{"slug":"samber-copywriting-cta","name":"copywriting-cta","description":"Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy.","long_description":"---\nname: copywriting-cta\ndescription: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy.\nuser-invocable: true\nlicense: MIT\ncompatibility: Designed for Claude or similar AI agents.\nmetadata:\n  author: samber\n  version: \"1.1.2\"\n  openclaw:\n    emoji: \"🎯\"\n    homepage: https://github.com/samber/cc-skills\nallowed-tools: Read Edit Write Glob Grep Agent AskUserQuestion\n---\n\n**Questions:** Ask the user through the environment's question tool — never as plain-text prose. One question at a time, 2–4 tappable options, wait for the answer. If the environment has no question tool, ask in prose with the same options, one at a time.\n\n# End-of-Article CTA Designer\n\nDesigning an end-of-article CTA is a function of three inputs: the **objective** (what action), the **audience** (who reads it, in what relationship to the author), and the **context** (independent writing, newsletter, brand publication). Get those three right and the copy + form follow almost mechanically. Skip them and you get the universal failure mode: a generic \"Subscribe for more\" or \"Learn More\" that converts at the noise floor.\n\nThis skill runs a tight interview to capture those three inputs, then prescribes a CTA: copy (what it says), form (how it looks and sits on the page), mechanism (whether to use urgency, scarcity, curiosity, reciprocity, social proof, or none), an A/B test plan, and an accessibility check.\n\n---\n\n## Workflow\n\nRun the four steps below in order. Do not skip the interview. The user may have given partial context already; pull what's available from the conversation, then ask only for the missing pieces.\n\n### Step 1 — Interview\n\nAsk one question at a time. Do not stack questions in prose. Each question must have 2-4 tappable options. Fall back to free text only if the answer genuinely cannot be enumerated.\n\nAsk these in order, skipping any already answered:\n\n**Q1. Article context.** Options: `Personal / independent blog or essay` · `Newsletter / paid publication (Substack, beehiiv, Ghost, etc.)` · `Brand / company / content-marketing blog` · `Other (free text)`\n\n**Q2. Primary objective.** (Pick the one outcome you most want from a reader who finishes the article. If they say \"all of them,\" push back: multiple objectives is the #1 cause of CTA failure.)\n\nOptions:\n\n- `Newsletter / email subscription`\n- `Social follow / personal branding`\n- `Lead generation (download / gated asset)`\n- `Product or service signup / free trial`\n- `Demo or sales call booking`\n- `Direct purchase`\n- `Community join (Discord / Slack / forum)`\n- `Engagement (reply / comment / share / restack)`\n- `Reader support (paid subscription / tip / sponsorship)`\n- `Try-it / direct action (use the code, run the tool, fork the template, open the calculator)`\n- `Other (free text)`\n\nIf the user lists more than one, ask which is primary. You can offer 1-2 secondaries later, but the primary must be singular.\n\n**Q3. Audience and relationship.** Options: `First-time visitor (organic search / social)` · `Returning reader, not subscribed` · `Existing subscriber / customer` · `Mixed / unknown`\n\n**Q4. Funnel stage.** (Where is the reader mentally?) Options: `TOFU: discovery, learning, no buying intent yet` · `MOFU: evaluating options, comparing` · `BOFU: ready to act, just needs a nudge` · `Not applicable (no buying funnel — e.g., personal blog, journalism, hobby content)`\n\n**Q5. Mechanism preference.** (Only ask if a mechanism could legitimately help. See `references/mechanisms.md`. For sophisticated, skeptical, or repeat-reader audiences, default to \"None / value-only\" without asking.) Options: `None: value statement only` · `Curiosity gap (\"Want to know more?\")` · `Reciprocity (free asset first)` · `Discount / offer` · `Urgency (real deadline)` · `Scarcity / FOMO (limited spots)` · `Social proof (count / testimonial)`\n\nCapture any free-text constraints the user volunteers (length limit, brand voice, no popups, multi-language, etc.). Note them.\n\n### Step 2 — Diagnose\n\nMap the inputs to a CTA archetype. The decision logic:\n\n```\ncontext = INDEPENDENT / PERSONAL\n├── objective = newsletter / email      → Archetype A: Author-signature subscribe\n├── objective = try-it / direct action  → Archetype B: Inline action + source link\n├── objective = reader support / tip    → Archetype C: Reader-supported funding link\n├── objective = community               → Archetype D: Proof-counted community invite\n├── objective = social follow           → Archetype A (variant: lead with social links)\n├── objective = engagement              → Archetype E: Specific reply prompt\n└── objective = product / demo          → ⚠️ FLAG. Only valid on personal/professional\n                                          blog where the author IS the product\n                                          (consultants, coaches, solo founders, indie devs).