{"slug":"aitytech-content-strategy","name":"content-strategy","description":"Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.","long_description":"---\nname: content-strategy\nversion: \"1.0.0\"\nbrand: AgentKits Marketing by AityTech\ncategory: core\ndifficulty: intermediate\ndescription: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.\ntriggers:\n  - content strategy\n  - content calendar\n  - editorial\n  - content pillars\n  - content marketing\n  - blog strategy\n  - content distribution\nprerequisites:\n  - marketing-fundamentals\nrelated_skills:\n  - seo-mastery\n  - copywriting\n  - social-media\nagents:\n  - planner\n  - copywriter\n  - attraction-specialist\nmcp_integrations:\n  optional:\n    - notion\n    - asana\nsuccess_metrics:\n  - content_output\n  - engagement\n  - traffic_growth\noutput_schema: content-plan\n---\n\n# Content Strategy\n\nContent planning, creation, and distribution for sustainable organic growth.\n\n## Language & Quality Standards\n\n**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.\n\n**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.\n\n---\n\n## When to Use This Skill\n\nApply content strategy expertise when:\n- Planning content calendars and editorial workflows\n- Developing content pillars and themes\n- Creating distribution strategies\n- Mapping content to funnel stages\n- Repurposing content across channels\n- Measuring content performance\n\n## Core Concepts\n\n### Content Pillars\n\nContent pillars are the main themes your content revolves around.\n\n**Criteria for Strong Pillars**:\n- Aligned with business goals\n- Relevant to audience pain points\n- Differentiates from competitors\n- Sustainable long-term (evergreen potential)\n- SEO opportunity (search volume)\n\n**Example Pillar Structure**:\n| Pillar | Purpose | Content Types |\n|--------|---------|---------------|\n| Industry Insights | Thought leadership | Reports, trends, analysis |\n| How-To/Tutorials | Education | Guides, videos, templates |\n| Customer Success | Social proof | Case studies, testimonials |\n| Product Updates | Awareness | Release notes, feature deep-dives |\n| Company Culture | Employer brand | Behind-scenes, team stories |\n\n### Content by Funnel Stage\n\n| Stage | Goal | Content Type | Format | CTA |\n|-------|------|--------------|--------|-----|\n| TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow |\n| MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register |\n| BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy |\n| Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |\n\n### Content Mix Framework\n\n**70-20-10 Rule**:\n- 70% proven content (what works, repeat it)\n- 20% iterative improvements (variations on winners)\n- 10% experimental (new formats, topics, channels)\n\n**Content Type Mix**:\n- 40% Educational (builds trust)\n- 30% Engaging (builds community)\n- 20% Inspirational (builds connection)\n- 10% Promotional (drives action)\n\n### Content Calendar Structure\n\n**Weekly Cadence Example**:\n| Day | Primary Channel | Content Type | Goal |\n|-----|-----------------|--------------|------|\n| Monday | Blog | Educational | SEO traffic |\n| Tuesday | LinkedIn | Thought leadership | B2B engagement |\n| Wednesday | Email | Nurture | Subscriber retention |\n| Thursday | Social | Community | Engagement |\n| Friday | Video | Educational | Multi-channel |\n\n### Content Repurposing Matrix\n\n| Original | → Blog Post | → Social | → Email | → Video |\n|----------|-------------|----------|---------|---------|\n| Webinar | Recap post | Key quotes | Summary | Clips |\n| Case Study | Detailed post | Stats carousel | Teaser | Interview |\n| Research Report | Analysis post | Data graphics | Key findings | Explainer |\n| Podcast | Transcript post | Audiograms | Highlights | Video version |\n\n## Best Practices\n\n### Planning Excellence\n1. **Audience-First**: Research pain points before creating\n2. **Keyword Integration**: SEO considerations in topic selection\n3. **Competitive Gap**: What are competitors NOT covering?