{"slug":"kostja94-traffic-analysis","name":"traffic-analysis","description":"When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking.","long_description":"---\nname: traffic-analysis\ndescription: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking.\nmetadata:\n  version: 1.1.1\n---\n\n# Analytics: Traffic\n\nGuides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting.\n\n**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.\n\n## Scope\n\n- **Traffic sources**: Organic, paid, social, referral, direct, email\n- **Dark traffic**: Unattributed visits labeled as \"Direct / None\"\n- **Attribution**: UTM tagging, segmenting, reporting accuracy\n\n## Branded vs. Non-Branded Traffic (Organic)\n\n| Type | Characteristics |\n|------|-----------------|\n| **Branded** | Higher CTR, conversion, purchase intent; users closer to funnel bottom |\n| **Non-branded** | Touchpoint with future users; most sites get more non-brand traffic; competition fiercer |\n\nBrand traffic grows over time as brand awareness increases.\n\n## Bot Traffic\n\nA large share of traffic can be **bot traffic**—RPA, search crawlers, spiders, scrapers. Exclude or segment when evaluating real user behavior; use GA4 filters or segments to isolate human traffic.\n\n## Traffic Channels\n\n| Channel | Typical Sources | Attribution |\n|---------|-----------------|-------------|\n| **Organic** | Google, Bing, other search | Referrer preserved |\n| **Paid (web)** | Google Ads, Meta Ads, etc. | UTM required |\n| **Paid (app)** | App install ads; Google App Campaigns, Apple Search Ads | UTM; in-app events |\n| **Paid (TV/CTV)** | Streaming ads; Hulu, Roku, YouTube TV | UTM for QR/URL; brand lift |\n| **Social** | Public posts (Facebook, LinkedIn, etc.) | Often preserved |\n| **Referral** | External sites, backlinks | Referrer preserved |\n| **Direct** | Typed URL, bookmarks | No referrer |\n| **Email** | Newsletters, campaigns | Often dark without UTM |\n\n## Dark Traffic\n\n### What It Is\n\nTraffic without clear origin--analytics tools default to \"Direct\" when referrer is missing. Common causes:\n\n- **Private/dark social**: WhatsApp, Messenger, Slack, Discord, TikTok shares\n- **Email clients**: Many strip referrer headers\n- **HTTPS->HTTP**: Referrer not passed\n- **Mobile apps**: In-app browsers often omit referrer\n- **Ad blockers, privacy tools**: Block tracking\n\n### Misattribution (Research)\n\nWhen traffic was sent from known sources, analytics often misattributed:\n\n- **100% as direct**: TikTok, Slack, Discord, WhatsApp, Mastodon\n- **75%**: Facebook Messenger\n- **30%**: Instagram DMs\n- **14%**: LinkedIn public posts\n- **12%**: Pinterest\n\n### Mitigation\n\n| Action | Purpose |\n|--------|---------|\n| **UTM parameters** | Tag links in emails, social, campaigns: `?utm_source=X&utm_medium=Y&utm_campaign=Z` |\n| **Block internal IPs** | Exclude company visits from reports |\n| **Segment direct traffic** | Split by page type to estimate dark vs. genuine direct |\n\n### Segmenting Direct Traffic\n\n1. **Expected direct**: Homepage, short URLs, brand pages--likely real direct\n2. **Unexpected direct**: Long URLs, deep pages, product pages--likely dark traffic\n3. **Report separately**: Use segments in GA4/analytics to avoid overcounting direct\n\n## Attribution for Channel Optimization\n\nAds, growth channels, and medium can be optimized by viewing **attribution data**. Clean UTM + conversion tracking feeds attribution models; reliable attribution drives budget allocation and channel decisions.\n\n| Use | Action |\n|-----|--------|\n| **Optimize ads** | Compare paid channels (Google, Meta, LinkedIn) by attributed conversions; reallocate budget to winners |\n| **Optimize growth channels** | Identify which medium (cpc, email, social, referral) drives conversions; scale what works |\n| **Multi-touch attribution** | Requires clean UTM data; inconsistent tagging (e.g., `facebook` vs `Facebook`) fragments reports and misattributes |\n\n**GA4 Default Channel Grouping**: Align `utm_medium` and `utm_source` with [GA4's rules](https://support.google.com/analytics/answer/9756891) to avoid \"Unassigned\" traffic. ~30% of campaigns lack proper UTM markup, leading to wasted ad spend; teams standardizing UTM see 29% improvement in attribution accuracy.\n\n**Reference**: [UTM.io – utm_medium, utm_campaign & utm_source Optimization](https://web.utm.io/blog/utm_medium-utm_campaign-utm_source/), [UTMs for Marketing Attribution](https://web.utm.io/blog/utms-for-marketing-attribution/)\n\n## UTM Best Practices\n\n| Parameter | Use | Example |\n|-----------|-----|---------|\n| `utm_source` | Origin | `newsletter`, `facebook`, `google` |\n| `utm_medium` | Channel type | `email`, `cpc`, `social` |\n| `utm_campaign` | Campaign name | `summer_sale`, `product_launch` |\n| `utm_content` | Variant (optional) | `banner_a`, `cta_button` |\n| `utm_term` | Paid keyword (optional) | `running_shoes` |\n\n**GA4 alignment** (avoid Unassigned):\n\n| Channel | utm_medium | utm_source |\n|---------|------------|------------|\n| Paid Search | `cpc` | `google`, `bing` |\n| Paid Social | `paid-social`, `cpc` | `facebook`, `instagram` |\n| Email | `email` | `newsletter`, `mailchimp` |\n| Organic Social | `social` | `twitter`, `linkedin` |\n| App install | `cpc`, `app` | `google`, `facebook`, `apple` |\n| CTV / Streaming | `video`, `ctv` | `hulu`, `roku`, `youtube` |\n| Display / Banner | `display`, `cpc` | Publisher or network name |\n| Directory ads | `paid`, `cpc` | `taaft`, `shopify`, `g2`, `capterra` |\n\n- **Consistent naming**: Lowercase, hyphens; document conventions; never tag internal links (overwrites session attribution)\n- **Apply everywhere**: Every link in emails, social posts, ads\n- **Avoid**: Typos, inconsistent values; causes fragmentation\n\n## Traffic Diversification\n\n| Principle | Guideline |\n|-----------|-----------|\n| **Search share** | Keep organic search below ~75% of total traffic |\n| **Health** | Higher direct + referral share = healthier profile |\n| **Brand sites** | Diversified traffic is common for strong brands |\n| **Engagement** | Content, email, social, free tools drive return visits |\n\nSee **seo-monitoring** for full SEO data analysis framework.\n\n## Natural Traffic Benchmark\n\n**Location**: GA4 > Reports > Acquisition > Traffic acquisition\n\n1. Review organic traffic trend\n2. Record baseline (e.g., monthly total)\n3. Compare periodically to detect growth or decline\n\n## Output Format\n\n- **Traffic source** breakdown\n- **Dark traffic** estimate and actions\n- **UTM** tagging recommendations\n- **Segmentation** approach for reporting\n\n## Related Skills\n\n- **analytics-tracking**: Implement UTM, events, conversions; attribution models\n- **google-ads, paid-ads-strategy**: Paid channels; attribution informs budget allocation\n- **ai-traffic-tracking**: AI search traffic\n- **google-search-console**: GSC performance and indexing analysis\n- **seo-monitoring**: Full SEO data analysis system, benchmark, article database\n- **email-marketing**: Email strategy; UTM for email links\n","tagline":"When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis","category":"research","tags":["agent-skill"],"author":"kostja94","verified":false,"attribution":{"status":"registry_indexed","statusLabel":"Registry indexed","shortLabel":"REGISTRY INDEXED","sourceLabel":"github fast track","sourceDetail":"kostja94/marketing-skills","creatorName":"kostja94","creatorUrl":"https://github.com/kostja94","sourceUrl":"https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic","indexedBy":"OpenAgentSkill community index","claimUrl":"https://www.openagentskill.com/skills/kostja94-traffic-analysis#claim-this-skill","claimCta":"Claim this skill","trustNote":"This listing was indexed from public sources and is not marked official until a maintainer claim is approved.","publicNote":"Attribution links to the public repository or creator profile. 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outcomes","detail":"No agent outcome data yet"},{"status":"warn","label":"Ownership","detail":"No approved owner claim yet"},{"status":"info","label":"OpenAgentSkill usage","detail":"No local usage activity yet"},{"status":"info","label":"Agent outcomes","detail":"No agent outcome data yet"}],"strengths":["AI review approved","Install path is available","Repository evidence is available","Recently maintained repository","Meaningful GitHub adoption signal","Install command has no obvious high-risk pattern"],"warnings":["Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access"],"evidence":{"stars":"946 GitHub stars","repoActivity":"946 stars, 130 forks","lastPushed":"3mo since push","license":"MIT","repository":"https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic","install":"npx skills add kostja94/marketing-skills --skill traffic-analysis","installSafety":"standard package or runtime install path","permissionSurface":"filesystem or document access, network or browser access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"installReadiness":{"ready":true,"command":"npx skills add kostja94/marketing-skills --skill traffic-analysis","policy":"human_review_before_install","label":"Human review before install","notes":["Install path is available","Repository evidence is available","License is declared","No Agent Proven outcome evidence yet","3mo since push"]},"agentCompatibility":["Codex","Claude Code","Cursor","OpenAgentSkill CLI"],"riskSummary":{"level":"medium","label":"Review before production","notes":["Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access"]},"outcomeEvidence":{"total":0,"successes":0,"failures":0,"notRelevant":0,"successRate":null,"installAttempts":0,"riskBlocked":0,"setupRequired":0,"installSuccessRate":null,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"recentSuccessRate":null,"recentFailureRate":null,"uniqueAgents":0,"agentProvenScore":0,"agentProvenLabel":"Needs first agent run","lastOutcomeAt":null,"label":"No agent outcome data yet"},"autoInstall":{"allowed":false,"sandboxRequired":true,"policy":"human_review_before_install","reason":"Human review or sandbox validation is required before automatic installation."