command safety","score":92,"weight":0.1,"status":"pass","detail":"standard package or runtime install path"},{"id":"permission_surface","label":"Permission surface","score":86,"weight":0.07,"status":"pass","detail":"filesystem or document access"},{"id":"repository","label":"Repository evidence","score":86,"weight":0.04,"status":"pass","detail":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator"},{"id":"review_status","label":"Review status","score":88,"weight":0.05,"status":"pass","detail":"AI review data available"},{"id":"agent_outcomes","label":"Agent Proven outcomes","score":54,"weight":0.13,"status":"info","detail":"No agent outcome data yet"}],"checks":[{"status":"info","label":"GitHub adoption","detail":"203 GitHub stars"},{"status":"warn","label":"Stars/forks activity","detail":"203 stars, 15 forks; 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issue activity unavailable in current metadata"},{"status":"pass","label":"Recent maintenance","detail":"3d since push"},{"status":"pass","label":"License clarity","detail":"MIT"},{"status":"pass","label":"README/SKILL.md completeness","detail":"Metadata includes enough usage and workflow context"},{"status":"pass","label":"Dependency/runtime risk","detail":"no major dependency risk hints in public metadata"},{"status":"pass","label":"Install availability","detail":"npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator"},{"status":"pass","label":"Install command safety","detail":"standard package or runtime install path"},{"status":"pass","label":"Permission surface","detail":"filesystem or document access"},{"status":"pass","label":"Repository evidence","detail":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator"},{"status":"pass","label":"Review status","detail":"AI review data available"},{"status":"info","label":"Agent Proven outcomes","detail":"No agent outcome data yet"},{"status":"warn","label":"Ownership","detail":"No approved owner claim yet"},{"status":"info","label":"OpenAgentSkill usage","detail":"No local usage activity yet"},{"status":"info","label":"Agent outcomes","detail":"No agent outcome data yet"}],"strengths":["AI review approved","Install path is available","Repository evidence is available","Recently maintained repository","Install command has no obvious high-risk pattern"],"warnings":["Financial research output is not financial advice; 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require human review before any live investment decision"],"constraints_applied":{"max_risk":"medium","needs_install_command":true,"min_stars":0}},"safety_gate":{"tier":"reviewed","label":"Reviewed with permission notes","badge":"REVIEWED","auto_install_policy":"review","auto_install_allowed":false,"blocked":false,"human_review_required":true,"recommended_action":"Require human approval before installing into a real workspace.","reasons":["Financial research output is not financial advice; require human review before any live investment decision","67/100 agent safety score"]},"eval":{"version":"openagentskill-skill-eval-v1","status":"review","score":78,"risk_level":"medium","decision":{"recommendation":"manual_review","reason":"Require human approval before installing into a real workspace.","auto_install_allowed":false,"policy":"review","human_review_required":true},"blockers":[],"warnings":["Trust score: Good trust signals with a few areas worth checking before rollout.","Audit score: Needs review","Agent safety gate: Usable candidate, but the agent should surface permission and audit notes before installation.","Financial research output is not financial advice; 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Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md.","category":"design-creative","url":"https://www.openagentskill.com/skills/samber-copywriting-tone-of-voice-creator","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator","github_repo":"samber/cc-skills"},"suited_tasks":["Research agents workflows","Claude Code teams","builders willing to evaluate younger projects","Search sources","Extract claims","Synthesize findings","Read uploaded files","Extract structured fields"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","OpenAI Agents","CLI"],"install":{"command":"npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add samber-copywriting-tone-of-voice-creator"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"copywriting-tone-of-voice-creator\" agent skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-tone-of-voice-creator\",\"task\":\"Install copywriting-tone-of-voice-creator\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"copywriting-tone-of-voice-creator\" as a Claude Code skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-tone-of-voice-creator\",\"task\":\"Install copywriting-tone-of-voice-creator\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"copywriting-tone-of-voice-creator\" from https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md. 