\n4. **Resource Reality**: Plan for actual capacity, not aspirations\n\n### Creation Excellence\n1. **Hook First**: Lead with value, not background\n2. **Scannable Format**: Headers, bullets, visuals\n3. **One CTA per Piece**: Clear next step\n4. **Evergreen Priority**: Maximize content lifespan\n\n### Distribution Excellence\n1. **Channel-Native**: Adapt format per platform\n2. **Timing Optimization**: Post when audience is active\n3. **Promotion Balance**: 20% creation, 80% promotion\n4. **Amplification Partners**: Influencers, communities, syndication\n\n## Agent Integration\n\n| Agent | How They Use This Skill |\n|-------|------------------------|\n| `planner` | Building content calendars and editorial plans |\n| `copywriter` | Creating content aligned with strategy |\n| `attraction-specialist` | SEO-optimized content creation |\n| `email-wizard` | Email content aligned with nurture goals |\n\n## Anti-Patterns to Avoid\n\n| Anti-Pattern | Why It's Wrong | Do This Instead |\n|--------------|----------------|-----------------|\n| Creating without strategy | Random content, no compounding | Define pillars first |\n| All BOFU content | Ignores 97% not ready to buy | Full-funnel approach |\n| Publish and forget | Wastes content investment | Promote and repurpose |\n| Quantity over quality | Dilutes brand, wastes resources | Better content, less often |\n| Ignoring data | Repeating what doesn't work | Analyze and iterate |\n\n## Content Performance Metrics\n\n| Stage | Key Metrics | Good Benchmark |\n|-------|-------------|----------------|\n| TOFU | Traffic, reach, impressions | +10% MoM growth |\n| MOFU | Downloads, signups, engagement | 2-5% conversion |\n| BOFU | Demos, trials, influenced revenue | 10-20% of pipeline |\n| Overall | Content ROI, CAC impact | 3:1 return |\n\n## Related Commands\n\n- `/campaign/calendar` - Generate content calendar\n- `/content/blog` - Create SEO-optimized blog post\n- `/content/social` - Create platform-specific social content\n\n## References\n\n- `references/content-pillars.md` - Building pillar strategy\n- `references/editorial-calendar.md` - Calendar planning\n- `references/repurposing.md` - Content multiplication\n- `references/distribution.md` - Amplification strategies\n","tagline":"Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.","category":"core","tags":["agent-skill"],"author":"aitytech","verified":false,"attribution":{"status":"registry_indexed","statusLabel":"Registry indexed","shortLabel":"REGISTRY INDEXED","sourceLabel":"github candidate review","sourceDetail":"aitytech/agentkits-marketing","creatorName":"aitytech","creatorUrl":"https://github.com/aitytech","sourceUrl":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy","indexedBy":"OpenAgentSkill community index","claimUrl":"https://www.openagentskill.com/skills/aitytech-content-strategy#claim-this-skill","claimCta":"Claim this skill","trustNote":"This listing was indexed from public sources and is not marked official until a maintainer claim is approved.","publicNote":"Attribution links to the public repository or creator profile. 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Report success only after the skill is installed and a minimal verification passes."},{"id":"claude-code","label":"Claude Code","kind":"agent-prompt","value":"Add \"content-strategy\" as a Claude Code skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. 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Report success only after the skill is installed and a minimal verification passes."}],"handoff_url":"https://www.openagentskill.com/api/skills/aitytech-content-strategy/install","manifest_url":"https://www.openagentskill.com/api/registry/manifest/aitytech-content-strategy"},"trust":{"score":72,"label":"Strong shortlist","version":"trust-score-v4","install_policy":"human_review_before_install","evidence":{"stars":"596 GitHub stars","repoActivity":"596 stars, 77 forks","lastPushed":"8d since push","license":"MIT","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy","install":"npx skills add aitytech/agentkits-marketing --skill content-strategy","installSafety":"standard package or runtime install path","permissionSurface":"secrets or environment access","documentation":"Strong README/SKILL.md context","agentOutcomes":"No agent outcome data yet"},"outcome_evidence":{"total":0,"successes":0,"failures":0,"not_relevant":0,"success_rate":null,"recent_success_rate":null,"recent_failure_rate":null,"install_attempts":0,"install_success_rate":null,"risk_blocked":0,"setup_required":0,"avg_output_quality":null,"production_outcomes":0,"last_outcome_at":null,"label":"No agent outcome data yet"},"auto_install":{"allowed":false,"sandbox_required":true,"reason":"Human review or sandbox validation is required before automatic installation."