},"bestFor":["research","agent-skill"],"doNotUseFor":["Production credentials, payments, or irreversible account changes without explicit human review","Sensitive private data before reviewing repository code, license, and permission surface","Automatic installation in a production workspace"],"knownRisks":["Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"outcome_stats":null,"safety":{"score":60,"level":"review_before_install","label":"Review before install","safety_tier":{"tier":"reviewed","label":"Reviewed with permission notes","badge":"REVIEWED","summary":"Usable candidate, but the agent should surface permission and audit notes before installation.","recommended_action":"Require human approval before installing into a real workspace.","auto_install_policy":"review","reasons":["Permission surface may require sandboxing","60/100 agent safety score"]},"auto_install_allowed":false,"human_review_required":true,"blocked":false,"audit_risk":"needs_review","permission_hints":[{"id":"network","label":"Network access","reason":"Skill likely fetches remote pages, APIs, repositories, or external services.","severity":"medium"},{"id":"filesystem","label":"Filesystem access","reason":"Skill may read or write project files, documents, generated artifacts, or local workspace state.","severity":"medium"},{"id":"database","label":"Database access","reason":"Skill may inspect schemas, query databases, or work with persistent stores.","severity":"medium"}],"policy_warnings":["Permission surface may require sandboxing"],"constraints_applied":{"max_risk":"medium","needs_install_command":true,"min_stars":0}},"safety_gate":{"tier":"reviewed","label":"Reviewed with permission notes","badge":"REVIEWED","auto_install_policy":"review","auto_install_allowed":false,"blocked":false,"human_review_required":true,"recommended_action":"Require human approval before installing into a real workspace.","reasons":["Permission surface may require sandboxing","60/100 agent safety score"]},"eval":{"version":"openagentskill-skill-eval-v1","status":"review","score":72,"risk_level":"medium","decision":{"recommendation":"manual_review","reason":"Require human approval before installing into a real workspace.","auto_install_allowed":false,"policy":"review","human_review_required":true},"blockers":[],"warnings":["Task fit: Task fit is weak; compare alternatives before selecting.","Trust score: Good trust signals with a few areas worth checking before rollout.","Audit score: Needs review","Agent safety gate: Usable candidate, but the agent should surface permission and audit notes before installation.","Permission surface: filesystem or document access, network or browser access","Permission surface may require sandboxing","Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access"],"validation_plan":["Inspect repository, README/SKILL.md, license, and recent commits before production use.","Install in an isolated workspace or sandbox with no production secrets available.","Run the smallest representative task and record files touched, commands run, network access, and outputs.","Compare the selected skill against at least one alternative when the eval status is review or failed.","Promote only after the agent reports a successful verification result and unresolved warnings are accepted."],"checks":[{"id":"task_fit","label":"Task fit","status":"warn","score":70,"required_for_auto_install":true,"detail":"Task fit is weak; compare alternatives before selecting.","evidence":["Evaluate traffic-analysis before installing it in an agent workflow","research","Research agents workflows; Claude Code teams; teams that value GitHub adoption signals"]},{"id":"install_path","label":"Install path","status":"pass","score":92,"required_for_auto_install":true,"detail":"Install handoff is available.","evidence":["npx skills add kostja94/marketing-skills --skill traffic-analysis"]},{"id":"install_safety","label":"Install command safety","status":"pass","score":92,"required_for_auto_install":true,"detail":"standard package or runtime install path","evidence":["npx skills add kostja94/marketing-skills --skill traffic-analysis"]},{"id":"trust_score","label":"Trust score","status":"warn","score":79,"required_for_auto_install":true,"detail":"Good trust signals with a few areas worth checking before rollout.","evidence":["Strong shortlist","946 GitHub stars","MIT"]},{"id":"audit_score","label":"Audit score","status":"warn","score":80,"required_for_auto_install":true,"detail":"Needs review","evidence":["Permission surface may require sandboxing"]},{"id":"agent_safety_gate","label":"Agent safety gate","status":"warn","score":60,"required_for_auto_install":true,"detail":"Usable candidate, but the agent should surface permission and audit notes before installation.","evidence":["Require human approval before installing into a real workspace.","Permission surface may require sandboxing"]},{"id":"readme_skillmd_completeness","label":"README/SKILL.md completeness","status":"pass","score":86,"required_for_auto_install":false,"detail":"Metadata includes enough usage and workflow context","evidence":["Strong README/SKILL.md context"]},{"id":"license_clarity","label":"License