{"slug":"aitytech-email-marketing","name":"email-marketing","description":"Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.","long_description":"---\nname: email-marketing\nversion: \"1.0.0\"\nbrand: AgentKits Marketing by AityTech\ncategory: core\ndifficulty: intermediate\ndescription: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.\ntriggers:\n  - email marketing\n  - email campaign\n  - newsletter\n  - deliverability\n  - open rate\n  - click rate\n  - email automation\n  - email list\nprerequisites:\n  - copywriting\nrelated_skills:\n  - email-sequence\n  - copywriting\n  - analytics-attribution\nagents:\n  - email-wizard\n  - copywriter\nmcp_integrations:\n  optional:\n    - hubspot\nsuccess_metrics:\n  - open_rate\n  - click_rate\n  - conversion_rate\n  - unsubscribe_rate\n---\n\n# Email Marketing\n\nEmail campaign strategy, automation, and optimization for engagement and conversion.\n\n## Language & Quality Standards\n\n**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.\n\n**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.\n\n---\n\n## When to Use This Skill\n\nApply email expertise when:\n- Creating email sequences and automations\n- Improving deliverability and inbox placement\n- Optimizing open rates and click rates\n- Designing lifecycle email workflows\n- Segmenting audiences for personalization\n- A/B testing email elements\n\n## Core Concepts\n\n### Email Types & Timing\n\n| Type | Purpose | Timing | Frequency |\n|------|---------|--------|-----------|\n| Welcome | Onboard new subscribers | Immediate (<5 min) | Once |\n| Nurture | Build trust over time | Drip sequence | 1-2x/week |\n| Promotional | Drive sales/signups | Campaign-based | 1-4x/month |\n| Transactional | Confirm actions | Triggered | As needed |\n| Re-engagement | Win back inactive | 30-90 days inactive | Once per cycle |\n\n### Email Performance Benchmarks\n\n| Metric | Acceptable | Good | Excellent |\n|--------|------------|------|-----------|\n| Open Rate | 15-20% | 20-25% | 25%+ |\n| Click Rate | 1-2% | 2-5% | 5%+ |\n| Click-to-Open | 10-15% | 15-20% | 20%+ |\n| Unsubscribe | <1% | <0.5% | <0.2% |\n| Bounce Rate | <5% | <2% | <0.5% |\n| Spam Complaint | <0.1% | <0.05% | <0.01% |\n\n### Email Anatomy\n\n```\nFrom: [Name] from [Brand] <email@domain.com>\nSubject: [Hook + Benefit] (50 chars optimal)\nPreview: [Extends subject curiosity] (90-100 chars)\n\n[Personalized greeting]\n[Hook - address pain/desire in first line]\n[Value delivery - main content]\n[Social proof - testimonial/stat - optional]\n[Single CTA button - clear action]\n[P.S. - additional hook or urgency]\n\n[Signature with human touch]\n```\n\n### Subject Line Formulas\n\n| Formula | Example | Best For |\n|---------|---------|----------|\n| Question | \"Still struggling with [pain]?\" | Engagement |\n| How-to | \"How to [achieve outcome] in [time]\" | Education |\n| Curiosity | \"[X] thing [audience] forget about [topic]\" | Opens |\n| Social Proof | \"How [customer] got [result]\" | Conversion |\n| Urgency | \"[X] hours left: [offer]\" | Promotions |\n| Personal | \"{{first_name}}, quick question\" | Response |\n\n### Sequence Framework\n\n**Welcome Sequence (7 days, 5 emails)**:\n1. Day 0: Welcome + deliver lead magnet\n2. Day 1: Quick win / immediate value\n3. Day 3: Brand story / why we exist\n4. Day 5: Social proof / case study\n5. Day 7: Engagement check / preferences\n\n**Nurture Sequence (6 weeks)**:\n1. Week 1-2: Problem awareness\n2. Week 3-4: Solution education\n3. Week 5-6: Product introduction + offer\n\n### Segmentation Strategy\n\n| Segment Type | Criteria | Use For |\n|--------------|----------|---------|\n| Engagement | Open/click behavior | Re-engagement targeting |\n| Interest | Content consumed | Topic personalization |\n| Lifecycle | Lead stage | Funnel-appropriate content |\n| Demographic | Role, company size | Message customization |\n| Behavioral | Website actions | Trigger-based emails |\n\n## Best Practices\n\n### Deliverability Excellence\n1. **Warm Up New Domains**: Gradual volume increase\n2. **Authentication**: SPF, DKIM, DMARC properly configured\n3. **List Hygiene**: Remove bounces and inactive regularly\n4. **Engagement Signals**: Encourage replies, adds to contacts\n\n### Copy Excellence\n1. **Mobile First**: 60%+ read on mobile\n2. **Scannable**: Short paragraphs, bullets, bold\n3. **One CTA**: Don't compete with yourself\n4. **Personal Tone**: Write to one person, not a list\n\n### Testing Excellence\n1. **Subject