{"slug":"coreyhaines31-cro","name":"cro","description":"When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.","long_description":"---\nname: cro\ndescription: \"When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.\"\nmetadata:\n  version: 2.0.0\n---\n\n# Conversion Rate Optimization (CRO)\n\nYou are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.\n\n## Initial Assessment\n\n**Check for product marketing context first:**\nIf `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.\n\nBefore providing recommendations, identify:\n\n1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other\n2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales\n3. **Traffic Context**: Where are visitors coming from? (organic, paid, email, social)\n\n---\n\n## CRO Analysis Framework\n\nAnalyze the page across these dimensions, in order of impact:\n\n### 1. Value Proposition Clarity (Highest Impact)\n\n**Check for:**\n- Can a visitor understand what this is and why they should care within 5 seconds?\n- Is the primary benefit clear, specific, and differentiated?\n- Is it written in the customer's language (not company jargon)?\n\n**Common issues:**\n- Feature-focused instead of benefit-focused\n- Too vague or too clever (sacrificing clarity)\n- Trying to say everything instead of the most important thing\n\n### 2. Headline Effectiveness\n\n**Evaluate:**\n- Does it communicate the core value proposition?\n- Is it specific enough to be meaningful?\n- Does it match the traffic source's messaging?\n\n**Strong headline patterns:**\n- Outcome-focused: \"Get [desired outcome] without [pain point]\"\n- Specificity: Include numbers, timeframes, or concrete details\n- Social proof: \"Join 10,000+ teams who...\"\n\n### 3. CTA Placement, Copy, and Hierarchy\n\n**Primary CTA assessment:**\n- Is there one clear primary action?\n- Is it visible without scrolling?\n- Does the button copy communicate value, not just action?\n  - Weak: \"Submit,\" \"Sign Up,\" \"Learn More\"\n  - Strong: \"Start Free Trial,\" \"Get My Report,\" \"See Pricing\"\n\n**CTA hierarchy:**\n- Is there a logical primary vs. secondary CTA structure?\n- Are CTAs repeated at key decision points?\n\n### 4. Visual Hierarchy and Scannability\n\n**Check:**\n- Can someone scanning get the main message?\n- Are the most important elements visually prominent?\n- Is there enough white space?\n- Do images support or distract from the message?\n\n### 5. Trust Signals and Social Proof\n\n**Types to look for:**\n- Customer logos (especially recognizable ones)\n- Testimonials (specific, attributed, with photos)\n- Case study snippets with real numbers\n- Review scores and counts\n- Security badges (where relevant)\n\n**Placement:** Near CTAs and after benefit claims\n\n### 6. Objection Handling\n\n**Common objections to address:**\n- Price/value concerns\n- \"Will this work for my situation?\"\n- Implementation difficulty\n- \"What if it doesn't work?\"\n\n**Address through:** FAQ sections, guarantees, comparison content, process transparency\n\n### 7. Friction Points\n\n**Look for:**\n- Too many form fields\n- Unclear next steps\n- Confusing navigation\n- Required information that shouldn't be required\n- Mobile experience issues\n- Long load times\n\n---\n\n## Output Format\n\nStructure your recommendations as:\n\n### Quick Wins (Implement Now)\nEasy changes with likely immediate impact.\n\n### High-Impact Changes (Prioritize)\nBigger changes that require more effort but will significantly improve conversions.\n\n### Test Ideas\nHypotheses worth A/B testing rather than assuming.\n\n### Copy Alternatives\nFor key elements (headlines, CTAs), provide 2-3 alternatives with rationale.\n\n---\n\n## Page-Specific Frameworks\n\n### Homepage CRO\n- Clear positioning for cold visitors\n- Quick path to most common conversion\n- Handle both \"ready to buy\" and \"still researching\"\n\n### Landing Page CRO\n- Message match with traffic source\n- Single CTA (remove navigation if possible)\n- Complete argument on one page\n\n### Pricing Page CRO\n- Clear plan comparison\n- Recommended plan indication\n- Address \"which plan is right for me?\" anxiety\n\n### Feature Page CRO\n- Connect feature to benefit\n- Use cases and examples\n- Clear path to try/buy\n\n### Blog Post CRO\n- Contextual CTAs matching content topic\n- Inline CTAs at natural stopping points\n\n---\n\n## Experiment Ideas\n\nWhen recommending experiments, consider tests for:\n- Hero section (headline, visual, CTA)\n- Trust signals and social proof placement\n- Pricing presentation\n- Form optimization\n- Navigation and UX\n\n**For comprehensive experiment ideas by page type**: See [references/experiments.md](references/experiments.md)\n\n---\n\n## Task-Specific Questions\n\n1. What's your current conversion rate and goal?