clarity","status":"pass","score":86,"required_for_auto_install":true,"detail":"MIT","evidence":["MIT"]},{"id":"recent_maintenance","label":"Recent maintenance","status":"pass","score":88,"required_for_auto_install":false,"detail":"3mo since push","evidence":["3mo since push"]},{"id":"permission_surface","label":"Permission surface","status":"warn","score":60,"required_for_auto_install":true,"detail":"filesystem or document access, network or browser access","evidence":["Network access: medium","Filesystem access: medium","Database access: medium"]},{"id":"alternatives","label":"Alternatives available","status":"info","score":55,"required_for_auto_install":false,"detail":"No close alternatives were found in the current shortlist.","evidence":[]}],"endpoints":{"web":"https://www.openagentskill.com/skills/kostja94-traffic-analysis/evals","api":"/api/agent/evals?slug=kostja94-traffic-analysis","text":"/api/agent/evals?slug=kostja94-traffic-analysis&format=text"}},"agent_readable_metadata":{"version":"openagentskill-agent-metadata-v2","skill":{"slug":"kostja94-traffic-analysis","name":"traffic-analysis","description":"When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking.","category":"research","url":"https://www.openagentskill.com/skills/kostja94-traffic-analysis","repository":"https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic","github_repo":"kostja94/marketing-skills"},"suited_tasks":["Research agents workflows","Claude Code teams","teams that value GitHub adoption signals","Search sources","Extract claims","Synthesize findings","Crawl target URLs","Extract tables and metadata"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","Browser agents","CLI"],"install":{"command":"npx skills add kostja94/marketing-skills --skill traffic-analysis","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add kostja94-traffic-analysis"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"traffic-analysis\" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"kostja94-traffic-analysis\",\"task\":\"Install traffic-analysis\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"traffic-analysis\" as a Claude Code skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"kostja94-traffic-analysis\",\"task\":\"Install traffic-analysis\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"traffic-analysis\" from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"kostja94-traffic-analysis\",\"task\":\"Install traffic-analysis\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/kostja94-traffic-analysis/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/kostja94-traffic-analysis"},"trust":{"score":79,"label":"Strong shortlist","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"946 GitHub stars","repoActivity":"946 stars, 130 forks","lastPushed":"3mo since push","license":"MIT","repository":"https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic","install":"npx skills add kostja94/marketing-skills --skill traffic-analysis","installSafety":"standard package or runtime install path","permissionSurface":"filesystem or document access, network or browser access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["research","agent-skill"],"known_risks":["Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":80,"risk_level":"needs_review","risk_label":"Needs review","warnings":["Permission surface may require sandboxing","Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access"]},"safety_gate":{"tier":"reviewed","label":"Reviewed with permission notes","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Require human approval before installing into a real workspace."},"quality":{"score":70,"label":"Strong"},"supply":{"track":"Research and knowledge work","scenario":"Research agents","maintenance":"3mo since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","high-compliance environments without internal security review","No OpenAgentSkill engagement data yet","Permission surface may require sandboxing","Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access","Production credentials, payments, or irreversible account changes without explicit human review"],"agent_contract":{"task_input":"Use traffic-analysis in an agent workflow","recommended_action":"Require human approval before installing into a real workspace.","install_policy":"review","minimum_review_before_use":["Trust: 79/100 Strong shortlist","Audit: 80/100 Needs review","Safety: 60/100 Review before install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"kostja94-traffic-analysis (traffic-analysis)","install_command":"npx skills add kostja94/marketing-skills --skill traffic-analysis","risk_summary":"Needs review; Reviewed with permission notes; Review before production","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"kostja94-traffic-analysis","task":"Use traffic-analysis