Lines**: Always A/B test\n2. **Send Times**: Find optimal windows per segment\n3. **Content Length**: Test short vs. long\n4. **CTA Buttons**: Text, color, placement\n\n## Agent Integration\n\n| Agent | How They Use This Skill |\n|-------|------------------------|\n| `email-wizard` | Sequence design, automation setup |\n| `copywriter` | Email copy creation |\n| `lead-qualifier` | Segmentation criteria, triggers |\n| `continuity-specialist` | Re-engagement strategies |\n\n## Anti-Patterns to Avoid\n\n| Anti-Pattern | Why It's Wrong | Do This Instead |\n|--------------|----------------|-----------------|\n| Buying email lists | Destroys deliverability | Build organic list |\n| No segmentation | Irrelevant content = unsubscribes | Segment by behavior |\n| Too many CTAs | Confuses reader, dilutes clicks | One primary CTA |\n| No unsubscribe | Illegal + spam complaints | Clear, easy unsubscribe |\n| Batch and blast | No personalization | Behavior-triggered emails |\n\n## Workflow Integration\n\n- `crm-workflow.md` - Lead lifecycle stages, MQL/SQL definitions\n- `sales-workflow.md` - Lead scoring thresholds for email triggers\n\n## Related Commands\n\n- `/sequence/welcome` - 7-day welcome sequence\n- `/sequence/nurture` - 6-week lead nurture\n- `/sequence/re-engage` - 21-day win-back\n- `/content/email` - Email copy creation\n\n## References\n\n- `references/sequence-design.md` - Email sequence blueprints\n- `references/deliverability.md` - Getting to inbox\n- `references/segmentation.md` - Audience segmentation\n- `references/automation.md` - Automation workflows\n- `references/lead-nurturing-workflows.md` - Lead nurturing sequences\n","tagline":"Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.","category":"core","tags":["agent-skill"],"author":"aitytech","verified":false,"attribution":{"status":"registry_indexed","statusLabel":"Registry indexed","shortLabel":"REGISTRY INDEXED","sourceLabel":"github candidate review","sourceDetail":"aitytech/agentkits-marketing","creatorName":"aitytech","creatorUrl":"https://github.com/aitytech","sourceUrl":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing","indexedBy":"OpenAgentSkill community index","claimUrl":"https://www.openagentskill.com/skills/aitytech-email-marketing#claim-this-skill","claimCta":"Claim this skill","trustNote":"This listing was indexed from public sources and is not marked official until a maintainer claim is approved.","publicNote":"Attribution links to the public repository or creator profile. Creators can claim the listing to update ownership signals."},"stats":{"stars":596,"forks":77,"verified_installs":0,"successful_runs":0,"total_outcomes":0,"rating":0,"review_count":0,"quality_score":42.98},"quality":{"score":75,"tier":"strong","label":"Strong","summary":"Solid option that is likely worth shortlisting for production workflows.","signals":[{"label":"GitHub stars","value":"596","tone":"positive"},{"label":"Freshness","value":"8d ago","tone":"positive"},{"label":"Install ready","value":"Yes","tone":"positive"},{"label":"License","value":"MIT","tone":"neutral"}],"warnings":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email."]},"trust":{"version":"trust-score-v5","score":63,"base_score":71,"outcome_confidence":0,"tier":"review","label":"Sandbox only","summary":"Useful candidate with missing or mixed trust signals. 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yet"},{"status":"info","label":"Agent outcomes","detail":"No agent outcome data yet"}],"strengths":["AI review approved","Install path is available","Repository evidence is available","Recently maintained repository","Meaningful GitHub adoption signal","Install command has no obvious high-risk pattern"],"warnings":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","Quality score needs review"],"evidence":{"stars":"596 GitHub stars","repoActivity":"596 stars, 77 forks","lastPushed":"8d since push","license":"MIT","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing","install":"npx skills add aitytech/agentkits-marketing --skill email-marketing","installSafety":"standard package or runtime install path","permissionSurface":"secrets or environment access, database access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"installReadiness":{"ready":true,"command":"npx skills add aitytech/agentkits-marketing --skill email-marketing","policy":"human_review_before_install","label":"Human review before install","notes":["Install path is available","Repository evidence is