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Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md.","category":"design-creative","url":"https://www.openagentskill.com/skills/samber-copywriting-tone-of-voice-creator","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator","github_repo":"samber/cc-skills"},"suited_tasks":["Research agents workflows","Claude Code teams","builders willing to evaluate younger projects","Search sources","Extract claims","Synthesize findings","Read uploaded files","Extract structured fields"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","OpenAI Agents","CLI"],"install":{"command":"npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add samber-copywriting-tone-of-voice-creator"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"copywriting-tone-of-voice-creator\" agent skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-tone-of-voice-creator\",\"task\":\"Install copywriting-tone-of-voice-creator\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"copywriting-tone-of-voice-creator\" as a Claude Code skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-tone-of-voice-creator\",\"task\":\"Install copywriting-tone-of-voice-creator\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"copywriting-tone-of-voice-creator\" from https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-tone-of-voice-creator\",\"task\":\"Install copywriting-tone-of-voice-creator\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. 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require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata","Production credentials, payments, or irreversible account changes without explicit human review"],"agent_contract":{"task_input":"Use copywriting-tone-of-voice-creator in an agent workflow","recommended_action":"Require human approval before installing into a real workspace.","install_policy":"review","minimum_review_before_use":["Trust: 81/100 Strong shortlist","Audit: 83/100 Needs review","Safety: 67/100 Review before install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"samber-copywriting-tone-of-voice-creator (copywriting-tone-of-voice-creator)","install_command":"npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator","risk_summary":"Needs review; 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require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata","Needs review"]},"coverageTags":["Research","Research agents","design-creative","agent-skill"]},"audit":{"audit_score":83,"risk_level":"needs_review","risk_label":"Needs review","quality_score":70,"trust_score":81,"maintenance_score":100,"security_score":87,"install_score":92,"warnings":["Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata"]},"quality_signals":{"model":"v2","star_score":16.17,"usage_score":0,"review_score":5.55,"metadata_score":3,"freshness_score":15},"platforms":["Claude Code","OpenAI Agents"],"use_cases":[{"slug":"research-agents","title":"Research agents","url":"https://www.openagentskill.com/use-cases/research-agents"},{"slug":"document-processing","title":"Document processing","url":"https://www.openagentskill.com/use-cases/document-processing"},{"slug":"content-automation","title":"Content automation","url":"https://www.openagentskill.com/use-cases/content-automation"},{"slug":"rag-knowledge","title":"RAG and knowledge","url":"https://www.openagentskill.com/use-cases/rag-knowledge"}],"stacks":[{"slug":"research-report-agent","title":"Research report agent","url":"https://www.openagentskill.com/collections/research-report-agent"},{"slug":"rag-knowledge-base","title":"RAG knowledge base","url":"https://www.openagentskill.com/collections/rag-knowledge-base"},{"slug":"content-growth-agent","title":"Content growth agent","url":"https://www.openagentskill.com/collections/content-growth-agent"}],"install":"npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator","install_targets":[{"id":"openagentskill-cli","label":"CLI","title":"OpenAgentSkill CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add samber-copywriting-tone-of-voice-creator","description":"Resolve policy, run the source installer safely, and report a verified install receipt.","copyLabel":"Copy command"},{"id":"codex","label":"Codex","title":"Codex install prompt","kind":"agent-prompt","value":"Install the \"copywriting-tone-of-voice-creator\" agent skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-tone-of-voice-creator\",\"task\":\"Install copywriting-tone-of-voice-creator\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Give Codex a repo-aware install prompt when the skill is not available through a local CLI.","copyLabel":"Copy prompt"},{"id":"claude-code","label":"Claude Code","title":"Claude Code skill prompt","kind":"agent-prompt","value":"Add \"copywriting-tone-of-voice-creator\" as a Claude Code skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-tone-of-voice-creator\",\"task\":\"Install copywriting-tone-of-voice-creator\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this prompt to ask Claude Code to add the skill and explain the local activation steps.","copyLabel":"Copy prompt"},{"id":"cursor","label":"Cursor","title":"Cursor rule prompt","kind":"agent-prompt","value":"Turn \"copywriting-tone-of-voice-creator\" from https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-tone-of-voice-creator\",\"task\":\"Install copywriting-tone-of-voice-creator\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this when installing as Cursor project rules or reusable agent instructions.","copyLabel":"Copy prompt"}],"repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator","github_repo":"samber/cc-skills","version":"1.0.0","license":"MIT","urls":{"web":"https://www.openagentskill.com/skills/samber-copywriting-tone-of-voice-creator","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-tone-of-voice-creator","api":"/api/agent/skills/samber-copywriting-tone-of-voice-creator","install_api":"/api/skills/samber-copywriting-tone-of-voice-creator/install"},"meta":{"created_at":"2026-09-06T07:42:07.14935+00:00","updated_at":"2026-09-06T07:42:07.265406+00:00","agent_friendly":true}}