in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/kostja94-traffic-analysis","api":"https://www.openagentskill.com/api/agent/skills/kostja94-traffic-analysis","audit":"https://www.openagentskill.com/skills/kostja94-traffic-analysis/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=kostja94-traffic-analysis&task=Use%20traffic-analysis%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20traffic-analysis%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20traffic-analysis%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/kostja94-traffic-analysis/install","manifest":"https://www.openagentskill.com/api/registry/manifest/kostja94-traffic-analysis"}},"machine_metadata":{"version":"openagentskill-agent-metadata-v2","skill":{"slug":"kostja94-traffic-analysis","name":"traffic-analysis","description":"When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking.","category":"research","url":"https://www.openagentskill.com/skills/kostja94-traffic-analysis","repository":"https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic","github_repo":"kostja94/marketing-skills"},"suited_tasks":["Research agents workflows","Claude Code teams","teams that value GitHub adoption signals","Search sources","Extract claims","Synthesize findings","Crawl target URLs","Extract tables and metadata"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","Browser agents","CLI"],"install":{"command":"npx skills add kostja94/marketing-skills --skill traffic-analysis","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add kostja94-traffic-analysis"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"traffic-analysis\" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"kostja94-traffic-analysis\",\"task\":\"Install traffic-analysis\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"traffic-analysis\" as a Claude Code skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"kostja94-traffic-analysis\",\"task\":\"Install traffic-analysis\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"traffic-analysis\" from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"kostja94-traffic-analysis\",\"task\":\"Install traffic-analysis\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/kostja94-traffic-analysis/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/kostja94-traffic-analysis"},"trust":{"score":79,"label":"Strong shortlist","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"946 GitHub stars","repoActivity":"946 stars, 130 forks","lastPushed":"3mo since push","license":"MIT","repository":"https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic","install":"npx skills add kostja94/marketing-skills --skill traffic-analysis","installSafety":"standard package or runtime install path","permissionSurface":"filesystem or document access, network or browser access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["research","agent-skill"],"known_risks":["Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":80,"risk_level":"needs_review","risk_label":"Needs review","warnings":["Permission surface may require sandboxing","Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access"]},"safety_gate":{"tier":"reviewed","label":"Reviewed with permission notes","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Require human approval before installing into a real workspace."},"quality":{"score":70,"label":"Strong"},"supply":{"track":"Research and knowledge work","scenario":"Research agents","maintenance":"3mo since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","high-compliance environments without internal security review","No OpenAgentSkill engagement data yet","Permission surface may require sandboxing","Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access","Production credentials, payments, or irreversible account changes without explicit human review"],"agent_contract":{"task_input":"Use traffic-analysis in an agent workflow","recommended_action":"Require human approval before installing into a real workspace.","install_policy":"review","minimum_review_before_use":["Trust: 79/100 Strong shortlist","Audit: 80/100 Needs review","Safety: 60/100 Review before install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"kostja94-traffic-analysis (traffic-analysis)","install_command":"npx skills add kostja94/marketing-skills --skill traffic-analysis","risk_summary":"Needs review; Reviewed with permission notes; Review before production","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"kostja94-traffic-analysis","task":"Use traffic-analysis in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/kostja94-traffic-analysis","api":"https://www.openagentskill.com/api/agent/skills/kostja94-traffic-analysis","audit":"https://www.openagentskill.com/skills/kostja94-traffic-analysis/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=kostja94-traffic-analysis&task=Use%20traffic-analysis%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20traffic-analysis%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20traffic-analysis%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/kostja94-traffic-analysis/install","manifest":"https://www.openagentskill.com/api/registry/manifest/kostja94-traffic-analysis"}},"supply_profile":{"track":{"slug":"research","label":"Research and knowledge work","shortLabel":"Research","description":"Deep research, source comparison, literature review, RAG, knowledge search, and reports."