{"slug":"coreyhaines31-content-strategy","name":"content-strategy","description":"When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.","long_description":"---\nname: content-strategy\ndescription: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.\nmetadata:\n  version: 2.1.1\n---\n\n# Content Strategy\n\nYou are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.\n\n## Before Planning\n\n**Check for product marketing context first:**\nIf `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.\n\nGather this context (ask if not provided):\n\n### 1. Business Context\n- What does the company do?\n- Who is the ideal customer?\n- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)\n- What problems does your product solve?\n\n### 2. Customer Research\n- What questions do customers ask before buying?\n- What objections come up in sales calls?\n- What topics appear repeatedly in support tickets?\n- What language do customers use to describe their problems?\n\n### 3. Current State\n- Do you have existing content? What's working?\n- What resources do you have? (writers, budget, time)\n- What content formats can you produce? (written, video, audio)\n\n### 4. Competitive Landscape\n- Who are your main competitors?\n- What content gaps exist in your market?\n\n---\n\n## Treat Content Like a Product\n\nEvery piece is its own launch. Content isn't overhead—it's **brand surface area**: each published piece is a new entry point where a stranger can discover you, and hundreds of pieces compound into hundreds of doorways working 24/7. Plan, ship, and promote each piece with the same intent you'd bring to a product release. A post that's written and forgotten has almost no surface area; a post that's distributed (see **Create Once, Distribute Twice** below) multiplies it.\n\nThis section covers the searchable/shareable lens, then the execution and prioritization layer: which pieces to make (scoring), how the calendar splits, and per-format discipline.\n\n## Searchable vs Shareable\n\nEvery piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation.\n\n**Searchable content** captures existing demand. Optimized for people actively looking for answers.\n\n**Shareable content** creates demand. Spreads ideas and gets people talking.\n\n### When Writing Searchable Content\n\n- Target a specific keyword or question\n- Match search intent exactly—answer what the searcher wants\n- Use clear titles that match search queries\n- Structure with headings that mirror search patterns\n- Place keywords in title, headings, first paragraph, URL\n- Provide comprehensive coverage (don't leave questions unanswered)\n- Include data, examples, and links to authoritative sources\n- Optimize for AI/LLM discovery: clear positioning, structured content, brand consistency across the web\n\n### When Writing Shareable Content\n\n- Lead with a novel insight, original data, or counterintuitive take\n- Challenge conventional wisdom with well-reasoned arguments\n- Tell stories that make people feel something\n- Create content people want to share to look smart or help others\n- Connect to current trends or emerging problems\n- Share vulnerable, honest experiences others can learn from\n\n---\n\n## Content Types\n\n### Searchable Content Types\n\n**Use-Case Content**\nFormula: [persona] + [use-case]. Targets long-tail keywords.\n- \"Project management for designers\"\n- \"Task tracking for developers\"\n- \"Client collaboration for freelancers\"\n\n**Hub and Spoke**\nHub = comprehensive overview. Spokes = related subtopics.\n```\n/topic (hub)\n├── /topic/subtopic-1 (spoke)\n├── /topic/subtopic-2 (spoke)\n└── /topic/subtopic-3 (spoke)\n```\nCreate hub first, then build spokes. Interlink strategically.\n\n**Note:** Most content works fine under `/blog`. Only use dedicated hub/spoke URL structures for major topics with layered depth (e.g., Atlassian's `/agile` guide). For typical blog posts, `/blog/post-title` is sufficient.\n\n**Template Libraries**\nHigh-intent keywords + product adoption.\n- Target searches like \"marketing plan template\"\n- Provide immediate standalone value\n- Show how product enhances the template\n\n### Shareable Content Types\n\n**Thought Leadership**\n- Articulate concepts everyone feels but hasn't named\n- Challenge conventional wisdom with evidence\n- Share vulnerable, honest experiences\n\n**Data-Driven Content**\n- Product data analysis (anonymized insights)\n- Public data analysis (uncover patterns)\n- Original research (run experiments, share results)\n\n**Expert Roundups**\n15-30 experts answering one specific question. Built-in distribution.\n\n**Case Studies**\nStructure: Challenge → Solution → Results → Key learnings\n\n**Meta Content**\nBehind-the-scenes transparency. \"How We Got Our First $5k MRR,\" \"Why We Chose Debt Over VC.