},"best_for":["core","agent-skill"],"known_risks":["SKILL.md declares output_schema: content-plan but does not define the schema or provide an example content-plan output.","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review"]},"agent_proven":{"version":"agent-proven-v1","score":0,"tier":"unproven","label":"Needs first agent run","summary":"No agent outcome reports yet. Use Resolve, run one narrow sandbox task, then report the result.","metrics":{"totalOutcomes":0,"successfulOutcomes":0,"failedOutcomes":0,"installAttempts":0,"installSuccessRate":null,"successRate":null,"recentSuccessRate":null,"recentFailureRate":null,"riskBlocked":0,"setupRequired":0,"notRelevant":0,"avgOutputQuality":null,"avgTimeToUsefulMs":null,"productionOutcomes":0,"humanReviewRequired":0,"uniqueAgents":0,"lastOutcomeAt":null},"signals":[],"penalties":["No real agent outcome evidence yet"]},"audit":{"score":80,"risk_level":"needs_review","risk_label":"Needs review","warnings":["Financial research output is not financial advice; require human review before any live investment decision","SKILL.md declares output_schema: content-plan but does not define the schema or provide an example content-plan output.","The skill references prerequisites such as marketing-fundamentals, but those dependencies are not included or explained within the skill bundle.","No explicit limitations or safe operating boundaries section is present in SKILL.md.","External research sources are mentioned by name, but there is no formal attribution or licensing note for referenced frameworks.","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review"]},"safety_gate":{"tier":"experimental","label":"Experimental","auto_install_policy":"review","auto_install_allowed":false,"human_review_required":true,"blocked":false,"recommended_action":"Test manually in an isolated workspace and compare against safer alternatives."},"quality":{"score":74,"label":"Strong"},"supply":{"track":"Marketing and growth automation","scenario":"Content automation","maintenance":"8d since push","risk":"Needs review"},"alternative_skills":[],"do_not_use_when":["teams that need a vendor-supported SLA","production agents without a repository review","SKILL.md declares output_schema: content-plan but does not define the schema or provide an example content-plan output.","No OpenAgentSkill engagement data yet","High-risk permission hints: Secrets or environment access","Financial research output is not financial advice; require human review before any live investment decision","The skill references prerequisites such as marketing-fundamentals, but those dependencies are not included or explained within the skill bundle.","No explicit limitations or safe operating boundaries section is present in SKILL.md."],"agent_contract":{"task_input":"Use content-strategy in an agent workflow","recommended_action":"Test manually in an isolated workspace and compare against safer alternatives.","install_policy":"review","minimum_review_before_use":["Trust: 72/100 Strong shortlist","Audit: 80/100 Needs review","Safety: 56/100 Review before install","Review repository, license, install command, and permission surface before production use."],"expected_agent_output":{"selected_skill":"aitytech-content-strategy (content-strategy)","install_command":"npx skills add aitytech/agentkits-marketing --skill content-strategy","risk_summary":"Needs review; Experimental; Review before production","verification_result":"Report the smallest successful task, files touched, warnings, and any missing setup."