available","License is declared","No Agent Proven outcome evidence yet","8d since push"]},"agentCompatibility":["Codex","Claude Code","Cursor","OpenAgentSkill CLI"],"riskSummary":{"level":"medium","label":"Review before production","notes":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","Quality score needs review"]},"outcomeEvidence":{"total":0,"successes":0,"failures":0,"notRelevant":0,"successRate":null,"installAttempts":0,"riskBlocked":0,"setupRequired":0,"installSuccessRate":null,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"recentSuccessRate":null,"recentFailureRate":null,"uniqueAgents":0,"agentProvenScore":0,"agentProvenLabel":"Needs first agent run","lastOutcomeAt":null,"label":"No agent outcome data yet"},"autoInstall":{"allowed":false,"sandboxRequired":true,"policy":"human_review_before_install","reason":"Human review or sandbox validation is required before automatic installation."},"bestFor":["core","agent-skill"],"doNotUseFor":["Production credentials, payments, or irreversible account changes without explicit human review","Sensitive private data before reviewing repository code, license, and permission surface","Automatic installation in a production workspace"],"knownRisks":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","Quality score needs review"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"outcome_stats":null,"safety":{"score":51,"level":"avoid_auto_install","label":"Avoid automatic install","safety_tier":{"tier":"experimental","label":"Experimental","badge":"EXPERIMENTAL","summary":"Sparse or mixed signals. Useful for discovery, but not for autonomous installation.","recommended_action":"Test manually in an isolated workspace and compare against safer alternatives.","auto_install_policy":"review","reasons":["High-risk permission hints: Secrets or environment access","51/100 agent safety score"]},"auto_install_allowed":false,"human_review_required":true,"blocked":false,"audit_risk":"needs_review","permission_hints":[{"id":"network","label":"Network access","reason":"Skill likely fetches remote pages, APIs, repositories, or external services.","severity":"medium"},{"id":"secrets","label":"Secrets or environment access","reason":"Skill metadata references credentials, tokens, environment variables, or secret-bearing workflows.","severity":"high"},{"id":"database","label":"Database access","reason":"Skill may inspect schemas, query databases, or work with persistent stores.","severity":"medium"}],"policy_warnings":["High-risk permission hints: Secrets or environment access","SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email."],"constraints_applied":{"max_risk":"medium","needs_install_command":true,"min_stars":0}},"safety_gate":{"tier":"experimental","label":"Experimental","badge":"EXPERIMENTAL","auto_install_policy":"review","auto_install_allowed":false,"blocked":false,"human_review_required":true,"recommended_action":"Test manually in an isolated workspace and compare against safer alternatives.","reasons":["High-risk permission hints: Secrets or environment access","51/100 agent safety score"]},"eval":{"version":"openagentskill-skill-eval-v1","status":"review","score":71,"risk_level":"medium","decision":{"recommendation":"manual_review","reason":"Test manually in an isolated workspace and compare against safer alternatives.","auto_install_allowed":false,"policy":"review","human_review_required":true},"blockers":[],"warnings":["Trust score: Potentially useful, but at least one trust signal needs human inspection.","Audit score: Needs review","Agent safety gate: Sparse or mixed signals. Useful for discovery, but not for autonomous installation.","Permission surface: secrets or environment access, database access","High-risk permission hints: Secrets or environment access","SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","No setup/configuration section for ESPs or optional HubSpot MCP integration is included.","The SKILL.md excerpt appears to cut off in the anti-patterns table; if not truncated, the table is incomplete.","Quality score needs review"],"validation_plan":["Inspect repository, README/SKILL.md, license, and recent commits before production use.","Install in an isolated workspace or sandbox with no production secrets available.","Run the smallest representative task and record files touched, commands run, network access, and outputs.","Compare the selected skill against at least one alternative when the eval status is review or failed.","Promote only