\"\n\n### Link-Earning Formats\n\nWhen the goal of a piece is backlinks specifically, format choice matters more than production effort. Foundation Inc.'s B2B Backlink Intelligence Report (March 2026 — a single vendor study of B2B SaaS sites, so treat as directional) measured each format's share of backlinks relative to its share of pages:\n\n| Format | Backlinks vs. page share |\n|---|---|\n| Statistics / data roundups | **4.25x** |\n| Glossary / definition pages | 1.47x |\n| Interactive tools / calculators (see **free-tools**) | 1.38x |\n| How-to / tutorials | 1.36x |\n| Original research / reports | 0.80x |\n| Ultimate guides | 0.77x |\n| Thought leadership | 0.74x |\n| Templates / frameworks | 0.68x |\n\nThe counterintuitive read: **curating statistics earns ~5x the links of producing original research.** Writers link to whatever makes citation easiest — a maintained stat-roundup page is citation infrastructure, while original research often gets cited *via* the roundups that aggregate it. Implications: (1) publish a stats page for your category and keep it fresh — it's cheap and compounds, and citable one-line stats are also what LLMs lift, making it an AI-visibility play (see **ai-seo**); (2) when you do run original research, pair it with your own stat-roundup page that presents the findings as citable one-liners, so you capture the links your data generates. The formats at the bottom aren't dead — guides, templates, and thought leadership earn their keep on rankings, conversions, and brand. Judge each piece by the job it's for, and don't expect links from formats that don't earn them.\n\nFor programmatic content at scale, see **programmatic-seo** skill.\n\n---\n\n## Content Pillars and Topic Clusters\n\nContent pillars are the 3-5 core topics your brand will own. Each pillar spawns a cluster of related content.\n\nMost of the time, all content can live under `/blog` with good internal linking between related posts. Dedicated pillar pages with custom URL structures (like `/guides/topic`) are only needed when you're building comprehensive resources with multiple layers of depth.\n\n### How to Identify Pillars\n\n1. **Product-led**: What problems does your product solve?\n2. **Audience-led**: What does your ICP need to learn?\n3. **Search-led**: What topics have volume in your space?\n4. **Competitor-led**: What are competitors ranking for?\n\n### Pillar Structure\n\n```\nPillar Topic (Hub)\n├── Subtopic Cluster 1\n│   ├── Article A\n│   ├── Article B\n│   └── Article C\n├── Subtopic Cluster 2\n│   ├── Article D\n│   ├── Article E\n│   └── Article F\n└── Subtopic Cluster 3\n    ├── Article G\n    ├── Article H\n    └── Article I\n```\n\n### Pillar Criteria\n\nGood pillars should:\n- Align with your product/service\n- Match what your audience cares about\n- Have search volume and/or social interest\n- Be broad enough for many subtopics\n\n---\n\n## Keyword Research by Buyer Stage\n\nMap topics to the buyer's journey using proven keyword modifiers:\n\n### Awareness Stage\nModifiers: \"what is,\" \"how to,\" \"guide to,\" \"introduction to\"\n\nExample: If customers ask about project management basics:\n- \"What is Agile Project Management\"\n- \"Guide to Sprint Planning\"\n- \"How to Run a Standup Meeting\"\n\n### Consideration Stage\nModifiers: \"best,\" \"top,\" \"vs,\" \"alternatives,\" \"comparison\"\n\nExample: If customers evaluate multiple tools:\n- \"Best Project Management Tools for Remote Teams\"\n- \"Asana vs Trello vs Monday\"\n- \"Basecamp Alternatives\"\n\n### Decision Stage\nModifiers: \"pricing,\" \"reviews,\" \"demo,\" \"trial,\" \"buy\"\n\nExample: If pricing comes up in sales calls:\n- \"Project Management Tool Pricing Comparison\"\n- \"How to Choose the Right Plan\"\n- \"[Product] Reviews\"\n\n### Implementation Stage\nModifiers: \"templates,\" \"examples,\" \"tutorial,\" \"how to use,\" \"setup\"\n\nExample: If support tickets show implementation struggles:\n- \"Project Template Library\"\n- \"Step-by-Step Setup Tutorial\"\n- \"How to Use [Feature]\"\n\n---\n\n## Content Ideation Sources\n\n### 1. Keyword Data\n\nIf user provides keyword exports (Ahrefs, SEMrush, GSC), analyze for:\n- Topic clusters (group related keywords)\n- Buyer stage (awareness/consideration/decision/implementation)\n- Search intent (informational, commercial, transactional)\n- Quick wins (low competition + decent volume + high relevance)\n- Content gaps (keywords competitors rank for that you don't)\n\nOutput as prioritized table:\n| Keyword | Volume | Difficulty | Buyer Stage | Content Type | Priority |\n\n### 2. Call Transcripts\n\nIf user provides sales or customer call transcripts, extract:\n- Questions asked → FAQ content or blog posts\n- Pain points → problems in their own words\n- Objections → content to address proactively\n- Language patterns → exact phrases to use (voice of customer)\n- Competitor mentions → what they compared you to\n\nOutput content ideas with supporting quotes.