\n                                          Frame as \"if you hit this, here's how I help\"\n                                          — never \"Book a Demo\" verbatim.\n\ncontext = NEWSLETTER PUBLICATION\n├── objective = growth / subs           → Archetype F: Share/restack + native widget\n├── objective = engagement              → Archetype E: Specific reply prompt\n├── objective = paid conversion         → Archetype G: Value-gap tease\n├── objective = monetization / sponsor  → Archetype H: Inline sponsor block (not bottom)\n├── objective = community               → Archetype D\n└── objective = direct purchase         → Archetype K (rare on newsletters; use BOFU only)\n\ncontext = BRAND / CONTENT MARKETING\n├── stage = TOFU                        → Archetype I: Transitional asset (lead magnet)\n├── stage = MOFU                        → Archetype J: Direct + Transitional pair\n├── stage = BOFU                        → Archetype K: Direct CTA + risk reversal\n├── objective = community               → Archetype D\n└── objective = engagement              → Archetype E (rarely the right call here)\n```\n\nRead `references/taxonomy.md` for the full archetype catalog with copy templates, form specs, when each works, and verbatim examples from named publications.\n\n### Step 3 — Compose the recommendation\n\nOutput the recommendation in this exact structure. Do not deviate. Do not add filler.\n\n```markdown\n## Recommended CTA\n\n**Archetype:** [letter + name from decision tree] **Why this fits:** [1-2 sentences naming the input combination]\n\n### Content (copy)\n\n**Headline / value line:**\n\n> [exact text]\n\n**Body / proof line (1-2 lines):**\n\n> [exact text]\n\n**Button copy:**\n\n> [exact text]\n\n**Risk reversal / subtext (if applicable):**\n\n> [exact text, or \"Omit: would feel forced for this audience\"]\n\n### Form (structure)\n\n- **Placement:** [end-only / end + sticky / end + mid-article repeat]\n- **Visual weight:** [low / medium / high, with justification]\n- **Layout:** [single button / button + text link / native widget cluster / one-line signature]\n- **Proof to co-locate:** [subscriber count / star count / testimonial / named recommenders / logo wall / none]\n\n### Mechanism\n\n[Named mechanism + 1 sentence on why it is appropriate, OR \"None: value statement carries it. Mechanisms would erode trust for this audience.\"]\n\n### A/B test plan\n\n- **First test:** [single variable, e.g., button copy A vs. B]\n- **Why this one first:** [1 sentence]\n- **Sample size needed:** [rough estimate based on baseline traffic, or \"skip A/B for now — traffic too low\" with the alternative recommendation]\n- **Next 2 tests to queue:** [in priority order]\n\n### Accessibility check\n\n- **Color contrast:** [target ratio + concrete pairing if colors known]\n- **Touch target:** [size requirement]\n- **Semantic markup:** [<button> vs. <a> vs. form]\n- **ARIA:** [only if non-obvious]\n- **Keyboard / focus:** [requirement]\n- **Color-independence:** [non-color affordance]\n```\n\nAfter printing the recommendation, list 2-3 anti-patterns the user is at risk of falling into given their inputs, directly, as a contrarian check. Pull these from `references/anti-patterns.md`.\n\nIf the user is writing in a non-English language, translate the content section into that language but keep the structure (headings, labels) in English. Honor formality cues (e.g., `tu` vs. `vous` in French, `du` vs. `Sie` in German) based on prior conversation context, and flag the choice explicitly.\n\n### Step 4 — Offer next moves\n\nSuggest 2-3 follow-up directions:\n\n1. **Steelman the opposite.** Offer to design the CTA you would recommend against — e.g., the hard-sell version on a TOFU post — so the user can see why it fails.\n2. **Variant for a different audience or platform.** If the article will be cross-posted (own site + Medium + LinkedIn + a syndication network), offer to rewrite per platform.\n3. **End-to-end review.** Offer to audit the rest of the article for CTA-supporting signals: author bio, related-post links, in-line proof.\n\n---\n\n## Style inheritance\n\nThe copy templates in `references/taxonomy.md` are starting points, not finished copy. Always adapt them to:\n\n- The user's stated brand voice or any `<userPreferences>` in scope (formality, language, em-dash avoidance, length limits).\n- The language of the article. Output copy in the article's language; never default to English.\n- The publication's existing voice. If the user has prior posts visible, mirror their cadence and vocabulary.\n- The reader's expected level of expertise. A CTA for a beginner-finance blog uses different vocabulary than one for a quant-trading newsletter.\n\nNever output a template verbatim if it conflicts with the user's stated style preferences.