},"scenario":{"label":"Research agents","description":"I need my agent to research a topic, compare sources, and produce a concise report.","useCases":[{"slug":"research-agents","title":"Research agents"},{"slug":"web-scraping","title":"Web scraping"},{"slug":"marketing-growth","title":"Marketing and growth"}]},"applicableAgents":["Claude Code","Browser agents","CLI","Codex","Cursor"],"install":{"ready":true,"command":"npx skills add kostja94/marketing-skills --skill traffic-analysis","primaryTarget":"CLI","targetCount":4},"githubQuality":{"stars":946,"starsLabel":"946","forks":130,"license":"MIT","qualityScore":70,"trustScore":79,"auditScore":80},"maintenance":{"status":"active","label":"3mo since push","daysSincePush":89,"lastPushedAt":"2026-06-09T05:13:07+00:00"},"risk":{"level":"needs_review","label":"Needs review","requiresReview":true,"notes":["Permission surface may require sandboxing","Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access","Needs review"]},"coverageTags":["Research","Research agents","agent-skill"]},"audit":{"audit_score":80,"risk_level":"needs_review","risk_label":"Needs review","quality_score":70,"trust_score":79,"maintenance_score":88,"security_score":84,"install_score":92,"warnings":["Permission surface may require sandboxing","Quality score needs review","Permission surface needs review: filesystem or document access, network or browser access","Permission surface: filesystem or document access, network or browser access"]},"quality_signals":{"model":"v2","star_score":20.83,"usage_score":0,"review_score":5.1,"metadata_score":3,"freshness_score":12},"platforms":["Claude Code","Browser agents"],"use_cases":[{"slug":"research-agents","title":"Research agents","url":"https://www.openagentskill.com/use-cases/research-agents"},{"slug":"web-scraping","title":"Web scraping","url":"https://www.openagentskill.com/use-cases/web-scraping"},{"slug":"marketing-growth","title":"Marketing and growth","url":"https://www.openagentskill.com/use-cases/marketing-growth"},{"slug":"content-automation","title":"Content automation","url":"https://www.openagentskill.com/use-cases/content-automation"}],"stacks":[{"slug":"research-report-agent","title":"Research report agent","url":"https://www.openagentskill.com/collections/research-report-agent"},{"slug":"web-data-pipeline","title":"Web data pipeline","url":"https://www.openagentskill.com/collections/web-data-pipeline"},{"slug":"content-growth-agent","title":"Content growth agent","url":"https://www.openagentskill.com/collections/content-growth-agent"}],"install":"npx skills add kostja94/marketing-skills --skill traffic-analysis","install_targets":[{"id":"openagentskill-cli","label":"CLI","title":"OpenAgentSkill CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add kostja94-traffic-analysis","description":"Resolve policy, run the source installer safely, and report a verified install receipt.","copyLabel":"Copy command"},{"id":"codex","label":"Codex","title":"Codex install prompt","kind":"agent-prompt","value":"Install the \"traffic-analysis\" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"kostja94-traffic-analysis\",\"task\":\"Install traffic-analysis\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Give Codex a repo-aware install prompt when the skill is not available through a local CLI.","copyLabel":"Copy prompt"},{"id":"claude-code","label":"Claude Code","title":"Claude Code skill prompt","kind":"agent-prompt","value":"Add \"traffic-analysis\" as a Claude Code skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"kostja94-traffic-analysis\",\"task\":\"Install traffic-analysis\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this prompt to ask Claude Code to add the skill and explain the local activation steps.","copyLabel":"Copy prompt"},{"id":"cursor","label":"Cursor","title":"Cursor rule prompt","kind":"agent-prompt","value":"Turn \"traffic-analysis\" from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions \"traffic sources,\" \"dark traffic,\" \"direct traffic,\" \"UTM parameters,\" \"traffic attribution,\" \"channel attribution,\" \"attribution optimization,\" \"channel analysis,\" \"traffic analysis,\" \"traffic diversification,\" \"natural traffic benchmark,\" or \"organic vs paid traffic.\" For GA4 setup, use analytics-tracking. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"kostja94-traffic-analysis\",\"task\":\"Install traffic-analysis\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this when installing as Cursor project rules or reusable agent instructions.","copyLabel":"Copy prompt"}],"repository":"https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic","github_repo":"kostja94/marketing-skills","version":"1.0.0","license":"MIT","urls":{"web":"https://www.openagentskill.com/skills/kostja94-traffic-analysis","repository":"https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic","api":"/api/agent/skills/kostja94-traffic-analysis","install_api":"/api/skills/kostja94-traffic-analysis/install"},"meta":{"created_at":"2026-09-02T13:56:53.318629+00:00","updated_at":"2026-09-02T13:56:53.410432+00:00","agent_friendly":true}}