\n\n### 3. Survey Responses\n\nIf user provides survey data, mine for:\n- Open-ended responses (topics and language)\n- Common themes (30%+ mention = high priority)\n- Resource requests (what they wish existed)\n- Content preferences (formats they want)\n\n### 4. Forum Research\n\nUse web search to find content ideas:\n\n**Reddit:** `site:reddit.com [topic]`\n- Top posts in relevant subreddits\n- Questions and frustrations in comments\n- Upvoted answers (validates what resonates)\n\n**Quora:** `site:quora.com [topic]`\n- Most-followed questions\n- Highly upvoted answers\n\n**Other:** Indie Hackers, Hacker News, Product Hunt, industry Slack/Discord\n\nExtract: FAQs, misconceptions, debates, problems being solved, terminology used.\n\n### 5. Competitor Analysis\n\nUse web search to analyze competitor content:\n\n**Find their content:** `site:competitor.com/blog`\n\n**Analyze:**\n- Top-performing posts (comments, shares)\n- Topics covered repeatedly\n- Gaps they haven't covered\n- Case studies (customer problems, use cases, results)\n- Content structure (pillars, categories, formats)\n\n**Identify opportunities:**\n- Topics you can cover better\n- Angles they're missing\n- Outdated content to improve on\n\n### 6. Sales and Support Input\n\nExtract from customer-facing teams:\n- Common objections\n- Repeated questions\n- Support ticket patterns\n- Success stories\n- Feature requests and underlying problems\n\n---\n\n## Prioritizing Content Ideas\n\nScore each idea on four factors:\n\n### 1. Customer Impact (40%)\n- How frequently did this topic come up in research?\n- What percentage of customers face this challenge?\n- How emotionally charged was this pain point?\n- What's the potential LTV of customers wit","tagline":"When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. 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issue activity unavailable in current metadata"},{"status":"pass","label":"Recent maintenance","detail":"4d since push"},{"status":"pass","label":"License clarity","detail":"MIT"},{"status":"pass","label":"README/SKILL.md completeness","detail":"Metadata includes enough usage and workflow context"},{"status":"pass","label":"Dependency/runtime risk","detail":"no major dependency risk hints in public metadata"},{"status":"pass","label":"Install availability","detail":"npx skills add coreyhaines31/marketingskills --skill content-strategy"},{"status":"pass","label":"Install command safety","detail":"standard package or runtime install path"},{"status":"pass","label":"Permission surface","detail":"no high-risk permission surface in public metadata"},{"status":"pass","label":"Repository evidence","detail":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy"},{"status":"pass","label":"Review status","detail":"AI review data available"},{"status":"info","label":"Agent Proven outcomes","detail":"No agent outcome data yet"},{"status":"warn","label":"Ownership","detail":"No approved owner claim yet"},{"status":"pass","label":"OpenAgentSkill usage","detail":"4 views, 0 install copies"},{"status":"info","label":"Agent outcomes","detail":"No agent outcome data yet"}],"strengths":["AI review approved","Install path is available","Repository evidence is available","Recently maintained repository","Large GitHub adoption signal","Install command has no obvious high-risk pattern"],"warnings":["Financial research output is not financial advice; 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require human review before any live investment decision."]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"outcome_stats":null,"safety":{"score":80,"level":"review_before_install","label":"Review before install","safety_tier":{"tier":"reviewed","label":"Reviewed with permission notes","badge":"REVIEWED","summary":"Usable candidate, but the agent should surface permission and audit notes before installation.","recommended_action":"Require human approval before installing into a real workspace.","auto_install_policy":"review","reasons":["Financial research output is not financial advice; require human review before any live investment decision","80/100 agent safety score"]},"auto_install_allowed":false,"human_review_required":true,"blocked":false,"audit_risk":"needs_review","permission_hints":[{"id":"network","label":"Network access","reason":"Skill likely fetches remote pages, APIs, repositories, or external services.","severity":"medium"}],"policy_warnings":["Financial research output is not financial advice; require human review before any live investment decision"],"constraints_applied":{"max_risk":"medium","needs_install_command":true,"min_stars":0}},"safety_gate":{"tier":"reviewed","label":"Reviewed with permission notes","badge":"REVIEWED","auto_install_policy":"review","auto_install_allowed":false,"blocked":false,"human_review_required":true,"recommended_action":"Require human approval before installing into a real workspace.","reasons":["Financial research output is not financial advice; require human review before any live investment decision","80/100 agent safety score"]},"eval":{"version":"openagentskill-skill-eval-v1","status":"review","score":88,"risk_level":"medium","decision":{"recommendation":"manual_review","reason":"Require human approval before installing into a real workspace.","auto_install_allowed":false,"policy":"review","human_review_required":true},"blockers":[],"warnings":["Audit score: Needs review","Agent