\n\n---\n\n## Reference files\n\nRead these as needed during diagnosis and composition. Read the relevant file in full before composing the recommendation; do not paraphrase from memory.\n\n- **`references/taxonomy.md`**: All 11 archetypes (A through K) with copy templates, form specs, verbatim examples from named publications, and conversion expectations.\n- **`references/mechanisms.md`**: When to use urgency, scarcity, FOMO, discount, curiosity, reciprocity, social proof, authority, unity. When NOT to use them.\n- **`references/ab-testing.md`**: Priority order of variables to test, sample-size rules of thumb, common pitfalls, when to skip A/B testing entirely.\n- **`references/accessibility.md`**: WCAG 2.2 specifics for CTA blocks: contrast ratios, touch targets, ARIA patterns, focus states, keyboard support, motion preferences.\n- **`references/anti-patterns.md`**: 12 failure modes to call out by name when they apply to the user's inputs.\n\n---\n\n## Operating principles\n\n- **One primary CTA per post.** Multiple competing CTAs is the dominant failure mode (single-CTA pages convert ~30%+ better than multi-CTA pages in repeated case studies).\n- **Match the voice of the publication.** A personal-essay footer that reads like a SaaS landing page collapses credibility. A SaaS footer that reads like a casual signature converts at noise.\n- **Specificity beats cleverness.** \"Get one essay a week on indie filmmaking\" beats \"Subscribe to our awesome newsletter.\" Joanna Wiebe's \"I want to \\_\\_\\_\" completion test is the cleanest filter for button copy.\n- **Proof co-located with the ask.** Subscriber count, testimonial, customer logos, star count, named recommenders — whichever signal is honest for the context, place it inside or adjacent to the CTA block.\n- **Mechanisms are tools, not garnish.** Most well-written value statements need no mechanism.","tagline":"Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"n","category":"design-creative","tags":["agent-skill"],"author":"samber","verified":false,"attribution":{"status":"registry_indexed","statusLabel":"Registry indexed","shortLabel":"REGISTRY INDEXED","sourceLabel":"github candidate review","sourceDetail":"samber/cc-skills","creatorName":"samber","creatorUrl":"https://github.com/samber","sourceUrl":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta","indexedBy":"OpenAgentSkill community index","claimUrl":"https://www.openagentskill.com/skills/samber-copywriting-cta#claim-this-skill","claimCta":"Claim this skill","trustNote":"This listing was indexed from public sources and is not marked official until a maintainer claim is approved.","publicNote":"Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals."},"stats":{"stars":203,"forks":15,"verified_installs":0,"successful_runs":0,"total_outcomes":0,"rating":0,"review_count":0,"quality_score":39.87},"quality":{"score":70,"tier":"strong","label":"Strong","summary":"Solid option that is likely worth shortlisting for production workflows.","signals":[{"label":"GitHub stars","value":"203","tone":"neutral"},{"label":"Freshness","value":"1d ago","tone":"positive"},{"label":"Install ready","value":"Yes","tone":"positive"},{"label":"License","value":"MIT","tone":"neutral"}],"warnings":[]},"trust":{"version":"trust-score-v5","score":72,"base_score":80,"outcome_confidence":0,"tier":"review","label":"Sandbox only","summary":"Useful candidate with missing or mixed trust signals. Keep it in an isolated workspace until the outcome loop proves task fit.","recommendedAction":"Run only in a sandbox and compare close alternatives before using it for real work.","decision":{"install_policy":"human_review_before_install","auto_install_allowed":false,"human_review_required":true,"sandbox_first":true,"agent_action":"Compare alternatives before installing.","reasoning":["72/100 Trust Score v5","80/100 Trust Score v4 baseline","Needs more real agent outcomes before unattended install","Install path is available","Review before production"],"review_required_when":["The workspace contains production secrets, payments, private customer data, or irreversible actions.","The install command requests shell, network, credential, database, or broad filesystem access.","Outcome evidence is missing, recently failed, or required human review.","Production credentials, payments, or irreversible account changes without explicit human review","Sensitive private data before reviewing repository code, license, and permission surface","Automatic installation in a production workspace"]},"dimensions":[{"id":"github_adoption","label":"GitHub adoption","score":62,"weight":0.13,"status":"info","detail":"203 GitHub stars"},{"id":"repo_activity","label":"Stars/forks activity","score":57,"weight":0.08,"status":"warn","detail":"203 stars, 15 forks; 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require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata","No