after the agent reports a successful verification result and unresolved warnings are accepted."],"checks":[{"id":"task_fit","label":"Task fit","status":"pass","score":84,"required_for_auto_install":true,"detail":"Task wording matches this skill metadata.","evidence":["Evaluate email-marketing before installing it in an agent workflow","core","Content automation workflows; Claude Code teams; teams that value GitHub adoption signals"]},{"id":"install_path","label":"Install path","status":"pass","score":92,"required_for_auto_install":true,"detail":"Install handoff is available.","evidence":["npx skills add aitytech/agentkits-marketing --skill email-marketing"]},{"id":"install_safety","label":"Install command safety","status":"pass","score":92,"required_for_auto_install":true,"detail":"standard package or runtime install path","evidence":["npx skills add aitytech/agentkits-marketing --skill email-marketing"]},{"id":"trust_score","label":"Trust score","status":"warn","score":71,"required_for_auto_install":true,"detail":"Potentially useful, but at least one trust signal needs human inspection.","evidence":["Manual review","596 GitHub stars","MIT"]},{"id":"audit_score","label":"Audit score","status":"warn","score":79,"required_for_auto_install":true,"detail":"Needs review","evidence":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email."]},{"id":"agent_safety_gate","label":"Agent safety gate","status":"warn","score":51,"required_for_auto_install":true,"detail":"Sparse or mixed signals. Useful for discovery, but not for autonomous installation.","evidence":["Test manually in an isolated workspace and compare against safer alternatives.","High-risk permission hints: Secrets or environment access"]},{"id":"readme_skillmd_completeness","label":"README/SKILL.md completeness","status":"pass","score":86,"required_for_auto_install":false,"detail":"Metadata includes enough usage and workflow context","evidence":["Strong README/SKILL.md context"]},{"id":"license_clarity","label":"License clarity","status":"pass","score":86,"required_for_auto_install":true,"detail":"MIT","evidence":["MIT"]},{"id":"recent_maintenance","label":"Recent maintenance","status":"pass","score":100,"required_for_auto_install":false,"detail":"8d since push","evidence":["8d since push"]},{"id":"permission_surface","label":"Permission surface","status":"warn","score":62,"required_for_auto_install":true,"detail":"secrets or environment access, database access","evidence":["Network access: medium","Secrets or environment access: high","Database access: medium"]},{"id":"alternatives","label":"Alternatives available","status":"info","score":55,"required_for_auto_install":false,"detail":"No close alternatives were found in the current shortlist.","evidence":[]}],"endpoints":{"web":"https://www.openagentskill.com/skills/aitytech-email-marketing/evals","api":"/api/agent/evals?slug=aitytech-email-marketing","text":"/api/agent/evals?slug=aitytech-email-marketing&format=text"}},"agent_readable_metadata":{"version":"openagentskill-agent-metadata-v2","skill":{"slug":"aitytech-email-marketing","name":"email-marketing","description":"Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.","category":"core","url":"https://www.openagentskill.com/skills/aitytech-email-marketing","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing","github_repo":"aitytech/agentkits-marketing"},"suited_tasks":["Content automation workflows","Claude Code teams","teams that value GitHub adoption signals","Summarize source material","Adapt tone for channels","Create reusable publishing drafts","Research accounts","Extract contact details"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","CLI"],"install":{"command":"npx skills add aitytech/agentkits-marketing --skill email-marketing","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add aitytech-email-marketing"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"email-marketing\" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-email-marketing\",\"task\":\"Install email-marketing\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"email-marketing\" as a Claude Code skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-email-marketing\",\"task\":\"Install email-marketing\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"email-marketing\" from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-email-marketing\",\"task\":\"Install