safety gate: Usable candidate, but the agent should surface permission and audit notes before installation.","Financial research output is not financial advice; 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require human review before any live investment decision"]},{"id":"agent_safety_gate","label":"Agent safety gate","status":"warn","score":80,"required_for_auto_install":true,"detail":"Usable candidate, but the agent should surface permission and audit notes before installation.","evidence":["Require human approval before installing into a real workspace.","Financial research output is not financial advice; require human review before any live investment decision"]},{"id":"readme_skillmd_completeness","label":"README/SKILL.md completeness","status":"pass","score":86,"required_for_auto_install":false,"detail":"Metadata includes enough usage and workflow context","evidence":["Strong README/SKILL.md context"]},{"id":"license_clarity","label":"License clarity","status":"pass","score":86,"required_for_auto_install":true,"detail":"MIT","evidence":["MIT"]},{"id":"recent_maintenance","label":"Recent maintenance","status":"pass","score":100,"required_for_auto_install":false,"detail":"4d since push","evidence":["4d since push"]},{"id":"permission_surface","label":"Permission surface","status":"pass","score":100,"required_for_auto_install":true,"detail":"no high-risk permission surface in public metadata","evidence":["Network access: medium"]},{"id":"alternatives","label":"Alternatives available","status":"info","score":55,"required_for_auto_install":false,"detail":"No close alternatives were found in the current shortlist.","evidence":[]}],"endpoints":{"web":"https://www.openagentskill.com/skills/coreyhaines31-content-strategy/evals","api":"/api/agent/evals?slug=coreyhaines31-content-strategy","text":"/api/agent/evals?slug=coreyhaines31-content-strategy&format=text"}},"agent_readable_metadata":{"version":"openagentskill-agent-metadata-v2","skill":{"slug":"coreyhaines31-content-strategy","name":"content-strategy","description":"When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.","category":"security","url":"https://www.openagentskill.com/skills/coreyhaines31-content-strategy","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy","github_repo":"coreyhaines31/marketingskills"},"suited_tasks":["Research agents workflows","Claude Code teams","teams that value GitHub adoption signals","Search sources","Extract claims","Synthesize findings","Summarize source material","Adapt tone for channels"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","CLI"],"install":{"command":"npx skills add coreyhaines31/marketingskills --skill content-strategy","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add coreyhaines31-content-strategy"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"content-strategy\" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"content-strategy\" as a Claude Code skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"content-strategy\" from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/coreyhaines31-content-strategy/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/coreyhaines31-content-strategy"},"trust":{"score":89,"label":"Production candidate","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"47K GitHub stars","repoActivity":"47K stars, 7.3K forks","lastPushed":"4d since push","license":"MIT","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy","install":"npx skills add coreyhaines31/marketingskills --skill content-strategy","installSafety":"standard package or runtime install path","permissionSurface":"no high-risk permission surface in public metadata","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["security","agent-skill"],"known_risks":["Financial research output is not financial advice; require human review before any live investment decision."]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":92,"risk_level":"needs_review","risk_label":"Needs review","warnings":["Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision."]},"safety_gate":{"tier":"reviewed","label":"Reviewed with permission notes","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Require human approval before installing into a real workspace."},"quality":{"score":93,"label":"Excellent"},"supply":{"track":"Marketing and growth automation","scenario":"Content automation","maintenance":"4d since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","high-compliance environments without internal security review","No major risk signals from current metadata","Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Production credentials, payments, or irreversible account changes without explicit human review","Sensitive private data before reviewing repository code, license, and permission surface","Automatic installation in a production workspace"],"agent_contract":{"task_input":"Use content-strategy in an agent workflow","recommended_action":"Require human approval before installing into a real workspace.","install_policy":"review","minimum_review_before_use":["Trust: 