real agent outcome reports yet","Human review required before unattended installation"],"evidence":{"stars":"203 GitHub stars","repoActivity":"203 stars, 15 forks","lastPushed":"1d since push","license":"MIT","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta","install":"npx skills add samber/cc-skills --skill copywriting-cta","installSafety":"standard package or runtime install path","permissionSurface":"filesystem or document access, network or browser access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet","agentProvenScore":0,"outcomeConfidence":"0%","installPolicy":"human_review_before_install"},"installReadiness":{"ready":true,"command":"npx skills add samber/cc-skills --skill copywriting-cta","policy":"human_review_before_install","label":"Human review before install","notes":["Install path is available","Repository evidence is available","License is declared","No Agent Proven outcome evidence yet","1d since push","Financial domain: human review is required before use in a live investment workflow.","Trust Score v5 requires review or sandbox-only use before install."]},"agentCompatibility":["Codex","Claude Code","Cursor","OpenAgentSkill CLI"],"riskSummary":{"level":"medium","label":"Review before production","notes":["Financial research output is not financial advice; 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Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy.","category":"design-creative","url":"https://www.openagentskill.com/skills/samber-copywriting-cta","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta","github_repo":"samber/cc-skills"},"suited_tasks":["Content automation workflows","Claude Code teams","builders willing to evaluate younger projects","Summarize source material","Adapt tone for channels","Create reusable publishing drafts","Collect channel signals","Prioritize opportunities"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","CLI"],"install":{"command":"npx skills add samber/cc-skills --skill copywriting-cta","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add samber-copywriting-cta"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"copywriting-cta\" agent skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-cta\",\"task\":\"Install copywriting-cta\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"copywriting-cta\" as a Claude Code skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-cta\",\"task\":\"Install copywriting-cta\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"copywriting-cta\" from https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-cta\",\"task\":\"Install copywriting-cta\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/samber-copywriting-cta/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/samber-copywriting-cta"},"trust":{"score":80,"label":"Strong shortlist","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"203 GitHub stars","repoActivity":"203 stars, 15 forks","lastPushed":"1d since push","license":"MIT","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta","install":"npx skills add samber/cc-skills --skill copywriting-cta","installSafety":"standard package or runtime install path","permissionSurface":"filesystem or document access, network or browser access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["design-creative","agent-skill"],"known_risks":["Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":82,"risk_level":"needs_review","risk_label":"Needs review","warnings":["Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata"]},"safety_gate":{"tier":"reviewed","label":"Reviewed with permission notes","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Require human approval before installing into a real workspace."},"quality":{"score":70,"label":"Strong"},"supply":{"track":"Marketing and growth automation","scenario":"Content automation","maintenance":"1d since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","high-compliance environments without internal security review","No OpenAgentSkill engagement data yet","Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata","Production credentials, payments, or irreversible account changes without explicit human review"],"agent_contract":{"task_input":"Use copywriting-cta in an agent workflow","recommended_action":"Require human approval before installing into a real workspace.","install_policy":"review","minimum_review_before_use":["Trust: 80/100 Strong shortlist","Audit: 82/100 Needs review","Safety: 62/100 Review before install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"samber-copywriting-cta (copywriting-cta)","install_command":"npx skills add samber/cc-skills --skill copywriting-cta","risk_summary":"Needs review; Reviewed with permission notes; Review before production","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"samber-copywriting-cta","task":"Use copywriting-cta