email-marketing\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/aitytech-email-marketing/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/aitytech-email-marketing"},"trust":{"score":71,"label":"Manual review","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"596 GitHub stars","repoActivity":"596 stars, 77 forks","lastPushed":"8d since push","license":"MIT","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing","install":"npx skills add aitytech/agentkits-marketing --skill email-marketing","installSafety":"standard package or runtime install path","permissionSurface":"secrets or environment access, database access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["core","agent-skill"],"known_risks":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","Quality score needs review"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":79,"risk_level":"needs_review","risk_label":"Needs review","warnings":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","No setup/configuration section for ESPs or optional HubSpot MCP integration is included.","The SKILL.md excerpt appears to cut off in the anti-patterns table; if not truncated, the table is incomplete.","Quality score needs review"]},"safety_gate":{"tier":"experimental","label":"Experimental","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Test manually in an isolated workspace and compare against safer alternatives."},"quality":{"score":75,"label":"Strong"},"supply":{"track":"Marketing and growth automation","scenario":"Content automation","maintenance":"8d since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","production agents without a repository review","SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","No OpenAgentSkill engagement data yet","High-risk permission hints: Secrets or environment access","No setup/configuration section for ESPs or optional HubSpot MCP integration is included.","The SKILL.md excerpt appears to cut off in the anti-patterns table; if not truncated, the table is incomplete.","Quality score needs review"],"agent_contract":{"task_input":"Use email-marketing in an agent workflow","recommended_action":"Test manually in an isolated workspace and compare against safer alternatives.","install_policy":"review","minimum_review_before_use":["Trust: 71/100 Manual review","Audit: 79/100 Needs review","Safety: 51/100 Avoid automatic install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"aitytech-email-marketing (email-marketing)","install_command":"npx skills add aitytech/agentkits-marketing --skill email-marketing","risk_summary":"Needs review; Experimental; Review before production","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"aitytech-email-marketing","task":"Use email-marketing in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/aitytech-email-marketing","api":"https://www.openagentskill.com/api/agent/skills/aitytech-email-marketing","audit":"https://www.openagentskill.com/skills/aitytech-email-marketing/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=aitytech-email-marketing&task=Use%20email-marketing%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20email-marketing%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20email-marketing%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/aitytech-email-marketing/install","manifest":"https://www.openagentskill.com/api/registry/manifest/aitytech-email-marketing"}},"machine_metadata":{"version":"openagentskill-agent-metadata-v2","skill":{"slug":"aitytech-email-marketing","name":"email-marketing","description":"Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.","category":"core","url":"https://www.openagentskill.com/skills/aitytech-email-marketing","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing","github_repo":"aitytech/agentkits-marketing"},"suited_tasks":["Content automation workflows","Claude Code teams","teams that value GitHub adoption signals","Summarize source material","Adapt tone for channels","Create reusable publishing drafts","Research accounts","Extract contact details"],"suited_agents":["Codex","Claude Code","Cursor","OpenAgentSkill CLI","CLI"],"install":{"command":"npx skills add aitytech/agentkits-marketing --skill email-marketing","ready":true,"targets":[{"id":"openagentskill-cli","label":"CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add aitytech-email-marketing"},{"id":"codex","label":"Codex","kind":"agent-prompt","value":"Install the \"email-marketing\" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-email-marketing\",\"task\":\"Install email-marketing\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"email-marketing\" as a Claude Code skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-email-marketing\",\"task\":\"Install email-marketing\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."