}},"outcome_feedback":{"endpoint":"https://www.openagentskill.com/api/agent/outcome","method":"POST","requires_resolve_event_id":true,"event_id_source":"Use install_receipt.outcome_feedback.event_id or feedback.event_id returned by /api/agent/resolve for the current task.","expected_outcomes":["success","failed","not_relevant","blocked_by_risk","setup_required"],"payload_template":{"event_id":"<install_receipt.outcome_feedback.event_id or feedback.event_id from /api/agent/resolve>","skill_slug":"aitytech-content-strategy","task":"Use content-strategy in an agent workflow","agent":"codex","outcome":"success","install_used":true,"risk_blocked":false,"setup_required":false,"task_success":true,"output_quality":4,"error_type":null,"human_review_required":false,"workspace":"sandbox","time_to_useful_ms":120000,"notes":"Report the smallest successful task, setup friction, files touched, and risk notes."}},"endpoints":{"web":"https://www.openagentskill.com/skills/aitytech-content-strategy","api":"https://www.openagentskill.com/api/agent/skills/aitytech-content-strategy","audit":"https://www.openagentskill.com/skills/aitytech-content-strategy/audit","eval":"https://www.openagentskill.com/api/agent/evals?slug=aitytech-content-strategy&task=Use%20content-strategy%20in%20an%20agent%20workflow&max_risk=medium","resolve":"https://www.openagentskill.com/api/agent/resolve?task=Use%20content-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium","receipt":"https://www.openagentskill.com/api/agent/receipt?task=Use%20content-strategy%20in%20an%20agent%20workflow&agent=codex&max_risk=medium&format=text","install":"https://www.openagentskill.com/api/skills/aitytech-content-strategy/install","manifest":"https://www.openagentskill.com/api/registry/manifest/aitytech-content-strategy"}},"supply_profile":{"track":{"slug":"marketing","label":"Marketing and growth automation","shortLabel":"Marketing","description":"SEO, content operations, lead generation, CRM, email automation, analytics, and growth workflows."},"scenario":{"label":"Content automation","description":"I need my agent to turn research and product updates into useful content drafts.","useCases":[{"slug":"research-agents","title":"Research agents"},{"slug":"content-automation","title":"Content automation"},{"slug":"marketing-growth","title":"Marketing and growth"}]},"applicableAgents":["Claude Code","CLI","Codex","Cursor"],"install":{"ready":true,"command":"npx skills add aitytech/agentkits-marketing --skill content-strategy","primaryTarget":"CLI","targetCount":4},"githubQuality":{"stars":596,"starsLabel":"596","forks":77,"license":"MIT","qualityScore":74,"trustScore":72,"auditScore":80},"maintenance":{"status":"fresh","label":"8d since push","daysSincePush":8,"lastPushedAt":"2026-08-28T23:18:30+00:00"},"risk":{"level":"needs_review","label":"Needs review","requiresReview":true,"notes":["Financial research output is not financial advice; require human review before any live investment decision","SKILL.md declares output_schema: content-plan but does not define the schema or provide an example content-plan output.","The skill references prerequisites such as marketing-fundamentals, but those dependencies are not included or explained within the skill bundle.","No explicit limitations or safe operating boundaries section is present in SKILL.md.","External research sources are mentioned by name, but there is no formal attribution or licensing note for referenced frameworks."]},"coverageTags":["Marketing","Content automation","core","agent-skill"]},"audit":{"audit_score":80,"risk_level":"needs_review","risk_label":"Needs review","quality_score":74,"trust_score":72,"maintenance_score":100,"security_score":79,"install_score":92,"warnings":["Financial research output is not financial advice; require human review before any live investment decision","SKILL.md declares output_schema: content-plan but does not define the schema or provide an example content-plan output.","The skill references prerequisites such as marketing-fundamentals, but those dependencies are not included or explained within the skill bundle.","No explicit limitations or safe operating boundaries section is present in SKILL.md.","External research sources are mentioned by name, but there is no formal attribution or licensing note for referenced frameworks.","Financial research output is not financial advice; require human review before any live investment decision.","Quality score needs review"]},"quality_signals":{"model":"v2","star_score":19.43,"usage_score":0,"review_score":5.1,"metadata_score":3,"freshness_score":15},"platforms":["Claude