\n2. Where is traffic coming from?\n3. What does your signup/purchase flow look like after this page?\n4. Do you have user research, heatmaps, or session recordings?\n5. What have you already tried?\n\n---\n\n## Related Skills\n\n- **signup**: If the issue is in the signup process itself\n- **popups**: If considering popups as part of the strategy\n- **copywriting**: If the page needs a complete copy rewrite\n- **ab-testing**: To properly test recommended changes\n\n---\n\n## Form Optimization\n\nFor detailed form CRO guidance — including field optimization, multi-step forms, error handling, and form-specific experiments — see [references/form.md](references/form.md).\n","tagline":"When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. 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Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"outcome_stats":null,"safety":{"score":84,"level":"safe_to_install","label":"Safe to install with normal review","safety_tier":{"tier":"reviewed","label":"Reviewed","badge":"REVIEWED","summary":"Good audit and safety signals with no high-risk permission hints in public metadata.","recommended_action":"Review the audit page, then allow agent install in a sandboxed workflow.","auto_install_policy":"allow","reasons":["Safe-to-try audit","84/100 agent safety score"]},"auto_install_allowed":true,"human_review_required":false,"blocked":false,"audit_risk":"safe_to_try","permission_hints":[{"id":"browser","label":"Browser automation","reason":"Skill may drive a browser or interact with web pages.","severity":"medium"},{"id":"network","label":"Network access","reason":"Skill likely fetches remote pages, APIs, repositories, or external services.","severity":"medium"}],"policy_warnings":[],"constraints_applied":{"max_risk":"medium","needs_install_command":true,"min_stars":0}},"safety_gate":{"tier":"reviewed","label":"Reviewed","badge":"REVIEWED","auto_install_policy":"allow","auto_install_allowed":true,"blocked":false,"human_review_required":false,"recommended_action":"Review the audit page, then allow agent install in a sandboxed workflow.","reasons":["Safe-to-try audit","84/100 agent safety score"]},"eval":{"version":"openagentskill-skill-eval-v1","status":"passed","score":89,"risk_level":"low","decision":{"recommendation":"shortlist","reason":"All required eval gates passed for an agent shortlist.","auto_install_allowed":true,"policy":"allow","human_review_required":false},"blockers":[],"warnings":[],"validation_plan":["Inspect repository, README/SKILL.md, license, and recent commits before production use.","Install in an isolated workspace or sandbox with no production secrets available.","Run the smallest representative task and record files touched, commands run, network access, and outputs.","Compare the selected skill against at least one alternative when the eval status is review or failed.","Promote only after the agent reports a successful verification result and unresolved warnings are accepted."],"checks":[{"id":"task_fit","label":"Task fit","status":"pass","score":84,"required_for_auto_install":true,"detail":"Task wording matches this skill metadata.","evidence":["Evaluate cro before installing it in an agent workflow","business","Research agents workflows; Claude Code teams; teams that value GitHub adoption signals"]},{"id":"install_path","label":"Install path","status":"pass","score":92,"required_for_auto_install":true,"detail":"Install handoff is available.","evidence":["npx skills add coreyhaines31/marketingskills --skill cro"]},{"id":"install_safety","label":"Install command safety","status":"pass","score":92,"required_for_auto_install":true,"detail":"standard package or runtime install path","evidence":["npx skills add coreyhaines31/marketingskills --skill cro"]},{"id":"trust_score","label":"Trust score","status":"pass","score":89,"required_for_auto_install":true,"detail":"Strong OpenAgentSkill Trust Score across adoption, recent maintenance, license clarity, documentation, dependency/runtime risk, install safety, permission surface, and install availability.","evidence":["Production candidate","47K GitHub stars","MIT"]},{"id":"audit_score","label":"Audit score","status":"pass","score":92,"required_for_auto_install":true,"detail":"Safe to try","evidence":["No major audit warning from metadata."]