in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/samber-copywriting-cta","api":"https://www.openagentskill.com/api/agent/skills/samber-copywriting-cta","audit":"https://www.openagentskill.com/skills/samber-copywriting-cta/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=samber-copywriting-cta&task=Use%20copywriting-cta%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20copywriting-cta%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20copywriting-cta%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/samber-copywriting-cta/install","manifest":"https://www.openagentskill.com/api/registry/manifest/samber-copywriting-cta"}},"machine_metadata":{"version":"openagentskill-agent-metadata-v2","skill":{"slug":"samber-copywriting-cta","name":"copywriting-cta","description":"Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy.","category":"design-creative","url":"https://www.openagentskill.com/skills/samber-copywriting-cta","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta","github_repo":"samber/cc-skills"},"suited_tasks":["Content automation workflows","Claude Code teams","builders willing to evaluate younger projects","Summarize source material","Adapt tone for channels","Create reusable publishing drafts","Collect channel signals","Prioritize opportunities"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","CLI"],"install":{"command":"npx skills add samber/cc-skills --skill copywriting-cta","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add samber-copywriting-cta"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"copywriting-cta\" agent skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-cta\",\"task\":\"Install copywriting-cta\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"copywriting-cta\" as a Claude Code skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-cta\",\"task\":\"Install copywriting-cta\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"copywriting-cta\" from https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-cta\",\"task\":\"Install copywriting-cta\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/samber-copywriting-cta/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/samber-copywriting-cta"},"trust":{"score":80,"label":"Strong shortlist","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"203 GitHub stars","repoActivity":"203 stars, 15 forks","lastPushed":"1d since push","license":"MIT","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta","install":"npx skills add samber/cc-skills --skill copywriting-cta","installSafety":"standard package or runtime install path","permissionSurface":"filesystem or document access, network or browser access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["design-creative","agent-skill"],"known_risks":["Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":82,"risk_level":"needs_review","risk_label":"Needs review","warnings":["Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata"]},"safety_gate":{"tier":"reviewed","label":"Reviewed with permission notes","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Require human approval before installing into a real workspace."},"quality":{"score":70,"label":"Strong"},"supply":{"track":"Marketing and growth automation","scenario":"Content automation","maintenance":"1d since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","high-compliance environments without internal security review","No OpenAgentSkill engagement data yet","Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata","Production credentials, payments, or irreversible account changes without explicit human review"],"agent_contract":{"task_input":"Use copywriting-cta in an agent workflow","recommended_action":"Require human approval before installing into a real workspace.","install_policy":"review","minimum_review_before_use":["Trust: 80/100 Strong shortlist","Audit: 82/100 Needs review","Safety: 62/100 Review before install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"samber-copywriting-cta (copywriting-cta)","install_command":"npx skills add samber/cc-skills --skill copywriting-cta","risk_summary":"Needs review; Reviewed with permission notes; Review before production","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"samber-copywriting-cta","task":"Use copywriting-cta in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/samber-copywriting-cta","api":"https://www.openagentskill.com/api/agent/skills/samber-copywriting-cta","audit":"https://www.openagentskill.com/skills/samber-copywriting-cta/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=samber-copywriting-cta&task=Use%20copywriting-cta%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20copywriting-cta%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20copywriting-cta%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/samber-copywriting-cta/install","manifest":"https://www.openagentskill.com/api/registry/manifest/samber-copywriting-cta"}},"supply_profile":{"track":{"slug":"marketing","label":"Marketing and growth automation","shortLabel":"Marketing","description":"SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows."},"scenario":{"label":"Content automation","description":"I need my agent to turn research and product updates into useful content drafts.","useCases":[{"slug":"content-automation","title":"Content automation"},{"slug":"marketing-growth","title":"Marketing and growth"},{"slug":"finance-quant","title":"Finance and quant"}]},"applicableAgents":["Claude Code","CLI","Codex","Cursor"],"install":{"ready":true,"command":"npx skills add samber/cc-skills --skill copywriting-cta","primaryTarget":"CLI","targetCount":4},"githubQuality":{"stars":203,"starsLabel":"203","forks":15,"license":"MIT","qualityScore":70,"trustScore":80,"auditScore":82},"maintenance":{"status":"fresh","label":"1d since push","daysSincePush":1,"lastPushedAt":"2026-09-05T01:01:11+00:00"},"risk":{"level":"needs_review","label":"Needs review","requiresReview":true,"notes":["Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata","Needs review"]},"coverageTags":["Marketing","Content automation","design-creative","agent-skill"]},"audit":{"audit_score":82,"risk_level":"needs_review","risk_label":"Needs review","quality_score":70,"trust_score":80,"maintenance_score":100,"security_score":86,"install_score":92,"warnings":["Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review","Stars/forks activity: 203 stars, 15 forks; issue activity unavailable in current metadata"]},"quality_signals":{"model":"v2","star_score":16.17,"usage_score":0,"review_score":5.7,"metadata_score":3,"freshness_score":15},"platforms":["Claude Code"],"use_cases":[{"slug":"content-automation","title":"Content automation","url":"https://www.openagentskill.com/use-cases/content-automation"},{"slug":"marketing-growth","title":"Marketing and growth","url":"https://www.openagentskill.com/use-cases/marketing-growth"},{"slug":"finance-quant","title":"Finance and quant","url":"https://www.openagentskill.com/use-cases/finance-quant"},{"slug":"coding-agents","title":"Coding agents","url":"https://www.openagentskill.com/use-cases/coding-agents"}],"stacks":[{"slug":"coding-review-agent","title":"Coding review agent","url":"https://www.openagentskill.com/collections/coding-review-agent"},{"slug":"research-report-agent","title":"Research report agent","url":"https://www.openagentskill.com/collections/research-report-agent"},{"slug":"content-growth-agent","title":"Content growth agent","url":"https://www.openagentskill.com/collections/content-growth-agent"}],"install":"npx skills add samber/cc-skills --skill copywriting-cta","install_targets":[{"id":"openagentskill-cli","label":"CLI","title":"OpenAgentSkill CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add samber-copywriting-cta","description":"Resolve policy, run the source installer safely, and report a verified install receipt.","copyLabel":"Copy command"},{"id":"codex","label":"Codex","title":"Codex install prompt","kind":"agent-prompt","value":"Install the \"copywriting-cta\" agent skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-cta\",\"task\":\"Install copywriting-cta\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Give Codex a repo-aware install prompt when the skill is not available through a local CLI.","copyLabel":"Copy prompt"},{"id":"claude-code","label":"Claude Code","title":"Claude Code skill prompt","kind":"agent-prompt","value":"Add \"copywriting-cta\" as a Claude Code skill from https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-cta\",\"task\":\"Install copywriting-cta\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this prompt to ask Claude Code to add the skill and explain the local activation steps.","copyLabel":"Copy prompt"},{"id":"cursor","label":"Cursor","title":"Cursor rule prompt","kind":"agent-prompt","value":"Turn \"copywriting-cta\" from https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions \"end-of-post CTA\", \"call-to-action\", \"signup box\", \"newsletter CTA\", \"subscribe block\", or \"what should I put at the bottom\"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"samber-copywriting-cta\",\"task\":\"Install copywriting-cta\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this when installing as Cursor project rules or reusable agent instructions.","copyLabel":"Copy prompt"}],"repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta","github_repo":"samber/cc-skills","version":"1.0.0","license":"MIT","urls":{"web":"https://www.openagentskill.com/skills/samber-copywriting-cta","repository":"https://github.com/samber/cc-skills/tree/main/skills/copywriting-cta","api":"/api/agent/skills/samber-copywriting-cta","install_api":"/api/skills/samber-copywriting-cta/install"},"meta":{"created_at":"2026-09-06T07:55:17.349763+00:00","updated_at":"2026-09-06T07:55:17.528519+00:00","agent_friendly":true}}