Code"],"use_cases":[{"slug":"research-agents","title":"Research agents","url":"https://www.openagentskill.com/use-cases/research-agents"},{"slug":"content-automation","title":"Content automation","url":"https://www.openagentskill.com/use-cases/content-automation"},{"slug":"marketing-growth","title":"Marketing and growth","url":"https://www.openagentskill.com/use-cases/marketing-growth"},{"slug":"browser-automation","title":"Browser automation","url":"https://www.openagentskill.com/use-cases/browser-automation"}],"stacks":[{"slug":"research-report-agent","title":"Research report agent","url":"https://www.openagentskill.com/collections/research-report-agent"},{"slug":"content-growth-agent","title":"Content growth agent","url":"https://www.openagentskill.com/collections/content-growth-agent"},{"slug":"browser-qa-agent","title":"Browser QA agent","url":"https://www.openagentskill.com/collections/browser-qa-agent"}],"install":"npx skills add aitytech/agentkits-marketing --skill content-strategy","install_targets":[{"id":"openagentskill-cli","label":"CLI","title":"OpenAgentSkill CLI","kind":"command","value":"npx --yes https://github.com/Leon-Drq/openagentskill/releases/download/cli-v0.3.0/openagentskill-0.3.0.tgz add aitytech-content-strategy","description":"Resolve policy, run the source installer safely, and report a verified install receipt.","copyLabel":"Copy command"},{"id":"codex","label":"Codex","title":"Codex install prompt","kind":"agent-prompt","value":"Install the \"content-strategy\" agent skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy. Read its SKILL.md or equivalent instructions first, install only the files needed for this workspace, and summarize any required setup before using it. Skill purpose: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"codex\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Give Codex a repo-aware install prompt when the skill is not available through a local CLI.","copyLabel":"Copy prompt"},{"id":"claude-code","label":"Claude Code","title":"Claude Code skill prompt","kind":"agent-prompt","value":"Add \"content-strategy\" as a Claude Code skill from https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy. Inspect the skill instructions, place the reusable skill files in the appropriate local skills location for this project, and report the activation steps. Skill purpose: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"claude-code\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this prompt to ask Claude Code to add the skill and explain the local activation steps.","copyLabel":"Copy prompt"},{"id":"cursor","label":"Cursor","title":"Cursor rule prompt","kind":"agent-prompt","value":"Turn \"content-strategy\" from https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy into a reusable Cursor project rule or agent instruction. Preserve the core workflow, adapt paths to this repo, and keep the rule scoped to tasks where it is relevant. Skill purpose: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. After the install attempt, report the result to https://www.openagentskill.com/api/agent/outcome with POST JSON {\"event_id\":\"install_<unique-id>\",\"skill_slug\":\"aitytech-content-strategy\",\"task\":\"Install content-strategy\",\"agent\":\"cursor\",\"outcome\":\"success\",\"install_used\":true}. Replace event_id with a unique value and outcome with success or failed. Report success only after the skill is installed and a minimal verification passes.","description":"Use this when installing as Cursor project rules or reusable agent instructions.","copyLabel":"Copy prompt"}],"repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy","github_repo":"aitytech/agentkits-marketing","version":"1.0.0","license":"MIT","urls":{"web":"https://www.openagentskill.com/skills/aitytech-content-strategy","repository":"https://github.com/aitytech/agentkits-marketing/tree/main/skills/content-strategy","api":"/api/agent/skills/aitytech-content-strategy","install_api":"/api/skills/aitytech-content-strategy/install"},"meta":{"created_at":"2026-09-05T10:43:20.683738+00:00","updated_at":"2026-09-05T10:43:20.945519+00:00","agent_friendly":true}}