},{"id":"agent_safety_gate","label":"Agent safety gate","status":"pass","score":84,"required_for_auto_install":true,"detail":"Good audit and safety signals with no high-risk permission hints in public metadata.","evidence":["Review the audit page, then allow agent install in a sandboxed workflow.","Safe-to-try audit"]},{"id":"readme_skillmd_completeness","label":"README/SKILL.md completeness","status":"pass","score":86,"required_for_auto_install":false,"detail":"Metadata includes enough usage and workflow context","evidence":["Strong README/SKILL.md context"]},{"id":"license_clarity","label":"License clarity","status":"pass","score":86,"required_for_auto_install":true,"detail":"MIT","evidence":["MIT"]},{"id":"recent_maintenance","label":"Recent maintenance","status":"pass","score":100,"required_for_auto_install":false,"detail":"3d since push","evidence":["3d since push"]},{"id":"permission_surface","label":"Permission surface","status":"pass","score":100,"required_for_auto_install":true,"detail":"no high-risk permission surface in public metadata","evidence":["Browser automation: medium","Network access: medium"]},{"id":"alternatives","label":"Alternatives available","status":"info","score":55,"required_for_auto_install":false,"detail":"No close alternatives were found in the current shortlist.","evidence":[]}],"endpoints":{"web":"https://www.openagentskill.com/skills/coreyhaines31-cro/evals","api":"/api/agent/evals?slug=coreyhaines31-cro","text":"/api/agent/evals?slug=coreyhaines31-cro&format=text"}},"agent_readable_metadata":{"version":"openagentskill-agent-metadata-v2","skill":{"slug":"coreyhaines31-cro","name":"cro","description":"When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.","category":"business","url":"https://www.openagentskill.com/skills/coreyhaines31-cro","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro","github_repo":"coreyhaines31/marketingskills"},"suited_tasks":["Research agents workflows","Claude Code teams","teams that value GitHub adoption signals","Search sources","Extract claims","Synthesize findings","Summarize source material","Adapt tone for channels"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","CLI"],"install":{"command":"npx skills add coreyhaines31/marketingskills --skill cro","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add coreyhaines31-cro"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"cro\" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-cro\",\"task\":\"Install cro\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"cro\" as a Claude Code skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-cro\",\"task\":\"Install cro\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"cro\" from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-cro\",\"task\":\"Install cro\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/coreyhaines31-cro/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/coreyhaines31-cro"},"trust":{"score":89,"label":"Production candidate","version":"trust-score-v4","install_policy":"agent_install_candidate","evidence":{"stars":"47K GitHub stars","repoActivity":"47K stars, 7.3K forks","lastPushed":"3d since push","license":"MIT","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro","install":"npx skills add coreyhaines31/marketingskills --skill cro","installSafety":"standard package or runtime install path","permissionSurface":"no high-risk permission surface in public metadata","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":true,"sandbox_required":true,"reason":"Trust Score v4 allows sandbox-first agent installation after normal workspace review."},"best_for":["business","agent-skill"],"known_risks":[]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":92,"risk_level":"safe_to_try","risk_label":"Safe to try","warnings":[]},"safety_gate":{"tier":"reviewed","label":"Reviewed","auto_install_policy":"allow","auto_install_allowed":true,"human_review_required":false,"blocked":false,"recommended_action":"Review the audit page, then allow agent install in a sandboxed workflow."},"quality":{"score":93,"label":"Excellent"},"supply":{"track":"Coding and developer agents","scenario":"GitHub automation","maintenance":"3d since push","risk":"Safe to try"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","high-compliance environments without internal security review","No major risk signals from current metadata","No major trust warnings detected from available metadata","Production credentials, payments, or irreversible account changes without explicit human review","Sensitive private data before reviewing repository code, license, and permission surface"],"agent_contract":{"task_input":"Use cro in an agent workflow","recommended_action":"Review the audit page, then allow agent install in a sandboxed workflow.","install_policy":"allow","minimum_review_before_use":["Trust: 89/100 Production candidate","Audit: 92/100 Safe to try","Safety: 84/100 Safe to install with normal review","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"coreyhaines31-cro (cro)","install_command":"npx skills add coreyhaines31/marketingskills --skill