89/100 Production candidate","Audit: 92/100 Needs review","Safety: 80/100 Review before install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"coreyhaines31-content-strategy (content-strategy)","install_command":"npx skills add coreyhaines31/marketingskills --skill content-strategy","risk_summary":"Needs review; Reviewed with permission notes; Low metadata risk","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"coreyhaines31-content-strategy","task":"Use content-strategy in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/coreyhaines31-content-strategy","api":"https://www.openagentskill.com/api/agent/skills/coreyhaines31-content-strategy","audit":"https://www.openagentskill.com/skills/coreyhaines31-content-strategy/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=coreyhaines31-content-strategy&task=Use%20content-strategy%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20content-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20content-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/coreyhaines31-content-strategy/install","manifest":"https://www.openagentskill.com/api/registry/manifest/coreyhaines31-content-strategy"}},"machine_metadata":{"version":"openagentskill-agent-metadata-v2","skill":{"slug":"coreyhaines31-content-strategy","name":"content-strategy","description":"When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.","category":"security","url":"https://www.openagentskill.com/skills/coreyhaines31-content-strategy","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy","github_repo":"coreyhaines31/marketingskills"},"suited_tasks":["Research agents workflows","Claude Code teams","teams that value GitHub adoption signals","Search sources","Extract claims","Synthesize findings","Summarize source material","Adapt tone for channels"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","CLI"],"install":{"command":"npx skills add coreyhaines31/marketingskills --skill content-strategy","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add coreyhaines31-content-strategy"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"content-strategy\" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"content-strategy\" as a Claude Code skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"content-strategy\" from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/coreyhaines31-content-strategy/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/coreyhaines31-content-strategy"},"trust":{"score":89,"label":"Production candidate","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"47K GitHub stars","repoActivity":"47K stars, 7.3K forks","lastPushed":"4d since push","license":"MIT","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy","install":"npx skills add coreyhaines31/marketingskills --skill content-strategy","installSafety":"standard package or runtime install path","permissionSurface":"no high-risk permission surface in public metadata","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["security","agent-skill"],"known_risks":["Financial research output is not financial advice; require human review before any live investment decision."]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":92,"risk_level":"needs_review","risk_label":"Needs review","warnings":["Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision."]},"safety_gate":{"tier":"reviewed","label":"Reviewed with permission notes","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Require human approval before installing into a real workspace."},"quality":{"score":93,"label":"Excellent"},"supply":{"track":"Marketing and growth automation","scenario":"Content automation","maintenance":"4d since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","high-compliance environments without internal security review","No major risk signals from current metadata","Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Production credentials, payments, or irreversible account changes without explicit human review","Sensitive private data before reviewing repository code, license, and permission surface","Automatic installation in a production workspace"],"agent_contract":{"task_input":"Use content-strategy in an agent workflow","recommended_action":"Require human approval before installing into a real workspace.","install_policy":"review","minimum_review_before_use":["Trust: 89/100 Production candidate","Audit: 92/100 Needs review","Safety: 80/100 Review before install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"coreyhaines31-content-strategy (content-strategy)","install_command":"npx skills add coreyhaines31/marketingskills --skill content-strategy","risk_summary":"Needs review; Reviewed with permission notes; Low metadata risk","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"coreyhaines31-content-strategy","task":"Use content-strategy in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/coreyhaines31-content-strategy","api":"https://www.openagentskill.com/api/agent/skills/coreyhaines31-content-strategy","audit":"https://www.openagentskill.com/skills/coreyhaines31-content-strategy/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=coreyhaines31-content-strategy&task=Use%20content-strategy%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20content-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20content-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/coreyhaines31-content-strategy/install","manifest":"https://www.openagentskill.com/api/registry/manifest/coreyhaines31-content-strategy"}},"supply_profile":{"track":{"slug":"marketing","label":"Marketing and growth automation","shortLabel":"Marketing","description":"SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows."},"scenario":{"label":"Content automation","description":"I need my agent to turn research and product updates into useful content drafts.","useCases":[{"slug":"research-agents","title":"Research agents"},{"slug":"content-automation","title":"Content automation"},{"slug":"marketing-growth","title":"Marketing and growth"}]},"applicableAgents":["Claude Code","CLI","Codex","Cursor"],"install":{"ready":true,"command":"npx skills add coreyhaines31/marketingskills --skill content-strategy","primaryTarget":"CLI","targetCount":4},"githubQuality":{"stars":46626,"starsLabel":"47K","forks":7268,"license":"MIT","qualityScore":93,"trustScore":89,"auditScore":92},"maintenance":{"status":"fresh","label":"4d since push","daysSincePush":4,"lastPushedAt":"2026-09-02T07:43:12+00:00"},"risk":{"level":"needs_review","label":"Needs review","requiresReview":true,"notes":["Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision.","Needs review"]},"coverageTags":["Marketing","Content automation","security","agent-skill"]},"audit":{"audit_score":92,"risk_level":"needs_review","risk_label":"Needs review","quality_score":93,"trust_score":89,"maintenance_score":100,"security_score":89,"install_score":92,"warnings":["Financial research output is not financial advice; require human review before any live investment decision","Financial research output is not financial advice; require human review before any live investment decision."]},"quality_signals":{"model":"v2","star_score":32.68,"usage_score":0,"review_score":5.7,"metadata_score":3,"freshness_score":15},"platforms":["Claude Code"],"use_cases":[{"slug":"research-agents","title":"Research agents","url":"https://www.openagentskill.com/use-cases/research-agents"},{"slug":"content-automation","title":"Content automation","url":"https://www.openagentskill.com/use-cases/content-automation"},{"slug":"marketing-growth","title":"Marketing and growth","url":"https://www.openagentskill.com/use-cases/marketing-growth"},{"slug":"multimodal-media","title":"Multimodal media","url":"https://www.openagentskill.com/use-cases/multimodal-media"}],"stacks":[{"slug":"research-report-agent","title":"Research report agent","url":"https://www.openagentskill.com/collections/research-report-agent"},{"slug":"content-growth-agent","title":"Content growth agent","url":"https://www.openagentskill.com/collections/content-growth-agent"},{"slug":"web-data-pipeline","title":"Web data pipeline","url":"https://www.openagentskill.com/collections/web-data-pipeline"}],"install":"npx skills add coreyhaines31/marketingskills --skill content-strategy","install_targets":[{"id":"openagentskill-cli","label":"CLI","title":"OpenAgentSkill CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add coreyhaines31-content-strategy","description":"Resolve policy, run the source installer safely, and report a verified install receipt.","copyLabel":"Copy command"},{"id":"codex","label":"Codex","title":"Codex install prompt","kind":"agent-prompt","value":"Install the \"content-strategy\" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Give Codex a repo-aware install prompt when the skill is not available through a local CLI.","copyLabel":"Copy prompt"},{"id":"claude-code","label":"Claude Code","title":"Claude Code skill prompt","kind":"agent-prompt","value":"Add \"content-strategy\" as a Claude Code skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this prompt to ask Claude Code to add the skill and explain the local activation steps.","copyLabel":"Copy prompt"},{"id":"cursor","label":"Cursor","title":"Cursor rule prompt","kind":"agent-prompt","value":"Turn \"content-strategy\" from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"coreyhaines31-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this when installing as Cursor project rules or reusable agent instructions.","copyLabel":"Copy prompt"}],"repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy","github_repo":"coreyhaines31/marketingskills","version":"1.0.0","license":"MIT","urls":{"web":"https://www.openagentskill.com/skills/coreyhaines31-content-strategy","repository":"https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy","api":"/api/agent/skills/coreyhaines31-content-strategy","install_api":"/api/skills/coreyhaines31-content-strategy/install"},"meta":{"created_at":"2026-09-02T22:26:09.804253+00:00","updated_at":"2026-09-02T22:26:09.879904+00:00","agent_friendly":true}}