},{"id":"cursor","label":"Cursor","kind":"agent-prompt","value":"Turn \"email-marketing\" from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-email-marketing\",\"task\":\"Install email-marketing\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/aitytech-email-marketing/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/aitytech-email-marketing"},"trust":{"score":71,"label":"Manual review","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"596 GitHub stars","repoActivity":"596 stars, 77 forks","lastPushed":"8d since push","license":"MIT","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing","install":"npx skills add aitytech/agentkits-marketing --skill email-marketing","installSafety":"standard package or runtime install path","permissionSurface":"secrets or environment access, database access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["core","agent-skill"],"known_risks":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","Quality score needs review"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":79,"risk_level":"needs_review","risk_label":"Needs review","warnings":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","No setup/configuration section for ESPs or optional HubSpot MCP integration is included.","The SKILL.md excerpt appears to cut off in the anti-patterns table; if not truncated, the table is incomplete.","Quality score needs review"]},"safety_gate":{"tier":"experimental","label":"Experimental","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Test manually in an isolated workspace and compare against safer alternatives."},"quality":{"score":75,"label":"Strong"},"supply":{"track":"Marketing and growth automation","scenario":"Content automation","maintenance":"8d since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","production agents without a repository review","SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","No OpenAgentSkill engagement data yet","High-risk permission hints: Secrets or environment access","No setup/configuration section for ESPs or optional HubSpot MCP integration is included.","The SKILL.md excerpt appears to cut off in the anti-patterns table; if not truncated, the table is incomplete.","Quality score needs review"],"agent_contract":{"task_input":"Use email-marketing in an agent workflow","recommended_action":"Test manually in an isolated workspace and compare against safer alternatives.","install_policy":"review","minimum_review_before_use":["Trust: 71/100 Manual review","Audit: 79/100 Needs review","Safety: 51/100 Avoid automatic install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"aitytech-email-marketing (email-marketing)","install_command":"npx skills add aitytech/agentkits-marketing --skill email-marketing","risk_summary":"Needs review; Experimental; Review before production","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"aitytech-email-marketing","task":"Use email-marketing in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/aitytech-email-marketing","api":"https://www.openagentskill.com/api/agent/skills/aitytech-email-marketing","audit":"https://www.openagentskill.com/skills/aitytech-email-marketing/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=aitytech-email-marketing&task=Use%20email-marketing%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20email-marketing%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20email-marketing%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/aitytech-email-marketing/install","manifest":"https://www.openagentskill.com/api/registry/manifest/aitytech-email-marketing"}},"supply_profile":{"track":{"slug":"marketing","label":"Marketing and growth automation","shortLabel":"Marketing","description":"SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows."},"scenario":{"label":"Content automation","description":"I need my agent to turn research and product updates into useful content drafts.","useCases":[{"slug":"content-automation","title":"Content automation"},{"slug":"sales-crm","title":"Sales and CRM"},{"slug":"marketing-growth","title":"Marketing and growth"}]},"applicableAgents":["Claude Code","CLI","Codex","Cursor"],"install":{"ready":true,"command":"npx skills add aitytech/agentkits-marketing --skill email-marketing","primaryTarget":"CLI","targetCount":4},"githubQuality":{"stars":596,"starsLabel":"596","forks":77,"license":"MIT","qualityScore":75,"trustScore":71,"auditScore":79},"maintenance":{"status":"fresh","label":"8d since push","daysSincePush":8,"lastPushedAt":"2026-08-28T23:18:30+00:00"},"risk":{"level":"needs_review","label":"Needs review","requiresReview":true,"notes":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","No setup/configuration section for ESPs or optional HubSpot MCP integration is included.","The SKILL.md excerpt appears to cut off in the anti-patterns table; if not truncated, the table is incomplete.","Quality score needs review","Needs review"]},"coverageTags":["Marketing","Content automation","core","agent-skill"]},"audit":{"audit_score":79,"risk_level":"needs_review","risk_label":"Needs review","quality_score":75,"trust_score":71,"maintenance_score":100,"security_score":77,"install_score":92,"warnings":["SKILL.md does not define explicit limitations or when not to use the skill, which can lead to misuse for unsolicited email.","No setup/configuration section for ESPs or optional HubSpot MCP integration is included.","The SKILL.md excerpt appears to cut off in the anti-patterns table; if not truncated, the table is incomplete.","Quality score needs review"]},"quality_signals":{"model":"v2","star_score":19.43,"usage_score":0,"review_score":5.55,"metadata_score":3,"freshness_score":15},"platforms":["Claude Code"],"use_cases":[{"slug":"content-automation","title":"Content automation","url":"https://www.openagentskill.com/use-cases/content-automation"},{"slug":"sales-crm","title":"Sales and CRM","url":"https://www.openagentskill.com/use-cases/sales-crm"},{"slug":"marketing-growth","title":"Marketing and growth","url":"https://www.openagentskill.com/use-cases/marketing-growth"},{"slug":"browser-automation","title":"Browser automation","url":"https://www.openagentskill.com/use-cases/browser-automation"}],"stacks":[{"slug":"content-growth-agent","title":"Content growth agent","url":"https://www.openagentskill.com/collections/content-growth-agent"},{"slug":"browser-qa-agent","title":"Browser QA agent","url":"https://www.openagentskill.com/collections/browser-qa-agent"},{"slug":"coding-review-agent","title":"Coding review agent","url":"https://www.openagentskill.com/collections/coding-review-agent"}],"install":"npx skills add aitytech/agentkits-marketing --skill email-marketing","install_targets":[{"id":"openagentskill-cli","label":"CLI","title":"OpenAgentSkill CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add aitytech-email-marketing","description":"Resolve policy, run the source installer safely, and report a verified install receipt.","copyLabel":"Copy command"},{"id":"codex","label":"Codex","title":"Codex install prompt","kind":"agent-prompt","value":"Install the \"email-marketing\" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-email-marketing\",\"task\":\"Install email-marketing\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Give Codex a repo-aware install prompt when the skill is not available through a local CLI.","copyLabel":"Copy prompt"},{"id":"claude-code","label":"Claude Code","title":"Claude Code skill prompt","kind":"agent-prompt","value":"Add \"email-marketing\" as a Claude Code skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-email-marketing\",\"task\":\"Install email-marketing\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this prompt to ask Claude Code to add the skill and explain the local activation steps.","copyLabel":"Copy prompt"},{"id":"cursor","label":"Cursor","title":"Cursor rule prompt","kind":"agent-prompt","value":"Turn \"email-marketing\" from https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-email-marketing\",\"task\":\"Install email-marketing\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this when installing as Cursor project rules or reusable agent instructions.","copyLabel":"Copy prompt"}],"repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing","github_repo":"aitytech/agentkits-marketing","version":"1.0.0","license":"MIT","urls":{"web":"https://www.openagentskill.com/skills/aitytech-email-marketing","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/email-marketing","api":"/api/agent/skills/aitytech-email-marketing","install_api":"/api/skills/aitytech-email-marketing/install"},"meta":{"created_at":"2026-09-05T10:43:50.435819+00:00","updated_at":"2026-09-05T10:43:50.616228+00:00","agent_friendly":true}}