cro","risk_summary":"Safe to try; Reviewed; Low metadata risk","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"coreyhaines31-cro","task":"Use cro in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/coreyhaines31-cro","api":"https://www.openagentskill.com/api/agent/skills/coreyhaines31-cro","audit":"https://www.openagentskill.com/skills/coreyhaines31-cro/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=coreyhaines31-cro&task=Use%20cro%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20cro%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20cro%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/coreyhaines31-cro/install","manifest":"https://www.openagentskill.com/api/registry/manifest/coreyhaines31-cro"}},"machine_metadata":{"version":"openagentskill-agent-metadata-v2","skill":{"slug":"coreyhaines31-cro","name":"cro","description":"When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.","category":"business","url":"https://www.openagentskill.com/skills/coreyhaines31-cro","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro","github_repo":"coreyhaines31/marketingskills"},"suited_tasks":["Research agents workflows","Claude Code teams","teams that value GitHub adoption signals","Search sources","Extract claims","Synthesize findings","Summarize source material","Adapt tone for channels"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","CLI"],"install":{"command":"npx skills add coreyhaines31/marketingskills --skill cro","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add coreyhaines31-cro"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"cro\" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-cro\",\"task\":\"Install cro\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"cro\" as a Claude Code skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-cro\",\"task\":\"Install cro\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"cro\" from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-cro\",\"task\":\"Install cro\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/coreyhaines31-cro/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/coreyhaines31-cro"},"trust":{"score":89,"label":"Production candidate","version":"trust-score-v4","install_policy":"agent_install_candidate","evidence":{"stars":"47K GitHub stars","repoActivity":"47K stars, 7.3K forks","lastPushed":"3d since push","license":"MIT","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro","install":"npx skills add coreyhaines31/marketingskills --skill cro","installSafety":"standard package or runtime install path","permissionSurface":"no high-risk permission surface in public metadata","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":true,"sandbox_required":true,"reason":"Trust Score v4 allows sandbox-first agent installation after normal workspace review."},"best_for":["business","agent-skill"],"known_risks":[]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":92,"risk_level":"safe_to_try","risk_label":"Safe to try","warnings":[]},"safety_gate":{"tier":"reviewed","label":"Reviewed","auto_install_policy":"allow","auto_install_allowed":true,"human_review_required":false,"blocked":false,"recommended_action":"Review the audit page, then allow agent install in a sandboxed workflow."},"quality":{"score":93,"label":"Excellent"},"supply":{"track":"Coding and developer agents","scenario":"GitHub automation","maintenance":"3d since push","risk":"Safe to try"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","high-compliance environments without internal security review","No major risk signals from current metadata","No major trust warnings detected from available metadata","Production credentials, payments, or irreversible account changes without explicit human review","Sensitive private data before reviewing repository code, license, and permission surface"],"agent_contract":{"task_input":"Use cro in an agent workflow","recommended_action":"Review the audit page, then allow agent install in a sandboxed workflow.","install_policy":"allow","minimum_review_before_use":["Trust: 89/100 Production candidate","Audit: 92/100 Safe to try","Safety: 84/100 Safe to install with normal review","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"coreyhaines31-cro (cro)","install_command":"npx skills add coreyhaines31/marketingskills --skill cro","risk_summary":"Safe to try; Reviewed; Low metadata risk","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"coreyhaines31-cro","task":"Use cro in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/coreyhaines31-cro","api":"https://www.openagentskill.com/api/agent/skills/coreyhaines31-cro","audit":"https://www.openagentskill.com/skills/coreyhaines31-cro/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=coreyhaines31-cro&task=Use%20cro%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20cro%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20cro%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/coreyhaines31-cro/install","manifest":"https://www.openagentskill.com/api/registry/manifest/coreyhaines31-cro"}},"supply_profile":{"track":{"slug":"coding","label":"Coding and developer agents","shortLabel":"Coding","description":"Code review, repo analysis, testing, CI, GitHub, DevOps, and developer workflow skills."},"scenario":{"label":"GitHub automation","description":"I need my agent to triage GitHub issues, review pull requests, and summarize repository changes.","useCases":[{"slug":"research-agents","title":"Research agents"},{"slug":"content-automation","title":"Content automation"},{"slug":"browser-automation","title":"Browser automation"}]},"applicableAgents":["Claude Code","CLI","Codex","Cursor"],"install":{"ready":true,"command":"npx skills add coreyhaines31/marketingskills --skill cro","primaryTarget":"CLI","targetCount":4},"githubQuality":{"stars":46626,"starsLabel":"47K","forks":7268,"license":"MIT","qualityScore":93,"trustScore":89,"auditScore":92},"maintenance":{"status":"fresh","label":"3d since push","daysSincePush":3,"lastPushedAt":"2026-09-02T07:43:12+00:00"},"risk":{"level":"safe_to_try","label":"Safe to try","requiresReview":false,"notes":["No major risk signals from available metadata"]},"coverageTags":["Coding","GitHub automation","business","agent-skill"]},"audit":{"audit_score":92,"risk_level":"safe_to_try","risk_label":"Safe to try","quality_score":93,"trust_score":89,"maintenance_score":100,"security_score":89,"install_score":92,"warnings":[]},"quality_signals":{"model":"v2","star_score":32.68,"usage_score":0,"review_score":5.1,"metadata_score":3,"freshness_score":15},"platforms":["Claude Code"],"use_cases":[{"slug":"research-agents","title":"Research agents","url":"https://www.openagentskill.com/use-cases/research-agents"},{"slug":"content-automation","title":"Content automation","url":"https://www.openagentskill.com/use-cases/content-automation"},{"slug":"browser-automation","title":"Browser automation","url":"https://www.openagentskill.com/use-cases/browser-automation"},{"slug":"workflow-automation","title":"Workflow automation","url":"https://www.openagentskill.com/use-cases/workflow-automation"}],"stacks":[{"slug":"research-report-agent","title":"Research report agent","url":"https://www.openagentskill.com/collections/research-report-agent"},{"slug":"content-growth-agent","title":"Content growth agent","url":"https://www.openagentskill.com/collections/content-growth-agent"},{"slug":"browser-qa-agent","title":"Browser QA agent","url":"https://www.openagentskill.com/collections/browser-qa-agent"}],"install":"npx skills add coreyhaines31/marketingskills --skill cro","install_targets":[{"id":"openagentskill-cli","label":"CLI","title":"OpenAgentSkill CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add coreyhaines31-cro","description":"Resolve policy, run the source installer safely, and report a verified install receipt.","copyLabel":"Copy command"},{"id":"codex","label":"Codex","title":"Codex install prompt","kind":"agent-prompt","value":"Install the \"cro\" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-cro\",\"task\":\"Install cro\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Give Codex a repo-aware install prompt when the skill is not available through a local CLI.","copyLabel":"Copy prompt"},{"id":"claude-code","label":"Claude Code","title":"Claude Code skill prompt","kind":"agent-prompt","value":"Add \"cro\" as a Claude Code skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-cro\",\"task\":\"Install cro\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this prompt to ask Claude Code to add the skill and explain the local activation steps.","copyLabel":"Copy prompt"},{"id":"cursor","label":"Cursor","title":"Cursor rule prompt","kind":"agent-prompt","value":"Turn \"cro\" from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-cro\",\"task\":\"Install cro\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this when installing as Cursor project rules or reusable agent instructions.","copyLabel":"Copy prompt"}],"repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro","github_repo":"coreyhaines31/marketingskills","version":"1.0.0","license":"MIT","urls":{"web":"https://www.openagentskill.com/skills/coreyhaines31-cro","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro","api":"/api/agent/skills/coreyhaines31-cro","install_api":"/api/skills/coreyhaines31-cro/install"},"meta":{"created_at":"2026-09-02T22:25:22.200173+00:00","updated_at":"2026-09-02T22:25:22.290616+00:00","agent_friendly":true}}